To improve the website's functionality, we use cookies, including third-party cookies. Read our Privacy Policy for more information

I Agree

Blenders Market

Blenders Market Analysis Report By Product Type (Countertop Blenders, Personal Blenders, Hand Blenders), By Material Type (Plastic, Stainless Steel), By Power (> 200 Watts, 200 to 399 Watts, 400 to 699 Watts, 700 to 999 Watts, 1,000 Watts), By Sales Channel, By Region - Global Insights 2022-2032

Analysis of Blenders Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Blenders Market Outlook

The blenders market is estimated at USD 2,775 million in 2022 and is projected to reach USD 4,439 million by 2032, growing at a CAGR of 4.8% from 2022 to 2032..

Globally, the market is estimated to create an absolute $ opportunity of about USD 1,663 million by 2032. Alongside, blenders market accounts for approximately 8.3% of the overall kitchen appliances market.

Blenders, also known as liquidizer, operated through direct current or rechargeable batteries have become primarily as kitchen appliances. With changing consumer preference towards portable blenders, consumer goods sector has evolved significantly.

With the assistance of innovative products solutions, the sector has grown rapidly. Due to product solutions, blenders are primarily designed for mixing, emulsifying and pureeing food products and are widely used by millions of consumers for preparing shakes, liquid foods, smoothies and preferred juices.

Further, immersion blender have become extensively popular among working as well as non-working population attributing to the convenience and safety it offers to the users. Emergence of hand blenders is in consonant with shifting consumer preference towards natural products, which, in turn, is expected to increase the sales of blenders in the near future.

Report Attributes


Base Year Value (2021A)

USD 2,666 million

Estimated Year Value (2022E)

USD 2,775 million

Projected Year Value (2032F)

USD 4,439 million

Value CAGR (2022-2032)


Collective Value Share (US, India, China): Top 3 Countries


Key Companies Profiled

  • Joyoung
  • Midea Group
  • Panasonic Corporation
  • Bella Housewares
  • Blendjet Inc.
  • Blendtec
  • Hamilton Beach Brands Inc
  • Kacsoo
  • NutriBullet LLC
  • Richino
  • Sunbeam Products Inc.
  • Conair Corporation

Don't Need a Global Report?

Save 40% on Country & Region specific reports

2017-2021 Global Blenders Market Outlook in Comparison to 2022-2032 Growth Forecast

Growing consumer proclivity for advanced and innovative products has convinced the blender’s manufacturers to perform fierce R&D activities. Major players such as Philips, Braun, Conair and others are emphasising on improving the product standard by implementing innovative ideas to update its model. Many manufacturers have gained their pace by providing technologically advanced products. For instance, Philips introduced a blender with blade technology to offer deliciously smooth and finely blended results.

Owing to this, the market has shown an increased adoption of new group of blenders such as immersion blenders. Alongside, escalating demand for portable and convenient products, has evolved designs and packaging of blenders. They are available in variety of shapes and sizes to accommodate specific use such as application at specific industries such as microbiology and food science.

Increasing working population across the world and a fast-paced lifestyle led by a majority of consumers is expected to contribute to the growth of the market. In today’s era, where speed is paramount, consumers are looking for simpler and quicker ways to do their regular household chore such as cooking. Despite the availability of a wide range of packaged food products, health-conscious consumers are preferring to eat home-cooked, healthy meals in order to lead a healthy lifestyle.

Implementation of advanced speed cooking technologies enable certain cooking appliances like blenders which are used to emulsify food much faster than conventional products. As a result, increasing consumer needs for maintaining fast as well as healthy lifestyle concurrently, demand for blenders is expected to be on uplift over the forecast period.

Blenders Market

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Blenders Gaining Traction in the Industry

Among new trends in the residential construction sector, the most popular one is leveraging minimal space, which in turn affects floor areas of kitchen primarily. Faced with ever-shrinking kitchen sizes, demand for time-saving compact food appliances has surged, which in turn has resulted into the development of all-purpose counter blenders. This product development has enabled elimination of bulk storage issues, lugging machines in the kitchen, and clutter. Improved functionality, power, safety and compact size are key demand drivers of these blenders.

Furthermore, rapid boom in e-commerce sector around the world is a prominent factor impacting the demand in the market. In developing countries such as China, India and Brazil, e-commerce sector has become the key determinant for sales of various consumer electronics and home appliances. Additionally, consumer electronic product vendors are increasingly venturing into the blenders market, in order to leverage their already established occupancy across the online retail space.

A progressive increase in the working women population is expected to positively influence the sales of blenders. With the proliferation of working women worldwide, requirement for time-saving electric kitchen appliances such as blenders and food processors is on the rise. Due to the above-listed factors, demand for blenders is anticipated to show a considerable growth in the near future.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Country-wise Insights

How is the U.S. blenders market performing?

Consumers in North America, particularly in U.S., tend to follow a healthy diet schedule with increased consumption of nutritious food which is likely to result in high ingression of portable blenders in the regional market. In accordance with the recent trends, many manufacturers have started reinventing kitchen appliances and other electronic products to address varied consumer preferences and provide them with healthier options. Owing to this, the demand for blenders is anticipated to show an impressive growth in the coming years.

What is impacting the growth of Asia-Pacific blenders market?

Developing countries of Asia-Pacific are expected to prevail as major consumers of blenders worldwide, which can be attributed to their rising disposable incomes and increasing adoption of technologically advanced consumer electronic products. In countries such as China and India, the booming e-commerce sector is boding well for kitchen appliance sales. Consumer electronic product manufacturers are focusing on establishing their presence in online retail sector, which will further influence sales of blenders in the region.

Blenders market forecast by Fact.MR

Category-wise Insights

Which material type of blenders is the most preferred in industry?

Plastic blenders demand has been showing a considerable rise attributing to its convenience and portability for travel purposes. The product is lightweight as well as durable. Due to this, an increased consumption by consumers has been observed. Owing to the probable risk of breakage if dropped has made plastic blender a highly accessible product.

Which sales channel generates most of the revenue for blenders market?

Offline sales channel is expected to acquire a market value share of about 85% of the blenders market by 2032 end. While, offline channel accounts for a larger share, online sales channel is expected to show commendable growth rate at 6.9% over the assessment period (2022-2032).

Competitive Landscape

Characterized by the occupancy of well-established and diversified regional and international vendors, the global market for blenders is fragmented in nature. While international players in the market are concentrating on extending their footprint, regional players are facing challenges in competing them based on cost, technology, and product quality. Marketing strategies such as merger and acquisitions, expansions, new product launches and product innovation can be adopted by key players in the market in order to upswing their market presence and create a larger customer base.

For instance :

  • The sell-out portable blender was re-released by Aldi India, after it was sold out in a single day. The product consists of a blending cup, rechargeable battery and stainless steel blades.

Global Blenders Market by Category

  • By Product Type, Global Blenders Market is segmented as:

    • Countertop Blenders
    • Personal Blenders
    • Hand Blenders
  • By Material Type, Global Blenders Market is segmented as:

    • Plastic
    • Stainless Steel
    • Glass
    • Others (Aluminum, Copper etc.)
  • By Power, Global Blenders Market is segmented as:

    • > 200 Watts
    • 200 to 399 Watts
    • 400 to 699 Watts
    • 700 to 999 Watts
    • ≥ 1,000 Watts
  • By Sales Channel, Global Blenders Market is segmented as:

    • Offline Channel
      • Hypermarket/Supermarket
      • Mono Brand Stores
      • Specialty Stores
      • Modern Trade Channel
      • Departmental Stores
    • Online Channel
      • Company Website
      • E-commerce Platform
  • By Region, Global Blenders Market is segmented as:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East & Africa

- Premium Report Details -

Blenders Market

- Let's Connect -

Talk To an Expert Today Connect

- Get Started -

Get insights that lead to new growth opportunities

Buy Now

Get A Special pricing for start-ups and universities

Enquiry Before Buying

- Humble, Yet Honored -

Our prestigious clients

- Research Methodology -

An Adaptive Approach to Modern-day Research Needs

Get Methodology

- FAQs -

The global blenders market is estimated to be worth over USD 2,775.5 million by 2022

The global demand is anticipated to surpass a value of USD 4,439.1 million by 2032 end

Global demand for blenders is expected to rise at a rate of 4.8% from 2022 to 2032

Between 2017 and 2021, the market grew at a 3.9% CAGR

Philips, BRAUN, Joyoung, Midea Group, and Panasonic Corporation are the most prominent players in the blenders market

The US, U.K., Germany, China and India are the dominant countries contributing to high demand for blenders

Exclusive Report

Need An Exclusive Report For Your Unique Requirement?

Google translate