Outdoor Cooking Equipment Market

Outdoor Cooking Equipment Market Outlook (2022-2032)

The global outdoor cooking equipment market enjoyed year-on-year (YoY) growth of 5.2% in 2021 to reach 77.7 Mn units. Demand for outdoor stoves/cooktops grew 6% to reach 18.2 Mn units in 2021, while that for electrical outdoor cooking equipment was up 4.9% to reach 9.8 Mn units.

Overall, the worldwide outdoor cooking equipment market is predicted to expand at 8.1% CAGR and reach a market valuation of US$ 18.53 Bn by the end of 2032.

Report Attributes	Details
Outdoor Cooking Equipment Market Size (2021A)	US$ 8.06 Bn
Estimated Market value (2022E)	US$ 8.53 Bn
Forecasted Market Value (2032F)	US$ 18.53 Bn
Global Market Growth Rate (2022-2032)	8.1% CAGR
North America Market Share (2021)	~25%
North America Growth Rate (2022-2032)	7.2% CAGR
US Growth Rate (2022-2032)	7.4% CAGR
Market Share of Top 5 Companies	~37.6%
Key Companies Profiled	AB Electrolux, ALFA, Affordable Outdoor Kitchen, Bull Outdoor Products, Inc., Broil King, Charlotte Grill Company, Clementi, Crown Verity, Nella, Newell Brands, Inc., R.H. Peterson Co., Summerset Professional Grills, The Middleby Corporation, Weber-Stephen Products Ltd.

Demand for outdoor cooking equipment at the global level was around 5% of the global cooking equipment market in terms of volume. Looking forward, outdoor cooking equipment sales are expected to account for 8%-11% share of the global cooking equipment market value by 2032.

Home cooking & camping in backyards has become one of the favourite activities for citizens who want to cook but their busy lifestyles didn’t allow it. Many people have a passion for barbecue grills, which has encouraged them to procure outdoor barbecue grills for their weekend plans, which has ultimately driven the sales of barbecue grills.

Outdoor Cooking Equipment Demand Analysis (2017-2021) Vs. Industry Forecast Outlook (2022-2032)

Fact.MR, a market research and competitive intelligence provider, has revealed that the market value for outdoor cooking equipment over the last 5 years increased at a CAGR of around 1.6%. This low market growth was mainly due to sharp decline in the market in the year 2020 with the onset of COVID-19.

Sales of outdoor cookers account for the largest market share, which is primarily due to the fact that people enjoy going for camps, adventurous trips, and mountaineering in small towns where this equipment is used as an easy and portable means of cooking or heating.

Over the period of 2022 to 2032, the market is set to experience its full growth potential and surge ahead at a CAGR of 8.1%.

Why are Outdoor Cooking Product Sales Set to Surge Over the Coming Years?

“Millennial Population in North America & Europe to Drive Demand Outdoor Cooking Devices”

As the number of people who go camping grows over time, so does the demand for outdoor cooking accessories. A growing millennial population in North America and Europe could help drive outdoor cooking equipment consumption. Millennials account for around 40% of all outdoor camping trips in North America. Majority of campers prefer to prepare their own meals for the sake of entertainment and required taste.

To cook while camping, one will need outdoor grill, an outdoor oven, outdoor fryers and steamers, and a variety of other cooking tools. The number of people camping during the summer season is increasing, and a majority of them are grilling their food; a trend that is growing all over the world. This will aid the growth of the outdoor cooking systems market.

“Rising Consumption of Meat in North America & Asia”

Increased meat consumption, particularly in North America and Asia, may contribute to the growth of the outdoor cooking equipment market. Meat consumption worldwide is expected to rise over the coming years. Meat consumption in the USA has increased by 30 million tonnes in the last 50 years.

Most meat eaters prefer grilled food and cold beverages. As the number of outdoor restaurants grows, the grill market is growing at a million-dollar pace. Outdoor cooking equipment such as electric outdoor grills, outdoor kettles, outdoor smokers, outdoor cookers, and outdoor ovens are in high demand.

The global outdoor cooking equipment market is predicted to rise at a significant rate due to several other factors, such as rising need for youngsters to spend some time with family and friends in outdoor activities, increase in online sales of outdoor cooking equipment, easy availability of products due to Internet connectivity, and multifarious commercial restaurant openings having an open cooking concept.

“Rising Popularity of Smart Outdoor Cooking Equipment”

Smart cooking outdoor ovens and outdoor grills are in high demand, and in fact, some manufacturers are offering customized outdoor cooking equipment according to the needs of consumers. As such sales of outdoor grills and ovens have increased.

Attributed to these factors, especially, escalating outdoor oven demand, the outdoor cooking equipment market value is projected to stand at US$ 18.53 Bn by the end of 2032.

Country-Wise Analysis

Why is the U.S. an Attractive Market for Outdoor Cooking Equipment Manufacturers?

The U.S. outdoor kitchen equipment market has been growing at a million-dollar pace, owing to increasing demand for luxury outdoor cooking equipment along with better awareness of enhanced technology, growing commercial food outlets, increased individual interest in cooking, and escalating sales of outdoor cooking equipment such as outdoor cooking grill equipment and outdoor cooking smoker equipment.

An increase in demand for outdoor grills and outdoor ovens has been observed over the past decade, especially in North America. 75% of American adults use outdoor grills and smokers. Over 95% of the American population enjoys barbeque or grilled food. This will propel the demand for upgraded outdoor cooking equipment in terms of compactness, reliability, and portability, in North America.

Various types of grill equipment are being launched by companies in America, apart from traditional grills, such as propane grills, pellet grills, kamado grills, and built-in grills, which can give better taste in grilled food. Apart from outdoor grills, various other types are becoming popular in the U.S., such as outdoor smokers, outdoor cookers, and outdoor ovens.

Companies have successfully launched portable grills that are easy to use, easy to move anywhere, and smaller in size than regular grills. These require low maintenance as there are fewer parts in portable grills.

Demand for outdoor coolers is increasing as consumers require carbonated drinks that usually taste good when they are cold. Outdoor smoker sales are increasing because consumers want homemade smoked meat rather than spending money in restaurants and hotels.

Their ideas on camping are reinforced by their actions, and the camping landscape is altering as a result of the inflow of younger campers. Outdoor leisure while camping is transitioning to more physically active pursuits, and camping is becoming a more communal pastime.

In terms of revenue, the United States dominates the global grill outdoor cooking equipment market. By 2032, demand for modernized outdoor cooking equipment is predicted to have grown 2X.

Grills sales are boosted by the growing popularity of outdoor activities in the United States, such as hiking, camping, river rafting, and other sports. Owing to this, demand for grills and outdoor stoves is on the rise, and the overall grills & outdoor stove market is anticipated to double its market valuation by 2032.

In addition, the country's beautiful mountains and canyons receive a considerable number of visitors. As such, the U.S. is anticipated to remain the primary growth generator during the forecast period 2022-2032, expanding at a CAGR of 7.4% during the same time frame.

Outdoor cooking equipment market size for grills under the umbrella of type is anticipated to surge ahead at a CAGR of 7.5% in North America, with the United States leading the way.

How is the Europe Outdoor Cooking Equipment Market Expected to Fare? 

In most European countries, interest in hiking, trekking, and camping activities and/or vacationing is growing. Grills, smokers, and fryers have become more popular in practically all of Europe.

Rising number of will ultimately give a boost to the outdoor cooking equipment market in the long run. The outdoor cooking equipment rental market is also showing prominent results to retailers as many customers prefer to rent the equipment for single.

The market for tourism, on the other hand, has been steadily growing even before COVID-19 hit the world, which in turn has boosted street food market to a great extent. Owing to this, demand for smokers and sales of barbecue grills are anticipated to grow at higher single-digit growth rate.

Europe is one of the most visited places for tourism and around 50% of the world’s outbound tourism is generated from Europe. This ratio can reach as high as 80% among European adventure tourism travel firms by the end of the forecast period.

As such, Europe is anticipated to remain a primary growth generator in the outdoor kitchen grill and smokers market during the forecast period. The European market is anticipated to expand at a CAGR of 8.5% during the same time frame to reach US$ 4.76 Bn, with demand for mobile/portable outdoor cooking equipment anticipated to surge at a CAGR of 9.3% in the region.

Category-wise Analysis

Why is Demand for Outdoor Stoves and Cooktops High?

Outdoor stoves and cooktops are accessible to people of practically any age and on any budget, and come in a wide variety, whether they are portable or handy in size. To cook food more efficiently and quicker than any other appliance, outdoor stoves and cooktops are the best options. Cooktops require less maintenance, are portable, and usually more durable as compared to other outdoor cooking products.

Commercially, cooktops are a necessity in restaurants and hotels; even local vendors have them. Demand for grills is also growing rapidly due to rising demand for barbequed food. As such, sales of outdoor stoves/cooktops and outdoor grills are anticipated to grow at a high rate.

As a result, the cooktop and grill market is developing due to rising demand for portable cooktops and different grills, increasing the outdoor cooking equipment market and escalating the use of well-designed grills for different locations, whether residential or commercial purposes.

Demand for grills and outdoor stoves/cooktops is projected to surge and touch US$ 5.7 Bn and US$ 4.2 Bn, respectively.

Competition Landscape

AB Electrolux, ALFA, Affordable Outdoor Kitchen, Bull Outdoor Products, Inc., Broil King, Charlotte Grill Company, Clementi, Crown Verity, Nella, Newell Brands, Inc., R.H. Peterson Co., Summerset Professional Grills, The Middleby Corporation, and Weber-Stephen Products Ltd. are prominent outdoor cooking equipment suppliers.

• For the year 2022, Electrolux has planned new ovens.

Fact.MR has provided detailed information about the overall strategies adopted by players in the outdoor cooking equipment market, along with a detailed overview of the sales analysis of grills, vital outdoor cooking equipment brands, top cooking equipment manufacturers, top grill & smoker brands, top outdoor grill equipment supplier & smoker manufacturers, including SWOT analysis and sales generated from target outdoor cooking equipment products of top outdoor cooking equipment manufacturers positioned across geographies.

Key Segments Covered in Outdoor Cooking Equipment Industry Survey

• By Type:

  • Grills
  • Outdoor Stoves/Cooktops
  • Smokers
  • Fryers & Steamers
  • Coolers
  • Boilers
  • Kettles
  • Ovens
  • Other Outdoor Cooking Equipment

• By Fuel/Power Source:

  • Wood
  • Natural Gas
  • Electricity
  • Charcoal
  • Others (Incl. Liquid Propane)

• By Buyer Category:

  • Residential/Personal Outdoor Cooking Equipment
  • Commercial Outdoor Cooking Equipment
    • HORECA
    • Camping/Adventure Sports Operators
    • Others

• By Placement Type:

  • Fixed/Floor-Mounted Outdoor Cooking Equipment
  • Freestanding  Outdoor Cooking Equipment
  • Mobile/ Portable Outdoor Cooking Equipment

• By Size* (Inches):

  • Less than 20 Inch Outdoor Cooking Equipment
  • 20 to 60 Inch Outdoor Cooking Equipment
  • 20 to 60 Inch Outdoor Cooking Equipment

• By Sales Channel:

  • Offline Sales of Outdoor Cooking Equipment
    • Supermarkets and Hypermarkets
    • Exclusive Brand Outlets
    • Specialty Stores
  • Online Sales of Outdoor Cooking Equipment
    • Brand/Company Websites
    • e-Commerce Websites

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa