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Laundry Scent Booster Market

Laundry Scent Booster Market By Use Case (In-wash & After-wash Laundry Scent Boosters), By Fragrance (Floral Laundry Scent Boosters, Fresh Laundry Scent Boosters, Apple Laundry Scent Boosters, Lavender Laundry Scent Boosters), By Form, By Packaging Type - Forecast 2021-2031

Analysis of Laundry Scent Booster market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Laundry Scent Booster Market Outlook

Demand for laundry scent boosters in the global market is valued at around US$ 497 Mn currently. As per Fact.MR’s latest industry analysis on laundry scent boosters, the market is expected to top US$ 1.3 Bn by 2031, surging at a CAGR of 10.2%.

Increasing consumer awareness about maintaining health and hygiene has been driving the consumption of essential cleaning substances such as liquid or powdered detergents and premium laundry scent boosters. With rise in the necessity to keep personal belongings and immediate surroundings clean and tidy, especially with the onset of COVID-19, demand for eco-friendly laundry scent boosters has swelled.

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Key Insights Covered in Laundry Scent Booster Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Demand for Laundry Scent Boosters and How to Navigate
  • Recommendation on Key Winning Strategies

2016-2020 Global Laundry Scent Booster Demand Analysis Vs. 2021-2031 Growth Forecasts

Changing lifestyles of consumers have made them adopt different ways to clean various belongings. This includes washing bedsheets and towels every 2 days and sanitizing clothes and masks on a regular basis. As such, a vast range of products have been introduced in the global market to enhance the quality and freshness of clothes and related items.

Laundry detergents with 100% active ingredients, soap bars with smart-foam technology, and laundry scent boosters in bottles are few of the advancements that have been made in this space.

Odor-conscious consumers have started using laundry scent boosters in sachets while doing their laundry. This helps them use it in the correct quantity. A good smelling apparel brings a sense of positivity and helps in the upliftment of a person’s mood, which is leading to high demand for liquid laundry scents in bottles that are estimated to account for 63% market share. Sales of liquid laundry scents in sachets/pouches are expected to increase at a CAGR of 11.8% over the decade.

Not just apparel, but laundry scent boosters add a soothing and refreshing smell to sheets and towels as well. Also, home-made laundry scent boosters or DIY laundry scent boosters are expected to see increased demand due to growing popularity of do-it-yourself (DIY) laundry scent boosters that are becoming widely acceptable.

Fact.MR projects the market to remain steady, exhibiting high growth at 10.2% CAGR through 2031 in comparison to the CAGR of 8.2% posted from 2016 to 2020.

Working women are more focused on building their career rather than doing household chores that take too much of their time. To keep a balance in their personal and professional lives, there has been a need generated for convenient, efficient, and easy-to-use cleaning tools and appliances, which is boosting the in-wash scent booster market while the popularity of laundry scent boosters as a convenient solutions is growing exponentially.

Manufacturers are shifting their focus towards producing chemical-free products and using organic sources of raw materials to offer natural laundry scent boosters to their consumers. This will address the concerns of health-conscious consumers to avoid using products that are harmful in nature. Change in manufacturing is expected to result in an upsurge in the demand over the coming years.

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Will Laundry Scent Boosters Gain Traction in Cleaning Industry?

In today’s day and age of different viruses, growing concerns of sustainability and cleanliness in the minds of people has been observed. To tackle these issues of avoiding the spread of germs and deadly viruses, different varieties of cleaning laundry scent booster liquids and laundry scent booster powders have been emerging in the market.

Laundry detergents that are used to clean clothes and remove dirt are experiencing huge growth in demand. On the other hand, laundry scent boosters that add a nice smell to the clothes, laundry scent boosters for woolen fabric, and laundry scent booster crystals have shown a rise in demand.

Detergents are used to remove the dirt without color spillage or discoloring, whereas, scent boosters and stand-alone laundry scent enhancers are used to give a refreshing smell to clothes, sheets, and towels.

Laundry scent boosters come in various forms that are made using different types of raw materials. The forms include beads, liquid, powder, pacs, and others.

Out of all these forms, beads and liquid are given preference because consumers can increase or decrease the number of beads to strengthen the fragrance as per their needs. Liquid, on the other hand, is catching up due to its soluble nature. Consumers have started using laundry scent boosters in pouches to optimize quantity-usage during washing.

Fragrance that is made using different sources of raw materials, such as lavender, apple, linen, vanilla, wood, and many more, are added to these boosters that include anti-odor agents, and make them refreshing.

Will Increasing Working Women Help Drive Laundry Scent Booster Sales across European Countries?

In today’s times, millennials are more career-focused and are reluctant to give their time to cleaning/washing. Due to this, sales of washing machines and dryers are experiencing a rise. Hence, there is a subsequent increase in the demand for detergents and laundry scent boosters in tubs.

On the other hand, women who are working have to take out time for cleaning and washing. According to Fact.MR, Europe has the maximum percentage of women (49%) who do household chores by themselves, including cleaning, and this has led to high regional market growth.

Laundry scent booster market by Fact.MR

Country-wise Insights

How is the U.S. Market for Laundry Scent Booster Performing?

According to Fact.MR, demand for laundry scent boosters in the U.S. is estimated to be valued at US$ 163 Mn. The need to live in a safe environment and keep clothes and other stuff clean is very influential for the demand for laundry detergents and use of laundry scent boosters, particularly in the U.S.

The spread of coronavirus and other deadly diseases has created an urge in the minds of people to adopt a healthy lifestyle. This has increased demand for fabric washing scent boosters, hence helping the U.S. laundry scent booster market to grow. Additionally, the Canada home-made laundry scent boosters market is reflecting some huge growth with social media influencers highlighting various benefits.

Which European Market are Laundry Scent Booster Suppliers Eyeing?

Market value of the U.K. was the highest amongst all countries in Europe, at US$ 45.2 Mn in 2020. This market is expected to report a CAGR of 7.6% over the forecasted period (2021-2031).

Though the market value of Germany is less than the UK, at US$ 42.5 Mn in 2020, it is giving tough competition to the U.K. and is expected to register a CAGR of 8.2% over the next ten years.

How is Rising Focus on Product Safety Driving Sales in the U.K. Laundry Scent Booster Market?

In Europe, the U.K. accounted for 17% market share in 2021. Consumer interest in product quality and safety is one of the most important developments in developed economies, particularly in the United Kingdom. Consumers are interested in how suppliers of various raw materials utilized in consumer goods are held accountable.

Considerable use of synthetic chemicals in laundry products in the U.K. has prompted greater focus on the source of raw materials. Offering chemical-free organic detergents and scent boosters can assist U.K. laundry scent booster beads market participants to upgrade their brand image and grow the customer base.

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Category-wise Insights

Which is the Preferred Form of Laundry Scent Boosters?

Various forms are given to these scent boosters as per consumer needs that include beads, liquid, powder, pacs, and others. Every form has its quality and a way to be used in a particular quantity.

Out of all these forms, beads and liquid is given preferences by manufacturers in most regions. This is because users can increase or decrease the number of beads to strengthen the fragrance as per their needs. Liquid, on the other hand, is catching up due to its soluble nature.

Which Packaging Type is the Most Suitable for Laundry Scent Boosters?

The world is experiencing an urban expansion, which is resulting in fewer storage spaces, and focus is shifting towards easy-to-transport products that are light in weight. Due to this, demand for small-sized packaging in the form of sachets/pouches is witnessing a rise.

How Much Importance is Given to Scents/Fragrances?

Laundry scent boosters are used while or after washing, with the primary motive of adding a freshening smell to clothes. The soothing smell after using boosters is expected to last longer. This helps in odor fighting and enhances the essence of the washed clothes.

Latin America is one of the regions that gives utmost preference to the scent/fragrance used while or after washing clothes. As per the survey done by Fact.MR, 55% of total respondents considered fragrance as an important factor while making a buying decision. This has resulted in an increase in the demand for fragrant laundry boosters.

How are Online Sales of Laundry Scent Boosters Impacting Overall Market?

According to Fact.MR, online sales account for 23% market share in 2021, and are projected to increase at a CAGR of 12.8%. Rising e-Commerce in emerging nations is catering to high growth rate for online sales, and it’s expected to account for 29.1% market share by 2031.

What is the Impact of COVID-19 on This Space?

The effects of the COVID-19 pandemic are seen globally. Every sector of most countries has been deeply affected by the widespread of this virus. A negative impact has been observed in the economy across the whole world, which is also having a bleak impact on the GDP of different countries.

A downfall in performance has been experienced since Q2 2020, and it continued till Q3 2020. But in Q4 2020, as things were getting better, growth and development of the economy were getting noticed all over the world as different sectors began operations after ease on restrictions.

But in the case of this sector, a positive impact was seen due to the need for keeping personal belongings and clothes neat and tidy, along with clean surroundings. This led to an increase in the demand for laundry products and scent boosters to remove the dirt and give a soothing effect to clothes and related items.

