Pet Wearables Market

Pet Wearables Market Size and Share Forecast Outlook 2025 to 2035

The global pet wearables market is projected to increase from USD 2 billion in 2025 to USD 5.5 billion by 2035, with a CAGR of 11.6% during the forecast period. Rising pet health awareness drives up demand for smart collars and activity trackers, propelling the pet wearables market forward.

AI-enabled health monitoring and GPS tracking are emerging trends that will improve patient safety and care. Pet owners are seeking technology-driven solutions to enhance their pets' health and convenience, driving market growth.

Quick Stats of Pet Wearables Market

• Pet Wearables Market Size (2025): USD 2 billion
• Projected Pet Wearables Market Size (2035): USD 6 billion
• Forecast CAGR of Pet Wearables Market (2025 to 2035): 11.6%
• Leading Product Type Segment of Pet Wearables Market: Health Monitors
• Leading Animal Type Segment of Pet Wearables Market: Cats
• Key Growth Regions of Pet Wearables Market: Australia, United States, Canada
• Prominent Players in the Pet Wearables Market: Garmin International, Motorola, Whistle Labs, Inc., Tractive GmbH, Wagz Inc., Gibi Technologies Inc, Others.

Metric	Value
Industry Size (2025E)	USD 2 billion
Industry Size (2035F)	USD 5.5 billion
CAGR (2025-2035)	11.6%

The pet wearables market is expected to grow from USD 2 billion in 2025 to USD 5.5 billion by 2035, representing a strong CAGR of around 11.6% during the forecast period. This expansion is being driven by the growing adoption of pet health monitoring technologies, increased pet ownership, and a global shift toward premium pet care solutions.

Pet wearables, such as collars, tags, and harnesses equipped with GPS, activity tracking, and health monitoring features, are quickly becoming indispensable tools for pet owners seeking real-time information about their pets' health.

Market expansion is closely related to pet humanization, as owners increasingly treat their pets as family members, resulting in increased investment in health, safety, and wellness solutions.

According to the American Pet Products Association (2023-2024), 66% of households in the United States (86.9 million homes) own a pet, indicating a large and stable consumer base for advanced wearable devices.

By 2027, the market is expected to be worth USD 2.6 billion, rising to USD 3.6 billion by 2030, as consumers increasingly adopt integrated health ecosystems that enable continuous monitoring and preventive veterinary care.

The ASPCA's findings highlight the importance of effective pet tracking solutions, as 15% of U.S. pet owners have lost a pet in the last five years, with recovery rates of 93% for dogs and 74% for cats. This points to a significant opportunity for innovation in species-specific wearable technology.

Similarly, in the United Kingdom, pet ownership increased by 9% between 2021 and 2024, resulting in a rise in the pet population from 29 million to 32 million and driving up demand for pet safety and wellness devices.

Technological innovation is reshaping the industry, with products like the FitBark GPS Dog Tracker providing calorie tracking, sleep analysis, and integration with health platforms.

By 2032, the market value is expected to exceed USD 4.8 billion, rising to USD 5.4 billion in 2034 and finally USD 5.5 billion in 2035. These advancements reflect a growing preference for data-driven pet care solutions, as well as an increased willingness among owners to invest in high-quality products to ensure their pets' safety and longevity.

Key Pet Wearables Market Dynamics

Pet Humanization, where owners treat their pets like family and spend more on advanced care and technology, drives the pet wearables market. Technological advances in GPS, sensors, and AI enable advanced tracking and health monitoring features that appeal to dedicated owners.

Health concerns, like pet obesity and early illness detection, are also driving demand for monitoring devices. Devices and subscription fees are expensive, which can deter price-sensitive consumers from making a purchase.

Data privacy concerns regarding the collection of pet and owner data by these devices are another significant barrier. Finally, battery life and durability remain issues due to the need for frequent charging and an active pet's lifestyle, which can lower consumer satisfaction and discourage future purchases.

Pet Humanization and Increased Spending

Pet humanization is a major driver of the pet wearables market, as owners increasingly consider their pets to be family members. This shift has resulted in increased demand for advanced products such as GPS collars, fitness trackers, and health-monitoring devices to ensure pets' safety and well-being.

