Weight Management Beverages Market Continues to Remain a Highly Fragmented Marketplace
Non-capital intensive nature of the weight management beverages market presents low barriers to entry, which enables a majority of Tier 3 stakeholders to foray into the market. Small or medium-sized local manufacturers are focusing on launching affordable offerings, as a majority of consumers are preferring the purchase low-cost weight management beverages over premium ones. Market players are also focusing on strengthening their distribution channels to penetrate suburban and rural pockets.
‘False Marketing Claims’ Creating Skepticism Among Target Audience
Weight management beverages manufactured by market leaders have been the subject of lawsuits, as their ‘diet’ beverages allegedly caused weight gain among some consumers in the U.S. Artificial sweetener ingredients, such as aspartame, used in weight management beverages have been linked to weight gain. The questionable claims have garnered mainstream media attention, and induced skepticism among the target audience.
Global Obesity Epidemic: A Macro Factor Fueling Growth of Weight Management Beverages Market
According to the World Health Organization (WHO), the prevalence of obesity nearly tripled across the world during 1975-2016. The statistics show that over 650 million adults were obese and around 1.9 billion adults were overweight in 2016, and incidences of obesity have been multiplied at a rapid pace in recent years.
Consumers are becoming more aware of their dietary intakes and willingness to reduce unhealthy food consumption is boosting demand for weight management beverages worldwide. Stakeholders in the weight management beverages market are streamlining their marketing plans to improve awareness about the benefits of weight management beverages to further boost sales in the coming future.
Developed Nations Hold a Significant Share in the Weight Management Beverages Market
The momentum in the weight management beverage market is largely attributed to the increasing health & wellness trend in the developed regions such as North America and Europe. According to the CRN 2017 Annual Survey on Dietary Supplements, published by the Council for Responsible Nutrition (CRN), over 75% Americans take dietary supplements, and weight management supplements account for 15% of the total consumption.
Increasing interest in sports and fitness activities for weight loss across the young population is improving awareness about the benefits of weight management beverages in developed regions. Manufacturers in the weight management beverages market are closely tracking the dynamics of sports nutrition markets in developing countries to envisage profitable growth in these regions.
Consumer Inclination towards Non-carbonated Weight Management Beverages Influencing Product Development
Though governments ensure the safety of carbonated beverages with stringent regulations, most consumers are shifting towards non-carbonated versions; the trend is reflected in the weight management beverages market as well. A large number of consumers seek non-carbonated weight management beverages, which holds a significant share in the growth of the weight management beverages market.
Market players are introducing innovative, ethnic, and local flavors of non-carbonated weight management beverages to attract more consumer in regional markets. In order to stay ahead of the intense competition in the weight management beverages market over the long term, leading manufacturers are modifying their manufacturing strategies to provide a vast range of selection in the non-carbonated weight management beverages.
Fresh Fruits and Vegetables Over Weight Management Beverages
The trend of health and wellness has increased in an unprecedented manner over the past few years. Consumers are making well-informed decisions while choosing weight-loss foods. The strong belief among consumers, especially in developing or underdeveloped countries, about the effectiveness of a diet full of fresh fruits and vegetables in weight loss is shrinking demand for artificial diet foods, such as weight management beverages.
In addition, governments are encouraging consumers, through various guidelines such as Dietary Guidelines for American 2015-2020, to opt for fruits and vegetables to gain wholesome nutrition. Preference to fresh fruits and vegetables over weight management beverages can pose challenges to market growth.
The Fact.MR study helps readers to understand the recent developments in the weight management beverages market with the help of critical information about the leading market players. The report profiles leading stakeholders in the weight management beverages market to help readers to understand the recent developments in the strategic plans of their competitors in the weight management beverages market.
Weight management beverage manufacturers as well as weight management beverage ingredient manufacturers are profiled in the Fact.MR report. The list features Alticor Inc. (Amway), The Himalaya Drug Company, The Coca Cola Company, Herbalife Nutrition Ltd., Nutrisystem Inc., PepsiCo Inc., Unilever PLC, Tetley USA Inc., The Procter & Gamble Company (P&G), Kellogg Co., Archer Daniels Midland Company, Royal DSM NV, BASF SE, Chr. Hansen Holdings A/S, and DuPont.