Competitive Landscape

Cleanliness and maintenance of health and hygiene have become the primary motive of people to eradicate the spread of lethal viruses. People are becoming conscious of the sterility of their belongings and surroundings with the help of substances that are chemical-free and not harmful. This has convinced laundry scent booster manufacturers to make natural or organic products that are not hazardous in nature.

For instance-

  • In 2020, Persil decided to make new products that are nature-oriented with all organic ingredients that are derived from plants (green carbon) and fossil fuels (black carbon). This will change the way of cleaning and removing stains efficiently without harming the environment with the use of harsh chemicals.
  • In 2020, Firmenich, the largest fragrance and taste Company, introduced a new product line for laundry care. This will be the first laundry care fragrances that will fuse AI (artificial intelligence) with human creativity. This will include a wide variety of liquid detergents, powder detergents and fabric sprays.

Laundry Scent Booster Market Report Scope



Market size value in 2020

USD 497 Million

Market forecast value in 2031

USD 1.3 Billion

Growth Rate

CAGR of 10.2% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA

Key Countries Covered

  • US
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • UK
  • Japan
  • Poland
  • Nordic
  • Benelux
  • Rest of Europe

Key Market Segments Covered

  • Use Case
  • Fragrance
  • Form
  • Packaging Type
  • Demand Assessment by Claim
  • Sales Channel
  • Region

Key Companies Profiled

  • Kyowa Kirin, Inc.
  • Pfizer Inc.
  • GlaxoSmithKline plc.
  • AbbVie Inc. (Allergan plc)
  • Merck & Co., Inc.
  • Bausch Health Companies Inc.
  • Novartis AG
  • Ono Pharmaceutical Co., Ltd.
  • Camurus AB
  • Heron Therapeutics, Inc.
Report Coverage
  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives
Customization and Pricing

Available upon Request

Category by Laundry Scent Booster Industry Research:

  • Use Case:

    • In-wash Laundry Scent Boosters
    • After-wash Laundry Scent Boosters
  • Fragrance:

    • Floral Laundry Scent Boosters
    • Fresh Laundry Scent Boosters
    • Apple Laundry Scent Boosters
    • Lavender Laundry Scent Boosters
    • Linen Laundry Scent Boosters
    • Vanilla Laundry Scent Boosters
    • Wood Laundry Scent Boosters
    • Others
  • Form:

    • Laundry Scent Booster Beads
    • Laundry Scent Booster Crystals
    • Laundry Scent Booster Pacs
    • Laundry Scent Booster Liquid
    • Laundry Scent Booster Sprays
    • Laundry Scent Booster Powder
  • Claim (% demand assessment):

    • No Artificial Additives
    • Biodegradable
    • Cruelty-free
    • Recyclable
    • Natural
    • Vegan
    • Paraben-free
  • Packaging Type:

    • Laundry Scent Booster Bottles
    • Laundry Scent Booster Tubs
    • Laundry Scent Booster Sachets/Pouches
  • Sales Channel:

    • Offline Sales of Laundry Scent Boosters
      • Modern Trade
      • Convenience Stores
      • Discount Stores
      • Multi Brand Stores
      • Mom and Pop Stores
      • Drug Stores
      • Independent Retailers
      • Other Sales Channels
    • Online Sales of Laundry Scent Booster
      • Company Websites
      • Third-party Online Sales

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Laundry Scent Booster Market

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The global laundry scent booster market is estimated to be worth over US$ 496 Mn at present.

The market is forecasted to surpass US$ 1.3 Bn in valuation by the end of 2031.

From 2016 to 2020, the market progressed at 8.2% CAGR.

Procter and Gamble, Purex, Reckitt Benkiser, Snuggle, and Downy Unstoppable account for 35% to 40% of the global market.

The U.S., Germany, India, Argentina, and Indonesia are the top countries reflecting consistently high demand.

Europe is a key region and is set to register 10.2% CAGR through 2031.

Germany accounts for a significant share in the Europe market for laundry scent boosters. The country’s high working population demands a high volume of liquid laundry boosters.

Demand for laundry scent boosters in Japan is projected to rise at 12.4% CAGR through the assessment period.

Demand for laundry scent boosters from hospitality industry, rising women working population, growing concerns of health & hygiene, and advancements in the laundry detergent market are major trends helping the market to grow exponentially.

Global demand for laundry scent boosters rose 8.7% in 2020-2021.

The U.S. and Australia account for 32.9% and 6.3% share, respectively of the global demand for laundry scent boosters.

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