Rising disposable incomes and willingness to pay for premium pet care solutions are driving market growth. Owners are investing in smart technologies that provide real-time health insights, behavioral tracking, and safety features, reflecting a shift toward preventive care. This trend encourages innovation, driving brands to provide more personalized and connected pet care solutions.

Technological Advancements in IoT, AI, and Sensors

Advancements in IoT, AI, and sensors are propelling the pet wearables market forward. Smart devices can now collect real-time data on pets' activity, health, and behavior, allowing owners to provide proactive care.

AI-powered analytics improve monitoring by detecting anomalies, predicting health problems, and providing personalized recommendations. Remote tracking and alerts are possible thanks to the integration of smartphones and cloud platforms. These advancements enhance convenience, accuracy, and user experience, encouraging tech-savvy and health-conscious pet owners to adopt pet wearables more frequently.

Rising Health and Safety Concerns

As pet owners become more concerned about their animals' well-being, the demand for preventative health solutions grows. The growing awareness of issues such as pet obesity, chronic diseases, and anxiety is driving the adoption of wearables that can track a pet's activity levels, heart rate, and other vital signs. These devices allow owners to take a proactive approach to their pet's health, which often results in earlier diagnosis and better management of medical conditions.

In addition to health, safety is a major consideration. Many pet owners are concerned that their pet will be lost or stolen. GPS-enabled wearables provide a solution by tracking real-time location and sending geofencing alerts, giving owners peace of mind. This emphasis on both health and security drives the growth of the pet wearables market by addressing key concerns and needs of modern pet owners.

High Cost of Devices to Restrict Uptake

The high cost of pet wearable devices is a significant market restraint. Advanced features, such as GPS tracking, health monitoring, and smartphone connectivity, increase production costs, making these devices less affordable for budget-conscious customers.

High prices limit widespread adoption, especially in emerging markets where pet ownership is increasing but disposable income is low. While tech-savvy and affluent pet owners are willing to invest, overall market growth may be limited unless manufacturers reduce costs or offer more budget-friendly alternatives that strike a balance between affordability and advanced functionality, thereby reaching a larger consumer base.

Data Privacy and Security Issues

Data privacy and security concerns are major roadblocks in the pet wearables market. These devices collect sensitive information about pets and their owners, such as location, activity patterns, and health data, which may be subject to unauthorized access or cyberattacks.

Consumers are becoming increasingly wary of sharing personal information, and any breach can erode trust in wearable technologies. Companies must invest in robust encryption, secure cloud storage, and privacy-compliant software, which raises operational costs. Failure to address these concerns may slow adoption because pet owners prioritize safety and confidentiality, limiting market growth despite rising demand for connected and smart pet solutions.

Limited Battery Life and Durability

Limited battery life is a significant impediment in the pet wearables market. Many devices require frequent charging, which can be inconvenient for pet owners and reduce consistent usage, ultimately lowering data accuracy and user satisfaction.

Durability is another issue, as pets' active behavior scratching, chewing, or outdoor activities—can damage devices. Manufacturers must invest in robust, waterproof, and pet-proof designs, which raises production costs. Failure to address these issues may slow adoption, as consumers seek dependable, long-lasting wearables that can withstand daily pet activities.

Analyzing the Pet Wearables Market by Key Regions

North America dominates the pet wearables market. This dominance is fueled by high pet ownership rates, rising awareness of pet health, and a strong demand for pet technology products such as GPS trackers and health monitors. Advanced technology adoption and disposable income levels also play important roles.

Europe's pet wearables market is steadily growing due to high pet ownership and a strong emphasis on pet health. Consumers in the region prefer environmentally friendly and high-quality products, which encourages local businesses to develop innovative pet safety and health tracking solutions.

The Asia Pacific region is rapidly expanding, driven by increasing pet ownership in urban areas and rising disposable incomes. Countries such as China and Japan are investing in smart pet technology, positioning the region as a key player in the market's expansion.

Country-Wise Outlook

Country	CAGR (2025-35)
United States	6.7%
Canada	9.3%
Australia	7.0%

United States a Technology-Driven Leader in the Pet Wearables Market

The United States has one of the largest shares in the pet wearables market, thanks to high pet ownership rates and strong spending power. According to recent surveys, more than two-thirds of U.S. households own a pet, creating a sizable market for smart collars, fitness trackers, and GPS-enabled devices. The cultural shift toward treating pets as family members has led to an increased demand for technologies that enhance their safety and well-being.

Technological innovation is a major driver. Companies in the United States are investing in advanced sensors, AI-powered health monitoring, and Internet of Things (IoT)- enabled devices that track vital signs, including heart rate, temperature, and activity. GPS collars are becoming more popular in cities and suburbs due to concerns about pet safety and theft, while rural households are using them to protect livestock and working dogs. This diversification broadens the market's potential.

E-commerce platforms and specialized pet stores are important distribution channels. Subscription models and personalized recommendations are driving rapid growth in online sales. For instance, connected pet insurance plans are emerging, which combine wearable data with health coverage to reduce costs and provide benefits for preventive care. This integration opens up opportunities for collaboration among technology companies, insurers, and veterinarians.

• High pet ownership and spending boost wearable demand.
• AI and IoT drive device adoption nationwide.
• E-commerce and insurance fuel market growth.

Canada's Pet Wearables Market Thrives on Government-Led Innovation and Smart Infrastructure Initiatives

Canada's pet wearables market is steadily expanding, driven by rising pet ownership and the growing trend of treating pets as valued family members. With more than half of Canadian households owning at least one pet, there is a substantial market for devices such as GPS trackers, activity monitors, and health-monitoring collars. The growing awareness of pet obesity and chronic conditions is driving up demand for wearable fitness and diet trackers.

One of the primary drivers is Canada's urban lifestyle, in which pet owners frequently reside in apartments or smaller homes. This makes GPS-enabled trackers extremely useful, particularly in metropolitan areas such as Toronto and Vancouver. At the same time, activity trackers are popular with outdoor enthusiasts who incorporate pets into hiking and camping trips, reflecting Canada's strong outdoor culture.

Digital adoption influences purchasing behavior. Canadians are increasingly purchasing pet technology through e-commerce platforms, which include bundled services such as mobile apps that provide behavioral insights, vet consultations, and nutrition advice. Retail partnerships with veterinary clinics and pet insurance providers are further strengthening the market, creating opportunities for preventive healthcare models that incorporate wearable devices.

Canada's regulatory oversight is relatively streamlined when compared to other markets. Wireless communication devices must meet the standards of Innovation, Science, and Economic Development Canada (ISED). While health-monitoring features are not regulated as medical devices for pets, safety and data privacy concerns remain paramount. This allows companies to innovate while maintaining consumer trust.

• Rising pet ownership and urban lifestyles boost demand for GPS and activity trackers
• E-commerce, mobile apps, and vet partnerships drive wearable adoption
• Streamlined regulations encourage innovation with a focus on safety and data privacy

Australia’s Rising Pet Ownership and Digital Innovation Driving Pet Wearables Market

Australia is emerging as a key market for pet wearables, thanks to one of the world's highest pet ownership rates, with nearly 70% of households having a pet. Australians are known for prioritizing their pets' health and wellness, which has led to increased investment in smart collars, GPS trackers, and health-monitoring devices. Rising disposable incomes and premiumization trends are accelerating market growth.

The country's active outdoor lifestyle is influencing wearable adoption, with pet owners using activity trackers to monitor their pets' fitness during beach trips, hikes, and rural adventures. Urban households, particularly in Sydney, Melbourne, and Brisbane, are increasingly implementing GPS-enabled devices to ensure the safety of their pets in densely populated areas, reflecting growing concerns about pet security and well-being.

Digital transformation is playing a significant role, with online platforms providing wearable products bundled with mobile apps, tele-vet services, and behavioral analysis. Partnerships between insurance companies and wearable companies are promoting preventive care models that will help pet owners better manage their health costs.

• 70% pet ownership fuels demand for smart wearables
• Outdoor culture drives safety and fitness device use
• Digital tools, insurance deals boost preventive care

Category-wise Analysis

Health Monitors Driving Innovation and Dominance in the Pet Wearables Market

The health monitors segment dominates the Pet Wearables Market due to increased pet health awareness and a growing trend toward preventive care. These devices monitor vital signs, activity levels, calories burned, heart rate, and can even detect early signs of illness, allowing pet owners to proactively manage their pets' health. Veterinary professionals are increasingly recommending health monitors to aid in data-driven diagnosis and treatment, boosting adoption rates.

The integration of IoT, AI, and smartphone connectivity has made these devices more user-friendly and dependable. Pet humanization and rising healthcare spending are driving owners to invest more in advanced solutions to ensure their pets' longevity and quality of life. This emphasis on proactive monitoring establishes health monitors as a critical driver of innovation and market dominance.

• Growing pet health awareness and preventive care
• IoT, AI, and smartphone integration enhance device usability and adoption.
• Rising pet healthcare spending fuels investment in advanced monitoring solutions

Cats Segment Leading Growth in the Pet Wearables Market

Pet wearables for cats are becoming highly preferred, owing to increased cat adoptions and a greater emphasis on feline health and safety. Wearables such as GPS trackers, activity monitors, and smart collars are being used by pet owners to monitor their cats' movements, behavior, and overall well-being, particularly because cats are more independent and difficult to track than dogs.

Growing urbanization and indoor pet lifestyles have increased the demand for devices that provide real-time insights and safety alerts. Lightweight, comfortable, and stylish designs make these wearables more cat-friendly, encouraging adoption. The trend of pet humanization, combined with rising spending on premium pet products, reinforces the segment's strong market potential and growth.

• Rising cat adoptions and emphasis on feline health
• Real-time tracking and safety features meet needs of urban and indoor pet lifestyles
• Lightweight, stylish designs and premium spending trends

Competitive Analysis

The pet wearable market is highly competitive, with many companies vying for market share by offering innovative and technologically advanced products. Companies are increasingly focusing on R&D to introduce new features and functionalities that meet the changing needs of pet owners.

The fierce competition is driving innovation, resulting in the creation of more sophisticated and user-friendly devices that provide comprehensive solutions for pet tracking and management.

Market participants are also implementing strategic initiatives such as collaborations, partnerships, and mergers to strengthen their market position and broaden their product offerings.

Key market players are using technology to differentiate their products and create unique value propositions for customers. The incorporation of artificial intelligence, machine learning, and IoT into pet wearables enables companies to provide enhanced features such as predictive health monitoring and behavior analysis.

These innovations not only appeal to tech-savvy consumers but also broaden the potential market by addressing specific pet care needs. As the market evolves, companies are expected to continue investing in technology-driven solutions to maintain a competitive advantage.

Whistle Labs is recognised for its advanced GPS tracking and health monitoring devices, offering comprehensive solutions that enable pet owners to track their pets' locations and health metrics.

Key Players in the Market

• Garmin International
• Motorola
• Whistle Labs Inc.
• Tractive GmbH
• Wagz Inc.
• Gibi Technologies Inc.
• FitBark Inc.
• DOGTRA Co. Ltd.
• Loc8tor Ltd
• Invoxia
• Xiaomi
• Pawbo Inc.
• Pitpatpet Ltd.
• PetPace

Recent Developments

• In January 2024, Tractive offered pet insurance policies. Following the establishment of Tractive Pet U.K. Ltd, a subsidiary of the Austrian company Tractive that focuses on pet tracking and health solutions, only dog and cat owners in the UK can now access the insurance policies. Tractive provides pet insurance that includes coverage for accidents, illnesses, and dental treatment.
• In December 2024, ABB and Typhoon HIL launched DriveLab ACS880, a next-generation HIL-compatible Pet Wearables solution. This technology streamlines customer development by addressing interoperability issues through Hardware-in-the-Loop (HIL) integration.

Segmentation of Pet Wearables Market

• By Product Type :

  • Health Monitors
  • Collars
  • Trackers
  • Others

• By Animal Type :

  • Cats
  • Dogs
  • Livestock/Working Animals
  • Other Pets

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa