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Pre-School Games and Toys Market

Pre-School Games and Toys Market

Pre-School Games and Toys Market By Product (Play Acting, Arts and Crafts, Construction Toys), By Age Group (Pre-School Games and Toys for 2 – 3 Years, Pre-School Games and Toys for 3 – 4 Years), By Material (Plastic Pre-School Games and Toys)- Global Market Insights 2021 to 2031

Pre-School Games and Toys Market
  • Jun-2021
  • List of Tables : 317
  • List of Figures : 105
  • 0 Pages
  • Consumer Goods

Pre-School Games and Toys Market Outlook

Revenue from the pre-school games and toys market is set to total US$ 11 Bn in 2021. The overall landscape is expected to reach an impressive valuation by 2031, expanding at a CAGR of over 7%. Top 5 manufactures of pre-school games and toys held around 38% of revenue share in 2020, and are experiencing high demand for puzzles, board games, and musical instruments.

Key Market Analysis Covered in Pre-School Games and Toys Market Study:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Pre-school Games and Toys and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales Analysis of Pre-school Games and Toys from 2016 to 2020 Vs Future Market Projections for 2021 to 2031

From 2016 to 2020, sales of pre-school games and toys increased at around 6.4% CAGR, wherein, countries such as China, India, and Brazil accounted for significant share of the global market.

Pre-school games and toys are not only for the fun and entertainment of children, but also help develop manual skills, coordination, and mental agility. Puzzles, board games, musical instruments, play-acting, arts & crafts, and construction toys are highly preferred pre-school games and toys.

Fact. MR’s revised report shows that the market for pre-school games and toys registered a healthy market value of US$ 10 billion in 2020. Rapid growth of the market in emerging countries including India, China, and Brazil, has contributed greatly to over market expansion. Additionally, increasing online sales and disposable income has played an important role in driving market growth.

Owing to increasing child care centres and play schools, demand for pre-school games and toys is expected to increase at a healthy CAGR of more than 7% during the forecast period of 2021-2031

What are the Key Opportunities for Pre-school Games and Toys Manufacturers?

Manufacturers of pre-school games and toys have been focusing on online sales channels to market their products and promote their brands for higher profits. In addition, they are offering innovative toys that are integrated with smart technologies.

Also, greater emphasis on increasing product life has been observed. Few players are focusing on manufacturing interactive educational toys, which could teach the child thoughts or rhymes. The factors mentioned above are likely to positively impact growth of the market for pre-school games and toys during the forecast period.

Will Sales of Plastic Pre-school Games and Toys Remain High Over the Coming Years?

Plastic-based pre-school games and toys will be the most sought-after over the years to come. This is mainly due to their consumer-friendly nature, and safer and durability features. By the end of 2020, plastic-based pre-school games and toys are estimated to worth more than US$ 5 Bn on a global scale, expanding at a high CAGR of around 7% through 2031.

Among plastic based materials, polypropylene (PP) is a dominant variant that is extensively used in soft toys. Growing prominence of polypropylene owing to properties such as bright color, lightweight, and high strength is predicted to drive demand for pre-school games and toys.

An Adaptive Approach to Modern-day Research Needs

Which Region Offers the Largest Opportunity for Sales of Pre-school Games and Toys?

APEJ accounts for a market share of around 28%. In this region India and China are two prominent countries, from both, the demand and supply side. The Chinese market is highly fragmented with presence of a lot many pre-school games and toys suppliers who can readily cater to the high demand.

In China, pre-school games and toys are getting more popularity due to growing sales of educational gadgets. Therefore, the Asia Pacific market is measured a prospective market for pre-school games and toys. Whereas in Australia, parents choose traditional toys such as educational toys, board games and puzzles. They believe such games and toys would help their child to gain special life skills.

pre school games and toys market by FactMR

Country-wise Analysis

Why is the Mature Market for Pre-school Games and Toys in the U.S. still Growing Steadily?

In 2020, the U.S. market reached to US$ 3 Bn. People in the U.S. are readily spending on child welfare and care, and this also includes expenditure on products such as games, toys, outdoor equipment, etc., which can provide knowledgeable output to their kids.

In 2020, the U.S. population spent nearly US$ 3.2 Mn on pre-school games and toys along with entertainments-related products. From the past decade, the market is continuously growing with a rate of 3%, and it will be continue to show similar growth during the forecast period.

What Makes Germany a Lucrative Market for Pre-school Games and Toys?

In 2020, Germany accounted for more than 26% share of the European market for pre-school games and toys. Such a great market share is due to the fact that the country has many day cares due to the presence of higher number of working class people.

These day cares focus on developing personal and life skills for which pre-school games and toys are used. Apart from that, players in Germany have well-established sales channels such as e-Commerce and retail stores, which have been enabling them to cater to the growing needs of customer even in the time of the pandemic.

Category-wise Insights

Why are Puzzles, Board Games, and Musical Instruments Popular Pre-school Games and Toys?

