Weight Management Packaged Food Market Remains a Consolidated Landscape
Tier 1 companies account for a significant share of the weight management packaged food market. The leading players, including Danone S.A., General Mills Inc., Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company and Nestle S.A. collectively account for a revenue share of more than 45% of the overall weight management packaged food market.
Sales and distribution strength of these companies is relatively higher with considerable presence across developed countries of Europe and North America, with key strategies being expansion through strategic acquisitions and weight management portfolio enhancement.
For instance, Yakult Danone India, a joint venture between Danone S.A and Yakult Honsha Co Ltd., is further expanding its weight management product portfolio with addition of Yakult Light. Kellogg Co., has launched vegan and organic cereals with “no-added-sugar” in 2017 to cater to consumer demand for healthy diet and plant-based weight management food products.
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US-China Trade War to Impact Weight Management Food Trade and Pricing Scenario
On-going US-China trade has disrupted the international trade scenario. Both major world economies have been imposing tariffs on various consumer goods, which is likely to have an indirect impact on the import-export scenario of weight management food such as nuts and various types of seeds.
Attempting to challenge Washington DC, China (Beijing) is planning on imposing a 25 percent tariff on around US$ 50 billion agricultural products.
China has started levying additional tariffs on American nuts, wheat, soybeans, and dairy products, to name a few. However, action is still pending depending on US decision on threatened tariff on Chinese goods worth US$ 200 billion, which is expected in September 2018.
Trade war between the world’s two major economies continues to remain a key factor likely to impact international weight management food trade along with price alterations in both countries in the coming years.
Proactive Consumption and Healthy Aging Fuel Demand for Weight Management Food
Sustainable and long-term health and wellness has gained significant traction as consumers of all age groups are inclined toward the trend.
According to United Nations’ World Population Prospects report, 2017 revealed a count of over 960 million people in 60 year age group and the count is likely to double by 2050. Additionally, over 80 percent adults in the 60-65 years age group have at least one chronic ailment or disorder, according to National Council of Aging (NCOA).
Chronic disorders such as diabetes, hypertension, and heart disorders among individuals are expected to increase, reveals NCOA.
Growing health concerns associated with these disorders has generated a sense of proactive consumption of healthy food such as weight management packaged food products.
Obesity and Overweight Continue to Raise Concerns, Triggering Weight Management Packaged Food Demand
Co-existing with malnutrition, the obesity epidemic has not left any region untouched. Obesity can cause mental and physical diseases impacting overall lifestyle of individual.
According to World Health Organization (WHO), obesity level worldwide tripled since 1975. In 2016, over 2 million adults in the age group of 18 years and more were classified as overweight with 650 million being obese.
WHO revealed that mortality due to overweight and obesity are more as compared to mortalities by underweight. Associated with various cardiovascular disorders, obesity concerns have triggered the consumption of functional foods such as weight management products.
This aspect continues to influence the sales of these products, complementing the market’s growth.
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Popularity of Keto and Paleo Diets Presenting New Avenues for Weight Management Food Products
Growing health conscious population has triggered the consumption of low carb diet using keto and paleo diets.
Health conscious consumers are engaged in weight management, particularly weight loss using low carb diets such as keto and paleo, with keto reaching the third position in diet trends according to US National Survey.
The growing adoption of keto and paleo diets have significantly boosted the consumption of various weight management foods such as oats, legumes, nuts and flax and chia seeds.
Further, adoption of keto and paleo diets is complemented by increasing inclination of individuals toward latest dietary trends, which is expected to contribute to the overall sales of weight management food.
Natural Weight Management Foods Gains High Traction
Rising concerns regarding side effects of chemicals used in weight management food products are influencing demand for natural variants.
This has largely influenced the consumption of plant-based and animal-based food products as compared to artificial counterparts.
Consumption of natural food products is expected to grow in the coming years as they provide higher quantity of natural antioxidants, promote decrease in LDL cholesterol, reduction in heart diseases and diabetes.
