Aromatherapy Diffuser Market

Aromatherapy Diffuser Market Report By Product (Ultrasonic, Nebulizers, Evaporative, Heat Diffuser), By Distribution Channel (Retailers, Supermarkets, E-Commerce), By Application (Residential, Commercial, Spa & Salon) & By Region - Global Market Insights 2021-2031

Analysis of Aromatherapy Diffuser market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Aromatherapy Diffuser Market Outlook (2021-2031)

Aromatherapy diffuser market is projected to reach US$ 1.6 Billion by 2021 while registering a CAGR worth 9% and reaching US$ 3.8 Billion by the end of the 2021-2031 forecast period.

Report Attributes

Market Size (2021) US$ 1.6 Billion
Projected Market Forecast Value by 2031 US$ 3.8 Billion
Value CAGR (2021-2031) 9%
Market Share of Asia 1/3rd

Asia is expected to emerge as the most promising market, capturing more than 1/3rd of global revenue.

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Demand Analysis of Aromatherapy Diffusers 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, during the historic period of 2016 to 2020, the market expanded at a CAGR of around 5%.  Prevalence of lifestyle trends that promote health such as aromatherapy and meditation are acting as significant growth drivers for the aromatherapy diffuser market.

Consumers across developed and developing nations are demanding innovative diffuser such as multiple aroma dispensers. Prospects further broadened amid the COVID-19 pandemic, attributed to increased stress levels amongst individuals due to mandatory stay-at-home directives, prompting them to opt for various stress relieving activities such as home-based grooming and installation of aromatherapy diffuser.

Manufacturers of aromatherapy diffuser products have received much-needed production support by favorable cultivation laws for essential oil plants. The global aromatherapy diffuser market will grow more than 2x from 2021 to 2031. Fact.MR projects the market to reach US$ 3.8 Bn by the end of the 2021-2031 assessment period.

How is Emphasis on Personal Grooming Widening Prospects for Aromatherapy Diffuser?

Over the years, the personal grooming and beauty industry has made massive strides. As people become increasingly vanity conscious, they are investing a substantial portion of their disposable incomes towards personal grooming products and services. This trend is especially prevalent across the developing world, particularly in East Asia, South Asia and South East Asia.

It is estimated that the global wellness industry surpassed US$ 4 trillion in value as of 2018. Bulk of this revenue resulted from increased spa & salon visits by tourists while on vacations. Furthermore, rising individual stress levels combined with increased pollution levels has prompted men and women to opt for regular face cleanup sessions.

Besides the regular face cleanups and massages, consumers are increasingly turning towards aromatherapy to reduce these heightened stress levels. While significantly limited, aromatherapy has demonstrated numerous therapeutic effects, relieving anxiety & depression, improved sleep and enhanced quality of life. Therefore, demand for aromatherapy diffuser is expected to rise in forthcoming years.

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Adoption of Aromatherapy to Mitigate Stress Levels to Spur Adoption?

A large number of wellness professionals such as spa therapist, aroma therapists, massage therapists, and gym trainers are preferring essential oils for the treatment of insomnia, anxiety, pain, agitation, alopecia areata, stress, etc. as essential oils provide desired therapeutic effects with minimal or no side effects. 

The increasing awareness of the benefits of essential oils on mental health and wellness is boosting the demand for aromatherapy diffuser substantially. Fact.MR analysis suggests that there is an increase in the usage of oils as a natural and essential way to deal with anxiety and depression. 

In addition to this, aromatherapy is ideal for stress relief and curing anxiety and insomnia because of its ability to release hormones such as endorphins, oxytocin, and relaxing. Thus, the wide availability of essential oils along with recommendations from wellness professionals are expected to result in significant growth of the market for aromatherapy diffuser. 

Region-Wise Analysis

How is the Quest for Essential Oils Boosting Demand in North America?

According to Fact.MR, the North American market for aromatherapy diffuser is anticipated to expand at a CAGR of 8% during the forecast period. North America exhibits share-wide leadership on the back of early adopter countries witnessing health-conscious consumer trends.

