Nutritional Blends Market

Nutritional Blends Market Analysis, By Product Type (Flavored, Unflavored), By Source (Animal-Based, Plant-Based), By Form (Powder, Liquid, Gummies, Tablets), By End-use Vertical (Animal Feed & Pet Food Production, Food & Beverage Production, Others), By Sales Channel & Region - Global Market Insights 2023 to 2033

Analysis of Nutritional Blends Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Nutritional Blends Market Outlook (2023-2033)

Over the 2018-2022 historical period, the global nutritional blends market registered a CAGR of 4.8%, The market is anticipated to reach a valuation of US$ 5.8 billion in 2023 and further expand at a CAGR of 5.3% to climb to US$ 9.7 billion by the end of 2033. Steady market growth is attributed to the flourishing demand for fortified food products, especially from the working women’s section.

A nutritional blend is a combination of macro and micro-nutrients coupled with prebiotics, which improves overall health and well-being. Nutritional blends have high adoption in the sports and nutrition industry as they offer a diverse protein-rich solution for health and well-being. On the back of the rising demand for nutritional blends among adults, companies are now focusing on developing solutions to meet the specific requirements of infants as well.

Diversification of product portfolios such as the launch of plant-based or both dairy- and plant-based products contributes to a positive market growth outlook. The growing dependency of the working-class section on fortified food will offer lucrative opportunities for nutritional blend manufacturers' sales growth.

The adoption of digital platforms enables manufacturers to reach potential customers directly and have a diverse catchment area. In addition, it enables customers to choose products as per their requirements from the company's digital shelves. Digital platforms also help spread awareness regarding nutritional blend products available for all ages.

Rising demand will be seen from emerging economies such as India and China. Further, the demand for nutritional blends as an ingredient for beauty and cosmetic products will drive market growth. Innovation and upgradation coupled with customization will create lucrative opportunities for market growth.

Report Attributes


Market Size (2022A)

US$ 5.4 Billion

Estimated Market Value (2023E)

US$ 5.8 Billion

Forecasted Market Value (2033F)

US$ 9.7 Billion

Global Market Growth Rate (2023-2033)

5.3% CAGR

United States Market Growth Rate (2023-2033)

~5.8% CAGR

China Market Growth Rate (2023-2033)

~5.9% CAGR

Key Companies Profiled

  • Pampa Creations
  • Blenders
  • Smoothie King.
  • Pow
  • JW Nutritional, LLC
  • Nestlé.
  • Makers Nutrition
  • Nature's Blend
  • Netchem Inc.
  • Danone
  • NP Nutra
  • Nyumi
  • Abbott

Know thy Competitors

Competitive landscape highlights only certain players
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Which Factors are Shaping the Path for Nutritional Blend Suppliers?

“Plethora of Potential Applications of Nutritional Blends”

With the growing awareness regarding health and wellness, people demand nutritional benefits from FMCG as well. Hence, to meet the nutrition demand in cosmetic products, cosmetic manufacturers depend upon nutritional blend manufacturers to meet these requirements.

FMCG manufacturers add nutritional blend mixtures or powder to cater to the needs of end users; for instance, Pantene Pro-V nutrient blend collection. Thus, the growing and evolving beauty and cosmetic industry have reshaped the growth trajectory of the target market.

Furthermore, the development of plant-based nutritional blends for infants is seeing high adoption rates. Such plant-based solutions coupled with dairy benefits provide overall growth and development to infants.

“Rising Awareness Regarding Health and Wellness”

COVID-19 and its variants coupled with seasonal flu have increased awareness among individuals regarding health and well-being. Nutritional blends not only increase immunity power but also contribute to cell recovery and growth, meet nutritional deficiencies, and others.

With the rising adoption of nutritional blend gummies, powder, and instant mixes by health-conscious individuals and fitness freaks, the market witnessed high revenue generation. Additionally, increasing healthy eating, vegan trend, and nutritional diet push has compelled market players to develop innovative solutions to cater to end users’ demands.

  • The growing wellness economy showcases an average annual growth rate of 9.9%, and the wellness economy is anticipated to reach nearly US$ 7.0 trillion in 2025, as per data from the Global Wellness Institute.

Surging awareness regarding health and wellness will fuel the nutritional blend sales.

“FDA Approvals and Lack of Standardizations Hurting Market Growth”

To launch and commercialize new dietary ingredient products, companies need to get FDA approval. Here, new dietary ingredients refer to vitamins, minerals, herbs, amino acids, and others, under the Dietary Supplement Health and Education Act (DSHEA) of 1994.

For FDA approval, companies need to meet standard manufacturing procedures. Manufacturers are also required to maintain and follow effective hygiene in the production facility, besides packaging and storing. Adulteration and chemical usage may lead to the disqualification of the product.

Government regulations and FDA approvals limit the entrance of new market players, which, in turn, challenges market growth. Thus, meeting the standardization criteria and delivering quality products will enable market players to improve their sales.