Interested to Procure The Data
The report on weight management packaged food market includes detailed competitive assessment covering profiles of major companies involved in production.
Various facets of competition including SWOT analysis, weight management portfolio analysis, new developments, mergers and acquisitions, and key strategies are covered.
The report on weight management packaged food market has profiled companies such as
- Danone S.A.
- Nestle S.A.
- General Mills Inc
- Marc Incorporated.
Companies in the weight management packaged food market are venturing into collaborations to expand their reach in international markets to offer new products.
For instance, a 50:50 joint venture between Danone S.A and Yakult Honsha Co. Ltd., was initiated in 2018, to from Danone Yakult, in a bid to market probiotics as a part of balanced diet.
New product launch to enhance revenue generation has been an integral strategy of weight management food companies. In June 2018, General Mills Inc., introduced high protein and low sugar yogurt – a new addition in its dairy based weight management packaged food.
In 2018, Nestle S.A introduced new desserts with different flavors – the KITKAT Mini Moments – in Middle East. In 2018, Pepsi Co, Inc., re-launched Quaker Cereals in United Kingdom with less sugar content.
Weight management packaged food companies are also involved in acquisitions and takeovers to enhance their global footprint and product line extension.
In 2017, Mars Incorporated acquired minority stake in Kind – a snack bar company. In the same year, it also acquired Preferred Brands International to offer healthy convenience foods.
Weight management food are functional food products facilitating weight gain or weight loss as per consumer requirement.
Weight management food include low-calorie desserts, meals and organic foods, sugar-free confectionaries and high protein food.
There are various types of weight management food such as grains, beans, legumes, nuts, seeds, and dairy products.
Weight management food are either ultra-processed or minimally processed and are obtained from various sources such as plant-based and animal based.
About the Report
The report titled Weight Management Packaged Food Market Forecast, Trend Analysis and Competition Tracking – Global Market Insights, 2018-2028” is an analytical market study offering compilation of actionable intelligence on weight management food products.
Various factors influencing the weight management packaged food market are included in the report.
The 400+ page report on offers information on demand and sales of weight management food across various regions worldwide.
Analysis on weight management food sales in the past, current demand for weight management food and projections on volume and value is covered in the report.
The weight management packaged food market is segmented in detail to cover every angle of the marketplace.
The weight management packaged food market is segmented on the basis of product type, by source, by processing type, by form, by nature, by distribution channel and by region.
Analysis on various weight management food products such as grains and flours, beans and legumes, nuts, seeds, bakery & confectionaries, snacks & savory, dairy products, frozen meals, sauces, dressings & condiments, and soups. In processing category, weight management is classified into minimally processed weight management food, ultra-processed weight food and processed culinary products.
Various sources such as plant based, chicken based, beef based, and sea-food based are discussed. Ready-to-eat and frozen forms of weight management food are covered in segmentation.
By nature, analysis on organic and standard weight management food is covered and by distribution channel, HoReCa, modern trade, specialty stores, convenience stores and online retailers are covered.
Assessment of weight management food market across North America, Latin America CIS & Russia, Europe, Japan, Asia Pacific excluding Japan (APEJ) and Middle East and Africa (MEA) is included.
Additional Questions Answered
Apart from above mentioned insights, the report on weight management packaged food answers additional questions including:
- Which is the most attractive region for weight management market?
- What are the sales of weight management food across European and APEJ countries in 2018?
- Which form of weight management food is the most sold?
- What are the sales of plant-based weight management food?
- Which is the most lucrative distribution channel for sales of weight management food?
- Organic weight management packaged food vs. frozen weight management packaged food – which is the most attractive nature of weight management food worth investing in?
The weight management packaged food market report is drafted using a robust research process comprising of secondary and primary methodologies.
Combination of information from these methodologies along with external sources is carried out to obtain highly accurate data on weight management food using the triangulation method.
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