Birch Water: The Next Super Drink, or a Mere Fad?
Birch water is not a new concept, rather it has been long known for its medicinal properties and highly popular in parts of China, Eastern Europe, and Canada. Rapid transition toward natural ingredients is a key factor that is estimated to provide fillip to the consumption of birch water through 2029. Changing dietary patterns among consumers is marking the begging of a new era wherein nutrition will become the most important consideration. Europe and North America are expected to remain two of the leading markets for birch water, offering new opportunities for market players to expand their footprint.
Historically, the birch water market growth in East Asia and Oceania region is surprisingly healthy, and the growth is expected to remain stable during the forecast period. Birch water market growth in South Asia is relatively mature and is experiencing steady growth over the forecast period. Demand for birch water in emerging countries has also been rising, however, the high price of birch water is likely to hold back its adoption across price sensitive markets.
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Higher levels of manganese and minerals attest its health-benefiting properties of birch water, thereby solidifying its relevance for multiple end use applications, including pharmaceuticals, cosmetics, and beverages. Naturally available xylitol is further fueling the demand for birch water in the nutrition beverage industry at a greater extent.
Birch water also helps to regulate blood sugar and bone structure through calcium absorption. Significant availability of birch trees in Europe and North America are providing ample growth opportunities to the new players in the birch water market to start new business endeavors. However, the seasonal availability of birch water is forcing new entrants to invest in warehouses to preserve birch water on a yearly basis. Further, many companies offer birch water in glass bottles as it conserves the purity and taste of the birch water for a long time. Emerging companies have developed suitable tetra packaging for birch water to increase the convenience of consumers. Moreover, manufacturers are focusing on introducing various flavors to make birch water more delicious, colorful, and interesting, with an objective of boosting the aesthetic aspects for consumers.
Production Ramp-Up to Meet High Demand: Manufacturers’ Code of Expansion
Birch water is replacing the water in many East Asia skincare products. Leading companies such as Nordic Koivu Ltd., and Alaska Wild Harvest, LLC, are increasing their production capacity rigorously. Straikas, One of the largest birch water producers, is continuously increasing their production capacity since 2014. However, season based yield of birch sap is restricting companies to increase production capacity at a greater level. The manufactures have to invest in a storage tank to store birch water. Furthermore, the extracted birch water has to be processed to keep the flavor alive for a longer time.
As per the current scenario, many companies, mainly from Canada, are adopting vacuum tubing technique to gather two to three times more sap from the birch tree. According to a study conducted by Northern NY Agricultural Development Program, using vacuum technique can increase the production capacity of birch water by 20%. Several startup companies are purchasing unflavored or raw birch water from companies like Straikas and Nordic Koivu Ltd. for producing flavored birch water
Tapping into the Untapped: Developing Countries to Become the Next Big Target
North America and Europe hold more than 70% share in the global birch water market. Globally, many consumers are not aware of the health benefits of birch water, thereby creating a massive untapped market for birch water. Companies including Sibberi, Nature On Tap Ltd., and Belseva have already started penetrating in the untapped market of birch water to increase their revenue.
Emerging and prominent players in birch water have an opportunity to increase their market share of birch water globally by organizing awareness campaigns and other marketing strategies. Birch water market growth in South America, Middle East & Africa, and Latin America is relatively slow. By targeting the population in the aforementioned regions, the manufactures will get ample opportunities to boost their overall market standing.
Europe: The Gold Mine of Opportunities
Rising per capita consumption of alternative water is likely to increase the demand for birch water in the region. The Europe market for birch water is estimated to create an incremental opportunity of ~5.1X during the forecast period. The demand for flavored natural/organic beverages which offers various health benefits is boosting the market growth in Europe, offering ample opportunities for market players to revise their growth strategies and use them in the right direction.
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The research report on birch water market puts spotlight on various factors upholding global market growth during the forecast period 2019 to 2029, according to a new Fact.MR research analysis. The study enunciates on the prominent market trends having deep influences on growth of birch water market during the forecast period. This newly published report underlines prominent factors, which are estimated to upend the scenario of global birch water market and create enormous incremental opportunities for key companies as well as new entrants to leverage.
The birch water market analysis is an elaborate market intelligence on key market challenges, revenue growth factors, key opportunities, and industry trends, which will eventually have profound influences on growth of birch water market. The report primarily offers a snapshot of key factors upholding the growth of global birch water market, by taking into consideration the current as well as future birch water sales performance prospects, to unveil all innovative facets pertaining to adoption of birch water across key regions.
Birch water Market: Report Summary and Scope
The study brings comprehensive insights on variable dynamics that influence demand, sales, production, supply, and revenue growth in birch water market worldwide. A detailed incremental opportunity analysis for every segment and region remains a crucial part of the report, which will be of immense help for readers to trace the untapped corners of birch water market which will fuel the adoption of birch water in varying end-use applications. An extensive analysis on the cost breakdown paradigms boosts the overall credibility of the report, and this analysis of the cost breakdown includes all regions incorporated in the report. .
The analysts have also provided detailed forecast factors and its relevant impact on the global birch water market, who have considered the market forecasts and its factors concerning a likely scenario, and an optimistic scenario related to the production and sales of the birch water during the forecast period from 2019 to 2029. Analysis and key indicator assessment of price point at regional and country level have incorporated in this study. The research analysis also exerts facts on factors influencing pricing strategies of the manufacturers of birch water market. Segmentation breakdown of the birch water market has also included in the form of a taxonomy table in the global report.
Birch water Market: In-depth Analysis on Competitive Landscape
The report concludes with a weighted chapter on the competitive landscape of the birch water market, which profiles key companies contributing to the market expansion. Up-to-date and essential data as well as knowledge related to the market players, who predominantly engage in the production and supply of the birch water, has been delivered with the help of a dashboard view. Market share comparison and analysis of these market players offered in the report enables the report readers to devise strategic steps forward for their businesses.
Company profiles have incorporated in the report, which exerts details such as manufacturing of birch water, along with a comprehensive product line and competition analysis on each player identified together with the company strategies identification and analysis. The intensity mapping of the market players operating in the birch water market provides readers with actionable intelligence, which helps in understanding the current market status, and prospects determining competition levels in the birch water market.
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