Water Enhancer Market

Water Enhancer Market Analysis by Type (Flavored, Energy/Fitness, Workout), by Form (Powder/Mix, Drops, Tablets), by Active Raw Material (Vegetables, Tea Leaves, Coffee Beans), by Active Ingredient (Vitamins, Electrolytes), by End Use, by Distribution Channel & Regional Forecast till 2032

Analysis of Water Enhancer market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Water Enhancer Market Outlook (2022-2032)

The global water enhancer market is set to reach US$ 2.9 Bn in 2022, and is forecast to surpass a market valuation of US$ 7.1 Bn by 2032, with worldwide water enhancer consumption increasing at a high CAGR of 9.4% from 2022 to 2032.

Report Attributes


Water Enhancer Market Size (2021A)

US$ 2.7 Bn

Estimated Market Value (2022E)

US$ 2.9 Bn

Forecasted Market Value (2032F)

US$ 7.1 Bn

Global Market Growth Rate (2022-2032)

9.4 % CAGR

North America Market Share (2021)

~ 33.6%

North America Growth Rate (2022-2032)

~11.2% CAGR

US Growth Rate (2022-2032)


Market Share of Top 5 Companies


Top Water Enhancer Brands

  • 4C foods
  • Arizona Beverages USA
  • Bigelow Tea
  • Heartland Food Products Group
  • JelSert
  • Keurig Dr. Pepper
  • Kraft Foods Inc.
  • Mondelez International
  • Nestle S.A.
  • Refresco
  • The Coca Cola Company

Although at present water enhancer sales account for less than 1% to the global beverage industry, market value is expected to more than double over the period of 2022-2032.

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Water Enhancer Consumption Analysis (2017-2021) Vs. Market Outlook (2022-2032)

The U.S. dominates global beverage consumption; however, for a long time, this was mainly due to conventional beverages. It was only in the last two decades that the adverse effects caused by conventional beverages inhibited their consumption.

Since 2000, the world witnessed a 25% decline in beverage consumption, and the health-conscious population is rapidly making a shift toward nutritious beverages such as water enhancers. Under the influence of this trend, the global water enhancer market witnessed growth from US$ 2 Bn in 2017 to US$ 2.7 Bn in 2021 depicting a CAGR 7.8%.

Advent of new diseases among the population is driving the need for healthy lifestyle choices. People nowadays, under the influence of global fitness standards, are inclining toward non-alcoholic beverages and nutritious beverages over plain water. This sober-curious population is expected to propel water enhancer market growth by 2.5X over 2022-2032.

Increasing digitalisation and use of social media platforms have also enhanced consumer reach to manufacturers. With all the knowledge at their disposal, consumers have become decisive and smarter. The power of consumers to choose among several offerings has led to competitive innovations in water enhancers, further accelerating market expansion.

Water enhancer market forecast by Fact.MR

Why are Sales of Water Enhancers Predicted to Increase Rapidly Going Forward?

“Increasing Preference for External Vitamin Supplements Aiding Market Expansion”

COVID-19 accelerated healthful eating habits among the population. Every ready-to-eat food item on store shelves is vitamin-fortified and proudly claims the nutrient content on the packaging.

Water enhancers spur up as a revolutionary product in such a scenario. Augmenting nutrients while consuming water is a key propelling motto of the water enhancer market; hence, zero calorie water enhancers have set the trend.

Growing urbanization and decrease in available time at disposal have mounted the dependence of people on external vitamin sources, i.e., other than food. Moreover, increasing prevalence of food and pharmaceutical industries around the world is also making water enhancers more accessible to the population. All these factors are together driving water enhancer sales growth forward.

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Region-wise Analysis

Which Region Accounts for Enhanced Demand for Water Enhancers?

“North America Water Enhancer Market to Lead the Way”

Increased obesity and other health issues in North America have significantly transformed the lifestyle habits of the population. The North America water enhancer market is anticipated to dominate the global space by accounting for 34.1% market share in 2022.

The U.S. will be a key contributor to this trend by ascribing almost 90% of the regional market share. In addition, the presence of key players such as Keurig Dr Pepper, The Coca Cola Company, Kraft Foods Inc. etc., in the region, is expected to accelerate its market to surpass US$ 2.8 Bn by 2032. 

“Asia Pacific to Remain Lucrative Market for Water Enhancer Suppliers”

The Asia Pacific region accounts for 30.8% global market share in 2022. Deep-dive into different economies unveils that East Asia occupies 63.6% of the Asia Pacific market; however, South Asia & Oceania offer a recessive market, which is expected to expand at a CAGR of 8.8% over 2022-2032. 

This difference is owed to the increasing reliance of people on food supplements in Japan and China. Boosted health literacy is another key contributor to the dominance of East Asia in the Asia Pacific water enhancer regional market.

