Pet Wearables Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Sep-2019 | List of Tables : 68 | List of Figures : 113 | No. of Pages : 170 | Report Code : FACT197MR | Format :

According to the latest report published by Fact.MR, titled “Pet Wearables Market: Global Industry Analysis and Opportunity Assessment, 2019 - 2029,” the market is anticipated to grow at a CAGR of 7.5% during the forecast period. Rise in demand for pet wearables can be primarily attributed to the increased spending capability of consumers on pets, owing to medical diagnostics and healthcare of pets. Pet insurance companies have been showing high growth in recent years. The usage and need for pet wearables recommended by insurance companies will be one of the prominent factors affecting the pet wearables market. Key factors affecting the pet wearables market are increasing downstream demand and pet health consciousness. The cost effectiveness and impact of pet wearables on pet healthcare system will determine the role of pet wearables in the forecast period.

Technological Innovations to Augment the Growth of the Pet Wearables Market

The pet industry and other related industries such as pet food, pet accessories, and others have seen an exponential increase in the recent past. The plethora of services are available for pets such as pet day cares, grooming services, nutritional supplements, pet accessories and one of the most recent one, pet wearables and communication devices. The development of pet wearables is not only limited to pet tracking. Additional value added services such as fitness tracking, steps, sleep, steps, behaviour and diet are under constant research and development. Multiple companies are entering the market for pet wearables. The current focus of new entrants and established players in the pet wearables market is on product innovation and service integration. New companies such as Xiaomi have integrated their human pedometers with pet trackers to provide additional fitness data and analytics for consumers. Some companies are working on development of communication standards such as NB-IoT for pet monitoring. These new communication standards will augment functionalities of currently used sensor technologies.

The research of NB-IoT was carried out by u-blox in partnership with key players in IoT industries such as Huawei, Vivo, CAS Tecnologia and PinMyPet. The research of these companies include multiple lab and field tests in real time settings. The research of these pet wearables was carried out in Brazil. The testing of proprietary pet wearables hardware was carried out on 2G band. In the recent news, the company released its latest 5G ready cellular modules and low powered chipset for IoT applications. The upcoming introduction of 5G networks in the global market will help the company to grow in the pet wearables market in long run. The research in IoT usage for pet wearables is to facilitate the tracking of pets.

The entry barriers for pet wearables are extremely low considering the consumer popularity. The awareness of pet wearables will be one of the major obstacles for new emerging players to address. Development of imaginative applications of pet wearables are needed for sustenance in the pet wearables market. The market penetration of established players is still on the lower side. The rise of E-commerce for pet wearables will be the growth driver for the pet wearables market. The preference of companies has been towards usage of their own proprietary e-commerce channels.

pet wearables market 01

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Increasing Trend of Treating Pets as Family Members

The society as a whole has become more isolated and rapid breakdown of social support systems has increased the pet adoption. The importance of pets in social life has led to changes in the social standing of pets. People have come to view pets as extended family members, and in turn marked a sharp increase in pet healthcare. Additional tracking of heartbeat, temperature, and other miscellaneous data are being developed for the qualitative analysis of pet health. Some of the previously used pet wearables to stop barking or training purposes are being revamped to create humane training collars. The banning of pet wearables using inhumane tactics is underway in multiple countries. The United Kingdom is one of the recent governments to ban the usage of inhumane pet wearables such as shock collars and noxious gas sprayers. Development of new mechanisms in pet wearables include noise calibrators, and vibration modules.

Introduction of New Standards and Regulations to Gain Popularity

The pet wearables market is still in the introductory phase of the industry life cycle. Multiple new entrants in the pet wearables market are seen experimenting with their services. The introduction of new proprietary solutions catering to consumers’ needs have been one of the key strategies in the pet wearables market. New emerging technologies and services have led to creation of new standards for proper and benchmarked approaches to wearables electronic devices and technologies. IEC Technical Committee was formed to develop international standards for wearable electronic devices. Several similar committees are already involved for designing, testing and equipment specifications of wearables technologies. The major concerns to be addressed with pet wearables are the data collection and privacy involved with pet wearables. The development of new standards will help the pet wearables industry to gain customary compliances and securities. The main focus with regards to privacy concerns in the pet wearables market is to limit the data collection and profiling to pets and avoid profiling to owners. RFID technology usage has been increasing for pet wearables. ISO 11784/11785 are the main international standards that define specifications of RFID tags and activation of transponder. The pet wearables report deliberates over these standards and technologies, which are tested or under research at the moment.

pet wearables market 02

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A Look Out of Pet Insurance Companies

The increased humanization of pets has given birth to new services such as pet insurance. The current scenario for pet insurance is slightly stagnating. This can be attributed to the increasing pet insurance premiums. RSA Group, one of the leading providers of insurance, has invested in PitPat, for the development of pet wearables. The major concern of insurance companies is the overall insurance provided to pets, regardless of the health condition of pets. This has led to higher costs incurred on companies’ side. Investments in the pet wearables market cater to better plans for pets with specific health monitoring. The pet wearables market is likely to help consumers provide better healthcare to their pets and in turn reduce the veterinarian’s bills in the long run. The finding is the report showcases the development of the medical diagnosis and treatment application of pet wearables. 

Untapped Potential to Amplify the Growth of the Pet Wearables Market

The pet wearables market has got a wide range of product offerings. Ranging from basic GPS trackers to advanced emotion trackers for pets, pet wearables are being developed to cater to consumer needs. Pet emotion trackers are mostly in development or available in the most basic forms. As per the data analysed in the pet wearables report, pet emotion sensors and activity monitors are poised for heavy development in the forecast period. The integration of multiple technologies in a single device has received highest attention in recent years.

Owing to the increasing urbanization and development in recent years, the per capita income and the average consumer spending have increased, which is likely to influence the per capita spent on pet healthcare products. Consumers are willing to pay a higher price for pet health and satisfaction, which leads to an increased demand for pet wearables. Currently, due to concentration of players in North America and Europe, these regions hold the highest share for the usage of pet wearables. But the usage of pet wearables is still in its preliminary phase for these regions. The potential growth in these regions are likely to attribute to the highest growth of the pet wearables.

Closely following the growth of the European pet wearables market is the APEJ region. The urbanization of developing countries in the region will lead to significant growth in the demand for pet wearables. Availability of products will be one of the main concerns in Asia. The introduction and social awareness of the technology are likely to catch the eye of pet loving millennials. The affordability of pet wearables in developing countries such as India will determine the success for the market. Japan has been on the forefront for the innovative and technological developments. “Connected Cow” was one of the most innovative usages of pedometers to determine estrous cycles. The whimsical applications and innovative pet wearables will help the growth of the market in the forecast period. South Korea is one of the leading nations in pet registration. The implementation of blockchain technology in the registration is likely to increase the preference of consumers in South Korea. The growth metrics of pet wearables according to regional characteristics are examined in the report.

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The Surge in Spending On Pet Accessories to Augment the Pet Wearables Market

The global pet wearables market is envisioned to observe an impressive rise over the forecast period of 2019 to 2029, according to the Fact.MR's new study. The study offers vital trends that are currently carving the growth of the global pet wearables market. This newly published insightful report sheds light on the fundamental dynamics, which are expected to evolve over the future of the global pet wearables market, in turn creating lucrative avenues for prominent companies, and also to SMEs, associated with the development of the global pet wearables market.

The global pet wearables market study is a detailed market intelligence on pivotal revenue growth determinants, challenges, industry trends, and opportunities, which will eventually influence the growth trajectory for the global pet wearables market. The report imparts an overview of the global pet wearables market, considering rules and regulations for data collection, social psyche of the pet owners and current and future pet wearables industry prospects. This study unveils the attractive facets appertaining to the adoption of pet wearables across key regional markets.