Puzzles, board games, and musical instruments are toys that help increase concertation along with thinking capacity of a child. In 2020, puzzles, board games, and musical instruments together accounted for nearly 40% market share.

These products enhances a child’s mental ability and thus, allows them to gain skills such as problem solving, critical thinking and creativity etc. Owing to these many benefits most of the parents prefer purchasing such games instead of the one solely made for entertainment.

Which Sales Channel Generates Majority of Revenue for Pre-school Games and Toys Manufacturers?

Departmental stores are observed to be dominant among all sales channels. In 2020, sales of pre-school games from departmental stores was recorded to be nearly US$ 600 Mn. The reason for such a high sales is due to that fact that departmental stores are available at every street, and thus, preference of consumer purchasing from such stores is quiet high.

Owing to the ongoing pandemic, majority of the stores were shut due to imposed lockdowns. For purchasing such products, consumers have shifted to online purchasing platforms, through which contactless delivery of the product is possible, and also a wide variety of games and toys can be browsed and purchased.

With such a shift from offline stores to online, manufacturers are strengthening their online sales channels in order to cater to rising customer demand and maintaining continuous business.

What Impact Has the COVID-19 Pandemic Had on Pre-school Games and Toys?

The COVID-19 pandemic has had a significant impact on the pre-school games and toys market. Supply of such products was reduced owing to restrictions by governments on supplying only essential goods. This led to shortages of pre-school games in the market. Thus, parents had no option left but to switch to digital games on mobiles and tablets as an alternative to offline games.

As COVID-19 cases got under control, supply of pre-school games and toys was back on track, but the demand side was still affected as certain portion of customers totally adopted digital educational games. It has been recorded that the market experienced 20% drop in market value in 2020.

pre school games and toys market by FactMR

Competitive Landscape

Majority of companies have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In 2021, Mattel, Inc., is announced that it will launch a new toy line which contains Skeletor, He-Man, Moss Man and Evil-Lyn action figures.
  • In 2020, Hasbro, Inc. has introduced a new decorative stickers for water gun namely, Super Soaker XP 30 and Super Soaker XP 20.
  • In 2020, Ravensburger AG has launched a Ravensburger Canada in Canada which is leading market for puzzle games.

Similarly, recent developments related to companies manufacturing pre-school games and toys have been tracked by the team at Fact.MR, which are available in the full report.

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Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific Excluding Japan
  • MEA
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
Key Segments Covered
  • Product
  • Age Group
  • Sales Channel
  • Material
  • Region
Key Companies Profiled
  • Mattel Inc.
  • BANDAI NAMCO Holdings Inc.
  • LEGO A/S
  • Hasbro Inc.
  • TOMY Company Ltd.
  • Spin Master Ltd.
  • Alpha Group
  • Ravensburger AG
  • Playgo Toys Manufacturing Limited
  • The Nature's Bounty Co.
  • Amway Enterprises
Pricing Available upon Request

Main Market Segments Covered

  • Based on Product

    • Play Acting
    • Musical Instruments
    • Arts and Crafts
    • Puzzles and Board Games
    • Construction Toys
    • Outdoor Equipment
  • Based on Age Group

    • Pre-School Games and Toys for 2 – 3 Years
    • Pre-School Games and Toys for 3 – 4 Years
    • Pre-School Games and Toys for Up to 4.5 Years
  • Based on Sales Channel

    • Pre-School Games and Toys Sold at Hypermarkets / Supermarkets
    • Pre-School Games and Toys Sold through e-Commerce
    • Pre-School Games and Toys Sold at Franchised Outlets
    • Pre-School Games and Toys Sold at Departmental Stores
    • Others
  • Based on Material

    • Plastic Pre-School Games and Toys
    • Metal Pre-School Games and Toys
    • Wooden Pre-School Games and Toys
    • Other Material Types

- FAQs -

The global pre-school games and toys market is valued at US$ 11 Bn for 2021, as per Fact.MR.

Sales of pre-school games and toys surged at a CAGR of 6.5% from 2016 to 2020, with expansion market majorly driven by emerging economies.

Increasing number of working parents and also those working from home who need to keep their kids occupied are leading to rising purchases of pre-school games and toys across the world.

The market for pre-school games and toys is expected to soar at a CAGR exceeding 7% through 2031.

Demand for puzzles, board games, and musical instruments accounted for 40% of the market in 2020, a trend likely to prevail through 2031.

Top suppliers of pre-school games and toys are Mattel, Inc., BANDAI NAMCO Holdings Inc., LEGO A/S, Hasbro, Inc., and TOMY Company, Ltd., who together accounted for around 1/3 share of global revenue in 2020.

China, Germany, the U.S., U.K., and France account for a majority consumption of pre-school games and toys.

North America holds a major chunk of global sales of pre-school games and toys, and is anticipated to progress at 5.5% CAGR, mainly driven by the U.S.

China, the United States, and Germany are major exporters of pre-school games and toys.

The pre-school games and toys market in South Korea and Japan is slated to expand at 6.6% and 6.1% CAGRs, respectively, through 2031.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.