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Laundry Cleaning Product Market

Laundry Cleaning Product Market

Laundry Cleaning Product Market By Product (Laundry Detergents, Laundry Whiteners, Laundry Conditioners, Fabric Softeners), By Form (Laundry Cleaning Liquids, Bars, Powders & Gels), By Distribution Channel, By Packaging, By Application - Global Forecast 2021-2031

Laundry Cleaning Product Market
  • Oct-2021
  • List of Tables : 337
  • List of Figures : 93
  • 170 Pages
  • Consumer Goods

Laundry Cleaning Product Market Outlook

The global laundry cleaning product market was valued at around US$ 80 Bn in 2020, and is expected to reach a valuation of US$ 110 Bn by 2031, accelerating at a CAGR of 5%. Demand for laundry detergents is high and is projected to increasing at a CAGR of 4% across the assessment period of 2021 to 2031, with the segment continuing to hold bulk of the global market share.

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Key Points Covered in Laundry Cleaning Product Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Laundry Cleaning Product Market Size in 2021
  • Key Product Innovations and Regulatory Climate
  • Laundry Cleaning Product Market Growth to 2031
  • COVID-19 Impact on Laundry Care & Detergents Industry and How to Navigate
  • Recommendation on Key Winning Strategies

Consumption Analysis of Laundry Cleaning Products from 2016-2020 Vs. Future Market Outlook for 2021-2031

As per Fact.MR, a market research and competitive intelligence provider, the global market for laundry cleaning products was valued at US$ 80 Bn in 2020.

Increasing awareness regarding health and hygiene among consumers is a crucial aspect driving market revenue of laundry cleaning products. Also, with the onset of COVID-19, latest trends in the laundry cleaning products space have changed dramatically, and will go a long way in fostering the growth of the overall laundry care market.

Increasing preference for scented laundry cleaning products and green products, and thereby the development of versatile laundry cleaning products, is gaining consumer acceptance and accelerating expansion of the laundry care industry.

With populations the world over focusing on saving time on their daily laundry chores, the need for better and eco-friendly laundry cleaning products has intensified in order to achieve sustainable laundry cleaning practices. Continuous growth in demand for laundry services in major sectors, including healthcare, hospitality, and food services, is driving demand for laundry cleaning products such as detergents and fabric conditioners across geographies.

All these factors are expected to drive the worldwide laundry cleaning products market at a 5% CAGR from 2021 to 2031.

An Adaptive Approach to Modern-day Research Needs

Will Rising Consumer Focus on Prolonging Shelf-life of Fabric Drive Sales of Laundry Cleaning Products?

Over the past few years, focus on maintaining good shelf-life of fabrics has intensified, especially for high-value garments, thus boosting the washing and cleaning products market. This has propelled demand for better and more versatile laundry cleaning products that are soft toward fibers and yarns.

Growing demand for laundry cleaning products that inhibit discoloration and deterioration of textiles caused by microbes has gained substantial traction. Presence of calcium and magnesium builders in laundry cleaning products improves the cleaning performance.

The problem of biodegradation of textile fabrics is further compounded by hot and humid environments; hence, use of laundry cleaning products has increased in the home cleaning industry. Growing demand for laundry whiteners, liquid laundry detergents, and fabric softeners for light fabrics is also an important determinant for market growth.

What Key Challenges are Faced by Laundry Cleaning Product Manufacturers?

Stringent regulations leading to product recalls is one of the major factors restraining growth of the market. Top laundry detergent brands from major companies were recalled due to their harmful side-effects on health.

For instance, Gain Liquid Laundry Detergent, a product of Procter & Gamble Co., was called back owing to eye irritations and symptoms of nausea, vomiting, and diarrhea due to exposure. Laundry detergent pods were launched soon after. However, they caused serious health hazards in young children such as skin irritation, nausea, diarrhea, etc.

Detergents are discharged into natural sources of water through domestic and industrial wastewater. These detergents can hamper aquaculture and pollute the water extensively. This is projected to hamper sales of laundry detergents to some extent.

Regulations are being put in place in various countries to reduce the use of phosphates in laundry cleaning products to curb the harmful effects of the products by regulating the composition of various chemical-based ingredients.

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Which Region Offers Lucrative Opportunity for Laundry Cleaning Product Suppliers?

The Asia Pacific region leads with more than 40% share in the global market for laundry cleaning products. Rising urban population, increasing number of working women, and high demand for gel laundry detergents are anticipated to complement demand for laundry cleaning detergents, and thus, support market growth in the region.

India and China are market leaders in terms of demand and supply in the Asia Pacific region. Increasing awareness about liquid laundry detergents and industrial advancements in these emerging economies are expected to drive market growth in Asia Pacific.

Growing demand for laundry and cleaning products in Mexico, unique representations of laundry detergent brands for the hospitality industry in Germany, and rising adoption of new strategies by key players in the U.K laundry cleaning product market are also supplementing demand growth for laundry cleaning products across these countries.

Laundry cleaning products industry survey by Fact.MR

Country-wise Analysis

What is the Laundry Cleaning Products Demand Outlook for the U.S.?

The market in the U.S. was valued at over US$ 20 Bn in 2020. The U.S. is currently leading global demand for laundry bars. The United States is among the developed markets for household and industrial detergents, and hence, it concentrates on exports.

Furthermore, online sales are increasing for laundry care products, which offer opportunities for top manufacturers of laundry cleaning products to target potential online consumers. However, retail partnerships and direct sales strategies are still prominent in the U.S., and are anticipated to remain the preferable mode in the near future. This, in turn, is favoring growth of the U.S. home laundry products industry.

What are the Growth Opportunities for Laundry Cleaning Product Providers across China?

