- Badminton shoes market exhibited growth at an impressive CAGR of over 7% from 2013 to 2017. This growth can be ascribed to the fact that badminton ranks among the most popular sports in the world by participation.
- Global demand for badminton shoes is likely to reach new heights and exceed US$ 2,800 Mn in 2019, owing to ever-increasing popularity of racquet sports, including badminton.
- Demand for badminton shoes with rubber soles will continue to outgrow other types, with global demand estimated to exceed US$ 1,900 Mn in 2019.
- East Asia will continue to be the leading market for badminton shoes, with China spearheading demand. Asians actively pursuing badminton as a recreational sport, hobby, or profession is fuelling the growth of this regional market.
- With badminton being one among the chief sports, East Asia is likely to emerge as a high growth market for badminton shoes over the assessment timeperiod.
What are the Key Growth Drivers of Badminton Shoes Market?
- Tremendous growth in popularity of racquet sports, such as badminton and tennis, in the past decade continues to be a key driver of badminton shoes market.
- Consumers, especially professional badminton players, are on a continuous lookout for modern lightweight & well-cushioned badminton shoes offering unmatched flexibility. This, in turn, is likely to boost growth of badminton shoes market during the forecast period.
- Growing focus on use of high-end manufacturing technologies and advanced materials is likely to translate into a massive influx of new products with upgraded attributes. This, in turn, is likely to provide a significant impetus to growth of badminton shoes market.
- Increasing availability of affordable badminton apparel and accessories is encouraging consumers from all income groups to make significant purchases. With consumers willing to increasingly invest in high-quality badminton accessories, badminton shoes market is estimated to witness strong year-on-year gains throughout the forecast period.
What are the Key Challenges for Growth of Badminton Shoes Market?
- The badminton shoes market has witnessed a sudden advent of regional manufacturers, who develop counterfeit products with logos of well-established brands and sell them for cheaper prices. This, in turn, is making badminton shoes market an unorganized landscape, wherein the leading players are facing stiff competition from these regional manufacturers and their counterfeit products.
- Though professional badminton players seek sport-specific accessories for better results, badminton enthusiasts and beginners pursuing the sport for mere recreation are less likely to spend on badminton- specific footwear and might settle with general purpose sports shoes. This, in turn, is foreseen to continue as a key barrier to adoption of badminton shoes.
Badminton Shoes Market- Competitive Landscape
- In 2018, Yonex Co., Ltd. - a leading manufacturer of sporting equipment for golf, tennis, and badminton- made an official announcement of the release of its lightest badminton shoe, namely ‘POWER CUSHION AERUS 3’ of around 270 grams. This badminton shoe by Yonex can exceptionally absorb the after-impact of badminton footwork whilst offering unmatched flexibility and comfort to the player. This new product not only claims of offering enhanced resilience and shock-absorption, but also promises improved elasticity and agility.
- In 2018, Puma SE joined hands with Havas Media, a leading media division of the marketing & communications arena of the Havas group. This is a part of the company’s ‘over-arching strategy’ to introduce major reforms in its marketing approaches, which, in turn, will help in boosting brand-customer interaction and driving sales growth.
- In 2018, Lotto Sport Italia- a key manufacturer of causal and sporting clothing and footwear- launched one of the uniuque technologies of the company, namely ‘AMF – Adapto Memory Foam’ campaign in Bangaladesh. As per this campaign, customers making purchases of Lotto shoes worth Tk1500 form any of the flagship stores owned by the company will also get a pair of AMF shoe insole as a gift. This campaign was run by the company with a sole objective of reaping profits via value-added offerings.
Other key players profiled in the badminton shoes market include Cosco (India) Ltd, Mizuno USA, Inc., Carlton Sports, VICTOR RACKETS IND. CORP, Adidas AG, and Li Ning Company Limited.
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Badminton Shoes Market- Additional Insight
Badminton Shoes Manufacturers Center on Incremental Innovation to Maintain a Competitive Edge
With badminton shoes market being a fairly competitive landscape, market players are centering on product innovations to drive profitability. One of such innovation types being focused on by manufacturers of badminton shoes is incremental innovation, as it entails minimum risk and offers impressive outcomes.
As per the incremental innovation paradigm, manufacturers are introducing a series of improvements or upgrades in their core competencies or existing product lines.
For instance, apart from the regular rubber and non-marking soles, manufacturers are offering advanced non-marking soles with hexagon grip that will help the footwear make firm connection with the ground. In addition, manufacturers are also making use of advanced mesh technologies and integrating the same in badminton shoes, which provide improved flexibility and breathability to the players.
Scope of the Report
An Adaptive Approach to Modern-day Research Needs
Badminton Shoes Market- Report Description
A recent research study published by Fact.MR offers incisive analysis of growth of the global badminton shoes market to equip the readers with actionable insights. This research study on badminton shoes market is backed by an exhaustive research methodology that comprises of two steps- primary research and secondary research.
The phase of primary research in the research methodology for badminton shoes market involves interactions and discussions with industry experts of the badminton shoes market. In the secondary research phase of the research methodology for badminton shoes market report, details about the badminton shoes market is garnered from multiple resources, including trade journals, press releases, credible publications, annual reports of companies, paid resources, and others.
