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Dishwashing Products Market

Dishwashing Products Market

Rising Demand from Residential and Commercial Kitchens to Spur the Dishwashing Products Market Growth during 2021-2031

Dishwashing Products Market
  • Oct-2021
  • List of Tables : 231
  • List of Figures : 75
  • 170 Pages
  • Consumer Goods

Market Snapshot

As per latest industry analysis published by Fact.MR, the global dishwashing products market was valued at around US$ 18 Bn in 2020, and is expected to reach a valuation of US$ 35 Bn by 2031, rising at a CAGR of 6%. Demand for dishwashing liquid is projected to accelerate at a CAGR of 5% across the assessment period of 2021 to 2031, and remain the highest-selling form.

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Key Points Covered in Dishwashing Products Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Dishwashing Detergent Market Size in 2021
  • Competition Mapping and Benchmarking
  • Dishwashing Detergent Market Growth to 2031
  • Brand Share and Market Share Analysis
  • Dishwashers Market
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Dishwashing Products Industry and How to Navigate
  • Recommendation on Key Winning Strategies

Dishwashing Product Consumption Analysis from 2016-2020 Vs. Future Market Outlook for 2021-2031

As per Fact.MR – a market research and competitive intelligence provider, the global market for dishwashing products thrived at a CAGR of over 3% from 2016 to 2020 to reach US$ 18 Bn.

The market is anticipated to experience high growth opportunities as consumers continue to increase demand to speed up their utensil cleaning operations. Rising demand for dishwashing products could also be attributed to growing investments in foodservice businesses around the globe.

Growth of the market is predicted to increase in sync with that of the culinary industry. Heavy use in residential and commercial kitchens could set the tone for the significant growth of the dishwashing detergent market.

Furthermore, rising sales of commercial dishwashing products, growing demand for residential dishwashing products, and increasing innovation of skin-friendly natural dishwashing products are likely to fuel the sales of store-based & non-store-based dishwashing products.

Considering these factors, the global market is projected to witness decent growth over the coming years, registering a CAGR of 6% to top US$ 35 Bn by 2031.

An Adaptive Approach to Modern-day Research Needs

Will High Efficiency & Less Water Consumption Increase Adoption of Dishwashing Products?

Usually, dishwashing products can be found in liquid, gel, or powder composition. Dishwashing products are typically creations of a blending of surfactants, often accompanied by increasing amounts of foam or lather when in use to hand-wash wares such as cutlery, glasses, cooking utensils, cookware, plates, and/or bowls.

Usage of dishwashing products can be found in both, the residential and commercial sectors. Each sector has significant competition between corporations vying to gain a stable hold in the industry.

Although Western Europe has seen increasing penetration of dishwashers in households, demand in the dishwashing products market is projected to rise steadily. This could be due to improved economic conditions and rising demand for convenience and time-saving options among consumers.

Households in the U.K., Turkey, and other European countries could continue to switch from hand dishwashing to highly energy-efficient dishwashers that consume less water.

Automatic dishwashing tablets could be increasingly used in the U.S. dishwashing products market. Research and Development team of the big giants in the area of dishwashing products is working to develop such dishwashing detergent which is free of harmful chemicals without impacting its cleansing capacity. And give the best experience to its end-user in the form of germ-free cleaned utensils.

What are the Key Challenges Faced by Dishwashing Product Manufacturers?

Dishwasher detergents are made from chemicals that can cause health issues and impact the environment. Chemical used in these products harm the skin in course of time, resulting in dry skin and damaging the innermost layer of the skin, which is impeding demand of dishwasher detergents.

Liquid detergents find an escape from the narrow openings of the dishwasher and form suds that damage the internal parts, viz. pipes, motors, and filters of dishwashers. Established manufacturers offer products at a premium price; this can also be a restraint to the growth of the market.

Escalating cost of raw materials used such as organic substances, chemicals, and others act as a hampering factor for market growth.

Interested to Procure The Data

Which Regional Market is the Most Lucrative for Suppliers of Dishwashing Products?

The Asia Pacific region leads with more than 40% of the share in the global market for dishwashing products. Increasing of government initiatives in ensuring kitchen hygiene and cleanliness of various food outlets play a significant role in driving consumption of dishwashing products.

For instance, according to a Hindustan Times article published in June 2018, the Food Safety and Standards Authority of India (FSSAI) has trained staffers from various government canteens to supervise the maintenance of cleanliness and hygiene in canteens.

Furthermore, escalating number of brands in this region offering quality products at a reasonable price also has a crucial contribution to the growing demand for liquid dishwashing products and dishwashing cakes/bars, thereby increasing sales of dishwashing bars & dishes cleaners across the region.

The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecast period due to rising usage of eco-friendly dishwashing products and dishwashing powder products in China, India, and Japan.

Rising sales of dishwashing detergents in the U.K, growing demand for dishwashing bars in Canada, and eco-friendly dishwashing products in Australia also supplement the growth prospects of the cleaning products market.

Dishwashing products market by Fact.MR

Country-wise Analysis

What is the Demand Scenario for Dishwashing Products in the U.S.?

The market in the U.S. was valued at over US$ 13 Bn in 2020. The U.S. institutional cleaning detergents market for dishwashing applications is likely to register significant gains over the coming years due to high product adoption across numerous end-use sectors such as healthcare, commercial offices, restaurants, and educational institutions, among others.

Growing incidence of food poising and other stomach-related disorders caused by eating contaminated food will propel demand for gel dishwashers, liquid dishwashers, and natural dishwashing products across food and business applications.

Institutional cleaning activities are known to be the largest consumers of surfactants, which are the main components used in an assorted range of specialized dishwashing powder products in the U.S., especially where food hygiene, food safety, as well as technical performance are essential features. They are also used in bulk commodity formulations that are specifically used in commercial window, floor, and surface cleaning, along with general-purpose cleaning in the country.

Will China Offer Increasing Opportunities for Dishwashing Product Suppliers?

By 2031, China is expected to have a market value of roughly US$ 20 Bn. Manufacturing capabilities of top companies in the dishwashing products market, latest trends of dishwashing products, and rising consumption of top liquid dishwashing product brands in China have transformed the country’s society and economy.

China is one of the world’s top manufacturers of dishwashing products and also one of the top retailers of dishwashing products. China is the world’s fastest growing market for the consumption of dishwashing cakes/bars, gel dishwashing products, and dishwashing detergents. There are huge opportunities for manufacturers of dishwashing powder products in China.

The Chinese economy is maintaining high speed growth, which has been stimulated by consecutive increases in industrial output, imports & exports, consumer consumption of gel dishwashers and liquid dishwashers, and capital investments for over two decades.

Category-wise Insights

Why is the Popularity of Dishwashing Liquids Rising Rapidly?

Dishwashing liquid accounts for a share of 50% in the market. Dishwashing liquid, also known as dishwashing soap, dish detergent, and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of dyskinesia with low skin irritation for cleaning washing, glasses, plates, cutlery, and cooking utensils in a sink or bowl.

In addition to its primary use, dishwashing liquid also has informal applications, such as for creating bubbles, clothes washing, and cleaning oil-affected birds. Manufacturers of leading dish soap & dishwashing liquid brands and top dishwashing bars brands produce products with natural scents and also offer ozone-safe packaging to attract more consumers.

Although dishwashing liquids may secure a higher share of the global dishwashing products market, soaps and other offerings in the solid form are projected to gain traction over the coming years.

Which Sales Channel of Dishwashing Products is Fueling Market Growth?

Technology is considered to be a vital factor for the growth of the consumer goods industry. The proportion of sales through e-commerce platforms may reach a tipping point in the forthcoming years. Manufacturers are striving to shift their large consumer bases towards online platforms, thereby enabling them to customize products and conduct transactions on branded websites.

An increase in sales of tablets dishwashing products and gel dishwashing products through online distribution channels, especially on company-owned websites of manufacturers and on various e-Commerce websites such as Amazon, Walmart, and various other local e-Commerce portals across the globe, is anticipated to create immense opportunities for manufacturers and suppliers of dish detergents.

Manufacturers and suppliers also provide attractive offers and give instant discounts to customers which is likely to fuel demand for synthetic dishwashing products and dishwashing powders on various e-Commerce websites in the near future.

How Has COVID-19 Impacted Demand for Dishwashing Products?

The coronavirus pandemic brought the whole world to a standstill. Business activities registered a downturn in the form of dwindling sales due to reduced production and demand. Owing to lockdowns implemented across various countries, national and international transport was hampered, which impacted the market.

Amidst the coronavirus outbreak, many customers worldwide are working from home, cooking more, and ordering less. This has led to rise in demand for dishwashing products. Indicating a change in consumer demand and buying patterns during the COVID-19 pandemic, latest trends in natural dish washing products are positively impacting the progress of the market.

Competitive Landscape

  • In March 2019, Finish and Bosch announced the launch of their dishwashing products in the Indian market. These are a range of tablets particularly designed for auto dishwashers.
  • In May 2019, Procter & Gamble declared the introduction of its Pure Essentials dishwashing product. It also proclaims that this product has a simplified formula that is free of phosphates and chlorine bleach.

Dishwashing Products Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Material Use
  • Sales Channel
  • Application
  • Region

Key Companies Profiled

  • Unilever N.V.
  • Blueland
  • Bombril
  • Reckitt Benckiser Group plc
  • Church & Dwight Co. Inc.
  • SC Johnson & Son Inc.
  • The Clorox Company
  • Godrej Consumer Products Limited
  • The Procter & Gamble Company
  • Colgate-Palmolive
  • Henkel
  • McBride
  • Kao Corporation


Available upon Request

Key Segments Covered in Dishwashing Products Industry Research

  • Product

    • Liquid Dishwashing Products
    • Powder Dishwashing Products
    • Gel Dishwashing Products
    • Tablets Dishwashing Products
  • Material Use

    • Synthetic Dishwashing Products
    • Natural Dishwashing Products
  • Sales Channel

    • Online
      • Company-owned Websites
      • E-commerce Websites
    • Offline
      • Specialty Stores
      • Hypermarkets/Supermarkets
  • Application

    • Residential Dishwashing Products
    • Commercial Dishwashing Products
    • Store-based Dishwashing Products
    • Non-store-based Dishwashing Products

- FAQs -

The global dishwashing products market is currently worth more than US$ 18 Bn.

From 2016-2020, sales of dishwashing products registered a CAGR of 3%.

Changing consumer preferences and increasing environmental regulations are projected to provide an opportunity for dishwashing product suppliers over the coming years.

Dishwashing product sales in China are forecasted to reach over US$ 20 Bn by 2031.

Major dishwashing product manufacturers are Unilever N.V., Blueland, Bombril, Reckitt Benckiser Group plc, and Church & Dwight Co. Inc.

The Asia Pacific region, with 40% of the global market share, will largely contribute to the growth of dishwashing products revenue.

Dishwashing product sales in Germany are set to increase at a CAGR of 4% through 2031.

Dishwashing liquid accounts for a share of 50% in the market.

The U.S., China, U.K, Canada, and Australia are expected to drive most of the demand for dishwashing products.

The global market is anticipated to rise at a CAGR of 6% over the forecast period of 2021 to 2031.

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What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

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