False Eyelashes Market

False Eyelashes Market Outlook (2021-2031)

The global false eyelashes market is estimated to reach a value of US$ 1.3 billion in 2021, and to grow at a CAGR of around 7% from 2021 to 2031.

False eyelash sales are likely to be high in health and beauty retailers. The value of health and beauty retailers is expected to hit US$ 800 million by the end of 2031. Furthermore, by the end of 2021, the segment is expected to have gained more than a third of revenue share.

False Eyelashes Market Report Addresses:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on False Eyelashes an How to Navigate
• Recommendation on Key Winning Strategies

Global False Eyelashes Sales from 2016 to 2020 Vs Market Outlook for 2021 to 2031

Growing consumption of beauty products by different age groups globally the use of false eyelashes has grown up over past half decades. Historically, from 2016-20, false eyelash requirement increased at CAGR 5.8%.

Globally, developments and changes in the personal care industry have grown dramatically in recent years. With growing requirement for personal care products, demand for false eyelashes also increased. The personal care industry poised to expand at 5.2% CAGR from 2021 to 2031 and be valued over US$ 460 billion by 2031.

Women who are willing to spend a lot of money on cosmetics has driven the growth of false eyelashes market. There has also been a substantial rise in spending on premium cosmetic products. False eyelashes accounts for an adequate share on global personal care and cosmetic market. Two of the leading countries accounted for 22.4% of the global market share and witnessing for a steady CAGR 5.3%.

False eyelashes makes a unique impact on women looks which increase length and volume of eyelashes. False eyelashes have reduced parlor visit for women pertaining urgent makeup to attend party or outing. Considering these statistics and shift in dynamics, the market for false eyelashes is forecast to expand at a steady CAGR of more than 6.1% over the coming 10 years.

What are the Key Opportunities for Manufacturers of False Eyelashes?

In order to beautify the appearance of people and provide maximum benefits, manufacturers are offering easy-to-use false eyelashes without the need of glue to connect them. And are producing a wide variety of false eyelashes of several styles, fibres, colours and sizes etc.

With advancements in technology and intelligence, false eyelash manufacturers have begun to develop smart eyelashes that can be used as switches, which can control electronic devices such as lights, televisions, etc. at a glance. False eyelashes with LED lights are also very fashionable and have seen rapid adoption among young generations.

Availability of various colour make it more attractive among people eager to use false eyelashes. The increasing improvements in false eyelash products are the key factor is expected to create huge revenue growth opportunities for manufacturers operating globally.

What are the Roadblocks for False Eyelash Suppliers?

One can use false eyelashes to capture attention across the room, but fake eyelashes can inflict problem to the eyes including allergic reaction, sore eyes and even more serious eye problems in some cases.

Natural eyelashes are designed such a way in human eyes so that it can reduce airflow into the eyes, filter sunlight and keep excess moisture at bay. Whereas false eyelashes put the vision at risk and a foreign object near to the eyes wearing false eyelashes may cause harm to the eyes due to inflexible vision.

One of the most expansive kind of false eyelashes type is mink fur eyelashes, key renounced manufacturers generate huge amount of revenue by selling mink fur eyelashes. Worldwide developed countries such US, Canada, Saudi Arabia, France and five more countries are accounted for 30% of the global mink fur eyelashes sales.

As certain governments imposed a ban on use of mink fur eyelashes due to animal cruelty, it creates anissuein the market for manufacturers.

Which Region Offers the Largest Opportunity for Sales of False Eyelashes?

With an absolute dollar opportunity of around US$ 1 Bn, North America is expected to be the most lucrative market for False Eyelashes suppliers. US is leading the North American market, and is expected to witness a double-digit growth during 2021-2031.

With fast-paced growth of its economy and changes in lifestyle, American consumers’ inclination towards beauty and personal care products has grown multi-fold in the recent past. False eyelashes becoming a trend among all age groups in U.S., although young women in the age group between 18-25 years is witnessing for highest demand in the region.

Women above 25 years accounted for 38.5% share in North American market owing to the fast growing fashion trend among people.

Besides, it is projected that, the huge growth in the Hollywood Industry in the region led to adopt innovative and attractive cosmetic products which showcase a healthy demand for false eyelashes in the region.

Country-wise Analysis

Why is the False Eyelashes Market in Singapore Still Growing at Over 6% Annually?

In 2020, Singapore accounted for over 22% share of the Asian market for false eyelashes, respectively. The country spent over US$ 275 million on beauty and fashion products every year and the spending is expected to reach over US$ 350 million by 2031.

Growing demand for beauty and fashion products witnessing for the growth of false eyelashes in the country. The country manufactured broad range of eyelashes which exports globally. Several countries across the globe use false eyelashes made by Singapore than their own countries brand due to versatile option for choosing wide variety.

What Makes France a Lucrative Market for False Eyelashes?

The market in the France expanded 5.8% from 2012 to 2020. Increasing adoption among adult population in the country witnessing for the high market growth. By considering the world export data, France export for more than 16% of total beauty cosmetic and skincare products globally.

Presence of globally renounced manufacturers in the country made the market more viable to sell and export. In France, top 5 manufacturers generate revenue of around US$ 4 Bn by selling and exporting personal care products. False eyelashes accounted for more than 4% of total cosmetic and skincare products in France.

Category-wise Insights

Why are Coloured and Decorative Eyelashes the Most Used?

