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Choline Market

Choline Market By Product (Choline Chloride, Choline Bitartrate, Choline Esters), By Application (Supplements, Animal Feed, Infant Formula) & By Region - Global Market Insights 2022 to 2032

Analysis of Choline market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Choline Market Outlook (2022-2032)

The global choline market is projected to expand at a CAGR of 6.5% over the 2022-2032 forecast period. Worldwide sales of choline are expected to reach a market value of US$ 3.21 billion by 2032, up from US$ 1.71 billion in 2022.

Demand for choline chloride is expected to increase at the highest CAGR over the forecast period owing to rapidly increasing requirement in the poultry industry, increased intake of human nutrition supplements, and growing concerns about the quality of meat and increasing livestock diseases.

Report Attributes


Choline Market Size (2022E)

US$ 1.71 Billion

Forecasted Market Value (2032F)

US$ 3.21 Billion

Global Market Growth Rate (2022-2032)

6.5% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Hebei Dayang Animal Healthcare Foods
  • Balchem
  • Jubilant Life Sciences Limited
  • Eastman Chemical Company
  • Be-Long Corporation
  • GHW International
  • Impextraco NV
  • ViaCholine
  • JJ Choline Limited
  • Hangzhou Donglou Bio-nutrient

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Consumption Analysis of Choline (2017-2021) Vs, Market Outlook (2022-2032)

According to Fact.MR, a market research and competitive intelligence provider, worldwide demand for choline is projected to rise at a high CAGR of 6.5% from 2022 to 2032.

Choline is a recently discovered water-soluble essential nutrient, which is classified as neither a vitamin nor a mineral. Rising awareness regarding healthy lifestyles and essential nutrient intake has been encouraging the demand for choline in recent years. The growing scope of applications of choline in dietary supplements, animal feed, and infant nutritional premixes is a key factor favoring the development of the choline market.

The importance of choline in various functions of the body, including cell structure, cell messaging, DNA synthesis, and a healthy nervous system will remain the demand-driving determinant of choline. Increasing consumption of poultry meat on the coattails of a shift in consumer preference for meat across the globe is likely to influence the demand for choline in poultry feed, which in turn accelerates the growth of the choline market.

Continued focus of industry contributors on the development of superior quality and cost-effective choline with reduced toxic impacts may create lucrative opportunities for market growth.

Choline market forecast by Fact.MR

What is Complementing Choline Market Growth?

“Rising Penetration of Choline in Various End-use Applications”

With the greater physiological importance of choline metabolites for the maintenance of good health, the global market for choline is projected to grow rapidly over the coming years. Choline is one of the essential nutrients that is naturally found in plants as well as animals. While humans can naturally synthesize choline, dietary consumption is necessary as its metabolites are indispensable for maintaining good health.

Further, choline-containing animal feed has been studied to enhance the qualitative yield of the poultry industry. Commercial choline is usually available in form of its salts such as chloride, and bitartrate as well as esters such as phosphocholine and phosphatidylcholine. Infant formula and dietary supplements also include choline as an important ingredient. With this, the global market for choline is estimated to grow steadily during the review period.

Although breast milk contains choline, incidences of choline deficiency in pregnant women and infants pose a risk of incomplete brain development. Infant formula includes FDA-regulated quantities of all vital nutrients including choline found in breast milk. With the increased adoption of infant formula, demand for choline is set to rise over the forecast period.

Choline Market

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How are Emerging Companies Enjoying Progress in the Choline Market?

“New Market Entrants Focusing on Product Development & Introducing Novel Dietary Supplements”

Aspiring market participants are using new product innovation as a strategic tactic to boost their market presence. New entrants are focusing on the penetration of choline in infant formula and introducing new dietary supplements.

For instance :

  • Together with functional medicine doctors, nutritionists, and fertility specialists, among other medical professionals and health experts, a prenatal supplement start-up, WeNatal, launched two daily supplements - Him and Her. Selenium, vitamins A, C, D, and E, CoQ10, and NAC are all present in Him to support healthy sperm production, shape, and motility, as well as testosterone levels and immune system performance. Choline, vitamins A, B, C, and E, selenium, iron, and copper are all present in Her, helping improve egg quality and supplying sustenance from conception until nursing.

Which Regions are Most Lucrative for Choline Manufacturers?

“Rapid Expansion of Animal Feed Industry & Growing Usage of Choline Chloride in End-use Industries in North America & Europe”

North America accounts for 35% share of the global choline market. The expansion of the choline market in the region is significantly influenced by macroeconomic variables such as the rapid expansion of the animal feed sector and the increase in disposable income.

Due to the presence of many pharmaceutical firms, the U.S. dominates the worldwide pharmaceutical business. Increased hepatitis disease outbreaks across the U.S. and an increase in the number of people with chronic liver health issues should promote market expansion.

Europe holds for 24.3% share of the global choline market. Significant demand from the processed meat and poultry industry & the growing usage of choline chloride in poultry and oil & gas industries are driving the market growth in Europe.

Which Application is Likely to Contribute to High Choline Market Growth?

“Increasing Preference for Preventive Healthcare Solutions Driving Demand for Supplements”

Based on application, the choline market is classified into supplements, animal feed, and infant formula.

With increased importance of preventive healthcare and rising numbers of self-directed consumers, the dietary supplement industry is growing consistently. With this, the manufacturing of vitamins, minerals, and herbal as well as nutritional supplements has intensified. Further, intense R&D in the field of choline and its impact on the treatment of neurodegenerative and other health disorders has fueled the clinical adoption of dietary supplements.

  • Recently, the Boston University School of Medicine revealed that higher choline intake is associated with better cognitive performance and prevented brain deterioration in senior citizens.

These findings are extended to prevention and treatment studies of Alzheimer’s and dementia. In addition, choline supplements are prescribed to pregnant women for the prevention of neural tube defects in developing fetuses.

Esterified forms of choline such as phosphocholine, glycerophosphocholine and phosphatidylcholine, and choline chloride have been used as dietary supplements for the treatment and prevention of liver disease, high cholesterol, depression, and memory loss. Rising awareness of choline dietary supplements is likely to boost the growth of the global choline market during the forecast period.

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Competitive Landscape

Major firms are concentrating on establishing joint ventures to drive their market share in new applications. To meet the rising demand around the world, significant expenditure is made on expanding product lines. While small companies tend to be more regional in scope, big market players are focusing on expanding their worldwide geographic reach.

For instance :

  • In 2020, Jubilant Biosys Limited merged with Jubilant Chemsys Limited to become Jubilant Biosys Limited, which is the subsidiary of Jubilant Life Sciences Ltd.
  • In 2021, BASF SE completed the acquisition of the offshore wind farm Hollandse Kust Zuid from Vattenfall with the purchase of 49.5% stake.

Key Segments Covered in Choline Industry Research

  • By Product :

    • Choline Chloride
    • Choline Bitartrate
    • Choline Esters
      • Phosphocholine
      • Phosphatidylecholine
    • Others
  • By Application :

    • Supplements
    • Animal Feed
    • Infant Formula
    • Others
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

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Choline Market

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The global choline market is set to reach US$ 3.21 billion by 2032.

North America accounts for 35% global market share.

Top 3 countries manufacturing choline account for 27.8% market share.

The choline market is expected to rise at 6.5% CAGR through 2032.

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