The report on badminton shoes market comprises of industry-validated insights and information about the badminton shoes market along with industry-specific statistics. The findings from two of the processes in the research methodology of badminton shoes market report is used to design an accurate as well as exhaustive forecast analysis for badminton shoes market over the forecast period.
Chapter 1 - Executive Summary
This chapter in the badminton shoes market report offers a brief view of the key findings and a summary of the statistics covered in the badminton shoes market report. This chapter also offers an in-depth view of the badminton shoes market analysis and recommendations and gives away a quick regional comparison with a market sustainability outlook of badminton shoes market. This chapter also offers a quick view of the megatrends influencing growth of badminton shoes market.
Chapter 2- Badminton Shoes Market- Introduction
This chapter in the badminton shoes market report offers a quick introduction as to how to go through this report along with a market definition. Moreover, this chapter in the badminton shoes market report also talks about market taxonomy wherein the badminton shoes market segments and sub segments are assessed and discussed in detail.
Chapter 3 - Badminton Shoes Market Background
This chapter in the badminton shoes market report talks about the product launch track and trends, which also talks about the recent product launches, dynamics associated with growth of badminton shoes market, types of product launches in the badminton shoes market, and many other aspects. This chapter sheds light on innovations in the product development track and trend, which includes product innovations over the time, transformation of product attributes, and other crucial aspects. This chapter also talks about various associated market risks and gives a distribution channel outlook.
Chapter 4 - Badminton Shoes Market - Associated Industry Assessment
This chapter in the badminton shoes market report gives an overview of the associated industry assessment, which includes badminton apparels and accessories market insights, current state and scenario of the industry, impact of customer homogenization on badminton apparel and accessories demand. This chapter in the badminton shoes market also gives a short briefing of the factors upholding badminton sports and a supply chain analysis of the same.
Chapter 5- Badminton Shoes Market – Dynamics
This chapter in the badminton shoes market report talks about dynamics, including trends, drivers, challenges, and drivers, and their impact on the growth of badminton shoes market. This chapter highlights the prime opportunities in the badminton shoes market and sheds light on manufacturers’ take on the same.
Chapter 6- Badminton Shoes Market - Consumer Survey Analysis
This chapter in the badminton shoes market report gives a briefing on the badminton shoes market consumer analysis, wherein consumer preferences and choices are categorized and analyzed comprehensively to understand growth potential of badminton shoes market.
Chapter 7- Badminton Shoes Market – Price Point Analysis
This chapter in the badminton shoes market report talks about the price point analysis, wherein the pricing analysis has been done on the basis of sole type and by region. Moreover, this chapter in the badminton shoes market report also underlines various factors influencing pricing in the badminton shoes market space.
Chapter 8- Global Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report offers an incisive analysis of the badminton shoes market analysis and Y-O-Y growth. The market analysis and forecast has been provided on the basis of various aspects, including sole type, demographics, buyer type, sales channel, and region.
Chapter 9- East Asia Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report talks about growth patterns of the East Asia badminton shoes market during the forecast period. This chapter analyzes demand for badminton shoes across China, Japan, and South Korea, and also talks about trends influencing the regional market growth.
Chapter 10- South Asia Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report offers a deep dive into the South Asia badminton shoes market and its growth pattern over the assessment timeperiod. This chapter offers a detailed overview of the consumer demographics and their spending level on sports apparel and accessories, including badminton shoes, and talks about its influence on the regional market growth.
Chapter 11 - North America Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report offers a detailed view of the North America badminton shoes market along with regional dynamics having deep-rooted impact on the regional market growth. The key countries of North America, including the US and Canada, have been analyzed and demand for badminton shoes has been studied in these countries.
Chapter 12 – Latin America Badminton Shoes Market Analysis and Forecast
This chapter gives a detailed overview of the Latin America badminton shoes market and also gives a quick view of the regional dynamics impacting market growth. Key countries in the Latin America region have been analyzed in detail with respect to demand for badminton shoes.
Chapter 13- Europe Badminton Shoes Market Analysis and Forecast
This chapter offers a breakdown of the Europe badminton shoes market analysis and forecast and offers a detailed overview of the key European countries and their growth patterns and growth potential.
Chapter 14- Oceania Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market offers a comprehensive analysis of the Oceania badminton shoes market along with key regional trends impacting growth of this regional market.
Chapter 15- MEA Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report offers a detailed view of the MEA badminton shoes market along with growth patterns across key countries of this region. Moreover, trends shaping the regional market growth have also been discussed in detail and included as per relevance.
Chapter 16- Key Countries Badminton Shoes Market Analysis and Forecast
This chapter in the badminton shoes market report gives a cumulative view of the key countries brimming with untapped potential for key stakeholders of badminton shoes market.
Chapter 17- Competitive Assessment
This chapter in the badminton shoes market report talks about the market structure, wherein the leading, mid-sized, and emerging players are featured along with their stand in the global badminton shoes market.
Chapter 18- Company Profiles
This chapter in the badminton shoes market report offers a quick overview of the profiles of the companies operating in the badminton shoes market. In the company profiles, crucial aspects such as key focus area, revenue share, product launches, regional presence, and others, have been discussed in detail for understanding of the users.
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
Is a sample of this report available for evaluation?
Yes, you can request a sample, and it will be sent to you through an email.