Mannequin Market Analysis By Product Type (Head, Full Body, Upper Body, Lower Body Mannequin), By Material Type (Fiberglass, Polyethylene, Chrome, Polypropylene), By Target Group (Adults, Children, Infants Mannequin), By Region - Global Insights 2022-2032

Global Mannequin Market Outlook

The global mannequin market is estimated at USD 13.6 Billion in 2022 and is forecast to surpass USD 25.4 Billion by 2032, growing at a CAGR of 6.4% from 2022 to 2032.

The global mannequin market accounts for ~38% of the global dummy market in 2021. The global mannequin market is likely to create an absolute $ opportunity of USD 11.8 Billion during the years of 2022-2032. 

2017-2021 Global Mannequin Market Outlook in Comparison to 2022-2032 Growth Forecast

Mannequins are the articulated dolls which are used by tailors, artists, dressmakers, and window-dressers etc. to display or fit clothes. They are also used to imply life-sized dolls that are furnished with simulated airways to teach advanced airways management skills, first aid and CPR. This is estimated to provide a gain of 120 BPS to the mannequin market during the forecast years of 2022-2032.

Mannequins are available under different product types such as head, upper body, lower body, and full body etc. The key players in the mannequin market are investing their funds and resources in research and developmental activities to stand out from the crowd. Moreover, they are also focusing on developing new feedstocks and technologies, which is likely to enhance competitive scenario in the mannequin market in coming years. This is likely to propel sales of mannequins by 1.2X during the assessment period of 2022-2032.

Fact.MR projects the mannequin market is expected to witness exhibiting growth at 6.4% CAGR during 2022 and 2032 in comparison to a CAGR of 4.5% with which it grew from 2017 and 2021.

Technological Advancements Driving Market Growth

Technological advancements such as beacon technology, facial recognition etc. are ruling the market demand in the mannequin market. Retailers are using beacon-enabled mannequins which not only enhances customer experiences but also helps to retrieve valuable data regarding shopping behavior. This is expected to support market growth by ~21% of current levels in coming years.

Moreover, with the rising trends of focusing on bio-production, material exploration, focus on customization, realistic mannequins, technology integration etc. is supporting additional demand. Manufacturers of mannequin are focusing on producing eco-friendly mannequins in order to reduce the impact on the environment. They are making use of automated production techniques to reduce production time of mannequin, thereby escalating production capacity and hence sales. Thus, all of the above listed factors are likely to support market demand by 1.4X during forecast years of 2022-2032.

Augmented Adoption of Mannequins Supporting Market Growth

Attractive mannequins are being used in the fashion designing by the designers to display their product to attract consumers. In addition to this, the low transportation and inventory costs associated with the mannequins gives the upper hand to the mannequin manufacturers with regards to profitability. This is poised to support mannequin market growth by 1/4th in coming years.

Moreover, mannequins are greatly used in the automotive industry as crash test dummies and testing medical emergency drills such as first aid demonstration, CPR etc. across the globe. The low cost of mannequins is also one of the chief factors driving market growth in coming years. Thus, all the above factors are likely to support market demand by ~40% of current levels during the forecast years of 2022-2032.

Factors Restraining Market Demand

The escalating popularity of hologram mannequins interacting with consumers is restricting market growth. Moreover, the adoption of e-commerce retail has reduced the significance of other retail formats. This therefore, pose a threat to the sales of offline stores using mannequins. Thus, all the above listed factors are estimated to restrict mannequin market growth by 0.6X during the forecast years of 2022-2032.

Region-wise Insights

Which region accounts for more enhanced demand for Mannequin Market?

North America mannequin market accounts for the largest market share of 25.4%. The region is projected to register a CAGR of 6.5% during the forecast years. The growth in this segment is attributed to the presence of well-established market players in the mannequin market. Moreover, a number of new players are entering the market seeing the revenue growth in the region coupled with the higher demand of the mannequins in the region.

What is the market scenario in East Asia and South Asia & Oceania Mannequin Market?

East Asia and South Asia & Oceania mannequin market contributes 21.2% and 19.9% to the overall market share and holds 41.1% of the overall mannequin market together. The South Asia & Oceania and East Asia mannequin market is projected to grow at a CAGR of 7.1% and 6.7% during the forecast years of 2022-2032.

The booming fashion industry in both the regions is what is likely to drive the market growth of mannequins in coming years. The escalating number of showrooms in the developing economies of these regions is making use of mannequins to attract consumers towards a particular product. Moreover, they are also used for displaying clothes which provides satisfaction to the onlookers about a particular cloth will look on his/her body when worn. This is therefore, estimated to fuel market demand in coming years.

Category-wise Insights

Which product type is estimated to support market growth in the Mannequin Market during the forecast period?

Under product type, the mannequin is segmented into head, full body, upper body, and lower body. The full body mannequin segment holds 32.4% of the overall market share and is projected to register a CAGR of 6.9% during the assessment period.

This is attributed to the full body mannequin being the most lucrative and highly preferred among other mannequin types. Moreover, full body mannequin mimic model effect and is a great way to capture the full impact of the garment. It defines how a particular garment will look on a body, which generally attracts consumers towards the product. The next leading segment is upper body mannequin which holds 26.7% of the market share and is bound to register 6.5% CAGR during the forecast years of 2022-2032.

Which target group holds dominant market share and is likely to show higher growth in Mannequin Market over the assessment period?

The adult mannequin under target group segment holds 36.7% of the market share and is projected to grow at a CAGR of 6.8% over the assessment period. Owing to the trend among adults to know the most accurate representations of the human body, the demand for adult mannequin is more as compared to other segments in the target group. In addition to this, adult mannequins can help the customer get an idea about how the clothing will look on the person, which drives additional demand in this segment. The next leading segment is the children mannequin holding 34.2% of the mannequin market share and is projected to register CAGR of 6.4% during the forecast years of 2022-2032.

Competitive Landscape: Top Companies in Mannequin Market

The global mannequin market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of advanced mannequin.

Fact.MR has provided detailed information about price points of key manufacturers in mannequin market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

1. Hand Boodt Mannequins announced the opening of its showroom in South Africa in 2019. This new opening marks its strategy of geographical expansion in the country
2. Proportion London Ltd. was acquired by Kesslers International in 2021. This acquisition will allow for the production of fiberglass, display accessories, bust forms and papier-mache mannequins to the manufacturing unit in East London. This acquisition will further provide an opportunity to increase its foothold in visual merchandising sphere in coming years

Global Mannequin Market by Category

• By Product Type, Global Mannequin Market is segmented as:

  • Head Mannequin
  • Full Body Mannequin
  • Upper Body Mannequin
  • Lower Body Mannequin

• By Material Type, Global Mannequin Market is segmented as:

  • Fiberglass
  • Polyethylene
  • Fiber-Reinforced Plastic
  • Chrome
  • Polypropylene (PP)
  • Foam
  • Metal
  • Wood
  • Other Materials

• By Target Group, Global Mannequin Market is segmented as:

  • Adults Mannequin
  • Children Mannequin
  • Infants & Toddlers Mannequin

• By Region, Global Mannequin Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA