Detox Drinks Market

Detox Drinks Market Outlook (2023 to 2033)

The global detox drinks market is valued at US$ 5 billion in 2023 and is forecasted to garner US$ 10 billion by 2033, expanding at a noteworthy CAGR of 7.1% during the forecast period (2023 to 2033).

Detoxification drinks are becoming increasingly popular due to their potential to alleviate fatigue, ease constipation, enhance digestion, stimulate the immune system, control weight, remove contaminants, and improve and nourish overall health. A detox drink is made out of substances that have detoxifying qualities. A detox drink contains a variety of ingredients that target various body parts, such as the liver, digestive system, and kidneys, among others.

Increasing awareness about the health risks of smoking is motivating more people to give up the habit. Smokers are increasingly turning to detox products to help them stop smoking, which is projected to boost the sales of detox beverages. Moreover, alcohol and drug abuse have become global public health issues.

• According to drug and health research performed by the Substance Abuse and Mental Health Services Administration (SAMHSA) in 2017, 9% of the U.S. population aged 12 had used illicit drugs in the past, which was 8% more than the figure recorded in 2010.

Several government and non-government organizations are raising awareness about the negative effects of alcohol, cigarettes, and drugs on the human body. Such measures have increased the number of drug rehabilitation institutions worldwide.

• The Philippines Department of Health has implemented numerous programs and initiatives to combat drug problems throughout the country. The government is establishing rehabilitation facilities and educating the public through different campaigns and educational initiatives.

Such measures are expected to increase demand for detox products like detox drinks during the projected period.

• According to Disease Prevention and Health Promotion (U.S.) data, roughly 3/4 of the U.S. population does not consume vegetables and fruits.

Nutritionists continuously advise people to include nutritious foods in their daily diet. As consumers become more aware of the importance of maintaining a healthy lifestyle, the demand for health-promoting foods and beverages is fast expanding. Detox drinks have been linked to better skin, increased focus, and weight loss. As a result, companies are spending substantially on social media marketing and advertisements to raise awareness of the advantages of their products and drive market growth.

Millennials are experimenting with their diets and utilizing a trial-and-error process to decide which diet is best for their bodies. New dietary trends such as flexitarian and veganism diets are getting prominence, particularly in the European market. Such diets emphasize the intake of fresh vegetables and fruits, green tea, green smoothies, and other environmentally sustainable and health-promoting goods.

Since detox beverages are mostly composed of fresh vegetables, fruits, and tea extracts and include low-calorie to no sweeteners, they can fit easily into such regimens, contributing to market expansion.

Report Attributes	Details
Detox Drinks Market Size in 2023	US$ 5 Billion
Forecasted Market Value (2033)	US$ 10 Billion
Global Market Growth Rate (2023 to 2033)	7.1% CAGR
Leading Regional Market	North America
Leading Product Type	Water
Key Companies Profiled	Suja Life, LLC Pukka Herbs Raw Generation Dr Stuart's Detox Juices Yogi Juice Bar Cooler Cleanse LLC PUR Cold Pressed Juice

Why is the Consumption of Detox Drinks on the Rise?

“High Demand for Health & Wellness Products”

Due to their growing health concerns, people are more interested in health and wellness items. Nutritional drinks that can be taken on the move have also grown in popularity as people seek healthier alternatives. Conventional fruit juices and beverages on the market are high in preservatives and sugar, and they are pricey. This has resulted in several health issues, such as cardiovascular disease, obesity, and other health issues.

• According to 2019 research released in the journal Circulation, 29% of men and 63% of women are at risk of dying prematurely if they intake sugary drinks on a daily basis.

As a result, demand for healthy alternative products such as detox beverages has skyrocketed in recent years. Moreover, favorable regulations such as governments imposing sugar taxes on different fruit juice and beverage industries are also positively impacting market growth.

• According to World Health Organization (WHO) research, imposing a sugar tax on beverages can raise their prices by 20%, reducing sales and intake of such beverages.

Detox drinks are getting more popular among customers since they are produced with natural components and sweeteners like stevia. As a result, the demand for detox beverages is increasing rapidly.

“Availability of Ready-to-Drink Packaged Detox Drinks”

Throughout the last few decades, the world economy has developed significantly, resulting in the creation of new firms and jobs in various countries and industries.