A high-profile manufacturer in the weight management beverages market, the Coca Cola Company announced that the company is updating and modernizing the packaging and flavors of Diet Coke to attract more millennial consumers in North America.
Alticor Inc. (Amway) recently announced that its weight management products accounted for nearly half the Amway’s sales, which affirms growing demand for weight management beverages among consumers. The company has adopted strategies to collaborate with Pennington Biomedical Research Center to complement its weight management beverage sales with the help of Pennington's BodyKey SmartLoss program, which is a smart phone app that incorporates Amway’s weight loss shakes and other weight management beverages.
Also, leading manufacturer of carbonated weight management beverages – PepsiCo Inc. recently entered into a strategic agreement to acquire all the shares of SodaStream International Ltd., an Israel-based consumer home carbonation product manufacturer, to offer healthy and eco-friendly beverage solutions. Other manufacturers in the weight management beverage market, such as Unilever and P&G, are shifting their focus on incorporating environment-friendly packaging for their weight management beverage products.
Note: For full coverage of the competitive landscape, get in touch with our experts.
Weight management beverages are the kind of beverages that are more effective at facilitating weight loss than other types of beverages. Weight management beverages can be carbonated or non-carbonates, and can be in the form of powder, liquid, or tea bags.
About the Report
The Fact.MR report provides readers with the most important insights about potential opportunities, growth prospects, and recent developments in the weight management beverages market. Reliable and accurate qualitative and quantitative conclusions about the growth of the weight management beverages market are presented in the report.
In order to provide comprehensive information about the weight management beverages market to readers in a seamless way, the Fact.MR report divides the market into its five broad sub-segments – regions, product types, form, gender, and sales channels.
Based on regions, the weight management beverages market is segmented into six regions – North America, Latin America, Europe, Japan, Asia Pacific region excluding Japan (APEJ), and Middle East & Africa (MEA). Based on product types, the weight management beverages market is segmented into two main types – carbonated and non-carbonated weight management beverages.
Based on the product form, the weight management beverages market is segmented into three types – liquid, powder, and tea bags. According to the gender of consumers, the weight management beverages market is segmented into male, female, and unisex sub-segments. Based on sales channels, the weight management beverages market is broadly segmented into direct sales, modern trade, specialty stores, convenience stores, departmental stores, drug stores, and online stores.
Additional Questions Answered
The report provides detailed information about growth prospects of the weight management beverages market to help readers to understand the minute details about the historical, current, and future growth parameters of the market. The report also answers the critical questions about the market development for readers, which can help them to make appropriate business decisions while entering the weight management beverages market. Some the questions answered in the Fact.MR report include
- How will the Europe weight management beverages market grow during the period 2018-2027?
- Which product form accounts for the largest revenue share in the weight management beverages market and why?
- Why does the demand for non-carbonated weight management beverage remain more carbonated weight management beverages?
- What are the recent strategic developments in the leading stakeholders in the weight management beverages market?
The report provides readers with unique conclusions about the development of the weight management beverages market, which are obtained at the end of detailed secondary and primary market research on the historical and current growth parameters of the weight management beverages market.
Secondary research on the weight management beverages elucidates the historical and current facts and industry-validated information about the weight management beverages market. This is followed by primary research, where leading market players, such as manufacturers, distributors, suppliers, and investors, in the weight management beverages market are interviewed.
Analysts at Fact.MR ensure the accuracy and authenticity of the qualitative and quantitative information on how the weight management beverages market will grow during 2018-2027.
A new report by Fact.MR offers accurate forecast and detailed insights on the weight management beverages market for the period 2018 to 2028. Imperative dynamics impacting growth of the weight management beverages market have been provided in the report, along with their intensity of impact on the market growth. The report also offers analysis on the weight management beverages market size, in terms of volume (liters) and value (US$ Mn).
Chapter 1 – Executive Summary
The report offers an overview of the weight management beverages market, along with analysis and key recommendations on the market. Wheel of fortune and opportunity assessment on the weight management beverages market have also been provided in this chapter.
Chapter 2 – Consumer Behavior and Attitude Management
This chapter focuses on deciphering consumer buying pattern, decrypting channel preferences, and offers an analysis on metamorphosis in the consumer behavior in the weight management beverages market. Impact of labelling, certifications, and claims on prospects of the weight management beverages market has also been delivered in this chapter.
Chapter 3 – Market Tendencies & Latest Buzz
The report offers intelligence on tendencies and latest buzz associated with the weight management beverages market, which includes common product categories, ethnic heterogeneity in product sales, and attractive segments for all factors influencing growth of the weight management beverages market.
Chapter 4 – Product Launch Track & Trends
Information on key product launches for the past three years, and the product launch frequency has been offered in the report. Available alternatives for the weight management beverages have also been analyzed, along with their impact on dynamics of the market.
Chapter 5 – Risk Opportunities and STP Analysis
This chapter focuses on the associated risk of regulatory landscape, certification & standards, and advanced technology on the weight management beverages market. Key opportunities including new product categories, latent opportunities, and white space in new and emerging markets for weight management beverages have also been included in this chapter.
Chapter 6 – Market Introduction
The report offers a succinct introduction to weight management beverages market and a formal definition of “weight management beverages” in this chapter. Key segments identified for the weight management beverages market have been represented through a taxonomy table, while mega trends impacting growth of the weight management beverages market have been incorporated in this chapter.
Chapter 7 – Market Dynamics Associated Industry Assessment
This chapter gives an in-depth assessment on the weight management beverages market’s associated industry, which includes growth drivers & their impact intensity, prominent market challenges, and key trends.
Chapter 8 – Associated Industry Assessment
Insights on the weight management market, which is the parent market for the report’s targeted research area – weight management beverages market, have been offered in this chapter. Value chain analysis, macro-economic factors, forecast factors, investment feasibility matrix and pricing analysis for the weight management market have also been offered in this chapter.
Chapter 9 – Weight Management Beverages Market Analysis & Forecast
This chapter offers a segmental analysis and forecast on the weight management beverages market. The report has divided the weight management beverages market into product type, form, gender, nature, sales channel, and region. Region-wise, the weight management beverages market has been segmented into North America, Europe, Latin America, Asia-Pacific excluding Japan (APEJ), Japan, and Middle East & Africa (MEA).
Chapter 10 – North America Weight Management Beverages Market
This chapter offers assessment on the weight management beverages market in North America, based on the business outlook, food & beverage market outlook, and weight management beverages market outlook. Country-wise demand assessment on all the segments of the North America weight management beverages market has also been offered in this chapter.
Chapter 11 – Latin America Weight Management Beverages Market
This chapter offers an in-depth study on the weight management beverages market in Latin America. Key drivers and restraints impacting growth of the weight management beverages market in the region have been included in this chapter.
Chapter 12 – Europe Weight Management Beverages Market
This chapter analyzes Europe’s weight management beverages market, and offers an analysis on the market attractiveness on the basis of country, production method, end-use industry, and delivery mode of weight management beverages.
Chapter 13 – Japan Weight Management Beverages Market
The weight management beverages market in Japan has been assessed in this chapter, which also includes growth determinants and impediments for the country’s weight management beverages market.
Chapter 14 - APEJ Weight Management Beverages Market
Asia-Pacific excluding Japan’s weight management beverages market has been analyzed in detail, and regional forecast values and volumes associated with the market segments have been rendered in this chapter.
Chapter 15 - MEA Weight Management Beverages Market
This chapter offers a detailed study on the weight management beverages market in the Middle East & Africa. GCC countries, South Africa, and Rest of MEA have been analyzed for growth of the weight management beverages market in the region.
Chapter 16 – Weight Management Beverages Market Competitive Assessment
The report offers a detailed competitive analysis on key weight management beverages market players identified and profiled. A dashboard view of all the market players profiled in the report has also been included in this chapter. Information on the market structure, company share analysis, and region-wise occupancy intensity mapping of the weight management beverages market has also been incorporated in this chapter.
Chapter 17 - Weight Management Beverages Market Vendor Analysis
This concluding chapter of the report offers a detailed analysis on vendors and manufacturers of the weight management beverages. The market players profiled include Alticor Inc. (Amway), The Himalaya Drug Company, The Coca Cola Company, Archer Daniels Midland Company, and Royal DSM NV.
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