Nutritional blends market forecast by Fact.MR

Market share analysis of nutritional blends based on product type and region. Under the product type segment, the flavor sub-segment is estimated to account for a market share of 67.8% in 2023.

Country-wise Insights

Will the U.S. Be a Profitable Market for Nutritional Blend Suppliers?

The U.S. accounts for a major market share in the North American region. This is attributed to the presence of major market players adopting numerous strategies such as product launches and investments in R&D to offer innovative solutions to end users.

  • For instance, Nature’s Power Nutraceuticals Corp offers a plant-based organic protein blend called NutraProtein Power Blend.

In addition, the U.S. population is more dependent on fortified foods and also accounts for the high demand for nutrition-rich products.

Why is India Set to Be a Highly Lucrative Destination for Nutritional Blen Manufacturers?

Factors such as rising awareness programs regarding nutrition and its importance will reshape the growth trajectory of the market across India. For instance, every year, the government celebrates nutrition week with different themes to increase awareness among every individual regarding health and well-being.

Furthermore, with rising disposable income, individuals are opting for better nutritional products to lead a quality life, including elders as well. This, in turn, will augment the sales of nutritional blend products.

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Category-wise Insights

Why are Flavored Nutritional Blends Gaining Immense Traction?

Nutrition blends with flavor have high demand as they enable the user to consume them directly as well. Nutritional blend producers are also exploring opportunities in the baby food segment. Flavored blends are more popular among kids and are estimated to gain more traction over the coming years.

What Makes Powder-based Nutritional Blends So Popular?

Powdered nutrition blends are experiencing high adoption as compared to others as they are available in a wide range and flavors. In addition, powdered blends can be mixed with preferred beverages and consumed, making them easy to port. Manufacturers from end-use industries such as cosmetics, nutrition, and others prefer powdered nutritional blends, which is why this segment accounts for a major market share.

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Key Stratagems by Market Players

Key players in nutritional blends include Abbott, Nyumi, DAYLI NUTRITION, Danone, NP Nutra, JW Nutritional, LLC, Nestle, and Nature’s Blend.

Manufacturers of nutritional blends are adopting differentiating strategies such as innovative product launches, investments in global expansion, and the adoption of digital platforms to increase their sales. In addition, key players are focused on meeting the rising demand for plant-based nutritional blends to gain high-profit margins.

Also, rising awareness regarding health and wellness will drive the market outlook and offer immense opportunities to market players for revenue growth. Market titans are also investing in R&D to develop new nutritional blends with extra benefits and meet the diverse demands of the population.

  • In July 2022, Danone unveiled a dairy & plant blend formula for babies to provide them with vegetarian and plant-based diets, and meet their specific requirements as well. It includes plant proteins, fats, and fibers beneficial for a baby's healthy diet and growth.
  • In April 2022, Nutritional Growth Solutions, Ltd., an Israeli nutrition company, unveiled Healthy Heights KidzProtein and KidzProtein Vegan for children’s development. The product line has 10 products: KidzProtein (chocolate, vanilla, and strawberry), and KidzProtein Vegan (chocolate and vanilla). It contains a nutritional blend of both dairy and plants. The product also has a proprietary blend of micronutrients and macronutrients as well as a veggie and fruit blend.
  • In November 2021, Abbott launched Similac 360 Total Care for infants. This formula includes human milk oligosaccharides (HMOs), and major prebiotics found in the breast milk of humans. Similac 360 Total Care is a blend of five different types of HMOs.

Fact.MR has provided detailed information about the price points of key manufacturers of nutritional blends positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Nutritional Blend Industry Research

  • By Product Type :

    • Flavored
    • Unflavored
  • By Source :

    • Animal-Based
    • Plant-Based
  • By Form :

    • Powder
    • Liquid
    • Gummies
    • Tablets
    • Others
  • By Sales Channel :

    • Online Sales Channel
      • Company-Owned Websites
      • E-commerce Platforms
    • Offline Sales Channel
      • Convenient Stores
      • Supermarket
      • Hypermarkets
      • Exclusive Retail Stores
      • Others
  • By End-Use Vertical :

    • Animal Feed & Pet Food Production
    • Food & Beverage Production
    • Cosmetics & Personal Care Production
    • Dietary Supplement Production
    • Sports and Nutrition Production
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the value of the nutritional blends market?

The global nutritional blends market is valued at US$ 5.4 billion in 2022.

At what CAGR did the market expand over the past few years?

From 2018 to 2022, worldwide consumption of nutritional blends increased at 4.8% CAGR.

Which regional market accounts for a leading share?

The U.S. tops the global nutritional blends market accounting for 32.8% share in 2023.

How is the market for nutritional blends expected to fare in the future?

Worldwide demand for nutritional blends is anticipated to reach US$ 9.7 billion by 2033.

Nutritional Blends Market

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