e-Learning App Market

e-Learning App Market Study by Student Management Systems, Assessment Software, Virtual Classroom Software, Video Conferencing Software, Massive Open Online Courses, and Others from 2024 to 2034

Analysis of e-Learning App Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

e-Learning App Market Outlook (2024 to 2034)

Expanding at 5.8% CAGR, the global e-learning app market is projected to reach US$ 470.1 billion by 2034-end, up from US$ 267.5 billion in 2024, according to the latest industry analysis by Fact.MR.

e-learning is a method of imparting knowledge to students through electronic means such as videos, audio, e-books, AR/VR, or any other electronic mode.

e-learning offers several benefits to students such as reduced education costs and specialized course learning. E-learning has become a crucial part of most organizations as it enhances employee performance.

  • For instance, IBM statistics indicate that e-learning can boost productivity by 50% by using online learning software, providing employees with an exceptional opportunity to participate in their training courses at any convenient time.

The rise in remote learning during the pandemic and the demand for a low-cost, convenient learning system have contributed to the expansion of the e-learning app market size. Increased use of AI and machine learning in the e-learning system is also driving market expansion. Factors such as the lack of face-to-face interactions in e-learning systems and the need for higher self-motivation limit the growth of the e-learning app market.

The emergence of several e-learning app market trends such as microlearning, gamification, adaptive learning, and mobile learning is expected to provide lucrative opportunities for the expansion of the market during the forecasted period. In terms of deployment mode, the cloud segment is forecast to secure a significant share by 2034 due to the growing acceptance of cloud-based e-learning services and increased interest in this technology. It offers better maintenance of learning solutions and a continuous system that facilitates the implementation of online learning.

E-learning application providers are aiming to optimize their course production activities to capture a significant market share along with massive open online course providers.

Report Attributes Details
e-Learning App Market Size (2024E) US$ 267.5 Billion
Projected Market Value (2034F) US$ 470.1 Billion
Global Market Growth Rate (2024 to 2034) 5.8% CAGR
China Market Value (2034F) US$ 51.6 Billion
Canada Market Growth Rate (2024 to 2034) 6.3% CAGR
North America Market Share (2024E) 23.9%
East Asia Market Value (2034F) US$ 108.6 Billion
Key Companies Profiled
  • Alison
  • Amazon Kindle
  • Byju’s
  • Coursera Inc.
  • edX Inc.
  • FutureLearn
  • Intellipaat
  • Iverity

Don't Need a Global Report?

save 40%! on Country & Region specific reports

What are the Key e-Learning App Market Trends?

“Government Initiatives for Smart Education and Focus on Early Childhood and K-12 Education”

Online learning solutions and platforms are being increasingly adopted across educational institutions to validate the effectiveness of advanced learning methodologies. This significantly contributes to the growth of the market. Increasing focus on early childhood education and the growing public-private funding for K–12 education is projected to further drive demand for these platforms during the forecast period.

  • For instance, in 2020, Google collaborated with the Central Board of Secondary Education (CBSE) to digitize classrooms across India. With the rise in funding, several educational institutes are enhancing their course delivery to students.

A rise in government initiatives focused on smart education and learning is forecast to create lucrative prospects for market expansion globally. IoT devices have been employed to facilitate e-learning by making the exchange of information straightforward, engaging, and interactive. This has led to widespread acceptance of e-learning applications.

What are the Challenges for e-Learning App Producers?

“Lack of Internet Access Due to Inadequate Digital Infrastructure in Some Developing Nations”

To study through e-learning, the requirement of internet access and smart devices is mandatory. However, in many parts of the world, especially in developing countries, this facility is not fully available as yet. The bandwidth available is also low as compared to developed countries. This results in a digital divide, not only among the nations but also between national populations. In regions with vast populations like Asia and Africa, where technological infrastructure is still developing, the growth of the market may be impacted by poor infrastructure and slower technological advancements.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Country-wise Insights

Fact.MR, a market research and competitive intelligence provider, through its newly published analysis that North America is projected to hold 24.3% of the global e-learning app market share by 2034. Providers of e-learning apps have expanded their operations to various regions, including Southeast Asia, Central and South America, and Australia. This strategic growth allows them to meet the increasing global demand for e-learning solutions effectively.

How is the Technological Landscape in the United States Influencing Market Growth?

“Focus on Technology Commoditization to Enhance Affordable Learning Service Accessibility”

Attribute United States
Market Value (2024E) US$ 28.5 Billion
Growth Rate (2024 to 2034) 6.2% CAGR
Projected Value (2034F) US$ 52.1 Billion

The United States will hold a 44.5% share of the North American market in 2024. The market in the United States is primarily fueled by the widespread adoption of these solutions by a variety of academic and non-academic institutions. Increasing use of smartphones, tablets, and laptops, owing to the widespread commoditization of technology and the digitalization of business processes is further driving the e-learning apps market share.

The presence of service providers and the use of cutting-edge tools by companies to make the platforms more engaging and interactive have boosted the adoption of e-learning platforms. The outbreak of the COVID-19 pandemic spurred market growth as the government instructed both educational and non-educational institutions to shift to e-learning solutions for training and educational purposes.

What are the Opportunities for e-Learning App Providers in China?

“Extensive 5G Deployment Promoting Gadget Usage and Adoption of e-Learning Apps”

Attribute China
Market Value (2024E) US$ 29.3 Billion
Growth Rate (2024 to 2034) 5.8% CAGR
Projected Value (2034F) US$ 51.6 Billion

The market in China is exhibiting significant growth due to the rapid expansion of 4G and 5G internet connectivity, thus making data more accessible. This leads to an increase in the use of e-learning apps. Increased usage of gadgets such as phones and laptops further supports this growth. The Chinese government's favorable policies are fueling the growth of the market. The COVID-19 pandemic also played a role, as it led to a surge in online learning due to lockdowns and increased spare time.

In terms of business strategies, many market players are using acquisitions to build their business portfolios and strengthen their market position. Partnerships, collaborations, and R&D investments to bring advanced technologies and solutions to the market are also common strategies. These efforts are not just limited to education. E-learning platforms are also used in business and healthcare, making them highly flexible and affordable.

Increasing penetration of Internet facilities and the growing usage of the Internet and data facilities are also driving market growth. The entry of large Internet companies and the rise of online education start-ups are two major market trends in China.

Category-wise Insights

How is Synchronous Online Learning Beneficial to Participants?

“Synchronous Mode Facilitating Seamless Interaction Between Instructors and Learners”

Attribute Synchronous Online Learning
Segment Value (2024E) US$ 53.51 Billion
Growth Rate (2024 to 2034) 6.8% CAGR
Projected Value (2034F) US$ 103.4 Billion

Synchronous online learning is a real-time learning process where all participants are online at the same time. This mode of learning will hold a significant market share of 20% in 2024. The growth of this segment can be attributed to the increasing demand for synchronous e-learning in the academic and corporate sectors as well as the growing trend of bringing your own device (BYOD).

North America dominates the global synchronous e-learning segment, followed by Asia Pacific. The facilitation of real-time communication on online platforms and the emergence of mobile learning are driving the growth of the synchronous e-learning segment.

Why are E2C e-Learning Apps Finding Widespread Adoption Worldwide?

“Growing Demand for High-Quality Learning Experiences at Competitive Price Points”

Attribute E2C
Segment Value (2024E) US$ 187.3 Billion
Growth Rate (2024 to 2034) 5.3% CAGR
Projected Value (2034F) US$ 314.99 Billion

The E2C segment accounts for a significant 70% market share due to several factors in 2024. As market requirements are dynamically changing for learning experiences, technology has enabled the transition to the E2C learning model. E2C has become a crucial component in the market. There is a rising demand for E2C e-learning apps that provide a great learning experience at a competitive price point.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

Market growth is being driven by several factors, including evolving consumer preferences, technological advancements, and global economic conditions. Key players in the e-learning app industry are Alison, Amazon Kindle, Byju’s, Coursera Inc, edX Inc, FutureLearn, Intellipaat, and Iverity.

  • In 2022, Anthology, the holding company of Blackboard, Inc., partnered with GoPeer to expand tutoring opportunities for higher education institutions. This partnership enables Anthology’s clients to integrate GoPeer via Blackboard Assist or as an independent service.

Key Segments of e-Learning App Market Research

  • By Type :

    • Student Management Systems (SMSs)
    • Assessment Software
    • Virtual Classroom Software
    • Video Conferencing Software
    • Massive Open Online Courses (MOOC)
    • Learning Management Systems (LMSs)
    • Online Tutoring Platforms
  • By Learning Mode :

    • Computer Managed Learning (CML)
    • Computer Assisted Learning (CAI)
    • Synchronous Online Learning
    • Asynchronous Online Learning
    • Adaptive e-Learning
    • Interactive Online Learning
    • Individual Online Learning
    • Collaborative Online Learning
  • By Category :

    • E2C e-Learning
    • E2B e-Learning
    • E2E E-Learning
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the market size of e-learning apps in 2024?

The global e-learning app market is projected at US$ 267.5 billion in 2024.

Which learning type is leading in market share?

Synchronous online learning is leading the market with 20% stake in 2024.

What is the forecasted revenue from e-learning apps by 2034?

The market for e-learning apps is forecasted to reach US$ 470.1 billion by 2034.

What is the market growth rate projected through 2034?

The market is forecasted to grow at a CAGR of 5.8% through 2034.

What are the projections for the market in North America?

The market in North America is estimated to grow at a CAGR of 6%.

What is the East Asia market growth rate?

The market in East Asia is projected to expand at a CAGR of 6.1% from 2024 to 2034.

What is the forecasted CAGR for e-learning apps in South Korea?

The South Korea market has been forecasted to achieve a CAGR of 6.5% by 2034.

- Also of Interest -

Digital Education Content Market

Digital Education Content Market Analysis, By Learning Type (Self-paced, Instructor-led), By End Use (K to 12, Higher Education), and Region – Global Market Insights 2023 to 2033

Massive Open Online Course (MOOC) Market

Massive Open Online Course (MOOC) Market Study by Reskilling & Online Certification, Language & Casual Learning, Supplemental Education, Higher Education, and Test Preparation from 2024 to 2034

Augmented Reality (AR) in Education Market

Augmented Reality (AR) in Education Market Study by AR Solutions, AR Hardware, AR Content Management, AR Gaming, and AR Video Games from 2023 to 2033

IoT in Education Market

IoT in Education Market Share, Size, Trends Report By Component (Hardware, Software, Services), By Application (Learning management solutions, Big Data analytics, Academic devices, Lecture capturing solutions) - Regional Forecast 2018-2028

e-Learning App Market