By 2031, China is expected to have a market value of roughly US$ 25 Bn, primarily due to the latest trends of laundry cleaning products in China and increasing household applications. The country witnessed around 6.1% growth in its GDP during 2019.

Rapid industrial expansion and urbanization in the country led to the development of synthetic detergents, including laundry and household cleaning detergents.

The market for laundry cleaning products in China is expanding fast and attracting top laundry whitener retailers due to its high potential.

Category-wise Insights

Will Laundry Detergents Continue Driving Market Growth?

Detergents are sodium salts of long-chain benzene sulphonic acids or alkyl sulfates. Laundry detergent powder sales have been rising significantly in laundry care applications over the past few years. This can be ascribed to growth in per capita consumption of detergents, primarily in developing countries across the globe.

Establishment of FMCG distribution networks, increase in sales of washing machines for domestic and commercial purposes, and rise in awareness about advanced products & their benefits among end users have augmented the adoption of laundry detergents.

Laundry detergents are primarily used in cleaning laundry and have two main end-user segments - residential and commercial. Commercial applications are in the textile industry, hospitality industry, laundry services, and other industries, whereas residential applications include use in household cleaning.

Which Distribution Channel is Fueling Sales of Laundry Cleaning Products?

Among the various distribution channels, e-Commerce allows manufacturers of laundry cleaning products to reap the benefits of scale. e-Commerce is showcasing vast potential for top laundry conditioner manufacturers to tap emerging markets, particularly in Latin America.

Substantial proclivity of consumers towards e-Commerce channels for all their household cleaning supply needs is underpinning their vast attractiveness, thereby driving sales of laundry cleaning products.

Nevertheless, adoption of better direct online sales strategies by top suppliers of laundry cleaning products in the market will also result in higher sales of laundry conditioners through e-Commerce.

Has COVID-19 Impacted Demand for Laundry Cleaning Products?

The coronavirus pandemic has brought the whole world to a standstill. Business activities have registered a downturn in the form of dwindling sales due to reduced production and demand. Owing to lockdowns implemented across various countries, national and international transport was hampered, which impacted the market.

With growing consciousness towards health and hygiene, demand for laundry cleaning products is expected to rise globally. Further, significant investments by prominent companies in the development of advanced products is yet another factor supporting market growth.

Changes in consumer demand and buying patterns during the COVID-19 pandemic have positively impacted progress of the global market.

Competitive Landscape

Companies operating in the market are focused on improving supply chain offering low manufacturing and transportation cost. The overall laundry care market is fragmented in nature, and sustainability is of utmost importance for existing as well as new players entering this space.

  • In March 2020, Unilever announced its intention to close the washing powder factory in Warrington, United Kingdom, as consumers are switching to other alternatives, including laundry liquid and capsules detergents.

Laundry Cleaning Products Industry Report Scope



Market size value in 2020

USD 80 Billion

Market forecast value in 2031

USD 110 Billion

Growth Rate

CAGR of 5% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Form
  • Distribution Channel
  • Packaging
  • Application
  • Region

Key Companies Profiled

  • Procter & Gamble Co.
  • Church & Dwight Co, Inc.
  • Unilever PLC
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Reckitt Benckiser Group
  • The Clorox Company
  • Bombril SA
  • Jyothy Laboratories
  • Amway
  • Reward Group
  • Lam Soon
  • Shanghai White Cat Group
  • Baoding Qilijia Daily Chemical
  • Beijing Lvsan Chemistry


Available upon Request

Key Segments in Laundry Cleaning Product Industry Research

  • Product

    • Laundry Detergents
      • Plant-Based Laundry Detergents
      • Laundry Detergent Liquids
      • Laundry Detergent Powder
      • Gel Laundry Detergents
    • Laundry Whiteners
      • Liquid Laundry Whiteners
      • Laundry Whitener Powder
      • Laundry Whiteners And Brighteners
    • Laundry Conditioners
      • Liquid Laundry Conditioners
    • Fabric Softeners
  • Form

    • Laundry Cleaning Liquids
    • Laundry Cleaning Bars
    • Laundry Cleaning Powders
    • Laundry Cleaning Gels
  • Distribution Channel

    • Sales of Laundry Cleaning Products via Modern Trade
    • Sales of Laundry Cleaning Products via Grocery Stores
    • Sales of Laundry Cleaning Products via Convenience Stores
    • Sales of Laundry Cleaning Products via e-Commerce
  • Packaging

    • Bottle Packaging for Laundry Cleaning Products
    • Pouch Packaging for Laundry Cleaning Products
    • Carton Packaging for Laundry Cleaning Products
  • Application

    • Laundry Cleaning Products for Healthcare Industry
    • Laundry Cleaning Products for Hospitality Industry

- FAQs -

The global laundry cleaning product market is currently worth more than US$ 80 Bn.

From 2016-2020, sales of laundry cleaning products registered a CAGR of 3%.

Increasing per capita expenditure, cost-effective products, and changing buying behavior are projected to provide added opportunity laundry cleaning product providers.

Laundry cleaning product sales in Australia are forecasted to reach over US$ 15 Bn by 2031.

Major laundry cleaning product manufacturers are Procter & Gamble Co., Church & Dwight Co, Inc., Unilever PLC, Henkel AG & Co. KGaA, and Kao Corporation.

The Asia Pacific region, with 40% market share, will largely contribute to the growth of laundry cleaning product revenue.

Sales of laundry cleaning products in Germany will most likely flourish at a CAGR of 4% over the next ten years.

Laundry detergents account for a share of 50% in the market.

The U.S., China, U.K, Germany, and Mexico are expected to drive most of the demand for laundry cleaning products.

The global market is anticipated to rise at a CAGR of 5% over the forecast period of 2021 to 2031.

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