An in-depth assessment of few of the pet wearables manufacturers are offered in the report to enable the peruser to gain detailed insights that have been derived from the global pet wearables business performance across the regional markets incorporated in the report. A list of crucial firms operating in the global pet wearables market provided in the report adds to the credibility of this exhaustive research study.

Global Pet Wearables market: Report Summary and Scope

The report offers detailed intelligence on different factors influencing demand, sales, and revenue generation within the global pet wearables market around the globe. The opportunity analysis conducted in the report is valuable for the perusers to understand better opportunities in the global pet wearables market. These insights will, in turn, trigger adoption of pet wearables across different applications such as medical diagnostics and treatment, behavior monitoring and control, safety & security and identification & tracking. An elaborate value structure analysis provides the report with innate completeness, and study offered on the cost structure involves every regional market incorporated.

A detailed forecast on the global pet wearables market has also been offered by expert analysts, who have categorized the market forecast apropos of a likely scenario, conservative scenario, and an optimistic scenario regarding the adoption and involvement of global pet wearables market during the forecast period. Analysis and evaluation of price point by region and different applications of pet wearables have been included in this study. The study also shares details on factors impacting pricing strategies of manufacturers within the global pet wearables market. Segmentation of the global pet wearables market provided in the report is briefly delineated in the following taxonomy table:



Distribution Channel



North America

Pet Cameras

Modern Trade


Medical Diagnosis & Treatment

Latin America

Activity monitors

Franchised Outlets


Behavior Monitoring & Control


GPS Trackers

Specialty Stores


Safety & Security


Pet-emotion Sensors



Identification & Tracking


Pet-to-human Translators




Middle East and Africa





Global Pet Wearables Market: Analysis of Market Size Evaluation

Analysis of the global pet wearables market, containing current, as well as future projected values forecast, price index, and analysis on region-wise demand trends have been incorporated in the report. The assessment offered on the factors mentioned above is comprehensive, and dedicated weighted chapters have been delivered on the same.

Market valuation at a global and regional scale for the global pet wearables market is offered in terms of ‘US$ Mn.' A Y-o-Y growth comparison on key pet wearables market segments, along with pet wearables attractiveness assessment quantifies insights delivered in the report. Metrics mentioned above are also tracked based on pet wearables usage across several regions where pet wearables has witnessed consistent demand.

Global Pet Wearables Market: Scrutinized Assessment on Regional Segments

Weighted chapters included in the report on the global pet wearables market, imparts forecast of regional markets. These chapters illustrate regional macros (Legal, economic, and business environment outlook), which are expected to have a significant impact on the growth of the global pet wearables market during the forecast period.

Country-specific assessment on the trade of pet wearables has also been provided for each regional market, along with the market size valuation and forecast, price-point assessment, price index and impact analysis of critical regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.

Global Pet Wearables Market: In-depth Analysis of Competitive Landscape

The report concludes with a pragmatic chapter on competitive landscape of the global pet wearables market, which profiles key companies contributing to the market expansion. Up-to-date and essential data, as well as knowledge, related to market players, who predominantly engage in the manufacturing of pet wearables, has been delivered with the help of a dashboard view. Market share comparison and analysis of these market players offered in the report enables the peruser to devise strategic steps forward for their businesses.

Company profiles have been incorporated in the report, which exerts information around the development of the global pet wearables market, along with a comprehensive SWOT analysis on each player identified together with the company strategies identification and analysis. The intensity mapping of market players operating in the global pet wearables market provides readers with actionable intelligence, which helps in understanding the current market status and prospects determining competition levels in the global pet wearables market.

1. Global Pet Wearables Market - Executive Summary
    1.1. Global Market Overview
    1.2. Key Market Statistics
    1.3. Market Tendencies and Latest Buzz
    1.4. Key market characteristics
    1.5. Risk & Opportunities
    1.6. Fact.MR Analysis and Recommendations
2. Global Pet Wearables Market Data – Introduction
    2.1. Market Coverage / Taxonomy
    2.2. Market Introduction and Definition
    2.3. Key Trends impacting the market
3. Market Dynamics
    3.1. Drivers
        3.1.1. Increased household expenditure on pet care to ensure healthy growth
        3.1.2. Low cost and smart phone connectivity
        3.1.3. Pet Obesity Issues
        3.1.4. Surge in Pet Ownership to Amplify Demand 
    3.2. Restraints
        3.2.1. Privacy implications
        3.2.2. High initial costs and subscriptions
        3.2.3. Lack of awareness 
        3.2.4. Operational limitations of technologies used in potential clusters
    3.3. Opportunities
        3.3.1. Smart Collars – A Low Hanging Fruit for Pet Wearable Manufacturers
        3.3.2. Technological innovations in sensors and communication
4. Global Pet Wearables Market – Associated Industry Assessment
    4.1. Pet Population by Country
    4.2. Spending Capabilities on Pets
    4.3. Value Chain Analysis and Operating Margins 
        4.3.1. List of Raw Material Suppliers
        4.3.2. List of Channel Partners
        4.3.3. Operating Margins
    4.4. Global Pet Wearables Market - Forecast Factors
    4.5. Porters' Five Forces Analysis
    4.6. Pet Wearables New Technologies and Standards
        4.6.1. NB-IoT & NB-1
        4.6.2. Sensors NFC chips
        4.6.3. EEG system
        4.6.4. ISO 11784/11785
5. Global Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029 by Product Type
    5.1. Introduction / Key Findings
    5.2. Market  Value (US$ Mn) Analysis By Product Type, 2014 - 2029
        5.2.1. Pet Cameras
        5.2.2. Activity monitors
        5.2.3. GPS Trackers
        5.2.4. Pre-emotion Sensors
        5.2.5. Pet-to-human Translators
    5.3. Global Pet Wearables Market Y-O-Y growth by Product Type
6. Global Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Market  Value (US$ Mn) Analysis By Distribution Channel, 2014 - 2029
        6.2.1. Modern Trade
        6.2.2. Franchised Outlets
        6.2.3. Specialty Stores
        6.2.4. E-Commerce
    6.3. Global Pet Wearables Market Y-O-Y growth by Distribution Channel
7. Global Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029, by Application
    7.1. Introduction / Key Findings
    7.2. Market  Value (US$ Mn) Analysis By Application, 2014 - 2029
        7.2.1. Medical Diagnosis & treatment
        7.2.2. Behavior monitoring & control
        7.2.3. Safety & security 
        7.2.4. Identification & Tracking
    7.3. Global Pet Wearables Market Y-O-Y growth by Application
8. Global Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029, by Technology
    8.1. Introduction / Key Findings
    8.2. Market  Value (US$ Mn) Analysis By Technology, 2014 - 2029
        8.2.1. GPS 
        8.2.2. RFID
        8.2.3. Sensors 
    8.3. Global Pet Wearables Market Y-O-Y growth by Technology
9. North America Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    9.1. Introduction
    9.2. Market Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        9.2.1. By Country
        9.2.2. By Product Type
        9.2.3. By Distribution Channel
        9.2.4. By Application
        9.2.5. By Technology
    9.3. Market Y-O-Y growth Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Distribution Channel
        9.3.4. By Application
        9.3.5. By Technology
10. Latin America Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    10.1. Introduction
    10.2. Market Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        10.2.1. By Country
   Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Distribution Channel
        10.2.4. By Application
        10.2.5. By Technology
    10.3. Market Y-O-Y growth Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Distribution Channel
        10.3.4. By Application
        10.3.5. By Technology
11. Europe Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    11.1. Introduction
    11.2. Market Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        11.2.1. By Country
   Rest of Europe
        11.2.2. By Product Type
        11.2.3. By Distribution Channel
        11.2.4. By Application
        11.2.5. By Technology
    11.3. Market Y-O-Y growth Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Distribution Channel
        11.3.4. By Application
        11.3.5. By Technology
12. APEJ Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    12.1. Introduction
    12.2. Market Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        12.2.1. By Country
   South Korea
        12.2.2. By Product Type
        12.2.3. By Distribution Channel
        12.2.4. By Application
        12.2.5. By Technology
    12.3. Market Y-O-Y growth Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Distribution Channel
        12.3.4. By Application
        12.3.5. By Technology
13. Japan Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    13.1. Introduction
    13.2. Market Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        13.2.1. By Product Type
        13.2.2. By Distribution Channel
        13.2.3. By Application
        13.2.4. By Technology
    13.3. Market Y-O-Y growth Analysis
        13.3.1. By Product Type
        13.3.2. By Distribution Channel
        13.3.3. By Application
        13.3.4. By Technology
14. Middle East and Africa Pet Wearables Market Analysis 2014-2018 and Forecast 2019-2029
    14.1. Introduction
    14.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029
        14.2.1. By Country
   GCC Countries
   South Africa
   North Africa
   Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Distribution Channel
        14.2.4. By Application
        14.2.5. By Technology
    14.3. Market Y-O-Y growth Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Distribution Channel
        14.3.4. By Application
        14.3.5. By Technology
15. Market Structure Analysis
    15.1. Market Analysis by Tier of Companies 
    15.2. A Dashboard view of Players
    15.3. Market Share Analysis, by Company
    15.4. Market Presence Analysis
16. Company Profiles
    16.1. Garmin International
        16.1.1. Company Overview
        16.1.2. Product Portfolio
        16.1.3. Key Strategies 
        16.1.4. SWOT Analysis
    16.2. Motorola
        16.2.1. Company Overview
        16.2.2. Product Portfolio
        16.2.3. Key Strategies 
        16.2.4. SWOT Analysis
    16.3. Whistle Labs, Inc
        16.3.1. Company Overview
        16.3.2. Product Portfolio
        16.3.3. Key Financials
        16.3.4. Key Strategies 
        16.3.5. SWOT Analysis
    16.4. Tractive GmbH
        16.4.1. Company Overview
        16.4.2. Product Portfolio
        16.4.3. Key Strategies 
        16.4.4. SWOT Analysis
    16.5. Wagz, Inc.
        16.5.1. Company Overview
        16.5.2. Product Portfolio
        16.5.3. Key Financials
        16.5.4. Key Strategies 
        16.5.5. SWOT Analysis
    16.6. Gibi Technologies Inc.
        16.6.1. Company Overview
        16.6.2. Product Portfolio
        16.6.3. Key Financials
        16.6.4. Key Strategies 
        16.6.5. SWOT Analysis
    16.7. FitBark Inc.
        16.7.1. Company Overview
        16.7.2. Product Portfolio
        16.7.3. Key Financials
        16.7.4. Key Strategies
        16.7.5. SWOT Analysis
    16.8. DOGTRA Co. Ltd.
        16.8.1. Company Overview
        16.8.2. Product Portfolio
        16.8.3. Key Strategies 
        16.8.4. SWOT Analysis
    16.9. Loc8tor Ltd
        16.9.1. Company Overview
        16.9.2. Product Portfolio
    16.10. Invoxia 
        16.10.1. Company Overview
        16.10.2. Product Portfolio
    16.11. Xiaomi 
        16.11.1. Company Overview
        16.11.2. Product Portfolio
    16.12. Pawbo Inc.
        16.12.1. Company Overview
        16.12.2. Product Portfolio
    16.13. Pitpatpet Ltd. 
        16.13.1. Company Overview
        16.13.2. Product Portfolio
    16.14. PetPace 
        16.14.1. Company Overview
        16.14.2. Product Portfolio
17. Disclaimer & Contact Information

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Pet Wearables Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029