Blenders Market Analysis By Product Type (Countertop Blenders, Personal Blenders, Hand Blenders), By Material (Plastic, Stainless Steel, Glass, Aluminum, Copper), By Power (> 200 Watts, 200 Watts to 399 Watts, 400 Watts to 699 Watts, 700 Watts to 999 Watts, 1,000 Watts and Above) By Sales Channel (Offline, Online) & Region – Global Market Insights 2023 to 2033
Analysis of Blenders Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Blenders Market Outlook (2023 to 2033)
The global blenders market is forecasted to rise at a CAGR of 4.8%, increasing from its current value of US$ 2.9 billion to US$ 4.64 billion by the end of 2033.
Blenders are kitchen appliances that are used to blend, mix, and puree ingredients into a smooth and consistent texture. They are ideal for making smoothies, soups, and other blended dishes. Blender technology is continually evolving, with new features being added regularly.
Many versions now include pre-programmed settings for common activities like mixing dough or crushing ice. Some models even include thermal chambers to warm up components before blending them. This makes it simple to produce hot soups and smoothies.
Another prominent trend in the blenders market is customizable functions. With a variety of versions on the market, buyers can select one with features suited precisely to their needs. This gives people more control over their cooking and results in higher-quality cuisine. The applications for blenders are evolving along with blender technology. More individuals are experimenting with creating unique combinations of fresh ingredients and spices to make their recipes.
Blenders are becoming more inexpensive and widely available. Blenders' affordability and availability across various price ranges have made them more accessible to a broader consumer base, increasing sales and market growth.
- For example, Brands such as Blendtec and Vitamix continue to produce high-quality blenders that are both economical and powerful, making them an appealing option for both professional chefs and home cooks.
The food service industry, which includes cafes, restaurants, and smoothie bars, has been consistently expanding. Blenders are necessary for these businesses to meet the growing demand for freshly blended beverages such as milkshakes, smoothies, and juices. The expansion of the food service industry is boosting the demand for blenders.
Blenders were also in high demand amid the COVID-19 pandemic. As people were forced to spend more time at home due to lockdown limitations, there was an increase in home cooking and dining. Blenders have become indispensable tools for individuals and families preparing homemade meals, experimenting with recipes, and developing healthier alternatives to packaged foods.
Blenders Market Size (2023)
US$ 2.9 million
Projected Market Value (2033)
US$ 4.64 billion
Global Market Growth Rate (2023 to 2033)
United States Market Value (2033)
US$ 1.26 billion
Plastic Segment Growth Rate (2023 to 2033)
Key Companies Profiled
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Why is the Global Market for Blenders Growing Steadily?
“Increasing Adoption of Healthy Lifestyles Driving Milkshake & Smoothie Consumption”
People's fast-paced lifestyles and changing work environments have resulted in unhealthy eating habits and an increase in diseases worldwide. Fruits and vegetables are being consumed more often due to the rise in illnesses among individuals.
Due to the various benefits of blenders, it is simple to establish good eating habits while saving time. Smoothies and milkshake consumption has risen as a result of greater awareness of the benefits of a balanced diet and expanding social media influence. Most customers are switching to healthy solutions that can be consumed on the go to guarantee their bodies get vitamins and nutrients daily. The increasing trend toward breakfast and smoothies made at home and enjoyed on the go is raising the demand for blenders.
“Rising Demand for Energy-efficient Kitchen Appliances”
Kitchen and home appliances consume a majority of the energy in a household. Governments throughout the world are encouraging businesses and consumers to embrace smart grids and energy-efficient products. As a consequence, there is a growing need for energy-efficient kitchen appliances. Various energy sectors have set specific device standards that competitors must adhere to. This will enable the development of new energy-efficient home appliances and consumer devices. These processes will also help to conserve resources and protect the environment.
- The ENERGY STAR program, which strives to assist consumers in reducing their energy expenses by employing energy-efficient products, is managed by the energy department in partnership with the Environmental Protection Agency (EPA) in the United States and other organizations.
- Products with the ENERGY STAR certification label have the same features as standard products but use less energy, lowering their environmental impact. As a result, such appliances can reduce energy usage and prices by up to 50% or more, which is likely to propel global market expansion throughout the forecast period.
What Makes the United States a Leading Market for Blenders?
“Increasing Popularity of Blended Beverages and High Demand for Technologically Advanced Blenders”
As per Fact.MR, a market research and competitive intelligence provider, the United States market projected to reach US$ 1.26 billion by 2033.
In the United States, there has been a tremendous increase in consumer health consciousness. People are looking for new methods to include more fruits, vegetables, and whole foods in their diets. Blenders make it simple and convenient to make nutritious smoothies, juices, and other blended dishes that are in line with current health and wellness trends.
Smoothies have grown in popularity in the United States as a quick and nutritious supper or snack. Blenders are useful for making smooth and consistent textures in smoothies as well as other blended beverages, including milkshakes, protein shakes, and juices. The rising demand for these beverages is accelerating the growth of the United States market.
Availability of modern blender technology in the United States has piqued customers' interest. High-performance blenders with strong motors, variable speed settings, and complex blending capabilities are becoming increasingly popular. These blenders provide more efficiency, variety, and greater blending outcomes, meeting the needs of consumers ready to invest in premium blender models.
Which Countries are Contributing the Most to Asia Pacific Market Growth?
“China, Japan, and South Korea Leading Regional Markets”
The Chinese, Japanese, and South Korean market is estimated to hit US$ 780.6 million, US$ 213.73 million, and US$ 185.85 million by 2033.
China's urban population is quickly growing, resulting in changing lifestyles and eating patterns. As more individuals seek efficient ways to make meals and beverages, the demand for practical and time-saving kitchen gadgets, such as blenders, has increased. Moreover, increasing disposable incomes in China have boosted consumer spending on household equipment. Consumers are more inclined to invest in blenders for their kitchens as their purchasing power grows.
Japan has always placed a premium on healthy eating and traditional cuisine, which frequently incorporates the use of fresh ingredients. Blenders are used to prepare traditional Japanese meals such as soups, sauces, and purees, contributing to the market's growth. Aesthetics and precision are important to Japanese consumers when it comes to culinary creations. Consumers who want both functionality and visual appeal prefer blenders with advanced functions, precise controls, and stylish designs. Moreover, Japan's population is aging, and blenders are frequently used by older persons who may have special dietary needs or prefer softer food textures. This demography contributes to Japan's ongoing demand for blenders.
The fast-paced urban lifestyle in South Korea has created a need for kitchen equipment that gives convenience and saves time. Blenders are regarded as indispensable instruments for quick and easy meal preparation, allowing consumers to keep a balanced diet despite juggling hectic schedules. K-beauty and K-pop, two South Korean cultural phenomena, have attracted international attention and affected consumer tastes. Blenders have become more popular among South Korean consumers as a result of celebrities and influencers advocating healthy lives and using blenders for smoothies and beauty-related dishes.
How are Sales of Blenders Shaping Up in the United Kingdom?
“Rising Number of Health-Conscious Consumers Driving Sales of Blenders”
The market in the United Kingdom is predicted to reach US$ 246.26 million by 2033.
The United Kingdom has seen a considerable rise in health consciousness and an emphasis on well-being. Customers are looking for new methods to include more fruits, vegetables, and nutritional components in their diets. In line with current health and wellness trends, blenders provide a quick and fast way to produce smoothies, juices, and other blended recipes.
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Why are Plastic Blenders in Such High Demand?
“Low Cost, Lightweight, and Easy Portability of Plastic Blending Machines”
Global demand for plastic blenders is expected to rise at a CAGR of 5.3% during the forecast period.
Plastic blenders are often less expensive than blenders made of premium materials such as stainless steel or glass. Plastic materials' lower production costs make them more affordable to a broader spectrum of consumers, even those on a tight budget. Since plastic blenders are lightweight, they are easy to handle and transport. This function benefits people who need to move the blender between sites or store it in small spaces.
Plastic blenders are safer for everyday use due to their durability and impact resistance. Plastic blenders are less likely to shatter or break than glass blenders, which can be dangerous, especially in houses with children or busy kitchens. Moreover, plastic blenders provide greater creative freedom, allowing manufacturers to create various forms, sizes, and colors. This adaptability appeals to customers who value aesthetics and desire a blender that complements their kitchen decor or personal style.
Why Do Most Customers Prefer to Buy Blenders from Offline Channels?
“Ability to Physically Inspect Products”
Demand for blenders from offline channels is anticipated to develop at a CAGR of 3.8% from 2023 to 2033.
Customers can physically check blenders before making a purchase through offline channels. They can touch, feel, and scrutinize the product, giving them a greater grasp of its construction quality, features, and functionality. This hands-on experience enables customers to make informed decisions based on their preferences and needs.
Retail stores often have knowledgeable workers who can offer professional advice and recommendations. Customers can ask questions, request product demonstrations, and receive specific guidance tailored to their requirements. This support can be beneficial, particularly for customers who are unfamiliar with blender features and functions. Moreover, some customers may favor offline channels because they have a sense of trust and reliability connected with physical stores. When people can physically see and purchase the product from a recognized seller, they may feel more secure in its authenticity and quality.
Key players in the global blenders market are focusing on introducing new items to obtain a competitive advantage. Furthermore, these players are expanding their operations in emerging markets to capitalize on growth prospects. Moreover, market players are collaborating with retailers to broaden their consumer reach.
- BlendJet released the BlendJet 2, a powerful, portable, rechargeable blender featuring BlendJet's unique TurboJet technology, in October 2020. BlendJet 2 is intended to produce smoothie-bar-quality drinks, premium mixed drinks, creamy frozen lattes, silky-smooth protein smoothies, milkshakes, sauces, dips, and slushies, among other things. The BlendJet 2 is waterproof and can blend up to 15 times on a single charge.
Know thy Competitors
Competitive landscape highlights only certain players
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Key Segments of Blenders Industry Research
By Product Type :
- Countertop Blenders
- Personal Blenders
- Hand Blenders
By Material :
- Stainless Steel
By Power :
- > 200 Watts
- 200 Watts to 399 Watts
- 400 Watts to 699 Watts
- 700 Watts to 999 Watts
- 1,000 Watts and Above
By Sales Channel :
By Region :
- North America
- Latin America
- Asia Pacific & China
- Middle East & Africa
- FAQs -
The global blenders market is estimated to be worth over USD 2,775.5 million by 2022
The global demand is anticipated to surpass a value of USD 4,439.1 million by 2032 end
Global demand for blenders is expected to rise at a rate of 4.8% from 2022 to 2032
Between 2017 and 2021, the market grew at a 3.9% CAGR
Philips, BRAUN, Joyoung, Midea Group, and Panasonic Corporation are the most prominent players in the blenders market
The US, U.K., Germany, China and India are the dominant countries contributing to high demand for blenders