Tahini Market

Tahini Market Outlook

Global tahini market will accelerate at a value CAGR worth 6% from 2021-2031. By the end of the aforementioned forecast period, sales of tahini are likely to reach US$ 3.2 Bn. As of 2021, tahini sales are expected to be valued at US$ 1.8 Bn, with the Middle East & Africa expected to capture over 4/5th of the global revenue.

Market Size (2021)	US$ 1.8 Bn
Projected Value (2031)	US$ 3.2 Bn
Value CAGR (2021-2031)	6%
Market Share of Middle East & Africa	88%

Revenue from Tahini Industry from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031

Historically, the Global market for tahini expanded at a value CAGR of 4.7% during the 2016-2020 historical period. Amplified ingestion of sesame-seed based tahini by way of an important food constituent due to its fitness profited the market in past half-a-decade. Tahini has proven highly useful in preventing onset of premature greying of hair, skin detoxification, and deterrence of Rheumatoid Arthritis (RA).

During the COVID-19 pandemic, the market for specialty foods received massive impetus, surpassing US$ 150 billion in FY2020. This was primarily attributed to a rising inclination towards sampling endemic cuisines amid stay-at-home orders, which majorly impelled sales of tahini in different formats, especially across the Asia Pacific region. 

Also, the volume of tahini expected to be sold at a global level is poised to surpass 515,000 tons by the end of the year of assessment (2031). The global market, according to Fact.MR, is likely to experience and incline of 6% in value CAGR terms throughout the 2021-2031 assessment period.

How is the Scramble for Healthy Food Driving Tahini Sales?

The health benefits associated with tahini, coupled with healthy food trend among consumers, has boosted the popularity of tahini in the global market. According to the US Department of Agriculture (USDA) National Nutrient Database, tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health.

Additionally, the high magnesium content in tahini is beneficial for maintaining healthy bones. Adequate magnesium intake is associated with greater bone density, hence the growing preference for usage in sports drinks and salad preparations.

Cumulative popularity of halawa and halawa bars as a dessert is another reason for the burgeoning demand across geographies, especially in North America and Europe regions. Along with this, tahini foods are making a mark in form of sweets, bakery, confectioneries and cocktails.

Rising demand for nut butter and spreads has encouraged potential demand for tahini in the world. This, coupled with a significant increase in consumer preferences of tahini, as an ingredient for salads, breakfast foods, and specifically sports drinks, like protein shakes, is driving the global tahini demand.

What are the Key Market Trends & Growth Opportunities in Tahini Market?

Tahini products are experiencing heightened growth as consumers and chefs discover new ways to use the creamy, nutrient-rich condiment. With the rollout of Mighty Sesame Harissa Tahini, it’s easier than ever to add extra zip to everything from dressings and dips to meat and veggies. Tahini products face intense competition, especially from the foreign markets, as it is a symbol of culinary culture.

NuttZo recently made its first foray into savory spreads with NuttZo 5-Seed Tahini Fusion. The blend is a first-of-its-kind tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia.

Because of its versatility and the depth of flavor that it provides, tahini has been recognized by “The New York Times”, as one of the “mother sauces”. Apart from its taste, it provides optimum health benefits.

Country-wise Analysis

What Makes Middle East a High Potential Market for Tahini?

In 2020, the Middle East region dominated the tahini market and accounted for a share of nearly 88.1% of the overall market. Turkey cornered the larger share, closely followed by Israel, Iran, Jordan, Saudi, and Lebanon. Thereby, around 90% of the global demand was recorded from Middle Eastern countries, in previous year.

On account of raw material supply in market, Tanzania was the largest producer of sesame seeds with a production of 1.26 million metric ton in 2020. Besides, growing acceptance of Arabic cuisine through industrialized nation-states comprising the U.K, Germany, and the U.S.A. is an important motivator for the development of the tahini industry. 

Popularity of tahini in this region is largely driven by health benefits associated with it, tahini being produced from sesame seeds that were considered as medicine and food in ancient Middle East.

How Tahini Market Will Flourish in North America Region?

North America is a leading market for the tahini products, growing at a CAGR of nearly 5.3% until 2031. Countries like U.S & Canada are dominating the regional market with U.S holding market share of nearly 37.5%. In recent years, prominent players have launched several Tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.

According to the US Department of Agriculture (USDA) & National Nutrient Database, tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health.  However, burgeoning popularity of ready-to-eat products due to fast-paced lifestyles has helped regional manufacturers to expand their market space. Increasing health concerns among working professionals has opened new doors for the organic tahini products market in U.S & Canada.

Awareness about the nutritional values of tahini soups and pastes have increased the adoption of sesame seeds in various food cuisines. In 2020, white segment has comprised the highest market share with the highest growth rate in U.S market due to its creamier and less bitter taste and lighter colour.

Category-wise insights

Will Sauces & Soups Generate New Revenue Streams?

Based on extensive application scope, sauces & dips are anticipated to be the fastest-growing product segment at an annual growth of 5.6% between 2021 and 2031. This segment accounted for nearly 25% market share in 2020.

Besides, growing living standards and growing awareness about the nutritional benefits associated with essential fatty acids, magnesium, phosphorous, and Vitamin B1 contents are projected to drive the segment further. Prominent players are launching new products to cater to the cumulative demand. For instance, in May 2019, Rushdi Food Industries launched “next-gen creamy tahini with better functionality and easier preparation” for ready-to-eat salads and prepared foods.

Why are Organic Tahini Products Gaining Popularity?

Increasing health concerns among youth population have started an upward trend of organic food consumption. Organic tahini products are gaining immense population owing to their exceptional nutritional values. Fact.MR anticipates organic tahini to account for nearly 30% of overall market demand across the 2021-2031 assessment period.

For instance, Urban Platters has recently launched a meatless range of burgers, sausages, and snacks on the World Vegan Day. This will cater the demand of vegan population for the sustainable and healthy food products. Likewise, EDEN Tahini is organically grown tan sesame seed, hulled, lightly roasted, and ground to a smooth paste. It is sodium free, rich in Vitamin B1 and magnesium, and a good source protein, iron, niacin B3, and zinc.

Which Type of Sesame Seeds Has Higher Nutritional Benefits?

By sesame seeds type, hulled tahini consumption is likely to incline, as they are considered an excellent source of fibres. They may lower bad cholesterol and triglyceride levels. A CAGR of 5.3% is projected for the hulled sesame seeds segment until 2031.

Evidence suggests that fiber may play a role in reducing the risk of heart disease, certain cancers, obesity, and type 2 diabetes. Customers opt for hulled seeds to maximize the protein availability, roasted sesame seeds. The hulling and roasting processes reduce oxalates and phytate compounds that hamper your digestion and absorption of protein.

Competitive Landscape

The global market for tahini is interspersed with the presence of a large number of regional small-scale as well as a handful of global manufacturers, rendering the landscape highly consolidated. Key players are majorly concentrating on introducing multiple tahini formats (pure seeds, paste and sauces). 

• Sunshine International Foods Inc., a prominent food manufacturers in the U.S, offers its Sesame King Tahini products, which are 100% pure, ground tahini pastes, made from the finest sesame seeds. The specialty of the company is that it mechanically hulls all sesame seeds, meaning no chemicals are used during the production process
• Likewise, Halwani Bros., a pioneer in food production, manufacturing and distribution across Saudi Arabia, offers the Al-Nakhla Finest Tahina, along with other formats, including tahina red chilli sauce, tahina original sauce and tahina mustard sauce among others

Report Scope

Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Bn for Value & Units for Volume (Tons)
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East & Africa
Key Countries Covered	U.S. Canada Germany U.K. France Spain Italy Russia China Japan India Malaysia Singapore Australia Brazil Mexico GCC    South Africa
Key Companies Profiled	Dipasa USA Inc. Sunshine International Foods Inc. Kevala International LLC Joyva Corporation Halwani Bros Other Players

Key Segments Covered

• Sesame Seed Type

  • Hulled Tahini
  • Unhulled Tahini

• Product Type

  • Natural Tahini
  • Whole Tahini
  • Seasoned Tahini
  • Organic Tahini

• Application

  • Tahini for Sauces & Soups
  • Tahini for Coffee Substitutes
  • Tahini for Dips & Spreads
  • Tahini for Nut & Sweets
  • Tahini for Jams, Jellies & Preserves
  • Tahini for Mixed Spices & Seasonings
  • Tahini for Other Applications

• Distribution Channel

  • Tahini Sales via Modern Trade
  • Tahini Sales via Conventional Retail
  • Tahini Sales via HORECA
  • Tahini Sales via Online Stores
  • Tahini Sales via Other Distribution Channels