Sulfate-Free Shampoo Market

Sulfate-Free Shampoo Market Analysis By Product Type (Dry, Liquid), By Nature (Organic, Conventional), By Buyer Type (Individual, Hair Salons & Institutes), By Functionality, By Consumer Orientation, By Price and By Sales - Global Market Insights 2022 to 2032

Analysis of Sulfate-Free Shampoo market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Shift Towards Organic Products to Bolster Sulfate-Free Shampoo Market Growth

The global sulfate-free shampoo market is anticipated to be valued at US$ 4.2 billion in 2022 and further expand at a CAGR of 3.8% to reach US$ 6.2 billion by the end of 2032.

Strong growth in the cosmetics & personal care market tends to fuel the demand for sulfate-free shampoos. The most urbanized people tend to incline toward new and innovative products and their spending characteristics reflect higher expenditure over green and innovative products.

Report Attributes


Market Size (2021A)

US$ 4.0 Billion

Estimated Market Value (2022E)

US$ 4.2 Billion

Forecasted Market Value (2032F)

US$ 6.2 Billion

Global Market Growth Rate (2022-2032)

3.8% CAGR

North America Market Share (2022)


APAC Market Share (2022)

~40.8% CAGR

Europe Market Share (2022)

~23.2% CAGR

MEA Market Share (2022)


Key Companies Profiled

  • AG Hair
  • Amway
  • Avlon Industries, Inc
  • Babo Botanicals
  • Devacurl
  • Giovanni Cosmetics Inc.
  • Himalaya Herbals
  • Hindustan Unilever Ltd
  • Johnson and Johnson
  • Loreal S.A
  • MamaEarth
  • Natura Supply Co.
  • Procter & Gamble

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Comprehensive Sales Analysis of Sulfate Free Shampoo Market

Sulfate-free shampoo is manufactured by utilizing 9 key ingredients, they are glutamate, glycinate, glucoside, glucamide, isethionate, sarcosinate, succinamate, taurate, and sulfonate. These ingredients are mostly amphoteric in nature and have a mild effect on the skin.

Furthermore, sulfate free shampoo is mostly utilized by people who are aware of the effects of sulfate on the skin and who are prone to sulfate and its harshness. Sulfates are mainly found in two major types, they are sodium lauryl sulfate and sodium laureth sulfate which have a harsh effect on the skin and are set to cause skin-related issues in the long term.

The rising urban population and increasing income level of the middle-class population have increased the purchasing power of the individual to a substantial extent. An increase in the old age population in western countries such as Europe, U.S., and Japan and a growing millennial population in developing countries are expected to boost the growth of the market.

  • Short-Term Growth Factors: Augmenting social media marketing for salons & hair care products and increasing demand for premium classic and niche sulfate-free shampoo to positively impact market growth.
  • Medium-Term Growth Factors: Asia Pacific and North America are anticipated to witness high demand on the back of escalating middle-class population coupled with rising disposable income.
  • Long-Term Growth Factors: Inclination towards natural and organic products and growing population will drive demand in the long run.

Over the 2017-2021 historical period, the global sulfate-free shampoo market registered a CAGR of 2.7%, and according to the Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 3.8% CAGR between 2022 and 2032.

Global sulphate free shampoo market forecast by Fact.MR

Market share analysis of sulfate-free shampoos based on product type and region is provided in a nutshell in the above image. Under the product type segment, the liquid shampoo sub-segment dominates with a 77.6% market share in 2022.

“Growing Awareness about Natural Products Accentuating Sale of Sulfate-free Shampoo”

The demand for natural products is increasing rapidly as these products are environment-friendly. Natural products have gathered immense steam among consumers in the personal care & cosmetics market and hair care is no different.

The driver for the natural hair care market growth among consumers stems from the need to adopt holistic self-care. The ecosystem of hair care products is characterized by natural ingredients usually processed with traditional methods and sourced naturally.

Due to the growing knowledge of the advantages of natural ingredients, consumer preference for clean and green labeled personal care and cosmetic goods is changing substantially. Because chemical or synthetic products include hazardous chemicals, consumers are choosing greener alternatives more frequently.

The rising demand is pushing manufacturers to integrate natural compounds into their products and avoid the use of harmful or toxic chemicals.

The rising demand for hair care products that are of increased efficacy and promise long-term benefits is an essential factor boosting the overall market.

“Hair Care Industry Embraces Crowd-led Innovation”

As consumers have become more interested in the processes behind the hair care industry, they are increasingly involved in the product development process by voicing their opinions and ideas to any hair care brands, who are willing to listen.

Transparency has become imperative, and when it comes to their favorite beauty products, consumers seek more active involvement. Brands and customers have become increasingly connected through a variety of platforms through crowd-led feedback, which provides valuable insights via social media or their platform of choice.

Although crowd-led feedback isn’t a revolutionary concept, it has received a lot more attention recently with a growing number of brands turning towards this model. Corporations have the budget resources for market research, but start-ups have to find alternative ways to gather valuable feedback.

With little or no capital for R&D, emerging brands have been turning to using crowd-led models. By connecting to their consumers, they can establish trust and gain customer loyalty, while at the same time, gathering information on which products to invest in and develop.

“Counterfeit Products Challenging Global Sulfate-free Shampoo Market”

Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in recent years.

Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products.

The cases of counterfeit cosmetic products, including hair color-causing allergic reactions have also increased in recent years. Hence, the place of sale, price, and packaging are considered essential points that differentiate fake products from original ones.

Also, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.

With the introduction of counterfeit products in the market, market growth is hampered, as counterfeit products affect brand value.

Country-wise Insights

What is the Market Scenario in the US?

Developed regions such as the US are set to dominate the market in the long-run forecast period owing to the higher product penetration, awareness, and ability to inculcate expensive SLS-free products into the market basket of the consumer. The US is home to a majority of SLS-free shampoo manufacturers.

Rising disposable income and growing fashion and film industries concentrate more on physical appearance where hair plays an important role will boost sulfate-free shampoo demand. Growing Saloons and beauty parlors industry due to the increase in the working people population will further propel the market in the US.

Why is the Germany Sulfate-Free Shampoo Market Expected to Be Highly Lucrative?

Germany is the largest market for personal care products in the region which also cascades the effect to the hair care market and sulfate-free shampoo. It is a highly penetrated product in the region in comparison to the SLS and SLES Shampoo.

Sulfates can damage certain types of hair and can cause skin irritation, especially to people having sensitive hair and skin or who are allergic to these types of chemicals.

Consumers are becoming more conscious about health and they want healthy and natural hair. The growing awareness about the harmful effect of certain chemicals had led them to reduce the use of products that contain chemicals that will affect their hair.

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Category-wise Insights

Why is Dry Shampoo Type Gaining Popularity?

Dry Shampoo is an unconventionally available shampoo in the market. It is available in the form of a spray. It tends to be utilized mostly in busy localities where people don’t have time to take a head bath and could preserve healthy hair all day just by spraying dry shampoo over the hair.

The dry versions eliminate the need for bottle packaging and avoid spills, and other relevant issues, which has helped them gain universal acceptability, particularly among travelers.

Dry shampoo or shampoo bars continue to gain popularity due to their plastic-free, biodegradable, naturally conditioned, and highly concentrated environmental advantages.

Will Market Growth Be Led by Increasing Trend of Organic Products?

Increasing health concerns among customers and the less eco-friendly nature of chemical-based products have resulted in the growing need for sulfate-free shampoo as they are made from bio-based ingredients.

Customer preference to purchase clean-label products is shifting greatly owing to rising awareness about the advantages of organic ingredients. Customers are highly adopting greener products due to the presence of toxic ingredients in conventional products.

Competitive Landscape

Prominent sulfate-free shampoo manufacturers are AG Hair, Amway, Avlon Industries, Inc, Babo Botanicals, Devacurl, Giovanni Cosmetics Inc., Himalaya Herbals, Hindustan Unilever Ltd, Johnson and Johnson, Loreal S.A, MamaEarth, Natura Supply Co., and Procter & Gamble.

Manufacturers are focusing on manufacturing natural ingredients-based products. Expansion of manufacturing capacity and increasing sales by leveraging online distribution channels. Manufacturers in the market have made long-term supply contracts with end users which ensure consistent demand.

Companies in sulfate-free shampoo are involved in two different strategies. They are Single & Multi-Level Marketing and traditional marketing. Moreover, the players are adjusting the production variables such as raw material input and energy coupled with process optimization to win the market.

  • In 2021, Tresemme launched a new range of hair products named Pro Pure. The company claims it to be free of harmful chemicals such as sulfates, parabens, DMDM, silicones, and dyes.

Fact.MR has provided detailed information about the price points of key manufacturers of sulfate-free shampoos positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Sulfate-Free Shampoo Industry Research

  • By Product Type:

    • Dry
    • Liquid
  • By Nature:

    • Organic
    • Conventional
  • By Buyer Type:

    • Individual
    • Hair Salons & Institutes
  • By Packaging Type:

    • Sachet
    • Tubes
    • Bottles
  • By Functionality:

    • Clarifying Agent
    • Color Protection
    • Curl Enhancing
    • Moisturizing Agent
    • Smoothing & Straightening
    • Volumizing Agent
  • By Consumer Orientation:

    • Men
    • Women
    • Kids
  • By Price:

    • Mass
    • Premium
  • By Sales Channel:

    • Offline
      • Company Owned Outlet
      • Institutional Sales
      • Retail Outlet
      • Modern Trade Channel
    • Online
      • Direct to Customer
      • E-Commerce Websites
  • By Region:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the global sulfate-free shampoo market size?

The global sulfate-free shampoo market is valued at US$ 4.2 billion in 2022.

How is the market for sulfate-free shampoo expected to fare going forward?

Worldwide demand for sulfate-free shampoos is anticipated to reach US$ 6.2 billion by 2032-end.

How did the market perform over the last few years?

During 2017-2021, sales of sulfate-free shampoos increased at 2.7% CAGR.

Which regional sulfate-free shampoo market accounts for a leading market share?

North America tops the global market accounting for a 24.8% market share.

Which sulfate-free shampoo type holds the highest market share?

Dry sulfate-free shampoos account for 22.4% share of global sales.

Sulfate-Free Shampoo Market

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