Date Sugar Market Analysis by form (Date Granules & Crystal, Powdered Date Sugar, Date Syrup/ Liquid), by Origin (Organic Date Sugar, Conventional Date Sugar), by Sales Channel, by End Use, by Region - Global Forecast 2022-2032

Date Sugar Industry Snapshot (2022-2032)

Fact.MR, a market research and competitive intelligence provider, states the sales of date sugar are likely to exceeded US$ 2,000 Mn in 2022. Date sugars’ antibacterial properties along with it being a great substitute for cane sugar is driving the demand for the same.

In addition, date sugar is widely being used in manufacturing desserts and sauces. This, in turn, has increased the sales of date sugar. Thus, the date sugar is expected to accumulate US$ 2960 Mn by registering a CAGR of 4% in the assessment period 2022-2032.

Demand Analysis of Date Sugar from 2017-2021 Vs Market Projections for 2022-2032

As per Fact.MR’s report, from 2017-2021, the sales of date sugar exceeded US$ 2,000 Mn.

Manufacturers of date sugar are focusing on maintaining the nutrient quality of the sugar. In addition, availability of dates in Middle East and Africa along with demand from North America is positively influencing the sales of date sugar.

Thus, due to the reasons mentioned above, the global sales of date sugar is expected to surpass US$ 2,960 Mn by registering 4% in the forecast period 2022-2032.

Is Demand for Date Sugar Intensifying Amidst Demand for Sugar Substitutes?

A considerable cross-section of the global population has been switching from cane sugar as a sweetener to substitutes such as stevia, coconut sugar, monk fruit sugar and date sugar.

Among them, date sugar has gained significant traction among consumers owing to its distinct taste, strong acceptance by Muslim population and easy availability. While date sugar market is still in the nascent phase, it continues to see dynamic trends that are majorly altering its business and market landscapes.

To tap into upcoming opportunities, companies such as Bob’s Red Mill Natural Foods and Date Lady have been partnering with local farmers to procure higher volumes of dates with an increase in demand.

Besides, all the key players have been investing in certifications, as they are pivotal towards success in this market. With the present momentum, the market is projected to grow 1.6x between 2022 and 2032.

Innovative Strategies by Tier 1 Manufacturers Increasing Revenue for Date Sugar?

In 2018, Bob’s Red Mill Natural Foods, Date Lady, Now Foods and Glory Bee together accounted for over three-fourth of Tier 1 players’ revenue. While most of the date sugar producing companies are privately-held, some of the companies are also family-owned businesses.

Some of the key companies including Bob’s Red Mill Natural Foods and Barry Farms also offer date sugar through their proprietary online stores, which enables them to track consumer demand for particular date sugar categories more precisely.

Some of the companies are also manufacturing date sugar to partially use them in their own end-use products while selling the rest in the market. This, in turn, is increasing the demand for date sugar in end user products and benefiting the manufacturers of date sugar.

Country-wise Analysis

Availability of Dates Spurring Demand for Sugar Date in Middle East and Africa?

Dates being native to Middle-East and African countries including Egypt, Iran, Algeria, Syria, Saudi Arabia and Iraq, are consumed in these regions in large quantities. Moreover, the availability of dates in abundance in this region has positively influenced the usage of dates in various products. This, in turn, has increased the demand for date sugar. Furthermore, owing to low date sugar prices in Middle-East and Africa, its market value is significantly lower as compared to other regions.

With the growing per capita date sugar consumption in MEA, the region is expected to evolve as the largest date sugar market in terms of volume, by mid-term forecast. While global date sugar demand is expected to grow at a CAGR of 4% during 2022-2032, for MEA, it is projected to witness over 5% growth.     

Anti-bacterial Properties Surging Demand for Sugar Date in North America?

Date sugar has gained prevalence in US and Canada as it is a great substitute for cane sugar. Also, consumers are using date sugar for various everyday dishes. This, in turn, is driving the demand for date sugar. Not only is date sugar being used in households but it also being used largely in hotels and food and beverage industries.

In addition, people from the region are investing in products that are immunity-boosting and hold antioxidant properties. Furthermore, date sugar is also widely used in making sauces and desserts in the region. Thus, due to the factors mentioned above, date sugar is expected to possess around more than 45% market share throughout North America.

Category-Wise Insights

Which Product Form is Likely to Hold the Dominant Market Share?

Application in Different Diets Creating Opportunity for Date Syrups?

Date syrups are becoming popular amongst consumers as they possess high antioxidant and antibacterial properties. Date syrups are proving to be a great alternative to cane sugar as they have additional health benefits. In addition, date syrup is loaded with minerals and vitamins such as zinc and magnesium making them an immunity-booster syrup.

Date sugar companies are investing in proprietary research to increase the solubility of date sugar so that it can be easily used in beverages such as coffee and herbal tea. Furthermore, date syrups are gaining popularity in vegan and paleo diets. Thus, according to Fact.MR, date syrups are expected to garner a market value of US$ 50 Mn in the assessment period.

By Sales Channel, Which Category is Likely to be the Most Sought After?

Convenience Buying Gaining Traction for Sugar Date in Hypermarkets/ Supermarkets

Rapid urbanization has led to multiple openings of supermarkets in developed and developing cities. In addition, customers are finding it extremely convenient to buy from supermarkets as they get to choose different types of sugar date and products from the same shelf.

Furthermore, companies are focusing on advertising their products which would attract consumers. Thus, companies offer discounted prices on bundled products. This, in turn, has made hypermarkets / supermarkets a preferred sales channel for date sugar consumers.

This has led to supermarkets/hypermarkets to account for more than 40% of market share for date sugar.

Competitive Landscape

• Date Lady is a key player in the date sugar industry. The company offers gluten free date sugar and is focusing on expanding their product range that would utilize date sugar as a key ingredient.

Key Segments Covered

• By Form :

  • Date Granules & Crystal
  • Powdered Date Sugar
  • Date Syrup/ Liquid

• By End Use :

  • Date Sugar for Industrial Consumption
    • Date Sugar for Food Production
      • Bakery
      • Confectionery
      • Snacks
      • Dressings and Condiments
      • Sauces and Spreads
    • Date Sugar for Beverage Industry
  • Retail Date Sugar Consumption

• By Origin :

  • Organic Date Sugar
  • Conventional Date Sugar

• By Sales Channel :

  • Direct Procurement of Date Sugar
  • Retail Sales of Date Sugar
    • Hypermarkets / Supermarkets
    • Discount Stores
    • Specialty Grocery Stores
    • Traditional Grocery Stores
    • Online Retail