Smoothies Market

Smoothies Market Outlook (2023 to 2033)

The global smoothies market is estimated at US$ 27.2 billion in 2023 and is projected to reach a valuation of US$ 52.5 billion by the end of 2033. This is because global demand for smoothies is forecasted to increase at a CAGR of 6.8% from 2023 to 2033.

Growing demand for smoothies is attributed to the increasing consumption of a wide variety of healthy beverages in emerging economies around the world. In addition, increasing awareness related to a healthier life and rising demand for various fruit-based smoothies are projected to generate lucrative opportunities for market players.

In recent years, there has been a noticeable increase in the demand for multiple consumer goods & beverages, owing to the rising demand for various dairy-based products. Fruit-based beverages and keto protein drinks are gaining popularity among health-conscious consumers to match the rising demand for nutritious ingredients. The popularity of dairy-based smoothies is growing owing to increasing requirements for vitamins and proteins. In addition, the globally rising demand for high-dietary fiber beverages is expected to foster lucrative opportunities for market players over the coming 10 years.

Increasing demand to procure numerous affordable non-alcoholic beverages, including non-alcoholic beer, non-alcoholic wine, etc., is projected to generate some untapped opportunities for market players. However, the higher cost of maintenance of cold storage systems that increase the life span of smoothies is expected to act as a restraint for market growth.

According to this research report published by Fact.MR, a market research and competitive intelligence provider, market players are infusing huge investments in new product developments, supply chain management, product standard maintenance, etc. Key players are procuring a wide variety of sugar-free smoothies, which are frequently recommended by fitness trainers to reduce weight. The accelerating demand for energetic and healthy fruit flavors of smoothies is contributing to market opportunities for manufacturers.

Rising demand for nutrition-rich beverages and the growing trend of health consciousness among millennials and youth is stimulating the demand for different types of smoothies around the world. Many people are making a shift toward healthy and organic beverages, owing to the increasing chronic conditions such as heart disease and high blood pressure, which can generate various novel opportunities for smoothie suppliers over the coming years.

Report Attributes	Details
Market Value (2023)	US$ 27.2 Billion
Anticipated Market Value (2033)	US$ 52.5 Billion
Forecasted Market Growth Rate (2023 to 2033)	6.8% CAGR
Canada Market Growth Rate (2023 to 2033)	5.5% CAGR
Germany Market Growth Rate (2023 to 2033)	4.8% CAGR
Key Companies Profiled	Barfresh Food Group Inc. Tropical Smoothie Café Crussh Fit Food & Juice Bar Smoothie King Franchises Inc. Orange Julius of America Jamba Juice Naked Juice Stonyfield Farm Inc.

What is Propelling the Demand for Smoothies around the World?

“Growing trend of Consuming Healthy Beverages”

Smoothies generally include large servings of vegetables and fruits and are recommended as one of the healthiest diets. Increasing health consciousness among global consumers and changing food habits and lifestyles are also stimulating sales of smoothies around the world.

The food consumption habits of many people are undergoing significant changes. People are including healthy snacks as substitutes for food and skipping meals. Smoothies are manufactured without sugar, which leads to a reduced intake of carbohydrates. Thus, the majority of gym trainers recommend the consumption of smoothies to lose weight. Therefore, smoothies are emerging as the perfect meal replacement product. Smoothies are considered to be healthier snack options that offer portability, convenience, and good taste compared to other beverages in the market.

“Rising Number of Smoothie Outlets”

Manufacturers of smoothies are extending their presence around the world, especially due to the increasing demand for smoothies by Generation Y. Further, vendors are opening new outlets and stores, across regions, with the purpose to increase their consumer base.

For instance,

• Jamba Juice and Max’s Group signed an agreement to establish 40 stores in the Philippines by the end of 2025.
• Smoothie King is one of the largest global brands of smoothies. It opened a record 263 novel stores in the year 2020, which also include 71 new outlets in the United States.
• In 2020, Tropical Smoothie Café opened 99 new cafes, which also include its 900th location in Georgia’s Fort Benning. Further, the company also signed an agreement to open up 254 new franchises.

“Increasing Number of Product Launches by Prominent Sellers”

Key manufacturers of smoothies are taking initiatives to develop innovative strategies to increase their revenue share. In addition, numerous technical innovations can also generate lucrative opportunities for market players.

For instance,

• In March 2021, PepsiCo’s Naked Juice brand released two novel smoothies in the United Kingdom, named Naked Berry Lean and Naked Rainbow Machine.
• In December 2020, Smoothie King launched a new smoothie for health-conscious consumers, which is known as Metabolism Boost Banana Passion Fruit.
• In November 2020, Jamba Juice launched two new smoothies for kids, namely Croodaceous Cooler and Sash’s Splash.
• In August 2020, Danone launched new Activia yogurt smoothies.

Thus, such new product launches are pivotal in sales growth, which is expected to have a positive impact on market opportunities over the coming years.

Which Key Factor is Restraining the Growth of the Smoothies Market?

“Fluctuating Prices of Vegetables & Fruits”

Fluctuations in the prices of fruits and vegetables are serving as one of the prominent challenges hindering the wider consumption of smoothies. Milk, sugar, vegetables, and fruits are major raw materials used in the production of smoothies. Rising prices of raw materials result in increased costs of production.

Climatic changes can result in fluctuations in the prices of fruits and vegetables. Droughts, floods, wildfires, and hurricanes are some natural disasters, which can decline the production of fresh vegetables and fruits and adversely impact the growth of the market. Thus, it becomes challenging for manufacturers to introduce novel product varieties that can enrich the taste of smoothies.

How Fast Will Demand for Smoothies Rise across North America?

“Increasing Consumption of Healthy Ingredients in North America”

North America is anticipated to account for a substantial share of market revenue. In North America, the United States is estimated to hold a prominent share of the regional market’s revenue, owing to the increasing consumption of various healthy foods and beverages.

Deteriorating health conditions and busy lifestyles of the regional population can stimulate the demand for healthy smoothies. Furthermore, growing health consciousness is also estimated to increase the consumption of convenience foods, including smoothies.

Country-wise Insights

Which Asia Pacific Country Accounts for High Demand for Smoothies?

“Substantial Share of Japan in Revenue of Asia Pacific Market”

The sales of smoothies in Japan are expected to grow at a CAGR of 3.7% during the forecast period from 2023 to 2033. The rising demand for smoothies is attributed to their increasing consumption to fight against health disorders such as diabetes, due to the availability of fewer carbohydrates in them. In addition, growing awareness and changing lifestyles of people in Japan are also predicted to contribute to a higher demand for smoothies and organic beverages.

What is the Stance of the United States in the Smoothies Market?

“Increasing Health Consciousness Fueling Demand for Smoothies”

The valuation of the market for smoothies in the United States was US$ 6.2 billion in 2022. There is a noticeable increase in the consumption of healthy ingredients due to health consciousness and the busy lifestyles of individuals.

Sales of smoothies in Canada are forecasted to expand at a CAGR of 5.5% from 2023 to 2033.

Which European Country is Expected to Exhibit High Consumption of Smoothies?

“Growing Use of Smoothies to Maintain Body Metabolism in Germany”

Demand for smoothies in Germany is anticipated to progress at a CAGR of 4.8% during the forecast period. The growing use of smoothies for the maintenance of body metabolism is fueling the demand for smoothies. In addition, investments in R&D activities to develop novel organic drinks are also contributing to lucrative opportunities for market players.

Category-wise Insights

Which Type of Smoothie Leads Revenue Generation in the Market?

“Fruit-based Smoothies Generating Lucrative Market Opportunities”

Based on product, the global market is segmented into fruit-based, dairy-based, and others. Among these, the fruit-based segment is estimated to account for more than 50% of the total revenue share by the end of 2033. Increasing investments in the food and beverages industry to procure fruit-based organic smoothies are predicted to fuel the demand for smoothies over the coming years.

In recent years, there has been a noteworthy increase in the demand for vitamins due to rising health consciousness among individuals. In addition, the need to substitute or reduce sugar from beverages is also predicted to enhance sales of fruit-based smoothies around the world.

Which Sales Channel Accounts for Higher Sales of Smoothies Globally?

“Supermarkets/Hypermarkets Generating Huge Product Sales”

Convenience stores, supermarkets/hypermarkets, restaurants & smoothie bars, and other channels are frequently used for delivering smoothies across the globe. Among these, supermarkets/hypermarkets are projected to account for more than 46% of the total revenue share by the end of 2033.

This growth is attributed to the availability of a wide range of product varieties at economical prices in supermarkets. In addition, the cold chain management system used by supermarkets is also estimated to contribute to increased sales of smoothies.

Competitive Landscape

Prominent manufacturers of smoothies are taking various initiatives to expand their footprints across different geographies. They are investing a huge amount to meet standards set for quality control. They are also adhering to safety regulations without causing any adverse environmental impact.

Key suppliers of smoothies are adopting numerous strategies, including new product developments, mergers & acquisitions, etc., to create opportunities for market players and boost demand for smoothies over the coming years.

For instance,

• In March 2022, Feliscity Nutrition, Inc. launched Enhanced Omega-3 (EO3) on its official website and also on Amazon. The company claims that it has used a new technology through which smoothies can integrate, emulsify, and stabilize cod liver oil with other nutrients. This advancement was accomplished without causing any dilution or acid reflux, which is otherwise involved with omega-3 gel capsules.
• In September 2021, Full Sail IP Partners, an investment firm, acquired the brand Odwalla from The Coca-Cola Company. Odwalla is an American company, which sells fruit juices and smoothies. Zero-sugar smoothies and gut-friendly kombucha-smoothie blends are some of its innovations.

Prominent suppliers of smoothies are Barfresh Food Group Inc., Tropical Smoothie Café, Crussh Fit Food & Juice Bar, Smoothie King Franchises Inc., Orange Julius of America, Jamba Juice, Naked Juice, and Stonyfield Farm Inc.

Segmentation of Smoothies Market Research

• By Product :

  • Fruit-based
  • Dairy-based
  • Others

• By Distribution Channel :

  • Convenience Stores
  • Supermarkets/Hypermarkets
  • Restaurants & Smoothie Bars
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa