Birch Water Market Forecast, Trend Analysis & Competition Tracking: Global Market Insights 2019 to 2029

Published on : Aug-2019 | List of Tables : 80 | List of Figures : 132 | No. of Pages : 170 | Report Code : FACT4060MR |

Birch Water: The Next Super Drink, or a Mere Fad? 

Birch water is not a new concept, rather it has been long known for its medicinal properties and highly popular in parts of China, Eastern Europe, and Canada. Rapid transition toward natural ingredients is a key factor that is estimated to provide fillip to the consumption of birch water through 2029. Changing dietary patterns among consumers is marking the begging of a new era wherein nutrition will become the most important consideration. Europe and North America are expected to remain two of the leading markets for birch water, offering new opportunities for market players to expand their footprint. 

Historically, the birch water market growth in East Asia and Oceania region is surprisingly healthy, and the growth is expected to remain stable during the forecast period. Birch water market growth in South Asia is relatively mature and is experiencing steady growth over the forecast period. Demand for birch water in emerging countries has also been rising, however, the high price of birch water is likely to hold back its adoption across price sensitive markets. 

birch water market p1

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Higher levels of manganese and minerals attest its health-benefiting properties of birch water, thereby solidifying its relevance for multiple end use applications, including pharmaceuticals, cosmetics, and beverages. Naturally available xylitol is further fueling the demand for birch water in the nutrition beverage industry at a greater extent. 

Birch water also helps to regulate blood sugar and bone structure through calcium absorption. Significant availability of birch trees in Europe and North America are providing ample growth opportunities to the new players in the birch water market to start new business endeavors. However, the seasonal availability of birch water is forcing new entrants to invest in warehouses to preserve birch water on a yearly basis. Further, many companies offer birch water in glass bottles as it conserves the purity and taste of the birch water for a long time. Emerging companies have developed suitable tetra packaging for birch water to increase the convenience of consumers. Moreover, manufacturers are focusing on introducing various flavors to make birch water more delicious, colorful, and interesting, with an objective of boosting the aesthetic aspects for consumers. 

birch water market p2

Production Ramp-Up to Meet High Demand: Manufacturers’ Code of Expansion

Birch water is replacing the water in many East Asia skincare products. Leading companies such as Nordic Koivu Ltd., and Alaska Wild Harvest, LLC, are increasing their production capacity rigorously. Straikas, One of the largest birch water producers, is continuously increasing their production capacity since 2014. However, season based yield of birch sap is restricting companies to increase production capacity at a greater level. The manufactures have to invest in a storage tank to store birch water. Furthermore, the extracted birch water has to be processed to keep the flavor alive for a longer time. 

As per the current scenario, many companies, mainly from Canada, are adopting vacuum tubing technique to gather two to three times more sap from the birch tree. According to a study conducted by Northern NY Agricultural Development Program, using vacuum technique can increase the production capacity of birch water by 20%. Several startup companies are purchasing unflavored or raw birch water from companies like Straikas and Nordic Koivu Ltd. for producing flavored birch water 

Tapping into the Untapped: Developing Countries to Become the Next Big Target

North America and Europe hold more than 70% share in the global birch water market. Globally, many consumers are not aware of the health benefits of birch water, thereby creating a massive untapped market for birch water. Companies including Sibberi, Nature On Tap Ltd., and Belseva have already started penetrating in the untapped market of birch water to increase their revenue. 

Emerging and prominent players in birch water have an opportunity to increase their market share of birch water globally by organizing awareness campaigns and other marketing strategies. Birch water market growth in South America, Middle East & Africa, and Latin America is relatively slow. By targeting the population in the aforementioned regions, the manufactures will get ample opportunities to boost their overall market standing. 

Europe: The Gold Mine of Opportunities

Rising per capita consumption of alternative water is likely to increase the demand for birch water in the region. The Europe market for birch water is estimated to create an incremental opportunity of ~5.1X during the forecast period. The demand for flavored natural/organic beverages which offers various health benefits is boosting the market growth in Europe, offering ample opportunities for market players to revise their growth strategies and use them in the right direction. 

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The research report on birch water market puts spotlight on various factors upholding global market growth during the forecast period 2019 to 2029, according to a new Fact.MR research analysis. The study enunciates on the prominent market trends having deep influences on growth of birch water market during the forecast period. This newly published report underlines prominent factors, which are estimated to upend the scenario of global birch water market and create enormous incremental opportunities for key companies as well as new entrants to leverage.

