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False Eyelashes Market

False Eyelashes Market

False Eyelashes Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

False Eyelashes Market
  • Jun-2021
  • List of Tables : 317
  • List of Figures : 105
  • 170 Pages
  • Consumer Goods

Key Questions Answered in Report

  • What is the expected growth rate for false eyelashes market through 2031?

    By both value and volume, Fact.MR has projected close to 7% CAGR for false eyelash sales during 2021-2031.

  • Which are the most lucrative markets for false eyelashes?

    As per Fact. MR’s projections, the U.S., Canada, and emerging economies of Europe are markets expanding at high CAGRs. Together, East Asia and South Asia are projected to hold around one-third market share through 2031.

  • Who are the prominent manufacturers of false eyelashes?

    Top suppliers of false eyelashes include tier-1 companies such as Esquido, Gianni Lashes, Huda Beauty, L’Oréal S.A., MAC Cosmetics, Ardell International, Inc. and Royal Korindah, which together accounted for around 33% share of global revenue in 2020.

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on False Eyelashes an How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Global False Eyelashes Sales from 2016 to 2020 Vs Market Outlook for 2021 to 2031

Growing consumption of beauty products by different age groups globally the use of false eyelashes has grown up over past half decades. Historically, from 2016-20, false eyelash requirement increased at CAGR 5.8%.

Globally, developments and changes in the personal care industry have grown dramatically in recent years. With growing requirement for personal care products, demand for false eyelashes also increased. The personal care industry poised to expand at 5.2% CAGR from 2021 to 2031 and be valued over US$ 460 billion by 2031.

Women who are willing to spend a lot of money on cosmetics has driven the growth of false eyelashes market. There has also been a substantial rise in spending on premium cosmetic products. False eyelashes accounts for an adequate share on global personal care and cosmetic market. Two of the leading countries accounted for 22.4% of the global market share and witnessing for a steady CAGR 5.3%.

False eyelashes makes a unique impact on women looks which increase length and volume of eyelashes. False eyelashes have reduced parlor visit for women pertaining urgent makeup to attend party or outing. Considering these statistics and shift in dynamics, the market for false eyelashes is forecast to expand at a steady CAGR of more than 6.1% over the coming 10 years.

What are the Key Opportunities for Manufacturers of False Eyelashes?

In order to beautify the appearance of people and provide maximum benefits, manufacturers are offering easy-to-use false eyelashes without the need of glue to connect them. And are producing a wide variety of false eyelashes of several styles, fibres, colours and sizes etc.

With advancements in technology and intelligence, false eyelash manufacturers have begun to develop smart eyelashes that can be used as switches, which can control electronic devices such as lights, televisions, etc. at a glance. False eyelashes with LED lights are also very fashionable and have seen rapid adoption among young generations.

Availability of various colour make it more attractive among people eager to use false eyelashes. The increasing improvements in false eyelash products are the key factor is expected to create huge revenue growth opportunities for manufacturers operating globally.

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What are the Roadblocks for False Eyelash Suppliers?

One can use false eyelashes to capture attention across the room, but fake eyelashes can inflict problem to the eyes including allergic reaction, sore eyes and even more serious eye problems in some cases.

Natural eyelashes are designed such a way in human eyes so that it can reduce airflow into the eyes, filter sunlight and keep excess moisture at bay. Whereas false eyelashes put the vision at risk and a foreign object near to the eyes wearing false eyelashes may cause harm to the eyes due to inflexible vision.

One of the most expansive kind of false eyelashes type is mink fur eyelashes, key renounced manufacturers generate huge amount of revenue by selling mink fur eyelashes. Worldwide developed countries such US, Canada, Saudi Arabia, France and five more countries are accounted for 30% of the global mink fur eyelashes sales.

As certain governments imposed a ban on use of mink fur eyelashes due to animal cruelty, it creates anissuein the market for manufacturers.

Which Region Offers the Largest Opportunity for Sales of False Eyelashes?

With an absolute dollar opportunity of around US$ 1 Bn, North America is expected to be the most lucrative market for False Eyelashes suppliers. US is leading the North American market, and is expected to witness a double-digit growth during 2021-2031.

With fast-paced growth of its economy and changes in lifestyle, American consumers’ inclination towards beauty and personal care products has grown multi-fold in the recent past. False eyelashes becoming a trend among all age groups in U.S., although young women in the age group between 18-25 years is witnessing for highest demand in the region.

Women above 25 years accounted for 38.5% share in North American market owing to the fast growing fashion trend among people.

Besides, it is projected that, the huge growth in the Hollywood Industry in the region led to adopt innovative and attractive cosmetic products which showcase a healthy demand for false eyelashes in the region.

false eyelashes market region

An Adaptive Approach to Modern-day Research Needs

Country-wise Analysis

Why is the False Eyelashes Market in Singapore Still Growing at Over 6% Annually?

In 2020, Singapore accounted for over 22% share of the Asian market for false eyelashes, respectively. The country spent over US$ 275 million on beauty and fashion products every year and the spending is expected to reach over US$ 350 million by 2031.

Growing demand for beauty and fashion products witnessing for the growth of false eyelashes in the country. The country manufactured broad range of eyelashes which exports globally. Several countries across the globe use false eyelashes made by Singapore than their own countries brand due to versatile option for choosing wide variety.

What Makes France a Lucrative Market for False Eyelashes?

The market in the France expanded 5.8% from 2012 to 2020. Increasing adoption among adult population in the country witnessing for the high market growth. By considering the world export data, France export for more than 16% of total beauty cosmetic and skincare products globally.

Presence of globally renounced manufacturers in the country made the market more viable to sell and export. In France, top 5 manufacturers generate revenue of around US$ 4 Bn by selling and exporting personal care products. False eyelashes accounted for more than 4% of total cosmetic and skincare products in France.

false eyelashes market product

Category-wise Insights

Why are Coloured and Decorative Eyelashes the Most Used?

Coloured and decorative eyelashes account for around 43% share of the global market. Owing to the change in lifestyle and growing awareness about various types of makeup products has led to increasing adoption of false eyelashes. Due to wide range of product offerings by the manufacturers and affordable price range, all level of people including lower middle classes are able to choose false eyelashes for better looks as per their budget

College-going girls are preferring more use of false eyelashes to gain attention among friends. Daily make up is quite normal nowadays for a college going girl. Around 65% of college-going girls in developed countries do makeup before going to college, and among them, 33% use eyelashes regularly and the rest use them for certain occasion and parties.

Why Do Lashes Made from Synthetic Hair Generate Most Revenue?

Compared to the various raw materials used in the production of false lashes, synthetic hair tends to emerge as one of the most preferred raw materials for false lashes making. By the end of 2030, synthetic hair is expected to surpass US$ 811 million in revenue.

Synthetic hair resemble the looks of original and looks beautiful on women eyes. The colour concentration and retaining power of synthetic hair is quite more than the other raw materials used for false eyelashes making. Consumers looking for more colour variant and attractive looks definitely chose to buy synthetic hair made false eyelashes.

Which Distribution Channels Accounts for Highest Sales of False Eyelashes?

It is expected that the store-based segment will account for more than one-third of market share. Most users who use false eyelashes pay close attention to the appearance and design of the product, so they will prefer to buy it in a store rather than the internet. Over 75% of false eyelash sales are generated from personal care and cosmetic stores present in shopping malls, societies, and other marketplaces.

Professional shops offer help in suggesting products that are suitable for the customer and also specify the use and maintenance of it. Furthermore, during the forecast period, non-retail businesses are expected to show high growth rates. These channels, have become popular among customers mainly because of the quality they offer.. Most of the branded beauty companies have established strong online presence. In 2020 false eyelashes sales via online channel accounted over 23% of the overall sales globally and it is expected to capture more share by 2031.

A large number of consumer base is attracted by the discounts given by the companies in websites, which led to promote the products across the market and customers who were not willing to buy due to high price, started buying with the discounted price offered in the websites.

How Has COVID-19 Disrupted Sales of False Eyelashes?

The COVID-19 pandemic disrupted the world's beauty industry (including color cosmetics, skin care, perfumes, hair care and personal care). Markets in the first quarter was weak, as a large number of stores were closed owing to imposed lockdowns by the regulatory bodies.

The industry has responded confidently to the crisis in a short period of time by switching their manufacturing to produce cleaning agents and sanitizers. Key player’s offers beauty services to front line workers. In 2020, global beauty industry generated over US$ 478 billion sales in a year and responsible for millions of jobs directly or indirectly.

Most leading brands experienced 50%-60% decline in sales due to the pandemic. The growing adopting of online channel sales make the market grow at a steady pace again from the last two quarter of 2020 and with the steady growth of online sales channel the sales for cosmetic product including eyelashes will increase substantially.