With the creation of new occupations, employment prospects have expanded considerably, increasing the number of individuals employed in the formal economic sectors. This has resulted in a spike in the number of people who lead a hectic lifestyle and desire healthful food and beverages that can be consumed on the go. As a result, the demand for detox beverages available in pre-packaged bottles or pouches & sachets is fast expanding.

Country-wise Insights

How are Sales of Detox Drinks Shaping Up in the United States?

“Increasing Incidence of Chronic Diseases to Raise Consumption of Detox Drinks”

According to Fact.MR, a market research and competitive intelligence provider, North America is dominating the worldwide market for detox drinks due to the presence of numerous significant market players in the region and rising customer health awareness.

The sales of detox drinks are increasing in the United States due to rising obesity rates, increasing incidence of chronic diseases, and changing lifestyles.

• According to the Centers for Disease Control and Prevention, six out of ten people have a chronic disease, and four out of ten adults have two or more in the United States. Moreover, 45% of America's population (133 million people) has at least one chronic condition. Moreover, chronic diseases account for seven out of every ten fatalities, killing almost 1.7 million Americans annually.

What is the Demand Outlook for Detox Drinks in Germany?

“Strong Demand for Natural Products to Benefit Detox Drink Manufacturers”

Europe is seeing an increasing consumption of detox drinks due to rising health concerns, increasing obesity rates, and escalating substance addiction among consumers. Moreover, Germany is witnessing an escalating demand for detox drinks due to a strong need for natural products free of additives and preservatives and heightened consumer health awareness.

Which Countries are Fostering Market Growth in Asia Pacific?

“Japan and South Korea to Support Regional Market Growth”

The Asia Pacific market is developing at a significant pace due to increased spending power among middle-class income groups and rapid urbanization. Moreover, the rising trend of human body rejuvenation, an increase in chronic ailments, and high taxes on fizzy beverages all contribute to the regional market expansion.

Japan and South Korea are considerably supporting regional market growth due to the rising preference for ready-to-drink detox beverages in these countries.

Category-wise Insights

Why is Water the Leading Product Type?

“Availability of Several Variants and Benefits of Water-based Detox Drinks”

Water-based detox drinks are leading the global market due to the availability of many variations in the market. Furthermore, water aids in staying hydrated during detoxification and can be used as part of a normal routine.

Water-based detox drinks have no calories and provide additional nutritional benefits in addition to rich aromas and flavors. Moreover, water-based detox drinks contain anti-aging qualities that aid in the improvement of overall skin health and complexion.

Why Do Consumers Prefer to Buy Detox Drinks from Supermarkets or Hypermarkets?

“Convenience of Choosing from Range of Product Varieties”

Supermarkets or hypermarkets provide a diverse spectrum of goods and allow customers to select from a range of product varieties, making them an ideal location for purchasing such beverages. Furthermore, the bulk purchase option and the availability of several brands and new brands being offered under one roof drive customers to buy from supermarkets or hypermarkets.

Customers are also keen on buying things from the convenience of their own homes; therefore, online channels are projected to develop dramatically in the near future. E-commerce platforms are growing increasingly popular as consumers can simply purchase and return things from the comfort of their own homes.

Competitive Landscape

Key players in the detox drinks market are working on expanding their market position by developing new products or collaborating with other players. These players are heavily investing in R&D to provide new types of body-cleansing drinks. Moreover, many start-ups in the global market are launching new products to compete with established players.

• Drunken Monkey, a start-up based in India, launched unique detox smoothie drinks made from avocado, mint, apple, and other ingredients in March 2022.
• Tipco, a Thai beverage manufacturer, launched a new line of vegetable and herb-infused drinks in Thailand in July 2022, including finger root-infused and curcumin-infused drinks. Both products are high in vitamin C, which helps customers meet their daily needs.
• Britvic absorbed Plenish, a plant-based drinks company based in the United Kingdom, in May 2021. Plenish provides a variety of plant-based milk, functional shots, cold-pressed juices, and cleansing programs.

Key Segments of Detox Drinks Industry Research

• By Product Type :

  • Water
  • Juices
  • Smoothies
  • Tea & Coffee
  • Others

• By Category :

  • Conventional
  • Organic

• By Packaging Type :

  • Bottles
  • Pouches & Sachets
  • Others

• By Distribution Channel :

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Channels
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific & China
  • Middle East & Africa