Coloured and decorative eyelashes account for around 43% share of the global market. Owing to the change in lifestyle and growing awareness about various types of makeup products has led to increasing adoption of false eyelashes. Due to wide range of product offerings by the manufacturers and affordable price range, all level of people including lower middle classes are able to choose false eyelashes for better looks as per their budget

College-going girls are preferring more use of false eyelashes to gain attention among friends. Daily make up is quite normal nowadays for a college going girl. Around 65% of college-going girls in developed countries do makeup before going to college, and among them, 33% use eyelashes regularly and the rest use them for certain occasion and parties.

Why Do Lashes Made from Synthetic Hair Generate Most Revenue?

Compared to the various raw materials used in the production of false lashes, synthetic hair tends to emerge as one of the most preferred raw materials for false lashes making. By the end of 2030, synthetic hair is expected to surpass US$ 811 million in revenue.

Synthetic hair resemble the looks of original and looks beautiful on women eyes. The colour concentration and retaining power of synthetic hair is quite more than the other raw materials used for false eyelashes making. Consumers looking for more colour variant and attractive looks definitely chose to buy synthetic hair made false eyelashes.

Which Distribution Channels Accounts for Highest Sales of False Eyelashes?

It is expected that the store-based segment will account for more than one-third of market share. Most users who use false eyelashes pay close attention to the appearance and design of the product, so they will prefer to buy it in a store rather than the internet. Over 75% of false eyelash sales are generated from personal care and cosmetic stores present in shopping malls, societies, and other marketplaces.

Professional shops offer help in suggesting products that are suitable for the customer and also specify the use and maintenance of it. Furthermore, during the forecast period, non-retail businesses are expected to show high growth rates. These channels, have become popular among customers mainly because of the quality they offer.. Most of the branded beauty companies have established strong online presence. In 2020 false eyelashes sales via online channel accounted over 23% of the overall sales globally and it is expected to capture more share by 2031.

A large number of consumer base is attracted by the discounts given by the companies in websites, which led to promote the products across the market and customers who were not willing to buy due to high price, started buying with the discounted price offered in the websites.

How Has COVID-19 Disrupted Sales of False Eyelashes?

The COVID-19 pandemic disrupted the world's beauty industry (including color cosmetics, skin care, perfumes, hair care and personal care). Markets in the first quarter was weak, as a large number of stores were closed owing to imposed lockdowns by the regulatory bodies.

The industry has responded confidently to the crisis in a short period of time by switching their manufacturing to produce cleaning agents and sanitizers. Key player’s offers beauty services to front line workers. In 2020, global beauty industry generated over US$ 478 billion sales in a year and responsible for millions of jobs directly or indirectly.

Most leading brands experienced 50%-60% decline in sales due to the pandemic. The growing adopting of online channel sales make the market grow at a steady pace again from the last two quarter of 2020 and with the steady growth of online sales channel the sales for cosmetic product including eyelashes will increase substantially.

Competitive Landscape

Fact.MR has profiled the following key false eyelash manufacturers in its report:

• Ardell International, Inc (US)
• KISS Products, Inc. (the US)
• MAC Cosmetics (the US)
• Huda Beauty FZ-LLC (UAE)
• PAC Cosmetics (India)
• L’Oréal S.A. (France)
• Esqido (Canada)
• House of Lashes (US)
• Lilly Lashes (US)
• Velour (US)
• Parfums de Coeur, Ltd. (US)
• Miss Claire Cosmetics (Poland)
• Kosé Corporation (Japan)
• Beauty Box LLP (India)
• Provoc (Lebanon)

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

• In September 2020, Jenna Lyons a well-known style icon introduced a brand named “Loveseen”. The brand offers a range of false eyelashes with unique design in different length, colors and shapes.
• In the year 2019, the partnership of Kahlana Barfield Brown and Huda beauty create a false eyelash brand named "Kahlana #21". Innovative and attractive designs gain consumer attention.
• Company named Ardell introduced magnetic eyelashes in the year 2018 in the U.S. market. Launched five different varieties three full strips and two accents available for US$13.99 as announced by the company.

Similarly, recent developments related to companies manufacturing false eyelashes have been tracked by the team at Fact.MR, which are available in the full report.

Report Scope

Attribute	Details
Forecast Period	2021-2031
Historical Data Available for	2012-2020
Key Regions Covered	North America Latin America Europe MEA East Asia South Asia Oceania
Key Countries Covered	United States Canada Brazil Mexico Germany U.K. France Spain Italy BENELUX South Africa GCC Countries China Japan South Korea India Indonesia Malaysia Singapore Australia New Zealand
Key Segments Covered	Product Raw Material Sales Channel Technology Region
Key Companies Profiled	Ardell International, Inc (US) KISS Products, Inc. (the US) MAC Cosmetics (the US) Huda Beauty FZ-LLC (UAE) PAC Cosmetics (India) L’Oréal S.A. (France) Esqido (Canada) House of Lashes (US) Lilly Lashes (US) Velour (US) Parfums de Coeur, Ltd. (US) Miss Claire Cosmetics (Poland) Kosé Corporation (Japan) Beauty Box LLP (India) Provoc (Lebanon)

Key Market Segments Covered

• By Product

  • Regular 
  • Coloured 
  • Individual 
  • Decorative 
  • Accent 
  • Others

• By Raw Material

  • Human Hair
  • Synthetic Hair
  • Fur
  • Feathers
  • Metal
  • Others

• By Sales Channel

  • Supermarkets
  • Hypermarkets
  • Health and Beauty Retailers
  • e-Commerce
  • Others

• By Technology

  • Handmade 
  • Semi-Handmade 
  • Machine-made 

• By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA