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Pet Pee Pads Market

Pet Pee Pads Market By Pet Type (Dogs Pet Pee Pads, Cats Pet Pee Pads), By Usability (Single-use, Reusable Pet Pee Pads), By Pads Size, By Material (Polyester, Polyurethane, Vinyl, Cotton), By Sales Channel, By Region - Global Insights to 2031

Analysis of Pet Pee Pads market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Pet Pee Pads Market Outlook

Fact.MR has conducted a thorough analysis on the global pet pee pads market, and reveals that the industry expanded Y-o-Y at 8% in 2021. The market is poised to reach a valuation of US$ 1.26 Bn by 2031-end. Demand for dog pee pads is slated to reach 3,838 Mn units by 2031, accounting for 90% share of the overall market.

The rate of pets rescued increased 12% Y-o-Y in 2020. Dog ownership and pet adoption has increased, with 13% people having preference of adopting puppies under a year old, thereby driving the need for small pet pee pads across geographies.

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Key Insights Offered in Pet Pee Pads Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • COVID-19 Impact on Demand for Pet Pee Pads and How to Navigate
  • Recommendation on Key Winning Strategies

Revenue Analysis of Pet Pee Pads from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031

As per the latest study conducted by Fact.MR, a market research and competitive intelligence provider, historically, from 2016 to 2020, the market for pet pee pads experienced optimistic growth at 9.4%, with the U.S., France, U.K., and Russia holding significant market share.

With increasing number of hypermarkets/supermarkets, pet stores, and departmental stores, offline sales channels are expected to garner high volume sales, and reach a market value of US$ 316 Mn by the end of 2031.

  • Market volume of 2,083 Mn units represents an optimistic scenario for pet pee pad market growth by 2031.
  • Fact.MR estimates that the market will expand 2.3X during the forecast period of 2021 to 2031. The pet pee pads market size in 2021 is estimated to be 548 Mn units.
  • Demand for single-use is higher that reusable pet pee pads. Single-use products account for 61% market share, which is anticipated to decline 2.4% by 2031.
  • COVID-19 has had a positive impact on the market, which saw a hike of over 13% in 2020.

North America dominates in the pet penetration rate with over 70% increase in pet adoption in 2020. Gen Z accounts for a significant chunk of 16%, whereas, the least was held by baby boomers. Spending on pets increased almost 34% in 2020.

These factors have boosted sales of pet care products such as pet pee pads, in turn accelerating pet care market value. According to the study, it has been estimated that approximately 66% of pet owners are allowing their pets to sleep on beds, which is propelling demand for pet sanitary care products.

This is driving demand for reusable pet pee pads, relatively pushing sales in the super absorbent pet pads market as well. The global pet pee pads market is valued at US$ 548 Mn, and is set to reach US$ 1.26 Bn by the end of 2031.

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What is the Driving Force Behind the Sales of Pet Pee Pads?

The pet pads market is driven by increasing pet adoption and rise in per capita spending. Consumer willingness to pay for pet care products is rapidly increasing, especially in developed regions.

Increasing desire of pet owners to provide their pets with the best possible luxury and comfort has further driven spending by them, including in pet pee pads.

Will Increasing Pet Adoption Boost Demand for Pet Pee Pads?

Growing pet adoption is accelerating demand for pet pee pads, as people are becoming more animal-friendly. According to studies, it has been found that pets help in keeping their owners fit, lower stress levels, decrease blood pressure, and above all, combat loneliness.

According to the American Veterinary Medical Association, in 2020 there were 1,462,944 pets taken into shelters, and the adoption figure was around 865,846 pets (59%). As the population is becoming more aware about pet sanitary products, it is likely to provide an impetus to the demand for pet pee pads over the coming years.

Pet pee pads market spend by Fact.MR

Country-wise Analysis

Why is the U.S an Important Pet Pee Pads Market?

The U.S generates more than 80% of North American market revenue. Nine out of ten American pet owners consider their pets as part of their family. Out of 1,000 people in the U.S., 71 people have small dogs, which makes the country rank 5th in the small dog population.

The number of dogs in the U.S tops the charts when compared with other countries. According to the North American Pet Health Insurance Association (NAPHIA), the pet insurance sector in the U.S is rising annually by a little over 24%, of which dogs include 83% of insurances. NAPHIA also states that there are over 63.4 Mn dogs as pets in U.S, households.

The U.S pet pee pads market is expected to surge at a CAGR of 7.5% and reach a valuation of US$ 241 Mn in ten years.

Will Russia Continue its Dominance in the European Market for Pet Pee Pads?

Cats have gained popularity in Europe as more than 55% of Europeans own a cat, while less than 30% own a dog. Following Russia, France has the highest number of cats as pets. In France, four out of ten people owns cats. This is increasing dominance of Europe in the global market.

Russia is valued more than any other country in Europe, and is estimated to reach a valuation of US$ 66 Mn, poised to progress at a CAGR of 7.7%. As pet sanitary products gain popularity in Russia, pet pee pads are expected to create an absolute dollar opportunity of US$ 35 Mn over the decade.

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Category-wise Insights                                

Microfiber Material Pet Pee Pads and Cotton Material Pet Pee Pads: Game Changers in Material Types?

Pet owners are shifting towards alternatives in the market. Consumers are more informed nowadays. With growing awareness regarding the waste of unhygienic clothes, paper, and other waste cleaning products, causing environmental disturbances, consumers are inclining towards natural alternatives, increasing the sales of cotton pet pee pads and also driving microfiber material pet pee pad demand.

This is one of the prominent factors that has driven consumer spending on alternatives such as natural and sustainable pee pads. Cotton is anticipated to reach a market value of US$ 437 Mn by the end of 2031. The microfiber pet pee pad segment is anticipated to expand at a CAGR of 9.9%.

Microfiber is more cost-effective than conventional cleaning products. These are extremely durable for pets, eliminating the need for replacement with other materials.

As the trend of reusable pads is on the rise, super absorbent and leak-proof pads will change the scenario of the market completely. As cotton and microfiber pads have such attributes, they are expected to provide sustainable growth to the market.

Pet pee pads market usability by Fact.MR

Which Pad Size is Most Preferred for Both, Dog Pee Pads and Cat Pee Pads?

Significant number of pet owners are prioritizing the needs of their pets, which is increasing spending on them. Demand for small pet pee pads and large pet pee pads is more and collectively account for 46% market share.

As small dogs having the need for washable pet pee pads is increasing, demand for puppy training pads is reaching new heights, while the added feature of reusable pet pee pads will provide an economical option to owners.

On the other hand, X-large pet pee pad sales is driven by large dogs when they are on trips or travelling with owners.

Has COVID-19 Impacted Revenue Generation by Pet Pee Pad Manufactures?

COVID-19 had a positive impact on demand for pet pee pads, as, due to the implementation of lockdowns, pet owners are at home more with their pets. This has made owners spend more on the hygiene of pets.

During this time, top dog pee pad manufacturers launched a variety of products by infusing key features such as leak proof, washable, super absorbent, and creating innovation in pet pee pads. The global market saw Y-o-Y increase of 13% in 2020 as the market experienced uncertain boost in demand.

The COVID-19 hit allowed the industry to gain more than US$ 55 Mn, while volume increased by 210 Mn units in 2020.

Competitive Landscape           

According to the market research analysis, top manufactures of pet pee pads are Chewy, Inc, Four Paws Inc., The Hartz Mountain Corporation, Doggyman H.A.Co., Ltd., Iris USA, Inc., and WizSmart (Petix).

To increase penetration in profitable areas, market players are opting for organic and inorganic growth strategies, which include launching of new products, mergers, acquisitions, collaborations, and partnerships with small manufacturers or start-ups to boost their sales, increase profitability, and match the latest trends in the pet pee pads industry.

Similarly, recent developments related to companies offering pet pee pads have been tracked by the team at Fact.MR, which are available in the full report.

Pet Pee Pad Industry Report Scope



Market size value in 2020

USD 548 Million

Market forecast value in 2031

USD 715 Million

Growth Rate

CAGR of 8.7% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

Volume (Mn Units) and Value (US$ Mn)

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania and Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • and GCC Countries

Key Market Segments Covered

  • Pet Type
  • Pad Size
  • Usability
  • Material
  • Sales Channel
  • and Region

Key Companies Profiled

  • The Hartz Mountain Corporation
  • Jiangsu Zhongheng
  • Doggyman H.A. Co., Ltd.
  • Richell USA Inc.
  • Iris USA, Inc.
  • JiangXi SenCen Hygienic Products Co., Ltd.
  • WizSmart (Petix)
  • Four Paws Inc.
  • Buddy Rest
  • Paw Inspired
  • Chewy, Inc.
  • Tenton Dog
  • Furhaven
  • Pet Fusion LLC


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Segments Covered in Pet Pee Pads Industry Research

By Pet Type

  • Dogs Pet Pee Pads
  • Cats Pet Pee Pads

By Pads Size

  • Small Pet Pee Pads
  • Medium Pet Pee Pads
  • Large Pet Pee Pads
  • Extra-large Pet Pee Pads

By Usability

  • Single-use Pet Pee Pads
  • Reusable Pet Pee Pads

By Material

  • Polyester Pet Pee Pads
  • Polyurethane Pet Pee Pads
  • Vinyl Pet Pee Pads
  • Cotton Pet Pee Pads
  • Microfiber Pet Pee Pads

By Sales Channel

  • Offline Sales of Pet Pee Pads
    • Supermarkets/ Hypermarkets
    • Convenience Stores
    • Pet Stores
    • Departmental Stores
    • Other Sales Channels
  • Online Sales / E-tailing of Pet Pee Pads
    • E-commerce Platform
    • Company/Brand Websites

- FAQs -

The global pet pee pads market is valued at US$ 548 Mn at present.

Sales of pet pee pads are projected to increase at a CAGR of 8.7% during 2021 to 2031.

The pet pee pads industry showcases an absolute dollar opportunity of US$ 715 Mn for the next ten years.

Emergence of biodegradable materials and increasing spending on pet care are key trends in this marketplace.

Top 5 manufacturers of pet pee pads account for around 75% share in the market, dominated by those in the United States.

The U.S., U.K, Germany, Russia, and Italy are among the top countries driving demand for pet pee pads.

North America accounted for over 25% of global sales of pet pee pads in 2020.

The European market for pet pee pads is projected to expand at a CAGR of close to 8% during 2021 – 2031.

Key countries manufacturing pet pee pads are the United States, U.K, Italy, and Germany.

The Russia market is set expand at over 7% CAGR, accounting for more than 20% share in the European market.

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Pet Pee Pads Market

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