Panty Liners Market

Panty Liners Market By Product (Disposable, Reusable), By Nature (Organic, Conventional), By Price Range (Economy, Mid-range, Premium), By Size (Small, Medium, Large), By Sales Channel (Specialty Outlets, Supermarkets, Pharmacies), & By Region - Global Insights 2022-2032

Analysis of Panty Liners market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Panty Liners Market Outlook (2022-2032)

The global panty liners market is set to enjoy a valuation of US$ 4.13 billion in 2022 and expand at a CAGR of 4.6% to reach US$ 6.49 billion by the end of 2032.

For women of all ages, feminine hygiene products are very important, which help them prevent illnesses. An important point, though, is that they ought to feel at ease utilizing feminine hygiene supplies.

Sanitary pads, menstruation cups, panty liners, tampons, and other items are the most commonly used feminine hygiene products. Makers of these solutions are concentrating on strategies for developing new items and expanding their CSR initiatives for women's hygiene.

Report Attributes


Panty Liners Market Size (2022E)

US$ 4.13 Billion

Forecasted Market Value (2032F)

US$ 6.49 Billion

Global Market Growth Rate (2022-2032)

4.6% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Johnson & Johnson Private Limited
  • Bodywise (UK) Limited
  • The Honest Company
  • Corman S.p.A.
  • Maxim Hygiene Company
  • Natratouch
  • Edgewell Personal Care
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Seventh Generation, Inc.
  • Ontex Group NV
  • Kao Corporation

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Worldwide Panty Liner Consumption Analysis (2017-2021) Vs. Market Forecasts (2022-2032)

Unlike regular pads, which are significantly thicker and wider, panty liners are much thinner and narrower. As a result, they are employed as a backup to absorb urine leakage or light discharge.

They support women during mild to moderate vaginal discharge and are made to be worn comfortably. Panty liners fit easily inside underwear because they are light and thin.

Panty liners come in a variety of sizes, shapes, colours, materials, and portability options. They may be washed and reused numerous times because they are made of cotton.

Based on product type panty liners are segmented into disposable panty liners and reusable panty liners.

Because women are becoming more conscious of their cleanliness, it is predicted that the worldwide panty liner industry would experience significant growth in the years to come.

The rise in literate and working women across the world is supporting the panty liners market growth.

Expanding at a CAGR of 4.6%, the global panty liners market is projected to reach a valuation of US$ 6.49 billion by 2032.

Panty liners market forecast by Fact.MR

Which Factors are Influencing Sales Growth of Panty Liners Market?

“Rising Awareness of Feminine Hygiene & Increasing Number of Working Women”

Rise of the panty liners market around the world is being fuelled by several factors, including changes in consumer preferences for panty liners, an increase in the number of working women, rising awareness of female hygiene, and increasing health concerns.

Additionally, governments are encouraging businesses to launch hygiene programmes and develop marketing plans to change perceptions of women and boost their self-esteem and confidence. This will hasten the spread of panty liners throughout the world.

The growth of e-Commerce, increasing consumer acceptance of feminine hygiene products, and rising consumer desire for organic panty liners are some of the new trends boosting the global panty liners market.

“Lack of Awareness & High Cost of Feminine Hygiene Products”

Regular use of pantyliners might result in bacterial or yeast infections. Panty liners' ability to absorb moisture makes them a potential source of unpleasant health problems. Another factor impeding the market expansion for panty liners is the rising price of feminine hygiene products.

Women prefer using cloth in many regions, especially in less developed countries, because of the rising expense of panty liners, which is anticipated to have a negative effect on the market for panty liners. Regular use of pantyliners also contributes to skin rashes and other skin conditions.

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How are New Companies Entering the Panty Liners Market?

“Start-ups to Change Panty Liners Market Dynamics”

New companies can target making panty liners that are comfy, rash-free, organic & natural, and secure for both, the environment and the body.

  • Sanfe is a firm founded and nurtured by IIT Delhi that creates and develops goods to enhance female health and cleanliness. Sanfe, the first reusable sanitary pad maker, produced with composite banana fibre and lasting up to around 120 washes (2 years), distributes its sanitary napkins/pads under the brand name SanFe.
  • The company also produces stand-and-pee gadgets, intimate care items, organic sanitary pads, panty liners, pain relief roll-ons, and menstruation cups, and was founded in 2017.

Which Regional Markets are Lucrative for Panty Liner Manufacturers?

“Presence of Key Market Players, Rising Awareness, and Technological Advancements in North America”

Developed regions such as Europe and North America are the top markets for the panty liners, in terms of demand. The market for panty liners, in these two regions is gaining an impressive revenue share.

In 2022, North America and Europe are expected to account for 27.4% and 22.6% of the global market share.

Rising female awareness of the use of panty liners and the prevalence of supermarkets are the driving forces behind the growth of the panty liners market in North America and Europe.

In developed nations, feminine hygiene products are easily accessible due to the abundance of mega markets. Regarding the use of panty liners, the Asia Pacific region is likewise exhibiting substantial growth. The main driver of this expansion is the steadily rising population in nations like China and India.

How is the Market Progressing Based on Category?

“Easy Accessibility & Cost Effectiveness Driving Regular Panty Liner Demand”

Size, product, price range, nature, and sales channel are segments of the worldwide panty liner market.

Based on nature, the market has been divided into organic panty liners and conventional panty liners, where sales of the conventional variants are much higher, though demand for organic panty liners is increasing steadily in some pockets of the world.

The market has been divided into two categories based on product type: disposable panty liners and reusable panty liners. Disposable panty liners, also known as regular panty liners, are the most popular and are easily accessible across areas. As such, during the projected period, sales of regular panty liners are anticipated to increase at the fastest rate.

Competitive Atmosphere for Panty Liner Producers

"Key Market Players Focusing on Producing Eco-friendly Panty Liners with Compostable, Chlorine-free, Biodegradable, & Plastic-free Substances"

The prevalence of urinary incontinence among the elderly is rising globally, which is also having an impact on the need for intimate care goods. Therefore, to address these problems, several well-known businesses and governmental agencies are implementing hygiene and waste management programmes that are safe, effective, and ecologically friendly.

To give girls and women access to suitable solutions, businesses are also creating cutting-edge intimate care items like panty liners. Panty liners are one such example of personal hygiene products that are similar to sanitary napkins and pads.

Key Segments Covered in Panty Liners Industry Research

  • Panty Liners Market by Product :

    • Disposable Panty Liners
    • Reusable Panty Liners
  • Panty Liners Market by Nature :

    • Organic Panty Liners
    • Conventional Panty Liners
  • Panty Liners Market by Price Range :

    • Economy Panty Liners
    • Mid-range Panty Liners
    • Premium Panty Liners
  • Panty Liners Market by Size :

    • Small Panty Liners
    • Medium Panty Liners
    • Large Panty Liners
  • Panty Liners Market by Sales Channel :

    • Supermarkets/Hypermarkets
    • Pharmacies & Drug Stores
    • Specialty Outlets
    • Independent Small Stores
  • Panty Liners Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the growth rate of the global panty liners market?

The global panty liners market is likely to expand at 4.6% CAGR through 2032.

What is the current market valuation of the market?

The market is currently valued at US$ 4.13 billion.

What is the market share of North America?

Currently, North America accounts for 27.4% share of the global market.

What is market share of the top 3 countries?

The top 3 countries enjoy a market share of 37.6%.

Panty Liners Market

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