e-Learning Apps Market

e-Learning Apps Market Outlook (2022-2032)

The global e-Learning apps market witnessed soaring growth in 2021 with worldwide revenue up 5.7% year-over-year. The top 5 e-Learning app providers in the world account for over 8% market share.

This detailed market research estimates that global revenue from e-Learning apps will nearly double from 2022 to 2032, reaching US$ 476.5 billion at the end of 2032 at a high compound annual growth rate (CAGR) of 7.1%.

Report Attributes	Details
e-Learning App Market Size (2021A)	US$ 226.3 Billion
Estimated Market Value (2022E)	US$ 239.2 Billion
Forecasted Market Value (2032F)	US$ 476.5 Billion
Global Market Growth Rate (2022-2032)	7.1% CAGR
North America Market Share (2021)	~41.3%
South Asia & Oceania Market Growth Rate (2022-2032)	~11.9% CAGR
India Market Growth Rate (2022-2032)	~13.5% CAGR
Market Share of Top 5 Companies	~8.4%
Key Companies Profiled	Alison Amazon Kindle Byju’s Coursera Inc edX Inc Federica.EU FutureLearn Intellipaat iverity Jigsaw Academy Kadenze LinkedIn Learning Miriada X NovoEd Periodic Table Photomath Pluralsight Simplilearn Skillshare StudyBlue Udacity Udemy Wiziq Xuetangx

Sales Analysis of e-Learning Apps (2017-2021) Vs. Industry Outlook (2022-2032)

In an era where smartphones and personal computers are almost universally utilized, the importance of these devices and their associated applications (apps) is growing. The e-Learning market continues to develop, expand, and evolve across the world.

Increased government and institution expenditure on e-Learning programs, growing integration of e-Learning in various markets around the world, tools that support e-Learning, new trends in emerging technologies, and growing importance of social learning as a top learning and development priority are all evidence of the higher adoption of e-Learning platforms.

• Short Term (2022 Q2 to 2025): Surging utilization of e-Learning in education sector, to positively impact e-Learning applications market growth.
• Medium Term (2025-2028): Asia Pacific market anticipated to witness high growth due to rising demand for e-Learning apps from educational institutions, coupled with favorable government initiatives.
• Long Term (2028-2032): With high Internet penetration and as the Gen Y (millennial) and Gen Z population is on the rise, the need for a more e-Learning experience will increase exponentially with these kinds of tools and modalities extremely popular among these generations.

During the 2017-2021 historical years, the global digital learning apps market registered a CAGR of 25.4%, and according to the analysis by Fact.MR, a market research and competitive intelligence provider, the market is projected to witness high growth at 7.1% CAGR between 2022 and 2032.

Market share analysis of learning type and region is provided in a nutshell in the above image. Under the learning type segment, synchronous online learning dominated the market with 18.5% market share at the end of 2021.

How is Digital Learning Apps Market Growth Being Complemented?

“Surging Global Internet & Smart Device Penetration”

The global smart connected devices market is being driven by increased global demand for laptops, tablets, smartphones, and bring-your-own-devices, as well as the development of high-speed network connections across regions.

Technological developments in wireless connectivity, such as general packet radio service (GPRS) & Wi-Fi, and worldwide interoperability for microwave access (WiMAX), are projected to drive the demand for smart connected devices.

All of this will invariably contribute to the e-Learning app industry's growth prospects.

“Micro e-Learning & Game-based e-Learning: The Way Ahead”

Bite-sized learning is another term for micro e-Learning. It's a quick learning nugget (three to five minutes or less) that's tailored to a certain learning goal. While it can be used for formal education, it is primarily utilized for informal education. Because of their shortness and accessibility across several devices (including smartphones, tablets, desktops, and laptops), they're great for just-in-time learning via an app.

Gamification also makes learning more enjoyable and inspiring. Gamification in e-Learning refers to the use of game mechanics and theory in non-game environments to engage users in problem-solving. Gamification's major purpose is to motivate students to achieve higher levels of performance.

The integration of such technologies in e-Learning apps will be the way ahead for market expansion.

What Obstacles do e-Learning App Providers Face?

“Lack of Infrastructure & Technology in Some Regions”

To study through e-Learning, there is the mandatory requirement of Internet access and smart devices; however, in many parts of the world, especially in developing countries, this facility is not fully available as yet. The bandwidth available is also low as compared to developed countries. This results in the digital divide, not only among the nations, but also between national populations.

Almost more than 50% of the world population is offline and the digital divide affects 42% of men and 52% of women, worldwide. Poor infrastructure and technology development in high-population regions such as Asia and Africa, which have a high percentage of the young population, will impact the digital education apps market directly.

Country-wise Insights

Why is India a Lucrative Market for e-Learning Apps in South Asia & Oceania?

The Indian education market, currently estimated at US$ 8 billion, is expected to reach US$ 28.2 billion by 2032. India has one of the largest education systems in the world. India also has the highest population attending classes at school in the age bracket of 6 to 17.

New UGC regulations for online higher education w-e-f June 1, 2019 allow universities in India to extend fully-online degree programs, which is a positive development for e-Learning apps in the country.

The big push by the government to improve the gross enrolment ratio (GER) in the higher education of the country to 30% from the current 25.6% would need the industry to look at alternative methods of education. For all this, digital education apps will be the backbone of online learning outcomes.

How is the China e-Learning Apps Market Predicted to Evolve?

Mobile penetration rates are overwhelmingly higher than PC penetration rates in China. Owing to this, the online teaching apps market is growing at a fast rate to meet this increasing demand.

There are two major trends in China’s e-Learning market - growing number of large Internet companies and the proliferation of online education startups entering the market.

The market for e-Learning apps in China is expected to reach a valuation of US$ 23.3 Billion in 2022. This has proved to be an opportunity for e-Learning application companies to enter the local market with advanced app offerings for e-Learning.

Category-wise Insights

How is MOOC Driving the e-Learning Apps Market?

Enrollments in Massive Open Online Courses (MOOCs) have increased dynamically in recent years, surpassing US$ 60.7 billion in 2021. In the previous four years, total enrolment in MOOC programs doubled, and Fact.MR's conservative prediction reveals that, by 2032, there will be close to a billion enrolments.

MOOC e-Learning courses are offered by several e-Learning app providers across the world. The number of courses added to MOOC platforms has increased dramatically with a Y-o-Y increase of over 10.7% between 2021 and 2022.

Furthermore, the COVID-19 pandemic had a significant impact on the MOOC market's commercial spectrum. By the end of 2032, the sub-segment is predicted to expand 3.5X its current valuation.

Why is Demand for E2C e-Learning App Rising Rapidly?

In the digital learning apps market, the E2C sub-segment is gaining attention. As market requirements are dynamically changing for learning experiences, technology has enabled the transition of the E2C learning model. E2C has become a vital component in the e-Learning apps market.

There is rising demand for E2C e-Learning apps that provide a great learning experience at a competitive price point. The E2C category of e-Learning is likely to account for a market valuation of US$ 149.7 Bn in 2022 and is expected to grow 1.7X over the decade.

Competitive Landscape

In the e-Learning apps business, prominent companies employ a competitive market price strategy. They are forming cooperative relationships with government agencies and educational institutions.

E-Learning app development companies might extend their offers due to the high demand for online learning applications. Participants in the market are focusing their resources and capital on new R&D while attempting to increase their geographical footprint.

To cater to the dynamic trends in the ever-growing educational sector, many organizations are innovating in technologies such as simulation and virtual reality-based e-Learning.

For instance :

• In May 2022, Byju’, an India-based e-Learning app solutions provider, was in talks with banks such as JPMorgan Chase & Co. and Morgan Stanley to raise funds to buy another edtech business to expand its worldwide reach and market position in the e-Learning sector.
• In May 2022, Coursera, Inc. introduced Clips, a collection of bite-size, 5-10 minute videos and tutorials meant to teach employees job-relevant skills on themes such as business, technology, data, leadership, and human attributes.

Fact.MR has provided detailed information about the price points of key e-Learning application providers positioned across regions, sales growth, and speculative technological expansion, in the recently published report.

Key Segments of e-Learning Apps Industry Research

• e-Learning Apps Market by Type :

  • Student Management Systems (SMS)
  • Assessment Software
  • Virtual Classroom Software
  • Video Conferencing Software
  • Massive Open Online Courses (MOOC)
  • Learning Management Systems (LMS)
  • Online Tutoring Platforms

• e-Learning Apps Market by Learning Type :

  • Computer Managed Learning (CML)
  • Computer Assisted Instruction (CAI)
  • Synchronous Online Learning
  • Asynchronous Online Learning
  • Adaptive e-Learning
  • Interactive Online Learning
  • Individual Online Learning
  • Collaborative Online Learning

• e-Learning Apps Market by Category :

  • E2C e-Learning
  • E2B e-Learning
  • E2E e-Learning

• e-Learning Apps Market by Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA