Infant Nutritional Premix Market

Infant Nutritional Premix Market Outlook

Infant nutritional premix demand is expected to grow at a substantial rate over the forecast period. The rapid influx of working mothers in urban areas has led to heightened demand for convenient and nutritional baby food.

Awareness towards potential health benefits of infant food have encouraged consumers to see these products as a suitable substitute for breastfeeding. The global market is projected to surpass a value of US$ 370 Mn by the end of 2031, expanding nearly 2x.

Key Points Covered in Infant Nutritional Premixes Industry Survey

• Market Estimates and Forecasts 2016-2031
• Key drivers and restraints shaping market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Infant Nutritional Premix Market and How to Navigate
• Recommendation on a Key Winning Strategy.

Sales Analysis of Infant Nutritional Premixes 2016-2020 Vs Outlook 2021 to 2031

Fact.MR- a market research and competitive intelligence provider- concluded that the global market for infant nutritional premixes reached US$ 203 Bn by the end of the 2016-2020 historical period, clocking a CAGR of nearly 4%. Owing to changing life styles, the demand for infant formula-based products has risen considerably.

In the future, the market is poised to reach nearly US$ 370 Mn by 2031 end following a 6.1% CAGR. With the burgeoning number of working women, the market revenues for nutritional premixes are prospective to soar between 2021 and 2031.

Powdered form of nutritional premixes is estimated to gain traction attributed to its distinctive attributes like easy to mix. North America is likely to dominate the global market with U.S at the forefront, closely followed by Europe.

What are the Factors Driving the Demand for the Infant Nutritional Premixes Market?

UNICEF and the World Health Organization (WHO) recommend that infants begin breastfeeding within one hour of birth, be exclusively breastfed for the first six months, and continue breastfeeding until 2 years of age or beyond. However, fast moving life style limits the baby’s growth, thereby impelling the demand for formula-based food products.

Prominent demand determinant of infant nutritional premix is convenience as it caters parents demand for ready-to-eat food for babies that can be prepared in lesser time and comes with optimum mix of essential nutrients required for healthy growth.

The use of nutrient premixes in infant nutrition is increasing globally due to the rising consumer preference for nutritional fortification of infant formula and baby food products.

Which are Some Lucrative Growth Opportunities for the Infant Nutritional Premixes Market?

Hefty investments in R&D for upgradation of existing products, mounting awareness among consumers regarding benefits of infant nutrition premixes are fostering demand. The most common infant formula includes pure cow's milk, casein and whey protein, combination of vegetable oils for fats, lactose for carbohydrates, and whey protein which caters the energy demand of infants.

Besides, latest innovations in nutritional premixes, which includes botanicals, nucleotides, organic ingredients, and probiotics has created a trend among the millennial parents. Inclusion of these ingredients helps in overall development of the babies and provides them with complete nutritional meal.

According to UNICEF, proper feeding of infants and young children can boost their chances of survival. It can also promote optimal growth and development, especially in the critical window from birth to 2 years of age. However, it reduces the mortality rate in infants as breast milk protects against gastroenteritis which is a major cause of infant deaths.

How Will Changing Trends Impact the Market for Infant Nutritional Premixes?

Today, parents are more mindful about the nutritional content in their baby food; thus, prominent brands in the market are making a further effort to offer good quality products to their customers.

Attributed to the mounting awareness concerning the benefits of consuming high infant nutrition products with exceptional formulations has led the demand in the global infant nutrition market.

In-order to augment the sales of infant products and easy intake, vendors are adding delicious flavours as well as healthy ingredients to their products. Most of them are endorsing in powdered form which is easily mixed with water, thereby catching eye of parents in emerging countries such as China, India and Japan.

Country-wise insights

How is the U.S faring in the Infant Nutritional Premix Landscape?

The U.S governs over 36% market share in global market, backed by presence of key market players and huge consumption rate of infant nutritional products over the forecast period.

In recent years, infant car spending in the U.S has increased substantially. The average cost for providing centre-based child care for an infant amounts to US$ 1,230 per month, while a family child care home charges US$ 800 per month. On a median, households spend 18% of their income to cover the cost of child care for an infant.

