Shoe Deodorizer Market

Rising Preference for Formal and Sports Footwear Sustain Demand for Shoe Deodorizers

The worldwide shoe deodorizer market is estimated to grow at a healthy CAGR of over 5% during the forecast period (2019-2029). Shoe deodorizers are substances, which are applied on shoe surfaces to get rid of foot odor. Shoe deodorizers are available in a range of formats including powders, sprays and insoles.

Aspects such as the rising levels of consumer aesthetics and hygiene awareness are contributing to the demand for shoe deodorizers. These trends have become increasingly popular owing to the use of sports shoes among sports and fitness enthusiasts. A growing number of sports facilities and fitness centers around the world are also generating demand for shoe deodorizers.

Spray Shoe Deodorizers in Forefront

On the basis of the types of products, spray formats of deodorizers have gained the largest market share accounting for more than 45% with a moderate rate of growth.

Foot odor is a key concern for most consumers and the sales of sprays are driven by easier application procedures and travel friendly packaging formats, which not only cut down odor, but also kills relevant microbes. In addition, shoe deodorizer sprays are also available with a variety of scents, which contribute to the demand.

However, despite the larger market share of sprays, shoe deodorizer powders are expected to have a higher CAGR of approximately 6% in addition to a substantial portion of the overall market share.

Regionally, South Asia and Oceania will witness the fastest growth on back of low entry capital for emerging players. On the other hand North America will maintain its hegemony in terms of sharper revenue pools and will sustain its lead through 2029.

Shoe Deodorizer Companies Seek Online Penetration to Bolster Distribution Avenues

Currently, the shoe deodorizer market largely relies on offline and brick and mortar distribution channels for their product offerings, accounting for a market share of approximately 80%, with a moderate CAGR of 5 % for the forecast period. This growth can be primarily attributed to the widespread presence of shoe care retail stores, supported by sales from supermarkets and hypermarkets.

On the other hand, online distribution channels are rapidly gaining traction in the industry with a higher CAGR, close to 7%. Increased consumer preference for online shopping practices, and a push from shoe care companies towards online penetration to leverage the popularity of e-commerce among consumers is a key driver. Online avenues cut down time needed to locate products and will contribute to the rising demand in the near future.

Shoe Deodorizer Manufacturers Focus on Material Innovations and Product Development

Some of the major names in the shoe deodorizers market includes, S.C. Johnson & Son Inc., Sanofi S.A., Reckitt Benckiser Group Plc, Arm & Hammer, Church & Dwight Co., Inc. among others. Market leaders are increasingly focusing on product innovation practices to bolster market shares at an international level.

Manufacturers are investing in new product launches to draw in more consumer attention on the basis of greater consumer preference for foot hygiene and health. Such products are being developed with novel materials such as activated carbon fabrics, which provide substantial improvements in absorbing shoe odor and also increase product longevity.

Global Shoe Deodorizer Market: In-Depth Assessment on Key Segments

The global shoe deodorizer market is segmented on the basis of product type, distribution channel and region.

• By Product Type :

  • Spray
  • Powder
  • Insole
  • Others

• By Distributional Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA

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