Gardening Equipment Market

Gardening Equipment Market Outlook

The global Gardening Equipment Market is projected of worth US$ 97 Bn at present and is expected to register growth at a CAGR of 6% throughout 2021-2031 As per Fact.MR’s research analysis on gardening equipment, top suppliers include The Ames Companies Inc., Estwing Manufacturing Company Inc., Alamo Group Inc., Briggs and Stratton Corp., The Toro Co., Kubota Corp., and Robert Bosch GMBH, and collectively accounted for close to 50% share of global revenue in 2020.

Key Points Covered in Gardening Equipment Market Report:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Gardening Equipment and How to Navigate
• Recommendation on Key Winning Strategies

Analysis of Gardening Equipment from 2016 to 2020 Vs Sales Forecast for 2021 to 2031

Over the past half-decade, gardening equipment sales increased at a modest CAGR of around 5%, with developed countries such as the U.S., U.K., and Germany experiencing robust growth in terms of revenue.

Growth in demand and sales can be attributed to technological advancements taking place in the industry. Lawn mowers, lawn aerators, and power tools are gardening equipment that run either on electricity or fuel, and hence, efficiency is what consumers seek. With increase in outdoor activities such as sports, horticulture, and recreational activities, sales are expected to surge over the projected forecast period.

Moreover, constant demand from residential and commercial spaces coupled with increase in real estate investments is projected to drive demand for gardening equipment at a CAGR of around 6% over the next ten years.

What are the Key Opportunities for Gardening Equipment Manufacturers?

Increasing landscaping activities coupled with surge in commercial and residential projects has been a major reason behind market expansion. For instance, it has been projected that, the housing market will see sales to go up by 7% by the end of 2021, an incremental increase of 1.2% as compared to 2020.

Additionally, DIY (Do It Yourself) activities is a rising trend in many countries, contributing significantly to growth in demand and sales of gardening equipment.

Moreover, technological advancements such as the development of hybrid lawn mowers, lawn aerators, and power tools have added to market growth, as more and more consumers now prefer equipment that is efficient for fuel and energy consumption.

What are the Roadblocks Being Faced by Gardening Equipment Suppliers?

Various reasons have been identified that may hinder the growth of gardening equipment in terms of demand and sales. High maintenance cost, replacement of moving parts, wear and tear, and price fluctuations of raw materials are projected to hamper market growth.

Moreover, with rise in demand for hybrid power equipment, market players may need to prioritize their resources for their manufacturing, hampering the growth of conventional equipment in the long run.

Companies manufacturing power tools need to be mindful while producing high quality equipment with latest features to stave off the competition. Sustainability, digitalization, and shifting consumer preferences have already slowed the sales growth of these equipment, which calls for companies to seek a change in their business strategy.

How Will Organic Farming Propel the Market for Gardening Equipment?

Excessive use of insecticides and pesticides have raised health concerns all over the world, with people demanding clean and organic produces. This has led to the adoption of organic farming at commercial and residential levels.

For instance, organic farming and agriculture activities have increased 6X as compared to 1999, with the Oceania region accounting for the highest absolute growth.

Moreover, changing consumer preferences towards organic produce along with rising awareness regarding the ill-effects of excessive pesticide use, with constant demand for sustainable farming, is projected to drive sales of gardening equipment in the long run.

Furthermore, global organic produce saw an impressive y-o-y sales growth of 9%, up by around 500 BPS in 2020. These trends show that people are investing substantially in gardening activities, propelling the sales of gardening equipment.

Which Region Offers the Largest Opportunity for Sales of Gardening Equipment?

As per Fact.MR’s gardening equipment market insights, North America is projected to be the most lucrative market for the sales of gardening equipment, attributed to the well-established DIY trend along with high spending on gardening activities. The region holds approx. 28% share in global sales of gardening equipment.

Additionally, North America is home to some big outdoor power equipment manufacturing companies such as Briggs & Stratton, whose 30% of revenue is generated through the sales of power equipment products. Also, market players in the region have come up with varied product line ups that include hybrid and li-ion battery-powered gardening equipment.

Moreover, increase in the number of people opting for gardening activities as a hobby, coupled with high disposable income in the region, will result in a surge in sales over the decade.

Country-wise Analysis

Why is Gardening Equipment Demand High across the U.S.?

Gardening equipment industry analysis reveals that, the U.S. holds around 1/4 global gardening equipment revenue share, attributed to high disposable income along with growing interest of the young population in gardening activities.

Around 23% of 18-34 age group people in the U.S. are involved in some or the other gardening activity. Additionally, an average U.S. household spends around US$ 500 on lawn and gardening activities, thus making it the most lucrative region in terms of sales and revenue.

Moreover, digitalization and innovation in power tools coupled with changing consumer preferences are projected to bolster gardening equipment sales over the decade.

Will the U.K. Be an Attractive Market for Gardening Equipment Suppliers?

With an absolute $ opportunity of around US$ 2 Bn, the U.K. has emerged as a prominent and lucrative market for the sales of gardening equipment. Increasing interest in landscaping and horticulture activities is driving equipment sales in the country.

Additionally, an average U.K. household tends to spend around US$ 200 on gardening activities, which has only increased in recent years. Moreover, with technological advancements, growing disposable income in the region, and ageing population spending more time in gardens, equipment sales will experience a surge over the forecast period.

Category-wise Insights

Why Do Lawn Mowers Enjoy Most Demand among the Products in Gardening Equipment?

Lawn mowers are an essential part of gardening activities, such as for grass cutting and evenly surfacing lawns. Additionally, increasing labour costs have compelled people to opt for lawn mowers under DIY activities. Also, with the introduction of robotic lawn mowers, demand for automatic and digitalized equipment has surged.

The segment is expected to garner an incremental $ opportunity of around US$ 600 Mn, expanding at a high single-digit CAGR through 2031.

Which End-use Segment is Expected to Provide Most Revenue for Gardening Equipment Players?

The residential segment is expected to generate most of the revenue share among end uses. This can be attributed to the rising urban population along with increase in high disposable income, globally.

Additionally, with an ageing population in countries such as the U.K., U.S., and Germany, people tend to invest more time in gardening, propelling the sales of gardening equipment.

By holding around 40% of the total market share, residential gardening equipment is the most sought-after across the world.

How Has COVID-19 impacted Sales of Gardening Equipment?

Short-term impact: With prolonged lockdowns, people were compelled to live indoors, and hence, many opted for DIY activities such as gardening. Additionally, with concerns over hiring of lawn maintenance workers, seeing the spread of virus, people increased their gardening and lawn maintenance activities themselves.

For instance, in the U.S., sales of lawn mowers and garden equipment grew by around 6%. These positive impacts are going to remain since adoption of the work from home culture has given more time to invest in gardening and lawn activities.

Medium-term impact: With more people realizing the benefits of gardening activities, sales are projected to go up by around 200 BPS over the next five years. Additionally, trends such as indoor kitchen gardening will lend a positive impact on demand. Also, with people demanding organic produces, gardening equipment will see huge revenue gain.

Long-term impact: Consumers have started to embrace technological advancements in gardening power tools. Recent developments such as introduction of hybrid and robotic lawn mowers have added to the advantage time consumed, pollution, and fuel efficiency. For instance, robotic lawn mowers are expected to garner a $ incremental opportunity of around US$ 80 Mn over the forecast period.

Competitive Landscape as per Gardening Equipment Industry Survey

Key market players have mainly relied on a mix of organic and inorganic growth strategies such as product launches, collaboration, acquisitions, and capacity expansion.

Some of the key developments are:-

• In September 2020, KPS Capital Partners, LP announced the acquisition of all the assets of Briggs & Stratton and some of its wholly-owned subsidiaries. The acquisition is intended to increase significant investments in R&D, technology, and new product development. KPS has also announced to provide resources for Briggs & Stratton to pursue strategic acquisitions.
• Bosch’s new Indego robotic lawn mower comes with built-in technology to map and mow a lawn or garden area intelligently. This product comes with a varied product line up, suitable for both, residential and commercial areas.

Similarly, recent developments related to companies manufacturing gardening equipment have been tracked by the team at Fact.MR, which are available in the full report.

Report Scope

Attribute	Details
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value
Key Regions Covered	North America Latin America Europe Japan APEJ MEA
Key Countries Covered	United States Canada Brazil Mexico Germany U.K. France Spain Italy BENELUX South Africa GCC Countries China Japan South Korea India Indonesia Malaysia Singapore Australia New Zealand
Key Segments Covered	Product End Use Distribution Channel Region
Key Companies Profiled	Stanley Black & Decker, Inc Blount International Inc Robert Bosch GMBH Deers and Co The Toro Co Kubota Corp Alamo Group Inc Briggs and Stratton Corp The Ames Companies Inc Estwing Manufacturing Company Inc
Pricing	Available upon Request

Key Market Segments Covered

• By Product

  • Hand Tools
  • Cape Cod Weeders
  • Paving Weeders
  • Fishtail Weeders
  • Shears and Snips
  • Lawnmowers and Trimmers
  • Edger

• By End Use

  • Residential Gardening Equipment
  • Commercial Gardening Equipment

• By Distribution Channel

  • Online Sales of Gardening Equipment
  • Retail Sales of Gardening Equipment
  • Distributor Sales of Gardening Equipment