Numerous manufacturers have established base across the U.S market. For instance, Abbott Nutrition offers three primary categories of infant premix formulations: Similac® Probiotic Tri-Blend, Similac® Advance® and Similac Pro-Advance® 20 which help strengthen gut microbiome and act as effective substitutes to breast milk.

Why is China an Attractive Infant Nutritional Premix Industry? 

In 2020, the surge in expenditure made the Chinese baby food & drink market worth US$ 30.1 Bn. China's one-child policy replaced with a two-child policy in 2015; a peak of 17.5 million births was registered the same year. This boom has meaningfully impacted the baby food industry, especially on standard milk formula intended for infants.

According to China's National Bureau of Statistics, 1/3rd of urban household expenditure is spent on children.  Much of this spending concentrated on everyday baby feeding and food-related to the small children. Currently, Chinese parents are increasingly demanding RTD food products, as they are convenient and it is being modified to their busy lifestyles.

The aforementioned factors along with soaring demand for homemade, fresh, organic baby food is fostering the infant nutritional premixes industry in China. According to Fact.MR, the market will grow with a CAGR of nearly 10% from 2021 to 2031.

Category-wise insights

How Vitamins Based Infant Products are Advancing Market Growth?

Vitamin based infant nutritional premix accounted for nearly 1/3rd market share amongst all ingredients in 2020, expected to witness a growth of over 5% across the coming decade, according to Fact.MR.

Augmenting attention of parents towards a wholesome meal for their child’s health created a demand for vitamins-based products. Popular brands like Nestle-Ceregrow are catering the demand by adding healthy ingredients including necessary vitamins for new born babies to gain consumer’s trust.

Why are Powdered Infant Nutritional Premixes Catching the Eye? 

By form, powdered infant nutritional premixes accumulated the largest revenue share in 2020 and it is poised to maintain its stance on a positive growth trajectory with a CAGR of nearly 6% throughout the forecast period.

The demand for the powdered nutritional premixes is soaring at a substantial rate- both across developed and developing countries. This is attributed to the distinguishing attributes of powdered products, such as easy solubility in water.

Owing to the manifold benefits such as higher durability and convenience, the nutritional premixes market exhibited a protuberant shift from liquid to powder form in recent years.

Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, new retail stores launch, technological advancements, mergers, and acquisitions.

• In September 2021, Koninklijke DSM NV announced its strategic decision to simplify its operating structure by reorganizing its health, nutrition & bioscience activities into three distinct groups, each with clear opportunities to benefit health of the people and planet
• In July 2020, Redox announced the partnership with JKP Nutrition to supply custom vitamin and mineral infant nutritional premixes to the Australian and New Zealand markets. 

Report Scope:

Attribute	Details
Market size value in 2020	US$ 215 Mn
Market forecast value in 2031	US$ 370 Mn
Growth Rate	CAGR of 6.1% from 2021-2031
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & Tons for Volume
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East & Africa
Key Countries Covered	U.S Canada Brazil Mexico Germany France Italy Spain U.K BENELUX Nordics Russia Poland Japan China India Australia GCC South Africa
Key Market Segments Covered	Pet Type Pad Size Usability Material Sales Channel and Region
Key Companies Profiled	Glanbia Plc. Koninklijke DSM N.V SternVitamin GmbH & Co. AG BASF SE Lycored Limited Watson Inc. Fenchem Biotek Limited Hexagon Nutrition Pvt. Ltd. Jubilant Life Sciences Farbest Brands Prinova Group LLC Barentz International B.V Vitablend Nederland B.V ADM Vaneeghan International B.V
Pricing	Available upon Request

Key Segments Covered

• Form

  • Powder
  • Liquid

• Ingredient

  • Vitamins
  • Minerals
  • Nucleotides
  • Amino Acids
  • Others

• Function

  • Bone Health
  • Immunity
  • Digestion
  • Vision Health
  • Brain Health & Memory
  • Others