Genealogy Products and Services Market

Genealogy Products and Services Market Analysis by Family Records, Family Trees, Forums, Cemeteries, Newspapers, Blogs, Links, and DNA Testing from 2023 to 2033

Analysis of Genealogy Products and Services Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Genealogy Products and Services Market Outlook (2023 to 2033)

The global genealogy products and services market is valued at US$ 5.4 billion in 2023 and is expected to surge ahead and reach US$ 15.8 billion by 2033-end. As per this elaborate Fact.MR research study, worldwide revenue from genealogy products and services is predicted to rise at an astronomical 11.3% CAGR between 2023 and 2033.

Preventive healthcare is gradually gaining center stage with consumers becoming increasingly aware of the benefits of the practice. Genetic testing plays a pivotal role in preventive healthcare as it provides a potential technique for the diagnosis of rare diseases. Understanding the genealogy of an individual could also crucially change the course of preventive treatment and this is why demand for genealogy products and services is projected to soar high going forward.

Surging prevalence of chronic disorders, increasing awareness regarding the benefits of genealogy research, development of pharmacogenics, and advancements in genetic testing technologies are some key prospects that could bolster market growth over the next ten years.

The entertainment industry is also playing a crucial role in generating awareness about genealogy around the world as depictions of characters using genealogy rise in different media ventures. Documentaries and ancestral history shows are also slated to play a crucial role in promoting the popularity of genealogy services and products going forward.

  • In March 2023, JewishGen, Museum of Jewish Heritage, and JLTV revealed that they were partnering to create the first Jewish-themed genealogy show titled ‘Generations’. The show is expected to delve deep into the ancestral history of each luminary family featured in the show.

Launch of new academic and educational courses to educate people about genealogy is also projected to favor sales of genealogy products in the long run.

  • The Cobb County Genealogical Society offered its annual genealogy course for researchers from 28th January 2023 to 25th March 2033. All sessions were held via the Zoom application and the course had eight classes.

On the contrary, data confidentiality and cyber threats are estimated to create new challenges for genealogy products and services companies across the forecast period and beyond. The lack of proper mandates to regulate genealogy procedures and genealogy products is also a factor that is estimated to hurt market growth in the future.

Report Attributes Details

Genealogy Products and Services Market Size (2023)

US$ 5.4 Billion

Projected Market Value (2033F)

US$ 15.8 Billion

Global Market Growth Rate (2023 to 2033)

11.3% CAGR

North America Market Share (2023)


North America Market Growth Rate (2023 to 2033)

11.8% CAGR

Key Companies Profiled

  • MyHeritage
  • Billion Graves
  • Familysearch
  • FindmyPast
  • 23 and Me
  • WikiTree
  • Geneanet
  • Living DNA
  • Family Tree DNA
  • GenealogyBank

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Should Start-ups Enter the Genealogy Space?

“Surging Popularity of DNA Testing to Create Opportunities for New Genealogy Service Providers”

New genealogy products and services companies are projected to focus on expanding the scope of application of genealogy to find new uses and improve their business potential in the heritage tracing space. New companies should focus on building direct-to-consumer products to effectively penetrate the genealogy industry and they can then focus on diversifying in the academic and institutional research applications.

  • Lumminary, a British start-up founded in 2017, offers a one-stop solution for human genome services. These solutions help people identify their ancestry via DNA testing and provide family history dating back around a thousand years including maternal and paternal lineage. The company also provides personalized recommendations for fitness and nutrition based on the DNA test results.

Start-ups can benefit by learning more about aspects such as local supply, pricing trends, product standards, safety regulations, and new developments that have been discussed extensively in this genealogy products and services industry study by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

What’s the Major Challenge for Genealogy Service and Product Providers?

“Data Confidentiality – Major Obstacle Troubling Genealogy Product Companies”

The current status quo in the genealogy products and services market involves digital storage of data which exposes it to the dangers of cybercrime and hacking. Additionally, genetic testing also influences life insurance premiums with companies considering results from the process to determine premiums.

  • Insurance companies in Australia include genetic test results in the risk classification for underwriting and are allowed to deny insurance in case the results predict the development of life-threatening diseases in the future.

Further, genealogy procedures can potentially cause discrimination during employment with employers denying applications on the possibility of an applicant developing a disability in the future. Although the law prohibits companies from doing so, illegal leaking of information can influence the process. While registering for genealogy processes, consumers compulsorily need to provide valuable information such as credit card numbers, names, and email addresses.

This makes companies a favorite target of cyberattacks. In addition to this, increasing instances of data breaches are estimated to discourage consumers from using genealogy services and ancestry research tools. The presence of lax or no regulations for classifying genetic testing as effective is adding to consumer’s confusion and poses a vital challenge to the genealogy products & services market growth.

Genealogy Products and Dervices Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

How is the Market for Genealogy Products and Services in APAC Shaping Up?

“Rising Awareness Regarding Genealogy and High Interest in Cultural Heritage”

People residing in Asian countries are heir to rich ancestral heritage and this is what makes these Asian countries lucrative markets for genealogy service and product providers. Growing urbanization has resulted in a more aware population that is more likely to opt for genealogy products and services, which is why the future of genealogy product suppliers is bright in the Asia Pacific region.

Flourishing tourism activity in Asian countries has allowed the population to be influenced by other cultures, which is also creating new opportunities for ancestry research market growth. India, China, Japan, and South Korea are forecasted to be the most lucrative spaces for genealogy providers in the APAC region through 2033.

Why is the United States a Key Market in This Business Space?

“Presence of Key Genealogy Companies in the Country”

North America is the leading regional market with 45% share in the global genealogy database and services business, with the United States leading the way.

The United States has a well-developed healthcare infrastructure that facilitates the quick adoption of novel technologies in the healthcare space, which makes it a highly opportune market for genealogy products and services companies. Growing awareness regarding genealogy and the high availability of affordable genealogy products are also estimated to bolster lineage research market development in this country over the next ten years.

  • 23andMe, Inc., became the first company in the USA to receive authorization for conducting direct-to-consumer tests estimating the risks of cancer in the country. The authorization allowed 23andMe to provide consumers with a report on BRCA1 and BRCA2 genes which are closely associated with higher risks of ovarian, breast, and prostate cancer.

What’s Attracting Genealogy Product and Service Companies to Europe?

“Growing Popularity of Heritage Tourism in the Region”

Heritage tourism has been gaining notable popularity in European countries over the past few years and this is slated to primarily promote demand for genealogy products and services over the coming years. Genealogy services play a crucial role in heritage travel planning and this is why companies should invest in European countries.

Growing need for people to have a sense of belonging is also a key factor pushing them to opt for genealogy services and products, which provide exactly that. The United Kingdom, Italy, Germany, and France are estimated to be popular markets in Europe over the next ten years.

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Category-wise Insights

Where are Genealogy Products and Services Most Widely Utilized?

“Institutions to Lead Market Expansion Charge”

The global genealogy products and services market, based on application, is segmented into households and institutions.

Increasing interest in knowing one’s family history to understand the characteristics of their lineage is projected to bolster demand for genealogy products and services in households. On the other hand, the growing use of systematic techniques to find more about one’s lineage and ancestral family roots is slated to attract investments in the institutional applications of genealogy.

Rising investments in medical R&D and growing demand for personalized medicine and nutrition are also extrapolated to boost demand for genealogy services and products in different research institutes.

Competitive Landscape

Leading genealogy service and product providers are focusing on diversifying their offerings to improve their revenue generation potential and business scope on a global level. Companies are also focusing on expanding their product portfolio to bolster their share in the global genealogy marketplace.

  • In September 2022, Embark, a Cornell-based canine DNA testing kits company founded in 2015, revealed that the company was taking new strides in canine genome study. The company was working on building a data set of genetic information on dogs.
  • In August 2020, Ancestry, a leading American genetic genealogy organization based in Utah, announced the launch of its new offering that features next-gen sequencing. The new tool dubbed ‘AncestryHealth powered by Next Generation Sequencing’ is a genealogy software program capable of screening genes associated with chronic disorders such as heart diseases, colon cancer, etc.

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Key Segments of Genealogy Products and Services Industry Research

  • By Category :

    • Family Records
      • Births
      • Marriages
      • Deaths
      • Residency
      • Military
      • Services
      • Immigration
    • Family Trees
    • Forums
    • Cemeteries
    • Newspapers
    • Blogs
    • Links
    • DNA Testing
      • Y-DNA
      • mt-DNA
      • at-DNA
    • Others
      • Magazines
      • Search Engines
      • Articles
      • Societies
      • Wikis
      • Services
      • Software
      • Ethnic Genealogy
  • By Application :

    • Households
    • Institutions
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the genealogy products and services market in 2023?

The global genealogy products and services market accounts for a valuation of US$ 5.4 billion in 2023.

What is the projected market size and growth rate of the genealogy products and services market?

Demand for genealogy products and services is set to rise at 11.3% CAGR and reach a market size of US$ 15.8 billion by 2033-end.

What are the key driving factors for the genealogy products and services market?

High demand for DNA testing and growing awareness about genealogy are key market drivers.

Where is genealogy product and service demand high?

North America leads with around 45% of the global market share at present.

Who are the prominent genealogy product and service providers?, MyHeritage, Billion Graves, Familysearch, FindmyPast, and 23 and Me are renowned companies in this industry.

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Genealogy Products and Services Market

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