Green Building Trend Shaping Coating Additives Market
Coating additives are increasingly required to comply by zero-VOC emission norms. Governments worldwide are upping the ante and stepping up efforts to reduce carbon emissions from construction activities. This has led to a profound, rapid transition and is supporting the growth of the coating additives market which is all set to witness an average annual growth of around 4% during the long-term forecast period of 2019-2029.
The emergence of green coatings is moving the coating additives market into a new phase of development. In the years to come, the use of green coatings is expected to be more popular within the automotive industry, which is helping the value-pool growth prospects of the coating additives market.
Stringent Government Regulations Ushering in Eco-friendly Additives
Stringent regulatory policies pertaining to VOC emissions and Hazardous Air Pollutants (HAPs) have had a substantial influence on coatings markets at a global scale. Regulatory bodies such as European Environment Agency (EEA) and the EPA (Environment Protection Agency) mandate limitation of volatile organic compounds (VOCs) content in coatings. On 11 September 1998, The Environmental Protection Agency published the architectural coatings rule (63 FR 48848) under the authority of Section 183(e) of the Clean Air Act. This has, in turn, led manufacturers of coatings to focus on enhancing product performance and exploring opportunities to introduce new VOC-free products in the market.
Manufacturers are increasingly focusing on enhancing performance of coatings and introducing multi-functional and hybrid coatings as well as innovative eco-friendly products such as green coatings, nano-coatings, etc. These innovations in turn would enable manufacturers to adapt to new regulatory dynamics. Moreover, these innovations are likely to be application-specific which will further widen the customer pool in the coating additives market.
Rheology Modifiers to Enhance Coatings Formulations Leveraging Market Growth
Rheology modifiers are predominantly used in architectural and automotive applications. They are used to control flow viscosity, which is one of the most essential properties of coating compositions, and amend fundamental aspects such as storage stability, soft-texture, and film thicknesses. The demand for rheology additives is on the rise as coating manufacturers are channelizing their focus towards improving the quality of their coatings. A notable example would be to make coatings highly viscous, improve textural properties, and enhance shelf life.
As the flow behavior of coating compositions has a huge impact on application and film formation, the demand for rheology additives is expected to increase by a remarkable margin. Moreover, architectural coatings, a prominent application of coating additives, require rheology modifiers in coatings formulations due to the soaring demand for soft-texture coatings.
Bio-based and Eco-Friendly Coatings to Pave the Path for Improved Returns
Increasing levels of emission of hazardous air pollutants (HAPs) and volatile organic compounds (VOCs) from conventional coatings give rise to concerns regarding environmental degradation. Governments in most countries are restricting the use of toxic and environment-degrading coatings. With the enactment of stricter laws and regulations to curb air pollution caused due to hazardous emissions, conventional coatings are likely to be replaced soon by bio-based coatings. Conforming to stringent environment regulations, coating additives manufacturers have started investing in development of bio-based and environment-friendly coating additives. For instance,
- Elementis plc, a global specialty chemicals company, offers Thixatrol, an environment-friendly coating additive.
- Akzonobel Specialty Chemicals (Nouryon) and Renmatix, Inc., global leaders in plant-based technology, will jointly develop bio-based performance coatings to improve the properties of architectural coatings.
Frontrunners Hold 45-50% Share as Capacity Expansion and Innovation Remain Key Market Imperatives
The coating additives market remains consolidated, with relatively high barriers for new entrants. The tier 1 players such as Ashland Inc., BYK-Chemie GmbH (Altana), The Dow Chemical Company, Elementis plc, Evonik Industries AG together hold around 45-50% revenue share and are focused towards expanding their regional footprints and strengthening their product portfolios. Furthermore, stringent government regulations for the development of eco-friendly and sustainable coating additives will continue to play a vital role in the coating additives market throughout the forecast period. This has led manufacturers to invest heavily in developing volatile organic compounds (VOC) exempted, bio-based and multi-functional coating additives.
Key coating additive manufacturers are developing innovative products and are expanding their geographical reach to cater to the growing demand for functional additives. Furthermore, they are also entering into a long-term supply contracts with raw material suppliers and end-users to have a strong presence in the worldwide market. Some of the current significant developments in the market include:
- In 2019, Ashland Inc. a specialty chemicals company, added Strodex PK-86NV specialty phosphate ester surfactant to its dynamic product portfolio for waterborne architectural coatings.
- In 2019, BYK-Chemie GmbH (Altana), a specialty chemicals company, announced the expansion of BYK’s specialty chemicals division in Shanghai, China. This expansion enables the company to serve consumers in the fast growing Asian markets.
- In 2019, BASF introduced Hydropalat WE 3225, a new silicone wetting agent in its product portfolio. This new product combines excellent substrate wetting agents with pronounced defoaming performance. The company also launched Dispex Ultra PX 4290, a new high molecular weight dispersing agent, which opens up a plethora of opportunities in broad applications such as automotive OEM & refinish coatings, industrial coatings, and wood coatings.
- In 2019, Daikin Industries Ltd., a leading producer of fluoropolymer products announced the establishment of a new subsidiary in Jiangsu Province, China for the sales and manufacturing of fluorochemical products.
New entrants and emerging companies in the coating additives market are also involved in product innovation, expansion of product portfolio, and collaborations with industry giants and end users to capture as much visibility as possible.
The Nimble Prosper – Regional Markets Going Strong with Sustainability
Regional trends and regulatory policies have a huge impact on the development of the global coating additives market. Currently East Asia holds a prominent share in the global coating additives market. China, which strives towards self-sufficiency, has witnessed higher growth in the global coating additives market. Major R&D investments, expansion of production facilities, and rise in architectural development in the country has further boosted the sales of coating additives.
Europe holds the second-largest share in the global market. The prime focus of European manufacturers is on developing eco-friendly products without compromising on performance and quality, mainly due to the stringent regulations levied by the European Environment Agency (EEA) in the region. Moreover, presence of key stakeholders in the region and rising demand for high performance coatings further amplifies the demand for coating additives. In North America, coating additives manufacturers are investing heavily to produce water-borne formulations with low VOC (Volatile Organic Compound) content due to the stringent regulatory policies such as the Clean Air Act enacted by U.S. federal governments. Expansion in manufacturing facilities is anticipated in Latin America owing to the massive infrastructural growth and developing automotive industry in Mexico. The coating additives market has witnessed a standstill in the Middle East & Africa due to socio-economic instability and low consumer awareness about the benefits of environment-friendly coating technologies.
Coating Additives Market- Global Industry Analysis
A recent study by Fact.MR on the coating additives market offers a 10-year forecast for the coating additives market between 2019 and 2029. The study analyzes crucial trends that are currently determining the growth of the coating additives market. This report explains vital dynamics of the coating additives market such as drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the coating additives market. The study also provides insights into dynamics that are expected to influence the future of the coating additives market over the forecast period of 2019-2029.
A detailed assessment of coating additives business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the coating additives market is included, which enhances the reliability of this comprehensive research study.
Coating Additives Market: Report Summary
The study offers a comprehensive analysis of diverse features including demand, product developments, policy & regulatory landscape, revenue generation, and sales in the coating additives market across the globe.
A comprehensive estimate on the coating additives market has also considered the market estimates through forecast factors regarding the sales of coating additives in the forecast period. Price point comparison by regions and by product with global average price is also considered in the study.
Coating Additives Market Segmentation
Fact.MR has studied the coating additives market with detailed segmentation on the basis of function, product, formulation, application, and key regions.
Coating Additives Market: Analysis on Market Size Evaluation
An estimate has been provided for each market segment of the coating additives market, in terms of volume (kilotons) and value (US$ Mn) analysis.
Market estimates at global and regional levels for coating additives are available in terms of “US$ Mn” for value and in “kilotons” for volume. A Y-o-Y growth contrast on prominent coating additives market segments, along with the market attractiveness evaluation has been incorporated in the report. Another key feature of this coating additives market report is the analysis of all key segments in terms of absolute dollar. Absolute dollar opportunity is critical in assessing the level of opportunities that a manufacturer can gain, as well as in identifying potential resources, from a sales and delivery perspective in the coating additives market.
Coating Additives Market: Inspected Assessment on Regional Segments
Key sections have been elaborated upon in the coating additives report, which helped deliver projection on regional markets. These chapters include regional macros (GDP, political economic, regional regulatory policies and business environment outlook), which are expected to have a significant influence on the growth of the coating additives market during the forecast period.
Country-specific valuation on demand for coating additives has been offered for each regional market, along with the market scope estimate and forecast, price index, and impact analysis of dynamics of prominence in regions and countries. For all regional markets Y-o-Y growth estimates have also incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries have also been included in the report.
Coating Additives Market: In-depth Analysis on Competitive Landscape
The report offers insights on leading manufacturers of coating additives along with their detailed profiles. Essential and up-to-date data information related to the market players, who are principally engaged in the production of coating additives, has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players in the coating additives market are provided in the report, which will guide report readers to take preemptive steps to advancing their businesses in the coating additives market.
Company profiles have been combined in the report, which include essentials such as product portfolio, along with an all-inclusive SWOT analysis on each key player in the coating additives market. The company presence is mapped and presented through a matrix for all prominent players, thus providing readers with actionable insights, which help in effectively presenting market status, and predicting the competition levels in the coating additives market. Prominent companies operating in the global coating additives market include Ashland Inc., BYK-Chemie GmbH (Altana), The Dow Chemical Company, Elementis plc, Evonik Industries AG, BASF SE, Arkema SA, Eastman Chemical Company, and more.
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