Water Enhancer Market Forecast and CAGR
According to latest research by Fact.MR, water enhancers market is set to witness significant growth during 2021-2031. Demand for water enhancer will witness steady recovery in short-term, with optimistic growth outlook in the long-run. Momentarily declined demand from healthcare industry may mean limited opportunities in near future, however, sales of water enhancer in beverages industry will provide momentum to market growth.
What is Driving Demand for Water Enhancer?
The new market trends and consumer preferences forutilizing rehydrating agents is a potent driver.The fitness industry utilization of water enhancers as flavor, nutrients and electrolytes to prevent muscle cramps is another driver. The need for more enhanced drinks in torrid weathers all converge to an increasing demand for such product.
The need for a low-calorie alternative to maintain blood sugar level with instant digestion is some factors that are aiding the sales of water enhancers. The heath concerns among modern consumers for utilizing carbonated drinks frequently and increasing awareness about healthier alternatives. Moreover, there has been observed a steady decline on consumption of carbonated drinks with the demand for liquid concentrates as well as powdered increasing with time.
In addition, traditional application in households as a cheaper and long shelf life alternative to carbonated drinks is also boosting its market growth.The fitness industry utilization as a simple healthy energy boost and a rehydration agent are all contributing to the increased demand for water enhancers. The versatile flavor range and attractive packaging are also driving demand for water enhancers in various industries.
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Fitness Industry Recovery Likely to Augment Water Enhancer Sales
The water enhancer sales around the globe have been impacted by the spread of Covid-19 pandemic. The lockdowns worldwide have caused shutting down of gymnasiums, fitness centers and also people were locked inside their houses that resulted in less utilization of water enhancers in the fitness industry.
The sales will be improved as the situation gets back to normal for utilization of water enhancers as electrolytes and rehydrates. The statistical data indicated that during lockdowns people gained calories due to high intake of leisure foods and are more likely to opt for fitness options which may cast an optimistic surge in the market demand for water enhancers.
U.S. Water Enhancer Market Outlook
U.S. is among the sunniest nations in the world and is also populated enough to ensure high utilization of a product like water enhancer. The food & beverages industry is observing its glory days in the U.S. marketplace. The fitness and healthcare industries may account for a significant growth.
These industries ensure good demand of water enhancers in U.S. markets. Also, the increased awareness among consumers for utilizing healthy food is also expanding the market. The demand for convenient food products has increased exponentially in the last decade owing to the work centric life styles of modern consumers.
This is evident from the surge in demand to opt for convenient water concentrates to produce a value-added drink in a short while, as these claim to have healthy ingredients. The U.S. marketplace is also flooded with water enhancers due to increasing consumption. The product also has versatile range of flavors to choose from covering fruits and vegetables, again impressing on the healthy choices that the consumers make. Such market growth factors make it’s a lucrative business in the present forecast period.
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Mexico Demand Outlook for Water Enhancer
Statistical data indicates that in 2018 Mexico was the top consumer of bottled water converging to more than 70 gallons water per head. This surplus consumption can provide growth opportunities to water flavoring and nutrient enhancing products like water powders and concentrates. In the forecast period this consumption is expected to increase steadily.
High consumption of water enhancer solvent may aid the need to opt for a more wholesome drink in terms of taste and longevity. The convenience and cost reduction are another potent factor that may result in an increased demand for water enhancer in the Mexican marketplace.
The Covid-19 pandemic did cast an imprint on the Mexican supply and demand for the water enhancers. Even if the demand was there still supply chain disruptions did affect the market. But as the situation is neutralizing the demand and supply is expected to show optimistic results for future market growth.
Who are the Key Manufacturers and Suppliers of Water Enhancers?
Some of the leading manufacturers and suppliers of water enhancers includes
- Kraft Foods Inc.
- Mondel?z International
- Zhou Nutrition
- Dyla LLC
- True Citrus
- Liquid I.V.
- 4C foods
- Wisdom Natural Brands
- Wyler's Light
- Bare Organics
- Stokely-Van Camp Inc.
- Brite Idea Foods LLC
- Twinings North America
- Bigelow Tea
- Pure Boost
- Keurig Dr Pepper Inc.
- Arizona Beverages USA
Many leading manufacturers and suppliers of water enhancers are impressing on product innovation and not just in flavors and forms but packaging as well. The market is flooded with attractive packaging in form of toons for children and small compact packaging for fitness enthusiasts. For instance, Kraft Foods MiO brand is providing its water enhancer in small easy to carry packaging and in the shape of an egg. This is relevant to its target consumers and that is fitness enthusiasts. The fitness industry is also showing optimistic results on acceptance of the product.
An Adaptive Approach to Modern-day Research Needs
Water Enhancer Market Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company
- Sugar Free
- Zero Calorie
- Liquid Concentrate
By End-Use industry
- Sports Drinks
By Distribution Channel
- Business to Business
- Business to Consumers
- Supermarkets/ Hypermarkets
- Convenience Stores
- Online Retails
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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