Genealogy Products & Services Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2024

  • Published : Feb-2019
  • Figures : 32
  • Category : Healthcare
  • No. of Pages : 170
  • Report Code : FACT3083MR
  • Format : ppt

Fragmented Nature of Market to Prevail

The genealogy products & services market remains significantly fragmented, with numerous companies launching different services and websites specific to regions. Leading players operating in the genealogy products & services market continue to bolster their online presence while launching new and innovative services to draw in more consumers. Some of the recent notable developments in the genealogy products & services market include:

  • To capitalize on the surging demand for home DNA testing, MyHeritage signed an agreement with WHSmith, giving latter the right to sell and distribute its DNA kits in the UK. The agreement is the first of its kind in the UK and will allow MyHeritage to extend its network.
  • 23andMe, Inc., became the first company in the USA to receive an authorization for conducting direct-to-consumer test estimating the risks of cancer in the country. The authorization allows 23andMe to provide consumers with a report on BRCA1 and BRCA2 genes which are closely associated with higher risks of ovarian, breast, and prostate cancer.
  • com, a leading player in the genealogy products & services market, recently released 94 new and updated genetic communities specifically for African Americans to help them learn about their lineage and heritage.
  • To ensure precise and extensive results, FamilySearch announced it will be redesigning its database to include data about same-sex families. The company claims it will finish redesigning its system in 2019.

Other leading companies profiled in the report include Geneanet, WikiTree, FindmyPast, GenealogyBank, Living DNA, Billion Graves, and Family Tree DNA.

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genealogy products services market perceptual mapping

Demand for Genetic Testing to Surge as Preventive Healthcare and Pharmacogenomics Gain Traction

Preventive healthcare is gradually gaining center stage with consumers becoming increasingly aware of the benefits of the practice. Genetic testing plays a vital role in preventive healthcare as it provides a potential technique for diagnosis of rare diseases. It is showing promising prospects for precisely predicting the risk of developing a particular disease by studying the complex genetic markup of the population.

Numerous researchers claiming the efficacy of genetic testing are promoting its adoption. The procedure can potentially enable doctors to suggest measures to prevent the development of a certain health condition. Investments by governments are further fueling the growth of the genealogy products & services market. For instance, the National Health Service in England recently announced its plan to expand genetic testing capabilities to improve the quality of health services in the country.

Development of pharmacogenomics is another factor imperative to genealogy products & services market growth. Pharmacogenomics is the study of genetics to predict the impact of medication on the human body. Genetic testing is already being leveraged for prescribing personalized medications in the treatment of panic disorder, anxiety, schizophrenia, bipolar disorder, and post-traumatic disorder.

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Genealogy Service Providers Widening the Scope of Application

Genealogy products & services providers are foraying into an assortment of different verticals to extend their consumer base. Use of genealogy and genetic testing for offering personalized services in a multitude of markets is gradually gaining traction. Companies such as EpigenCare and SkinGenie are leveraging genetic testing to provide skin care products that particularly complement the genetic makeup of a person’s skin. On the other hand, Pheramor, a company based in Houston, is using genetic testing for finding people their compatible partners. Another example of the widening scope of genealogy products & services is Vinome, a company which provides a thorough report of the different wines a person may have an affinity for after studying their genetic makeup.

Aggressive marketing techniques, coupled with growing consumer inquisitiveness about such implications of genealogy, is aiding these applications in gaining popularity which, in turn, is expected to bolster genealogy products & services market growth.

Technological Innovations Complementing Market Growth

Genealogy products & services market is estimated to benefit from headways in technology. Genealogy products & services companies are harnessing data analytics, machine learning, big data, and artificial intelligence for effectively storing and analyzing a large amount of data. Genealogy products and services companies are increasingly using online platforms for marketing their services and increaing penetration into the market.

Enhanced DNA sequencing technology is further helping companies in analyzing genetic sequences at a faster rate and affordable costs while providing them accurate results. For instance, scientists in Estonia were successfully able to develop a genetic testing technology which analyzes genes at single-molecule level, paving way for enhancing the efficacy of precision medicines at lower costs. Other factors such as the development of sophisticated infrastructure for efficient sharing of huge DNA datasets is estimated to bolster genealogy products & services market growth.

Data Confidentiality Continues to Pose Challenges

The current status-quo in the genealogy products & services market involves digital storage of data exposing it to the dangers of cybercrime and hacking. Additionally, genetic testing also influences life insurance premiums with companies considering results from the process to determine premiums. Insurance companies in Australia include genetic tests results in the risk classification for underwriting and are allowed to deny insurances in case the results predict the development of life-threatening diseases in the future. Further, the procedure can potentially cause discrimination during employment with the employers denying applications on the possibility of an applicant developing a disability in the future. Although the law prohibits companies from doing so, illegal leaking of information can influence the process.

While registering for genealogy processes, consumers compulsorily need to provide valuable information such as credit card numbers, name, and email addresses. This makes the companies a favorite target of cybercriminals. In addition to this, the increasing instances of data breaches are estimated to discourage consumers from using the services. Presence of lax or no regulations for classifying genetic testing as effective is adding to consumers’ confusion and poses a vital challenge to the genealogy products & services market growth.

genealogy products services market growth analysis

Definition

Genealogy is the study of heritages and lineages, and comprises lineage tracing, DNA testing, cemetery records, family tree creation, and other related services.

About the Report

The report on genealogy products & services market provides an all-inclusive assessment of all the factors influencing the genealogy products & services market. Additionally, the report on genealogy products & services market provides a qualitative and quantitative assessment of each of the factors identified. The report also includes an opportunity assessment of the genealogy products & services market. An assessment of the competitive landscape prevalent in the genealogy products & services market has also been included in the report.

Market Structure

The report on genealogy products & services market segments the genealogy products & services market on the basis of category and region. Based on the category, the genealogy products & services market can be segmented into family records, family tree, forum, cemetery, newspapers, blogs, links, and DNA testing.

genealogy products services market taxonomy

Additional Questions Answered

In addition to the aforementioned insights about the genealogy products & services market, the report answers the following vital questions about the genealogy products & services market:

  • Which region held the bulk of the genealogy products & services market share in 2018?
  • What category promises the best prospects of growth in the genealogy products & services market in 2019?
  • What are the lucrative opportunities on offer in the genealogy products & services market?
  • What are the challenges in the genealogy products & services market growth?
  • What are the threats that could dampen genealogy products & services market growth?

Research Methodology

The report on genealogy products & services market is a consequence of robust and exhaustive research methodology. A two-step research process was employed to obtain insights into the genealogy products & services market. Interviewing experts from the genealogy products & services market formed the basis of primary research while secondary research was conducted by thoroughly studying genealogy products & services trade journals, paid sources, and other industry-related publications. Results from both the steps were triangulated to produce an accurate forecast of the genealogy products & services market.

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1. Executive Summary
     1.1. Global Market Outlook
     1.2. Trend Analysis 
     1.3. Opportunity Assessment
     1.4. Summary of Key Findings
     1.5. Summary of Statistics 
     1.6. Analysis and Recommendations

2. Market Introduction
     2.1. Market Coverage / Taxonomy
     2.2. Market Definition / Scope / Limitations

3. Global Genealogy Products and Services Market Analysis, 2018
     3.1. Global Genealogy Products and Service Market Value Forecast and Analysis
     3.2. Global Genealogy Products and Services Market Analysis, By Region, 2018
            3.2.1. North America 
            3.2.2. Latin America 
            3.2.3. Europe
            3.2.4. MEA
            3.2.5. APAC
     3.3. Global Genealogy Products and Services Market Analysis, by Category, 2018 & 2024
            3.3.1. Family Records 
            3.3.2. Family Tree
            3.3.3. Forum
            3.3.4. Cemetry
            3.3.5. Newpaper
            3.3.6. Blogs
            3.3.7. Links
            3.3.8. DNA Testing
            3.3.9. Others 
     3.4. Levels of Genealogy Services
     3.5. Genealogy services & Products Market –Modes of Access
     3.6. Genealogy Services Websites (Free v/s Paid Services)
     3.7. Genealogy Websites Service Mapping
     3.8. Top v/s Free Genealogy Websites
     3.9. Rising Genealogy Stars

4. Genealogy Products & Services Comparison
     4.1. Comprehensive Comparison
            4.1.1. Ancestry.com
            4.1.2. FamilySearch
            4.1.3. Archives 
            4.1.4. MyHeritage
            4.1.5. FindMyPast

5. Genealogy Products & Services Market Dynamics
     5.1. Market Drivers
            5.1.1. Increasing Spending on Genetic Genealogy Tests by Genealogical Enthusiasts
            5.1.2. Continuous Rise in New Genealogical DNA Testing Products and Kits
            5.1.3. Data-Driven Technological Advancements in Genealogy Industry
            5.1.4. Others
     5.2. Major Restraints
            5.2.1. Increasing Risk of Data Privacy in Genetic Genealogy Testing
            5.2.2. Lack of Regulations Challenging Genealogy Products and Services Market Growth
     5.3. Trends
            5.3.1. Growing public databases, allowing users to upload data
            5.3.2. Companies entering into a partnership with local players
            5.3.3. Others

6. Genealogy Products & Services Market Background
     6.1. Historically Genetic Testing was limited by Cost
     6.2. Changing Cost Structure of the Industry 
     6.3. KEY Regulations –Regional Analysis 
     6.4. PESTLE Analysis
     6.5. Market Positioning Assessment by Region
     6.6. Investment Feasibility Matrix
     6.7. Global Healthcare Sector Outlook

7. Global Genealogy Products & Services Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2024
     7.1. Global Genealogy Products & Services Market Snapshot 
     7.2. Historical Market Value (US$ Mn) Analysis, 2013-2017
     7.3. Current and Future Market Value (US$ Mn) Projections, 2018-2024


8. North America Genealogy Products & Services Market Analysis 2013-2017 and Forecast 2018-2024
     8.1. Introduction
     8.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
     8.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018-2024
            8.3.1. By Country
                     8.3.1.1. U.S.
                     8.3.1.2. Canada
            8.3.2. By Category
     8.4. Market Share Analysis
            8.4.1. By Country
            8.4.2. By Category
     8.5. Market Trends

9. Latin America Genealogy Products & Services Market Analysis 2013-2017 and Forecast 2018-2024
     9.1. Introduction
     9.2. Pricing Analysis
     9.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
     9.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018-2024
            9.4.1. By Country
                     9.4.1.1. Brazil
                     9.4.1.2. Mexico
                     9.4.1.3. Rest of Latin America
            9.4.2. By Product Type
            9.4.3. By Category
     9.5. Market Share Analysis
            9.5.1. By Country
            9.5.2. By Product Type
            9.5.3. By Category
     9.6. Market Trends

10. Europe Genealogy Products & Services Market Analysis 2013-2017 and Forecast 2018-2024
     10.1. Introduction
     10.2. Pricing Analysis
     10.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
     10.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018-2024
            10.4.1. By Country
                     10.4.1.1. EU4
                     10.4.1.2. UK
                     10.4.1.3. Nordic Countries
                     10.4.1.4. Benelux
                     10.4.1.5. Poland 
                     10.4.1.6. Russia 
                     10.4.1.7. Rest of Europe
            10.4.2. By Product Type
            10.4.3. By Category
     10.5. Market Share Analysis
            10.5.1. By Country
            10.5.2. By Product Type
            10.5.3. By Category
     10.6. Market Trends

11. APAC Genealogy Products & Services Market Analysis 2013-2017 and Forecast 2018-2024
     11.1. Introduction
     11.2. Pricing Analysis
     11.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
     11.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018-2024
            11.4.1. By Country
                     11.4.1.1. China 
                     11.4.1.2. India 
                     11.4.1.3. Japan
                     11.4.1.4. ANZ
                     11.4.1.5. ASEAN
                     11.4.1.6. Rest of APAC
            11.4.2. By Product Type
            11.4.3. By Category
     11.5. Market Share Analysis
            11.5.1. By Country
            11.5.2. By Product Type
            11.5.3. By Category
     11.6. Market Trends

12. Middle East and Africa Genealogy Products & Services Market Analysis 2013-2017 and Forecast 2018-2024
     12.1. Introduction
     12.2. Pricing Analysis
     12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
     12.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018-2024
            12.4.1. By Country
                     12.4.1.1. GCC Countries
                     12.4.1.2. Northern Africa
                     12.4.1.3. South Africa
                     12.4.1.4. Israel 
                     12.4.1.5. Rest of Middle East and Africa
            12.4.2. By Product Type
            12.4.3. By Category
     12.5. Market Share Analysis
            12.5.1. By Country
            12.5.2. By Product Type
            12.5.3. By Category
     12.6. Market Trends

13. Market Structure Analysis
     13.1. Market Analysis by Tier of Companies (Genealogy Products & Services)
     13.2. Market Concentration

14. Competition Analysis
     14.1. Competition Deep Dive 
            14.1.1. Familysearch
                     14.1.1.1. Overview
                     14.1.1.2. Product Portfolio
                     14.1.1.3. Profitability by Market Segments (Product/Channel/Region)
                     14.1.1.4. Sales Footprint
                     14.1.1.5. Strategy Overview
                                14.1.1.5.1. Marketing Strategy
                                14.1.1.5.2. Product Strategy
                                14.1.1.5.3. Channel Strategy
            14.1.2. Geneanet
            14.1.3. WikiTree
            14.1.4. Ancestry.com
            14.1.5. FindmyPast
            14.1.6. Family Tree DNA
            14.1.7. Billion Graves
            14.1.8. 23 and Me
            14.1.9. Living DNA
            14.1.10. GenealogyBank
            14.1.11. MyHeritage 
            14.1.12. Other Key Players (On Additional Demand)

15. Assumptions and Acronyms Used

16. Research Methodology

List of Figure 

Figure 1: Global Genealogy Products & Services Market Value (US$ Mn), 2012–2024
Figure 02: Global Genealogy Products and Services Market Share Analysis by Region, 2018
Figure 03: Global Genealogy Products and Services Market Share Analysis by Category, 2018 & 2024
Figure 04: North America Genealogy Products and Services Market Share Analysis by Country, 2018
Figure 05: North America Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 06: US Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 07: Canada Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 08: Latin America Genealogy Products and Services Market Share Analysis by Country, 2018
Figure 09: Latin America Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 10: Brazil Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 11: Mexico Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 12: Europe Genealogy Products and Services Market Share Analysis by Country, 2018
Figure 13: Europe Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 14: EU4 Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 15: UK Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 16: Nordic Countries Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 17: Benelux Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 18: Poland Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 19: Russia Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 20: APAC Genealogy Products and Services Market Share Analysis by Country, 2018
Figure 21: APAC Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 22: China Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 23: India Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 24: Japan Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 25: ANZ Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 26: ASEAN Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 27: MEA Genealogy Products and Services Market Share Analysis by Country, 2018
Figure 28: MEA Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 29: GCC Countries Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 30: North Africa Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 31: South Africa Genealogy Products and Services Market Share Analysis by Category, 2018
Figure 32:  Israel Genealogy Products and Services Market Share Analysis by Category, 2018

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