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Competitive Landscape

Fact.MR has profiled the following key false eyelash manufacturers in its report:

  • Ardell International, Inc (US)
  • KISS Products, Inc. (the US)
  • MAC Cosmetics (the US)
  • Huda Beauty FZ-LLC (UAE)
  • PAC Cosmetics (India)
  • L’Oréal S.A. (France)
  • Esqido (Canada)
  • House of Lashes (US)
  • Lilly Lashes (US)
  • Velour (US)
  • Parfums de Coeur, Ltd. (US)
  • Miss Claire Cosmetics (Poland)
  • Kosé Corporation (Japan)
  • Beauty Box LLP (India)
  • Provoc (Lebanon)

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In September 2020, Jenna Lyons a well-known style icon introduced a brand named “Loveseen”. The brand offers a range of false eyelashes with unique design in different length, colors and shapes.
  • In the year 2019, the partnership of Kahlana Barfield Brown and Huda beauty create a false eyelash brand named "Kahlana #21". Innovative and attractive designs gain consumer attention.
  • Company named Ardell introduced magnetic eyelashes in the year 2018 in the U.S. market. Launched five different varieties three full strips and two accents available for US$13.99 as announced by the company.

Similarly, recent developments related to companies manufacturing false eyelashes have been tracked by the team at Fact.MR, which are available in the full report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • MEA
  • East Asia
  • South Asia
  • Oceania

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand

Key Segments Covered

  • Product
  • Raw Material
  • Sales Channel
  • Technology
  • Region

Key Companies Profiled

  • Ardell International, Inc (US)
  • KISS Products, Inc. (the US)
  • MAC Cosmetics (the US)
  • Huda Beauty FZ-LLC (UAE)
  • PAC Cosmetics (India)
  • L’Oréal S.A. (France)
  • Esqido (Canada)
  • House of Lashes (US)
  • Lilly Lashes (US)
  • Velour (US)
  • Parfums de Coeur, Ltd. (US)
  • Miss Claire Cosmetics (Poland)
  • Kosé Corporation (Japan)
  • Beauty Box LLP (India)
  • Provoc (Lebanon)


Available upon Request

Key Market Segments Covered

  • By Product

    • Regular False Eyelashes
    • Coloured False Eyelashes
    • Individual False Eyelashes
    • Decorative False Eyelashes
    • Accent False Eyelashes
    • Others
  • By Raw Material

    • False Eyelashes Made from Human Hair
    • False Eyelashes Made from Synthetic Hair
    • False Eyelashes Made from Fur
    • False Eyelashes Made from Feathers
    • False Eyelashes Made from Metal
    • Others
  • By Sales Channel

    • False Eyelashes Sold at Supermarkets
    • False Eyelashes Sold at Hypermarkets
    • False Eyelashes Sold at Health and Beauty Retailers
    • False Eyelashes Sold throughe-Commerce
    • Others
  • By Technology

    • Handmade False Eyelashes
    • Semi-Handmade False Eyelashes
    • Machine-made False Eyelashes
  • By Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • MEA

False Eyelashes Market - Scope of Report

A recently revised study by Fact.MR on the false eyelashes market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the development of false eyelashes.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing false eyelashes, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of false eyelashes across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of false eyelashes during the forecast period. Price point comparison by region with global average price is also considered in the study.

Market Segmentation

Fact.MR has studied the false eyelashes market with detailed segmentation on the basis of product, raw material, sales channel, technology, key regions.


  • Regular Lashes
  • Colored Lashes
  • Individual Lashes
  • Decorative Lashes
  • Accent Lashes
  • Others

Raw Material

  • Human Hair
  • Synthetic Hair
  • Fur
  • Feathers
  • Metal
  • Others

Sales Channel

  • Supermarkets
  • Hypermarkets
  • Health & Beauty Retailers
  • e-Commerce
  • Others


  • Handmade
  • Semi-Handmade
  • Machine-made


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East and Africa

“This taxonomy prepared is confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized d and prohibited.”

Analysis on Market Size Evaluation

The market has been analyzed for each market segment, in terms of volume and value (US$ Mn).

Market estimates at global and regional levels for false eyelashes are available in terms of “US$ Mn” for value and in for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global false eyelashes market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for false eyelashes has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value and volume for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers of false eyelashes along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of false eyelashes has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolio and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the false eyelashes market. Prominent companies operating in this space include Ardell International, Inc, KISS Products, Inc., MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, L’Oréal S.A., Esqido, House of Lashes, Lilly Lashes, Velour, Parfums de Coeur, Ltd., Miss Claire Cosmetics, Kosé Corporation, Beauty Box LLP, and Provoc.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

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