Country-wise Analysis

How is Demand for Water Enhancers Shaping Up in the U.S.?

The United States water enhancer market accounts for the largest market share, i.e., 30.2% in 2022. The US market is also projected to grow rapidly and register a CAGR of 11.3% over the forecast years.

Increasing per-capita disposable income cumulated with rising health awareness in the country is propelling demand for water enhancers. Enhanced standard of living is encouraging consumers in the country to opt for luxury food products offering significant health benefits.

Will Water Enhancer Manufacturers Proliferate in China & Japan?

China and Japan also contribute a significant market share, i.e., 11.4% and 5%, respectively, to the global water enhancer market in 2022.

This decent market share can be explained by increased spending on health products by the population in these two countries.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Category-wise Analysis

Which Product Type is Likely to Show Higher Growth in Water Enhancer Market?

The water enhancer market, under product type, is segmented into flavoured water enhancers, energy- and fitness-related water enhancers, and workout-related water enhancers.

Flavoured water enhancers lead the market by holding 47.6% of the overall market share, and are projected to register a CAGR of 10% during the forecast period. The commercial success of flavoured water enhancers is attributed to rising focus on the taste of the final beverage.

However, consumption of energy- and fitness-related and workout-related water enhancers is restricted to physically active or driven populations, thereby anchoring its market share.

Will We See Rising Online Sales of Water Enhancers?

The offline sales channel registered 60.4% of the market share in 2022, with hypermarkets/supermarkets and independent markets being key success factors.

However, global digitalization can turn the tables by blending the water enhancer market. Online sales channel of water enhancers are anticipated to gain rapid traction over the forecast period and grow more than 2.7X by 2032.

e-Commerce platforms are becoming immensely popular among the population since they offer a comparison of target products by different brands and render consumers with decisive power. In this realm, e-Commerce platforms are forecast to occupy 61.6% of online sales value by the end of 2032.

Competition Landscape

Key manufacturers of water enhancers are 4C foods, Arizona Beverages USA, Bigelow Tea, Heartland Food Products Group, JelSert, Keurig Dr. Pepper, Kraft Foods Inc., Mondelez International, Nestle S.A., Refresco, and The Coca Cola Company.

Leading water enhancer product manufacturers are aiming for portfolio enhancement by launching several innovative products as well as by acquiring companies that align with their product offerings. Partnerships and collaborations are aiding product distribution and better consumer penetration.

Apart from this, sustainable product development and digitalization are also key strategies being adopted by global leaders. Under the shed of health benefits offered by water enhancers, water enhancer suppliers are also collaborating with several non-governmental organizations (NGOs) to better advertise their products.

Fact.MR has provided detailed information about the price points of top water enhancer manufacturers positioned across regions, in addition to providing sales growth information, production capacity, and speculative production expansion, in the recently published report.

Key Segments of Water Enhancer Industry Survey

  • By Type :

    • Flavored Water Enhancers
    • Energy/Fitness Water Enhancers
    • Workout Water Enhancers
  • By Form :

    • Powder/Mix Water Enhancers
    • Liquid Concentrate Water Enhancers
    • Water Enhancer Drops
    • Water Enhancer Tablets
  • By Active Raw Material :

    • Vegetables
    • Tea Leaves
    • Coffee Beans
    • Coconuts
    • Others
  • By Active Ingredient :

    • Vitamins
    • Electrolytes
    • Antioxidants
    • Sweeteners
  • By End Use :

    • Sports Drinks
    • Supplements Drinks
    • Household Drinks
    • Medicinal Drinks
    • Others
  • By Distribution Channel :

    • Offline Retailing of Water Enhancers
      • Specialty Stores
      • Convenience Stores
      • Hypermarkets/Supermarkets
      • Independent Markets
      • Pharmacies
    • Online Retailing of Water Enhancers
      • Brand Websites
      • e-Commerce Platforms
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the size of the global water enhancer market?

The global water enhancer market is estimated to be worth over US$ 2.9 Bn in 2022.

How is global demand for water enhancers expected to increase going forward?

Water enhancer demand is anticipated to surpass US$ 7.1 Bn by 2032-end.

At what rate did demand for water enhancers increase over the past 5 years?

Over the 2017-2021 historical period, global water enhancer consumption increased at 7.8% CAGR.

Who are the prominent manufacturers of water enhancers across the world?

Some of the prominent companies manufacturing water enhancers are Arizona Beverages USA, Bigelow Tea, Keurig Dr. Pepper, Kraft Foods Inc., Mondelez International, Nestle S.A., and Refresco.

Which is the leading regional market for water enhancers?

North America tops the global water enhancer market accounting for 34.1% of market share in 2022.

Which active ingredient contributes maximum share in the sales of water enhancers?

Vitamins are the most preferred active ingredient and are expected to contribute 52.7% market share in the global sales of water enhancers in 2022.

Water Enhancer Market