Factors such as increasing urban population, changing lifestyles, and rising media influence in the American market are influencing the demand for aromatherapy diffuser. According to the Multidisciplinary Digital Publishing Institute, in 2017, the essential oils industry in the United States witnessed a boost in revenue of nearly 10% and was expected to reach around 7.3 billion dollars in market value by 2024. 

Demand for essential oils in the United States has been on a rise for the last few years. The country produces and imports a variety of essential oils for the aromatherapy market. Moreover, lemon oil is the most common and highest in demand across the United States, followed by orange oil, peppermint oil, tea tree oil, and eucalyptus oil.  Prevalence of the importance of mental health is driving the demand for aromatherapy diffuser from millennial consumers.

Increasing Applications of Aromatherapy in Healthcare Spurring Demand across Asia?

According to the Asian Development Bank, Lower middle-income countries, such as India, the Philippines, Vietnam, Indonesia, and Pakistan, face many challenges, including little available medical treatment. For example, in India, Pakistan, and Indonesia, there are 0.3 or fewer psychiatrists per 100,000 population. In the PRC, there are approximately 20,000 psychiatrists for a population of 1.4 billion; around 92% of an estimated 173 million people in the Peoples Republic of China are suffering from mental disorders go without care.

Furthermore, the report suggests that mental health issues are projected to reduce economic growth in both India and the PRC by more than $9 trillion between 2016 and 2030. Considering these factors, the market is projected to boost the sales of aromatherapy diffuser in order to cater to the need for natural ways to treat mental health issues. A staggering 9% CAGR is projected for the market for aromatherapy diffuser across Asia until 2031, capturing around 1/3rd revenue share.

Elevated Depression Rates Widening Aromatherapy Diffuser Uptake across Europe?

European countries are projected to show a significant growth rate throughout the forecast period as the region is a major producer and consumer of essential oils. The region has a high demand for lavender, coriander, rosemary, and citrus oils. In addition, with the expanding demand for natural beauty and cosmetic products, medicines, and nutraceuticals, the region is witnessing a great demand for aroma diffuser capable of dispersing essential oils.

According to a survey conducted by the Mental Health Foundation, at a point in time, 51% of adults in the UK who felt stressed reported feeling depressed, and 61% reported feeling anxious. Furthermore, the survey reported that younger people have higher stress related to the pressure to succeed. 60% of 18-24-year-olds and 41% of 25-34-year-olds cited this, compared to 17% of 45-54 and 6% of over 55s). The widening mental health issues are the reason why the demand for aromatherapy diffuser is projected to rise. 

Another factor propelling the growth of the market for aromatherapy diffuser in the foreseeable future in the region is the keenness of consumers to experiment with aromatic compounds and essential oils. Hence, manufacturers are investing heavily in educational tactics, apprising consumers of the potential benefits of aromatherapy, with an expected growth rate worth 7% CAGR.

Aromatherapy diffuser market forecast analysis by Fact.MR

Category-wise Insights

Why are Ultrasonic Aromatherapy Diffuser Gaining Traction?

Ultrasonic diffuser are gaining traction due to their significant characteristics like the ability to retain the therapeutic properties of essential oils. They are also well known for creating a very relaxing and calming environment. 

According to Fact.MR, ultrasonic aromatherapy diffuser will grow 2x during the forecast. Owing to its use of electricity and water as a transference mechanism, ultrasonic diffuser are projected to attract consumers through 2031.

Which Distribution Channel is generating the Highest Sales?

According to Fact.MR, E-commerce distribution channels are set to exhibit stupendous growth with over 10% CAGR between 2021 and 2031. 

Owing to the factors like rising number of internet users, the widening trend of online shopping, ease of accessibility, the convenience of availability, and highly competitive discounts position e-commerce as the key channel for future growth opportunities.

How is Residential Application of Aromatherapy Diffuser Dominating over Other Applications?

High net worth incomes are spurring growth in the residential applications of aromatherapy diffuser. The segment will grow more than two folds on the back of the surging adoption of aromatherapy in houses.

According to Fact.MR, accounting for more than ½ of the total market value, residential applications of aromatherapy diffuser will grow at a robust 8% CAGR during the forecast period.

Know thy Competitors

Competitive landscape highlights only certain players
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Competitive Landscape

Prominent aromatherapy diffuser manufacturers are focusing on incorporating technological advancements, leveraging such breakthroughs as AI and smart connectivity. In addition, players are constantly broadening product portfolios by introducing new product lines. Some notable developments are as follows:

  • In April 2021, Scentys launched a connected and intelligent fragrance distribution solution for fragrance and home comfort brands. Both connected and smart, it combines ease-of-use and high-quality diffusion to create a new ritual for consumers.
  • In July 2021, Organic Aromas® introduced cutting-edge products to the market. The list of products includes the Essential Oil Blending Lab Kit, The Attar Nebulizing Diffuser, and the ultimate blending guide eBook. The company also received a new trademark for the Raindrop diffuser design.
  • In August 2020, Vectair Systems launched their new ‘Aromatherapy Collection’ for their SensaMist® product range. The unique characteristics; comforting, encouraging, reassuring, and soothing, helped businesses reinvigorate their reopenings to the public after the nationwide COVID-19 lockdowns.

Aromatherapy Diffuser Market Report Scope 

Report Attribute


Forecast Period 2021-2031
Historical Data Available for 2016-2020
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Australia
  • New Zealand
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • Turkey
  • Egypt
  • South Africa
Key Market Segments Covered
  • Product
  • Distribution Channel
  • Application
  • Region
Key Companies Profiled
  • Young Living
  • doTERRA International
  • Ryohin Keikaku Co.Ltd (Muji)
  • Vitruvi
  • Neal’s Yard Limited
  • Aura Cacia
  • Ellia Aromatherapy
  • Pilgrim Collection
  • Hubmar International
  • NOW Foods
  • EO Products
  • Helias LLC
  • Stadler Form Aktiengesellschaft

Key Segments Covered

  • By Product

    • Ultrasonic Aromatherapy Diffuser
    • Aromatherapy Nebulizers
    • Evaporative Aromatherapy Diffuser
    • Aromatherapy Heat Diffuser
  • By Distribution Channel

    • Retailers
    • Hypermarkets/Supermarkets
    • E-Commerce
    • Other Distribution Channels
  • By Application

    • Residential 
    • Commercial 
    • Spa & Salon 
  • By Region

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How much is the market for aromatherapy diffuser worth?

According to Fact.MR, aromatherapy diffuser sales will likely reach US$ 1.6 Bn by 2021

What is the projected growth rate for the global market for aromatherapy diffuser?

Fact.MR’s recent study on the global market for aromatherapy diffuser projects the market to grow at 9% CAGR

What is the projected market value of aromatherapy diffuser? 

The global market for aromatherapy diffuser is envisaged to account for over US$ 3.8 Bn by 2031

What was the last 5 years CAGR for the aromatherapy diffuser industry?

From 2016 to 2020, aromatherapy diffuser demand surged at a CAGR of 5%

What is currently driving demand for aromatherapy diffuser?

Increasing mental health issues are projected to offer significant growth opportunities for sales in the market.

How opportunistic is the market across North America?

North America is projected to register an 8% CAGR for the aromatherapy diffuser industry

Will Europe generate credible growth prospects for aromatherapy diffuser?

Europe is expected to be an opportunistic market for aromatherapy diffuser products, registering a 7% CAGR

Is Asia expected to be the most lucrative market for aromatherapy diffuser products?

Asia is expected to be the fastest growing market, clocking a 9% CAGR and capturing 1/3rd revenue

Which type of aromatherapy diffuser will retain the highest market share?

Ultrasonic aromatherapy diffuser will remain most preferred, experiencing a 2x growth in revenue

Which is the dominant application segment for aromatherapy diffuser?

Residential grade aromatherapy diffuser will experience fastest growth, at a CAGR of 8%

Aromatherapy Diffuser Market

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