The birch water market analysis is an elaborate market intelligence on key market challenges, revenue growth factors, key opportunities, and industry trends, which will eventually have profound influences on growth of birch water market. The report primarily offers a snapshot of key factors upholding the growth of global birch water market, by taking into consideration the current as well as future birch water sales performance prospects, to unveil all innovative facets pertaining to adoption of birch water across key regions.

Birch water Market: Report Summary and Scope

The study brings comprehensive insights on variable dynamics that influence demand, sales, production, supply, and revenue growth in birch water market worldwide. A detailed incremental opportunity analysis for every segment and region remains a crucial part of the report, which will be of immense help for readers to trace the untapped corners of birch water market which will fuel the adoption of birch water in varying end-use applications. An extensive analysis on the cost breakdown paradigms boosts the overall credibility of the report, and this analysis of the cost breakdown includes all regions incorporated in the report. .

The analysts have also provided detailed forecast factors and its relevant impact on the global birch water market, who have considered the market forecasts and its factors concerning a likely scenario, and an optimistic scenario related to the production and sales of the birch water during the forecast period from 2019 to 2029. Analysis and key indicator assessment of price point at regional and country level have incorporated in this study. The research analysis also exerts facts on factors influencing pricing strategies of the manufacturers of birch water market. Segmentation breakdown of the birch water market has also included in the form of a taxonomy table in the global report.

Birch water Market: In-depth Analysis on Competitive Landscape

The report concludes with a weighted chapter on the competitive landscape of the birch water market, which profiles key companies contributing to the market expansion. Up-to-date and essential data as well as knowledge related to the market players, who predominantly engage in the production and supply of the birch water, has been delivered with the help of a dashboard view. Market share comparison and analysis of these market players offered in the report enables the report readers to devise strategic steps forward for their businesses.

Company profiles have incorporated in the report, which exerts details such as manufacturing of birch water, along with a comprehensive product line and competition analysis on each player identified together with the company strategies identification and analysis. The intensity mapping of the market players operating in the birch water market provides readers with actionable intelligence, which helps in understanding the current market status, and prospects determining competition levels in the birch water market.

1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage 
        2.1.1. Taxonomy
    2.2. Market Introduction
    2.3. Market Definition
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Product Innovation Trends
4. Market Background
    4.1. Number of Birch Trees, by Region
    4.2. Annual Growth in Number of Yielding Birch Trees
    4.3. Average Annual Procurement Volume of Birch Water, by End Use Industry
        4.3.1. Beverage
        4.3.2. Pharmaceuticals
        4.3.3. Cosmetics and Personal Care 
    4.4. Per Capita Consumption of Birch Water
        4.4.1. Developed Vs Emerging Regions
        4.4.2. Birch Water Per Capita Consumption by Income Group
    4.5. Region-wise preference trends for Birch water flavor 
    4.6. Birch Water Kickstator Budget Plan
    4.7. Key Sustainability Challenges for Birch Water 
    4.8. Traditional Curative properties of Birch Water in Five Countries
    4.9. Macro-Economic Factors
        4.9.1. Global GDP Growth Outlook
        4.9.2. Consumer Confidence Index
        4.9.3. Global Per Capita GDP Growth Rate
        4.9.4. Distribution Of Wealth
        4.9.5. Per Capita Disposable Income
        4.9.6. Middle Income Population Group, (2003 – 2018)
        4.9.7. Growth in Number of High Networth Individuals
        4.9.8. Unemployment Rate
        4.9.9. Wages Growth
    4.10. Forecast Factors - Relevance & Impact
        4.10.1. Top Companies Historical Growth 
        4.10.2. Super Fruit and Super Beverages Industry Growth
        4.10.3. Growth in Yield of Birch Water  
        4.10.4. Food and Beverages Industry Growth
        4.10.5. Retail Sector GVA
        4.10.6. Growth in Per Capita Consumption of Birch Water
    4.11. Supply Chain Analysis
        4.11.1. Birch Water Annual Yield Outlook
        4.11.2. Role of Middleman
        4.11.3. Key Channels of Distribution and their Roles
        4.11.4. Profit Margin Assessment
    4.12. Market Dynamics
        4.12.1. Drivers
        4.12.2. Trends
        4.12.3. Restraints
        4.12.4. Opportunity Analysis
5. Key Success Factors
    5.1. Tapping Key Investors
    5.2. Targeting Key Retail Chains
    5.3. Optimizing Production and Packaging Process  
6. Global Birch Water Market Demand Analysis 2014-2018 and Forecast, 2019-2029
    6.1. Historical Market Volume (‘000 Liters) Analysis, 2014-2018
    6.2. Current and Future Market Volume (‘000 Liters) Projections, 2019-2029
    6.3. Y-o-Y Growth Trend Analysis
7. Global Birch Water Market - Pricing Analysis
    7.1. Regional Pricing Analysis By Product Type
    7.2. Pricing Break-up
8. Global Birch Water Market Demand (US$ ‘000) Analysis 2014-2018 and Forecast, 2019-2029
    8.1. Historical Market Value (US$ ‘000) Analysis, 2014-2018
    8.2. Current and Future Market Value (US$ ‘000) Projections, 2019-2029
        8.2.1. Y-o-Y Growth Trend Analysis
        8.2.2. Absolute $ Opportunity Analysis
9. Global Birch Water Market Analysis 2014-2018 and Forecast 2019-2029, by Flavor 
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis By Flavor, 2014 - 2018
    9.3. Current and Future Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis and Forecast By Flavor, 2019 – 2029
        9.3.1. Unflavored
        9.3.2. Flavored 
            9.3.2.1. Lime  
            9.3.2.2. Mint 
            9.3.2.3. Apple 
            9.3.2.4. Blueberry 
            9.3.2.5. Ginger 
            9.3.2.6. Others 
    9.4. Market Attractiveness Analysis By Flavor 
10. Global Birch Water Market Analysis 2014-2018 and Forecast 2019-2029, by Packaging 
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis By Packaging, 2014 - 2018
    10.3. Current and Future Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis and Forecast By Packaging, 2019 - 2029
        10.3.1. Bottles 
        10.3.2. Tetra Pack 
        10.3.3. Bulk Packaging 
    10.4. Market Attractiveness Analysis By Packaging
11. Global Birch Water Market Analysis 2014-2018 and Forecast 2019-2029, by End Use Industry 
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis By End Use Industry, 2014 - 2018
    11.3. Current and Future Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis and Forecast By End Use Industry, 2019 - 2029
        11.3.1. Beverage Industry 
        11.3.2. Pharmaceutical Industry 
        11.3.3. Cosmetics and Personal Care Industry 
    11.4. Market Attractiveness Analysis By End Use Industry 
12. Global Birch Water Market Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel  
    12.1. Introduction / Key Findings
    12.2. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis By Distribution Channel, 2014 - 2018
    12.3. Current and Future Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis and Forecast By Distribution Channel, 2019 - 2029
        12.3.1. Direct Sales 
        12.3.2. Indirect Sales 
            12.3.2.1. Store Based Retailing 
            12.3.2.2. Online Retailer
    12.4. Market Attractiveness Analysis By Distribution Channel 
13. Global Birch Water Market Analysis 2014-2018 and Forecast 2019-2029, by Region
    13.1. Introduction
    13.2. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis By Region, 2014 - 2018
    13.3. Current Market Size (US$ ‘000) and Volume (‘000 Liters) Analysis and Forecast By Region, 2019 - 2029
        13.3.1. North America
        13.3.2. Latin America
        13.3.3. Europe
        13.3.4. South Asia 
        13.3.5. East Asia 
        13.3.6. Oceania 
        13.3.7. Middle East & Africa (MEA) 
    13.4. Market Attractiveness Analysis By Region
14. North America Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    14.1. Introduction
    14.2. Pricing Analysis
    14.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    14.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        14.4.1. By Flavor 
        14.4.2. By Packaging 
        14.4.3. By End Use Industry 
        14.4.4. By Distribution Channel 
        14.4.5. By Country
            14.4.5.1. U.S.
            14.4.5.2. Canada
    14.5. Market Attractiveness Analysis
        14.5.1. By Flavor 
        14.5.2. By Packaging 
        14.5.3. By End Use Industry 
        14.5.4. By Distribution Channel 
        14.5.5. By Country
15. Latin America Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    15.1. Introduction
    15.2. Pricing Analysis
    15.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    15.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029  
        15.4.1. By Flavor 
        15.4.2. By Packaging 
        15.4.3. By End Use Industry 
        15.4.4. By Distribution Channel 
        15.4.5. By Country
            15.4.5.1. Brazil
            15.4.5.2. Mexico
            15.4.5.3. Rest of Latin America
    15.5. Market Attractiveness Analysis
        15.5.1. By Flavor 
        15.5.2. By Packaging 
        15.5.3. By End Use Industry 
        15.5.4. By Distribution Channel 
        15.5.5. By Country
16. Europe Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    16.1. Introduction
    16.2. Pricing Analysis
    16.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    16.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        16.4.1. By Flavor 
        16.4.2. By Packaging 
        16.4.3. By End Use Industry 
        16.4.4. By Distribution Channel 
        16.4.5. By Country
            16.4.5.1. Germany 
            16.4.5.2. Italy 
            16.4.5.3. Finland 
            16.4.5.4. France 
            16.4.5.5. UK 
            16.4.5.6. Spain 
            16.4.5.7. Benelux 
            16.4.5.8. Russia 
    16.5. Rest of Europe Market Attractiveness Analysis
        16.5.1. By Flavor 
        16.5.2. By Packaging 
        16.5.3. By End Use Industry 
        16.5.4. By Distribution Channel 
        16.5.5. By Country
17. East Asia Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    17.1. Introduction
    17.2. Pricing Analysis
    17.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    17.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        17.4.1. By Flavor 
        17.4.2. By Packaging 
        17.4.3. By End Use Industry 
        17.4.4. By Distribution Channel 
        17.4.5. By Country
            17.4.5.1. China
            17.4.5.2. Japan
            17.4.5.3. South Korea
    17.5. Market Attractiveness Analysis
        17.5.1. By Flavor 
        17.5.2. By Packaging 
        17.5.3. By End Use Industry 
        17.5.4. By Distribution Channel 
        17.5.5. By Country
18. South Asia Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    18.1. Introduction
    18.2. Pricing Analysis
    18.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    18.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        18.4.1. By Flavor 
        18.4.2. By Packaging 
        18.4.3. By End Use Industry 
        18.4.4. By Distribution Channel 
        18.4.5. By Country
            18.4.5.1. Malaysia 
            18.4.5.2. Thailand 
            18.4.5.3. Singapore 
            18.4.5.4. Indonesia 
            18.4.5.5. Rest of South Asia 
    18.5. Market Attractiveness Analysis
        18.5.1. By Flavor 
        18.5.2. By Packaging 
        18.5.3. By End Use Industry 
        18.5.4. By Distribution Channel 
        18.5.5. By Country
19. Oceania Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    19.1. Introduction
    19.2. Pricing Analysis
    19.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    19.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        19.4.1. By Flavor 
        19.4.2. By Packaging 
        19.4.3. By End Use Industry 
        19.4.4. By Distribution Channel 
        19.4.5. By Country 
            19.4.5.1. Australia
            19.4.5.2. New Zealand
    19.5. Market Attractiveness Analysis
        19.5.1. By Flavor 
        19.5.2. By Packaging 
        19.5.3. By End Use Industry 
        19.5.4. By Distribution Channel 
        19.5.5. By Country
20. Middle East and Africa Birch Water Market Analysis 2014-2018 and Forecast 2019-2029
    20.1. Introduction
    20.2. Pricing Analysis
    20.3. Historical Market Size (US$ ‘000) and Volume (‘000 Liters) Trend Analysis By Market Taxonomy, 2014 - 2018
    20.4. Market Size (US$ ‘000) and Volume (‘000 Liters) Forecast By Market Taxonomy, 2019 - 2029
        20.4.1. By Flavor 
        20.4.2. By Packaging 
        20.4.3. By End Use Industry 
        20.4.4. By Distribution Channel 
        20.4.5. By Country
            20.4.5.1. GCC Countries 
            20.4.5.2. Northern Africa 
            20.4.5.3. South Africa 
            20.4.5.4. Rest of Middle East and Africa
    20.5. Market Attractiveness Analysis
        20.5.1. By Flavor 
        20.5.2. By Packaging 
        20.5.3. By End Use Industry 
        20.5.4. By Distribution Channel 
        20.5.5. By Country
21. Market Structure Analysis
    21.1. Market Analysis by Tier of Companies 
    21.2. Market Concentration
    21.3. Market Share Analysis of Top Players
    21.4. Market Presence Analysis
22. Competition Analysis
    22.1. Competition Dashboard
    22.2. Pricing Analysis by Competition
    22.3. Competition Benchmarking
    22.4. Competition Deep Dive 
        22.4.1. Nordic Koivu Ltd 
            22.4.1.1. Overview
            22.4.1.2. Product Portfolio
            22.4.1.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.1.4. Sales Footprint
            22.4.1.5. Strategy Overview
                22.4.1.5.1. Marketing Strategy
                22.4.1.5.2. Product Strategy
                22.4.1.5.3. Channel Strategy
        22.4.2. Straikas
            22.4.2.1. Overview
            22.4.2.2. Product Portfolio
            22.4.2.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.2.4. Sales Footprint
            22.4.2.5. Strategy Overview
                22.4.2.5.1. Marketing Strategy
                22.4.2.5.2. Product Strategy
                22.4.2.5.3. Channel Strategy
        22.4.3. Alaska Wild Harvest, LLC
            22.4.3.1. Overview
            22.4.3.2. Product Portfolio
            22.4.3.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.3.4. Sales Footprint
            22.4.3.5. Strategy Overview
                22.4.3.5.1. Marketing Strategy
                22.4.3.5.2. Product Strategy
                22.4.3.5.3. Channel Strategy
        22.4.4. Nature On Tap Ltd.
            22.4.4.1. Overview
            22.4.4.2. Product Portfolio
            22.4.4.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.4.4. Sales Footprint
            22.4.4.5. Strategy Overview
                22.4.4.5.1. Marketing Strategy
                22.4.4.5.2. Product Strategy
                22.4.4.5.3. Channel Strategy
        22.4.5. Belseva
            22.4.5.1. Overview
            22.4.5.2. Product Portfolio
            22.4.5.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.5.4. Sales Footprint
            22.4.5.5. Strategy Overview
                22.4.5.5.1. Marketing Strategy
                22.4.5.5.2. Product Strategy
                22.4.5.5.3. Channel Strategy
        22.4.6. Sibberi
            22.4.6.1. Overview
            22.4.6.2. Product Portfolio
            22.4.6.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.6.4. Sales Footprint
            22.4.6.5. Strategy Overview
                22.4.6.5.1. Marketing Strategy
                22.4.6.5.2. Product Strategy
                22.4.6.5.3. Channel Strategy
        22.4.7. Treo Brands LLC
            22.4.7.1. Overview
            22.4.7.2. Product Portfolio
            22.4.7.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.7.4. Sales Footprint
            22.4.7.5. Strategy Overview
                22.4.7.5.1. Marketing Strategy
                22.4.7.5.2. Product Strategy
                22.4.7.5.3. Channel Strategy
        22.4.8. 52° North
            22.4.8.1. Overview
            22.4.8.2. Product Portfolio
            22.4.8.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.8.4. Sales Footprint
            22.4.8.5. Strategy Overview
                22.4.8.5.1. Marketing Strategy
                22.4.8.5.2. Product Strategy
                22.4.8.5.3. Channel Strategy
        22.4.9. Säpp
            22.4.9.1. Overview
            22.4.9.2. Product Portfolio
            22.4.9.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.9.4. Sales Footprint
            22.4.9.5. Strategy Overview
                22.4.9.5.1. Marketing Strategy
                22.4.9.5.2. Product Strategy
                22.4.9.5.3. Channel Strategy
        22.4.10. Astera Natural Ltd
            22.4.10.1. Overview
            22.4.10.2. Product Portfolio
            22.4.10.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.10.4. Sales Footprint
            22.4.10.5. Strategy Overview
                22.4.10.5.1. Marketing Strategy
                22.4.10.5.2. Product Strategy
                22.4.10.5.3. Channel Strategy
        22.4.11. Kainaiži
            22.4.11.1. Overview
            22.4.11.2. Product Portfolio
            22.4.11.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.11.4. Sales Footprint
            22.4.11.5. Strategy Overview
                22.4.11.5.1. Marketing Strategy
                22.4.11.5.2. Product Strategy
                22.4.11.5.3. Channel Strategy
        22.4.12. BELORGANIC 
            22.4.12.1. Overview
            22.4.12.2. Product Portfolio
            22.4.12.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.12.4. Sales Footprint
            22.4.12.5. Strategy Overview
                22.4.12.5.1. Marketing Strategy
                22.4.12.5.2. Product Strategy
                22.4.12.5.3. Channel Strategy
        22.4.13. Wagram Springs Inc
            22.4.13.1. Overview
            22.4.13.2. Product Portfolio
            22.4.13.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.13.4. Sales Footprint
            22.4.13.5. Strategy Overview
                22.4.13.5.1. Marketing Strategy
                22.4.13.5.2. Product Strategy
                22.4.13.5.3. Channel Strategy
        22.4.14. ÖselBirch
            22.4.14.1. Overview
            22.4.14.2. Product Portfolio
            22.4.14.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.14.4. Sales Footprint
            22.4.14.5. Strategy Overview
                22.4.14.5.1. Marketing Strategy
                22.4.14.5.2. Product Strategy
                22.4.14.5.3. Channel Strategy
        22.4.15. Sealand Birk
            22.4.15.1. Overview
            22.4.15.2. Product Portfolio
            22.4.15.3. Profitability by Market Segments (Product/Channel/Region)
            22.4.15.4. Sales Footprint
            22.4.15.5. Strategy Overview
                22.4.15.5.1. Marketing Strategy
                22.4.15.5.2. Product Strategy
                22.4.15.5.3. Channel Strategy

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