Bentonite Market

Bentonite Market Analysis by Calcium and Sodium for Drilling Fluids, Binders, Sealants, Absorbents, and Clarification Agents from 2023 to 2033

Analysis of Bentonite Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Bentonite Market Outlook (2023 to 2033)

Global demand for bentonite stands at US$ 2.1 billion in 2023 and is estimated to increase steadily at 5.2% CAGR over the next ten years. As such, by the end of 2033, the global bentonite market is predicted to reach a valuation of US$ 3.5 billion.

Bentonite is extensively used in water purification and wastewater treatment procedures owing to its excellent absorption and ion exchange properties that help eliminate contaminants in water in a more sustainable manner as compared to other water treatment methods. Increasing focus on sustainability and stringent norms regarding wastewater treatment are other factors that promote the use of granular bentonite and bentonite clay in water treatment procedures.

The purification and cleansing capability of bentonite have led to its increased use in the manufacturing of many edible foods and personal care products. Growing demand for natural ingredient products is expected to positively impact shipments of bentonite in the future. Calcium bentonite is extensively used in food and pharmaceutical industries, which is expected to favour the overall bentonite market evolution going forward.

Rising investments in the construction industry, growing world population, rising scope of application of bentonite, surging demand for iron ore, growing steel production, increasing oil & gas explorations, high demand for pharmaceuticals, and growing focus on the expansion of production capacity by leading bentonite suppliers are other factors that could assist market progression in the long run.

On the flip side, the implementation of stringent mandates to regulate the trade of bentonite on an international level by local governments to preserve diminishing reserves of bentonite is expected to hinder market growth over the coming years. Furthermore, the adoption of alternative materials by leading companies to fulfil the demand-supply gap of bentonite is also slated to constrain sales of bentonite in the future.

An elaborative assessment of supply chain management, local supply, product standards, safety regulations, and other influential trends has been mentioned in this latest bentonite market research report by Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Bentonite Market Size (2023)

US$ 2.1 Billion

Projected Market Value (2033F)

US$ 3.5 Billion

Global Market Growth Rate (2023 to 2033)

5.2% CAGR

Sodium Segment Market Share (2022)


Market Share of United States in North America (2022)


Key Companies Profiled

  • Clariant AG
  • Black Hills Bentonite LLC
  • Kutch Minerals
  • Mineral Technologies Inc.
  • Kemira OYJ
  • Ashapura Group of Companies
  • Wyo-Ben Inc.
  • Delmon Group of Companies
  • Halliburton Co.
  • Charles B Chrystal Co. Inc.
  • Kunimine Industries Co. Ltd.
  • Polymer Drilling Systems (PDS) Co. Inc.

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Which Market Determinants are Guiding Future Bentonite Demand?

Swelling Per Capita Disposable Income

The disposable income of individuals across the world has witnessed an upward trend in recent years and this trend is anticipated to be rife over the next ten years as well, which is anticipated to favor bentonite sales through 2033. High disposable income has resulted in the growing demand for personal care and cosmetic products with natural ingredients such as Indian healing clay, montmorillonite clay, rosemary oil, argan oil, etc.

The growing adoption of natural ingredients by personal care product manufacturers is slated to open up new avenues of opportunities for bentonite suppliers across the forecast period.

“Growing Infrastructure Development Activities”

Bentonite is extensively used as a sealing agent, drilling fluid, and binder in the construction industry owing to its inexpensive nature. Bentonite clay is used in the grouting of dams, drilling muds, and wells owing to its high water-absorbing properties. Growing investments in infrastructure development have resulted in increased construction activity around the world and this is projected to benefit bentonite shipments throughout the forecast period.

Bentonite Market Forecast by Fact.MR

How are Start-ups Utilizing Bentonite Clay to Establish Their Market Presence?

“New Companies Creating Innovative Products Using Bentonite”

Bentonite clay is being used extensively by consumer goods start-ups that are focusing on creating new products that are made from natural and organic ingredients as demand for them rises across the world. Bentonite clay for skin is gaining popularity as a popular ingredient in several skincare products and this trend is projected to uplift sales of products such as bentonite clay detox, bentonite gel, etc., over the coming years.

  • Blume, a Canadian start-up company focused on providing novel self-care products uses bentonite clay in its skincare products to provide a better skincare experience to its customers. Bentonite clay is used in its Blume Superpower Clay Mask to stimulate circulation to give the skin a glowing and bright complexion.
  • Bentodent, an India-based company is redefining oral care by replacing chemical ingredients with all-natural ones. The company manufactures toothpaste that is made with bentonite clay, charcoal, mint, and other natural ingredients.

New bentonite companies are expected to focus on capital raise to fund their research and development of novel products that allow them to differentiate themselves from the competition and aids in garnering a notable share in the global marketplace.

This updated bentonite market research report by Fact.MR proffers a comprehensive assessment of how new developments by start-ups are influencing product standards and pricing trends on a global level.

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Country-wise Insights

Which Country is Set to Lead Bentonite Sales in North America?

“United States to Account for Domineering Market Share”

Increasing investments in expanding bentonite production capacity and supportive government initiatives to reduce dependency on bentonite imports are anticipated to primarily bolster demand for bentonite in the United States going forward. Increasing oil & gas exploration activities, the presence of key high-grade natural sodium bentonite producers, and growing drilling activity are other factors that are projected to uplift market development in the country going forward.

The country accounted for around 80% of the total sales of bentonite in the North American region in 2022 and is anticipated to hold a similar share throughout the forecast period. Bentonite drilling mud and bentonite facial masks are anticipated to be popular bentonite-based products in the United States over the coming years.

Why Should Bentonite Suppliers Invest in Japan?

“Growing Use of Bentonite Clay for Internal Detox”

Edible bentonite clay has found a profound scope of application as a key ingredient in digestive health products and dietary supplements owing to its characteristic properties that allow internal detox and cleansing. The increasing focus of people on their health in Japan and the growing demand for edible food products with natural ingredients are expected to further boost bentonite demand in the country over the coming years.

Increasing investments in infrastructure development are also predicted to offer lucrative growth scope for bentonite manufacturers in Japan throughout the forecast period. The growing geriatric population is also projected to bolster demand for digestive supplements and dietary pills that contain ingestible bentonite clay going forward.

Which Key Trends are Augmenting Demand for Bentonite in Europe?

“Increasing Focus on Sustainability and Adoption of Eco-friendly Materials”

Demand for bentonite in European countries is estimated to be primarily dependent on changing sustainability norms in the European region over the coming years. Implementation of stringent environment safety mandates and incentives by European governments to promote the adoption of eco-friendly materials such as bentonite to reduce environmental impact is also anticipated to promulgate market development in countries such as Germany, the United Kingdom, Italy, France, etc., throughout the forecast period.

Growing use of bentonite clay in cosmetics and personal care products manufacturing by European companies to fulfil surging demand for organic and natural ingredient products is also expected to promote market growth in the future. Increasing pet ownership and growing use of sodium bentonite in pet little applications are also projected to open up new avenues of opportunities for bentonite vendors in Europe going forward.

Category-wise Insights

Which Type of Bentonite is Most Widely Accepted?

“Sodium Bentonite Holding Dominant Market Share”

Based on product type, the bentonite market is segmented into sodium and calcium.

Sodium bentonite is extensively used in foundry sands and the construction industry owing to its higher expanding capacity as compared to calcium bentonite. Increasing construction activity across the world, growing demand for foundry sands, and rising focus on sustainability are other factors that are anticipated to promulgate sales of bentonite over the next ten years.

High use of sodium bentonite in iron ore concrete pellets production is also predicted to contribute to growth in this segment going forward. Sodium bentonite accounted for more than 1/2 of the global market share in terms of revenue and volume in 2022 and is slated to maintain a similar position throughout the forecast period.

Increasing scope of application of calcium bentonite in several industry verticals and growing chemical manufacturing activity are anticipated to uplift sales of calcium bentonite in the future.

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Competitive Landscape

Prime bentonite manufacturers are focusing on expanding their production capacity and increasing their overall market share through efforts such as collaborations, mergers, acquisitions, and partnerships.

  • In January 2023, Bentoproduct, a Bosnian company producing bentonite-based products announced the launch of a takeover offer valid for 30 days from the date of the announcement for Nemetali, a local mining organization. The offer was cleared by Bosnia and Herzegovina's Serb Republic’s securities commission.

Top bentonite companies are also projected to increase their investments in the R&D of novel products to fast-track launches and expand the application scope of healing clay across numerous industry verticals. More insights about new developments by leading bentonite vendors and how they alter future pricing trends have been discussed in detail in this revised Fact.MR research analysis.

Key Segments of Bentonite Industry Research

  • By Product Type :

    • Sodium
    • Calcium
  • By Application :

    • Drilling Fluids
    • Binders
    • Sealants
    • Absorbents
    • Clarification Agents
    • Others
  • By End-use Industry :

    • Oil
    • Foundry
    • Construction
    • Food
    • Pharmaceuticals
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the bentonite industry?

The global bentonite market enjoys a value of US$ 2.1 billion in 2023.

What is the projected market size for bentonite?

Bentonite sales are set to amass a revenue of US$ 3.5 billion by the end of 2033.

At what rate is the bentonite market estimated to expand?

Over the next ten years, shipments of bentonite are expected to increase steadily at 5.2% CAGR.

Why is sodium bentonite experiencing high demand across the world?

Rising use of sodium bentonite in the construction industry and pet litter applications is set to uplift its demand on a global scale.

Which industries use bentonite on a wide scale?

Oil, foundry, construction, food, and pharmaceutical industries primarily use bentonite.

What is another name for bentonite?

Bentonite is also known as smectite clay.

Bentonite Market

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