Tahini Market Analysis By Sesame Seed Type (Hulled Tahini, Unhulled Tahini), By Product (Natural, Whole, Seasoned, Organic), By Application (Sauces & Soups, Coffee Substitutes, Dips & Spreads, Nuts & Sweets, Jams, Jellies & Preserves, Mixed Spices & Seasonings), By Distribution Channel (Modern Trade, Conventional Retail, HoReCa, Online Stores) & Region – Global Market Insights 2023 to 2033
Analysis of Tahini Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Tahini Market Outlook (2023 to 2033)
According to the latest industry analysis by Fact.MR, in 2023, the global tahini market stands at US$ 2.04 billion and is predicted to reach US$ 3.69 billion by 2033. Worldwide sales of tahini are projected to rise at a CAGR of 6.1% from 2023 to 2033.
A paste produced from mashed sesame seeds is called tahini. It is widely utilized in Mediterranean and Middle Eastern foods such as hummus and baba ghanoush. Some Asian dishes, including Japanese miso soup, also utilize tahini. The expanding usage of tahini made from sesame seeds in salads and energy drinks, among other uses, is also anticipated to have a big influence on industry expansion.
Amplified ingestion of sesame-seed-based tahini by way of an important food constituent due to its fitness has profited the market in the past half a decade. Tahini has proven highly useful in preventing the onset of premature graying of hair, skin detoxification, and the deterrence of rheumatoid arthritis.
- Use of tahini in sauces and soups is expected to increase at a CAGR of 5.2% over the decade.
Tahini's creamy consistency and nutty flavor have led to an increase in its use in sauces and soups. Rising living standards and greater awareness of the nutritional advantages of foods high in vital fatty acids, magnesium, phosphorus, and vitamin B1 are anticipated to increase demand for sauces and soups.
The main factor driving market expansion is the rising popularity of Arabic cuisine in developed countries. Due to the increased demand for sesame-based products and related health advantages, the tahini industry is expanding significantly. Tahini's capacity to enhance heart health, decrease cholesterol levels, and guard against cancer are just a few of its many health advantages.
The tahini market is driven by the rising popularity of veganism and growing awareness of the nutritional value of tahini. The product can be used in a variety of goods, including sauces, condiments, and dressings. Availability of a variety of items, such as those that are gluten-free, non-GMO, Kosher, and devoid of chemical preservatives, among others, will increase consumer demand for tahini goods. The market will expand throughout the projected period due to factors, including increased urbanization, rapid globalization, rising living standards, and developing café culture.
Tahini Market Size (2023)
US$ 2.04 Billion
Forecasted Market Value (2033)
US$ 3.69 Billion
Global Market Growth Rate (2023 to 2033)
Market Share of Organic Tahini (2023)
United States Market Growth Rate (2023 to 2033)
Japan Market Value (2023)
US$ 51 Million
GCC Countries Market Growth Rate (2023 to 2033)
United Kingdom Market Value (2023)
US$ 79.6 Million
Key Companies Profiled
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What are the Major Aspects Enhancing Tahini Market Development?
“Growing Consumption of Tahini Due to its Numerous Health Benefits”
The health benefits associated with tahini, coupled with healthy food trends among consumers, have boosted the popularity of tahini in the global market. According to the United States Department of Agriculture (USDA) National Nutrient Database, tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health.
The cumulative popularity of halawa and halawa bars as a dessert is another reason for the burgeoning demand across geographies, especially in North America and Europe regions. Along with this, tahini foods are making a mark in the form of sweets, bakeries, confectioneries, and cocktails.
Rising demand for flavor-packed dishes prepared with a variety of seasonings and spices has encouraged market demand. This, coupled with a significant increase in consumer preferences for tahini, as an ingredient for salads, breakfast foods, and specifically sports drinks, such as protein shakes, is driving the global tahini demand.
“Increasing Vegan and Health-conscious Population”
As consumers and chefs discover new uses for the creamy, nutrient-rich sauce, tahini products are becoming more popular. Tahini products endure intense competition since they are a representation of culinary culture, especially in overseas markets. Additionally, market customers anticipate innovation in their goods' consistency, ingredients, and tastes.
Growing consumer awareness of healthy lifestyles and surging consumption of health and wellness foods are the key factors driving the market. People have more options for effective, long-term solutions and are more aware of their health.
There has been a major trend towards vegan products in recent years. To live a better and more sustainable lifestyle, many consumers are transitioning to a vegetarian diet. This potential could lead to an increase in tahini consumption over the coming years.
Which Hurdles are Estimated to Limit Tahini Sales Growth?
“Fluctuation in Raw Material Prices and Availability of Substitutes”
One of the major market challenges is fluctuations in raw material prices. Tahini producers are always at risk because of changes in the pricing of raw materials. Any increase in the cost of raw materials not only drives up manufacturing costs but also reduces manufacturers' profit margins. Manufacturers turn to low-cost alternatives because of this.
The lack of consumer knowledge about tahini is one of the main obstacles. Many people are unfamiliar with the flavor or texture of tahini because it is not a regular item in most kitchens. New tahini brands or products can find it difficult to compete due to this lack of knowledge.
Consumers of tahini can face difficulties due to the availability of affordable alternatives. Rising ingredient costs are projected to restrain market growth throughout the projection period.
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What is Helping New Companies Gain a Prominent Place in This Industry?
“New Companies Offering Trendy Tahini Sauces Made with Plant-based Ingredients”
Growing consumer demand for clean-label tahini products, including tahini butter, tahini pastes, and tahini sauces has prompted emerging market players to start producing new products that cater to consumer expectations. Start-ups are offering trendy tahini sauces made with plant-based and high-quality ingredients.
- Secret Foods, a Canadian start-up that produces high-quality tahini finishing sauces, partnered with Save-On-Foods as a retailer. This implies that its goods will be available at Save-On-Foods stores in Manitoba, Saskatchewan, Alberta, and British Columbia. Tahini sauces, which are extremely versatile, trendy, and can be used in any cuisine, are being offered by a start-up with high quality, clean label, plant-based, and purposeful ingredients.
Why is the United States Exhibiting High Demand for Tahini?
“Growing Health Concerns among Working Professionals”
- Demand for tahini in the United States is predicted to reach a market value of US$ 449.9 million by 2033.
In recent years, prominent players have launched several tahini flavors such as wild oregano and roasted garlic herb, which can be used across a variety of dishes in the country.
- According to the United States Department of Agriculture (USDA) & National Nutrient Database, tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health.
Burgeoning popularity of ready-to-eat products due to fast-paced lifestyles has helped regional manufacturers to expand their market space. Increasing health concerns among working professionals have opened new doors for the organic tahini products market in the United States.
How is the Tahini Industry Faring in the United Kingdom?
“Increase in Health-conscious Consumer Spending on Nutritious Foods”
- The tahini market in the United Kingdom is set to increase at a CAGR of 6.1% over the next ten years.
Awareness about the nutritional values of tahini soups and pastes has increased the adoption of sesame seeds in various food cuisines. Market expansion is anticipated to be fueled by the rising demand for authentic Arabic flavors as well as the popularity of Mediterranean and Middle Eastern cuisines. Many people in the country are concerned about their health and are prepared to spend more on items that include nutritious foods.
What is the Market Scenario for Tahini in GCC Countries?
“Rise in Production of Sesame Seeds Driving Market Growth”
- The market in GCC Countries is valued at US$ 732.3 million in 2023.
Rising disposable income and promising government initiatives for infrastructure development are projected to present market growth prospects. The easy availability of raw materials and a rise in the production of sesame seeds are driving market growth in GCC countries. Surging investments by key market players to increase the use of tahini and provide customers with a wide range of products. The demand for tahini paste is also being driven by the need for natural and organic products.
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Why are Organic Tahini Products Gaining Immense Popularity?
“Organic Tahini Products Preferred Owing to Their Exceptional Nutritional Values”
The market is classified into natural tahini, whole tahini, seasoned tahini, and organic tahini based on the product.
- Organic tahini products account for 30% of overall market demand.
Increasing health concerns among the youth population have started an upward trend of organic food consumption. Organic tahini products are gaining an immense population owing to their exceptional nutritional value.
- Urban Platters recently launched a meatless range of burgers, sausages, and snacks. This will cater to the demand of the vegan population for sustainable and healthy food products.
Leading companies are focusing on new developments, product standards, and supply chain management to increase their market revenue. They are concentrating on the introduction of new, high-quality goods with cutting-edge technology. Tahini demand is developing on a worldwide scale, thus businesses with well-known brands are progressively improving their market position by obtaining funding to expand their company operations.
For instance :
- In 2019, Rushdi Food Industries launched “next-gen creamy tahini with better functionality and easier preparation” for ready-to-eat salads and prepared foods.
- In 2022, the Japanese organic food company Clearspring introduced its premium and organic tahini products to the market.
- Sunshine International Foods Inc., a prominent food manufacturer in the United States, offers its Sesame King Tahini products, which are 100% pure, ground tahini pastes, made from the finest sesame seeds. The specialty of the company is that it mechanically hulls all sesame seeds, meaning no chemicals are used during the production process.
- Halwani Bros., a pioneer in food production, manufacturing, and distribution across Saudi Arabia, offers the Al-Nakhla Finest Tahina, along with other formats, including tahini red chili sauce, tahini original sauce, and tahini mustard sauce among others.
Key Segments Covered in Tahini Industry Research
By Sesame Seed Type :
- Hulled Tahini
- Unhulled Tahini
By Product :
- Natural Tahini
- Whole Tahini
- Seasoned Tahini
- Organic Tahini
By Application :
- Sauces & Soups
- Coffee Substitutes
- Dips & Spreads
- Nuts & Sweets
- Jams, Jellies & Preserves
- Mixed Spices & Seasonings
- Other Applications
By Distribution Channel :
- Modern Trade
- Conventional Retail
- Online Stores
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- FAQs -
The global tahini market is valued at US$ 2.04 billion in 2023.
Worldwide sales of tahini are estimated to reach US$ 3.69 billion by 2033.
The market for tahini is projected to expand at a CAGR of 6.1% through 2033.
The market in Japan is expected to reach US$ 77.4 million by the end of 2033.
The market in South Korea is set to increase at a CAGR of 3.9% from 2023 to 2033.