Laundry Cleaning Product Market

Laundry Cleaning Product Market Analysis By Type (Laundry Detergents, Whiteners, Conditioners, Fabric Softeners), By Form (Liquids, Bars, Powders, Gels), By Distribution Channel, By Packaging, By Application, By Region - Global Insights 2022 to 2032

Analysis of Laundry Cleaning Product market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Laundry Cleaning Product Market Outlook (2022-2032)

The global laundry cleaning product market is expected to reach a valuation of around US$ 88.34 Bn in 2022 and is slated to accelerate at a CAGR of 5.0% to top US$ 145 Bn by 2032. This noteworthy jump in market size is rising consumer emphasis on increasing the shelf-life of fabrics in regions like the Asia Pacific & North America.

Demand for laundry detergents is high and is projected to increase at a CAGR of 4% across the assessment period of 2022 to 2032, with the segment continuing to hold the bulk of the global market share.

Report Attributes


Laundry Cleaning Product Market Size (2022)

US$ 88.34 Billion

Projected Market Value (2032F)

US$ 145 Billion

Global Market Growth Rate (2022-2032)


Asia Pacific Market Share (2022)


North America Market Share (2022)


Market Share of laundry detergents (2022)


Key Companies Profiled

  • Procter & Gamble Co.
  • Church & Dwight Co, Inc.
  • Unilever PLC
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Reckitt Benckiser Group
  • The Clorox Company
  • Bombril SA
  • Jyothy Laboratories
  • Amway
  • Reward Group
  • Lam Soon
  • Shanghai White Cat Group
  • Baoding Qilijia Daily Chemical
  • Beijing Lvsan Chemistry

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Laundry Cleaning Product Demand Analysis (2017-2021) in Comparison to Market Estimations (2022-2032)

As per Fact.MR, market research and competitive intelligence provider, the global market for laundry cleaning products was valued at US$ 80 Bn in 2021. Increasing awareness regarding health and hygiene among consumers is a crucial aspect driving market revenue of laundry cleaning products. Also, with the onset of COVID-19, the latest trends in the laundry cleaning products space have changed dramatically and will go a long way in fostering the growth of the overall laundry care market.

Increasing preference for scented laundry cleaning products and green products, and thereby the development of versatile laundry cleaning products, is gaining consumer acceptance and accelerating the expansion of the laundry care industry.

With populations, the world over focusing on saving time on their daily laundry chores, the need for better and eco-friendly laundry cleaning products has intensified to achieve sustainable laundry cleaning practices.

Continuous growth in demand for laundry services in major sectors, including healthcare, hospitality, and food services, is driving demand for laundry cleaning products such as detergents and fabric conditioners across geographies. All these factors are expected to drive the worldwide laundry cleaning products market at a 5% CAGR from 2022 to 2032.

Will Rising Consumer Focus on Prolonging Shelf-life of Fabric Drive Sales of Laundry Cleaning Products?

Soft Fabrics Requires Special Attention during Wash, in turn, Will Burgeon the Demand for Good Cleaning Products

Over the past few years, the focus on maintaining a good shelf-life of fabrics has intensified, especially for high-value garments, thus boosting the washing and cleaning products market. This has propelled the demand for better and more versatile laundry cleaning products that are soft toward fibers and yarns.

The growing demand for laundry cleaning products that inhibit discoloration and deterioration of textiles caused by microbes has gained substantial traction. The presence and magnesium builders in laundry cleaning products improve the cleaning performance.

The problem of biodegradation of textile fabrics is further compounded by hot and humid environments; hence, the use of laundry cleaning products has increased in the home cleaning industry. Growing demand for laundry whiteners, liquid laundry detergents, and fabric softeners for light fabrics is also an important determinant for market growth.

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What Key Challenges are faced by Laundry Cleaning Product Manufacturers?

Adverse Effects of Detergents on Ecosystem Restricts the Market Growth for Laundry Cleaning Products

Stringent regulations leading to product recalls are one of the major factors restraining the growth of the market. Top laundry detergent brands from major companies were recalled due to their harmful side effects on health.

For instance, Gain Liquid Laundry Detergent, a product of Procter & Gamble Co., was called back owing to eye irritations and symptoms of nausea, vomiting, and diarrhea due to exposure. Laundry detergent pods were launched soon after. However, they caused serious health hazards in young children such as skin irritation, nausea, diarrhea, etc.

Detergents are discharged into natural sources of water through domestic and industrial wastewater. These detergents can hamper aquaculture and pollute the water extensively. This is projected to hamper sales of laundry detergents to some extent.

Regulations are being put in place in various countries to reduce the use of phosphates in laundry cleaning products to curb the harmful effects of the products by regulating the composition of various chemical-based ingredients.

How Crucial is Development in the Laundry Cleaning Product Market for Start-ups?

Newbies are Launching Unique Cleaning Product to Capture Significant Market Space

Over the years, detergent manufacturers are tirelessly working to minimize the adverse effects of cleansing agents on biodiversity. Besides, new entrants in the market are providing distinctive services such as online laundry services to reduce the burden of laundry on individuals which boosts their product sales.

  • Founded in 2016, Laundry Now is an on-demand online laundry and dry-cleaning service provider. Users have to schedule pick-up and delivery times, and an agent will pick up, wash, iron, and deliver clothes as per their schedule.

These congregations are collaborating with established players to expand their product portfolio and gain new ground in the developing regions. For instance,

  • In July 2022, Vitec Software Group AB (publ) is strengthening its position in Vertical Market Software on July 6, by acquiring all shares in ABS Laundry Business Solutions (ABS) with headquarters in Boxtel, the Netherlands. ABS reported sales of SEK 203 million, with an EBITA of SEK 82 million for the 2021 financial year.

Which Regions Have Bright Investment Scope for Laundry Cleaning Product Suppliers?

In terms of Revenue, Asia Pacific is projected to capture a Governing Share in the Market

The Asia Pacific region leads with more than 40% share in the global market for laundry cleaning products. The rising urban population, increasing number of working women, and high demand for gel laundry detergents are anticipated to complement the demand for laundry cleaning detergents, and thus, support market growth in the region.

India and China are market leaders in terms of demand and supply in the Asia Pacific region. Over the years, the laundry cleaning market in China has grown moderately. According to Fact.MR’s report, the market size of the laundry cleaning market is predicted to expand, backed by the advent of new product launches that cater to the needs of different consumers.

For instance, brands like LOVE home AND planet offer laundry detergent products with special fragrances outside of herbal and floral scents, such as coconut water and white peach. Power28, founded in Hubei in 1982, incorporated skincare elements including amino acids and essential oils into its laundry detergent product line, which helped rejuvenate its brand image.

Increasing awareness about liquid laundry detergents and industrial advancements in these emerging economies are expected to drive market growth in the Asia Pacific. Growing demand for laundry and cleaning products in Mexico, unique representations of laundry detergent brands for the hospitality industry in Germany, and rising adoption of new strategies by key players in the U.K laundry cleaning product market are also supplementing demand growth for laundry cleaning products across these countries.

Country-wise Analysis

What is the Laundry Cleaning Products Demand Outlook for the U.S.?

Increasing Household Spending in the Country Propels the Market Sales of Laundry Cleaning Products

The market in the U.S. was valued at over US$ 20 Bn in 2021. The U.S. is currently leading global demand for laundry bars. The United States is among the developed markets for household and industrial detergents, and hence, it concentrates on exports. Increasing household spending on laundry in the United States is one of the primary drivers for the laundry cleaning products market.

In 2021, the average expenditure on laundry and cleaning supplies in the United States amounted to 178.45 U.S. dollars per consumer unit. In comparison, the country's average expenditure on laundry and cleaning supplies amounted to 147.55 U.S. dollars per consumer unit in 2014.

Furthermore, online sales are increasing for laundry care products, which offer opportunities for top manufacturers of laundry cleaning products to target potential online consumers. However, retail partnerships and direct sales strategies are still prominent in the U.S. and are anticipated to remain the preferable mode shortly. This, in turn, is favoring the growth of the U.S. home laundry products industry.

What are the Growth Opportunities for Laundry Cleaning Product Providers across China?

Rapid Industrial Growth in China is Likely to Act as a Primary Growth Driver

By 2032, China is expected to have a market value of roughly US$ 25 Bn, primarily due to the latest trends in laundry cleaning products in China and increasing household applications. The country witnessed around 6.1% growth in its GDP in 2021.

Rapid industrial expansion and urbanization in the country led to the development of synthetic detergents, including laundry and household cleaning detergents. The market for laundry cleaning products in China is expanding fast and attracting top laundry whitener retailers due to its high potential.

Category-wise Insights

Will Laundry Detergents Continue Driving Market Growth?

Detergents are sodium salts of long-chain benzene sulphonic acids or alkyl sulphates. Laundry detergent powder sales have been rising significantly in laundry care applications over the past few years. This can be ascribed to growth in per capita consumption of detergents, primarily in developing countries across the globe.

The establishment of FMCG distribution networks, an increase in sales of washing machines for domestic and commercial purposes, and a rise in awareness about advanced products & their benefits among end users have augmented the adoption of laundry detergents.

Laundry detergents are primarily used in cleaning laundry and have two main end-user segments - residential and commercial. Commercial applications are in the textile industry, hospitality industry, laundry services, and other industries, whereas residential applications include use in household cleaning.

Which Distribution Channel is Fueling Sales of Laundry Cleaning Products?

Among the various distribution channels, e-Commerce allows manufacturers of laundry cleaning products to reap the benefits of scale. E-commerce is showcasing the vast potential for top laundry conditioner manufacturers to tap emerging markets, particularly in Latin America.

The substantial proclivity of consumers towards e-Commerce channels for all their household cleaning supply needs is underpinning their vast attractiveness, thereby driving sales of laundry cleaning products.

Nevertheless, the adoption of better direct online sales strategies by top suppliers of laundry cleaning products in the market will also result in higher sales of laundry conditioners through e-Commerce.

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Competitive Landscape

Companies operating in the market are focused on improving the supply chains by offering low manufacturing and transportation cost. The overall laundry care market is fragmented in nature, and sustainability is of utmost importance for existing as well as new players entering this space.

  • In March 2021, Unilever announced its intention to close the washing powder factory in Warrington, United Kingdom, as consumers are switching to other alternatives, including laundry liquid and capsule detergents.
  • In May 2021, consumer health and hygiene company Reckitt Benckiser (RB) announced its entry into the premium liquid laundry detergent category in India with Woolite. This is the first time RB has brought an innovative keratin-based new detergent formula, imported from Europe to India and launched exclusively on e-commerce.
  • In September 2022, Fort Wayne-based Summit Brands is adding to its portfolio of laundry products. The company, which markets and distributes household cleaning products, has acquired the Zout and Fels-Naptha brands from Germany-based chemical company Henkel, though financial terms are not being disclosed.

Key Segments in Laundry Cleaning Product Industry Research

  • By Product :

    • Laundry Detergents
      • Plant-Based Laundry Detergents
      • Laundry Detergent Liquids
      • Laundry Detergent Powder
      • Gel Laundry Detergents
    • Laundry Whiteners
      • Liquid Laundry Whiteners
      • Laundry Whitener Powder
      • Laundry Whiteners And Brighteners
    • Laundry Conditioners
      • Liquid Laundry Conditioners
    • Fabric Softeners
  • By Form :

    • Liquids
    • Bars
    • Powders
    • Gels
  • By Distribution Channel :

    • Modern Trade
    • Grocery Stores
    • Convenience Stores
    • e-Commerce
  • By Packaging :

    • Bottle Packaging 
    • Pouch Packaging 
    • Carton Packaging 
  • By Application :

    • Healthcare Industry
    • Hospitality Industry
  • By Region :

    • North America
    • Europe 
    • East Asia
    • South Asia 
    • Oceania 
    • Middle East & Africa 
    • Latin America 

- FAQs -

What is the expected closing market value for Laundry Cleaning Products in 2032?

By 2032, the Laundry Cleaning Product landscape is slated to reach a valuation of US$ 45 Billion.

How will the Asia Pacific market for Laundry Cleaning products flourish until 2032?

As per Fact.MR’s projections, the market for Laundry Cleaning Products in the Asia Pacific will likely expand at a 40% CAGR.

By Product type, which segment is likely to experience the fastest growth rate?

The detergent segment is expected to grow the fastest, at a CAGR of ~5%.

Which is the most preferred Test Type of Laundry Cleaning Product?

Based on Distribution Channel, the E-commerce segment for sales of Laundry Cleaning Products captures the highest share, documenting a 5.1% value CAGR.

At what percentage will the industry expand during the 2022-2032 period of assessment?

From 2022 to 2032, the Laundry Cleaning Product industry is poised to flourish at a 5% CAGR.

At what value will the Laundry Cleaning Product market close in 2022?

As of 2022, Fact.MR expects the Laundry Cleaning Product industry to be valued at US$ 88.34 Billion.

What was the market worth for Laundry Cleaning Products in 2021?

As of 2021, the Laundry Cleaning Product market was valued at US$ 84.6 Billion.

From 2017-2021, what was the documented growth rate for the Laundry Cleaning Product market?

According to Fact.MR, a CAGR of 4.8% was recorded for the Laundry Cleaning Product market from 2017-2021.

Laundry Cleaning Product Market

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