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Animal Feed Probiotics Market

Animal Feed Probiotics Market

Animal Feed Probiotics Market By Source (Bifidobacterium, Lactobacillus, Bacillus, Enterococcus), By Animal (Companion Animals, Poultry, Cattle, Swine), By Form (Liquid, Dry), By Sales Channel (Modern Trade, Specialty Stores, Direct Sales)- Global Market Insights 2021 to 2031

Animal Feed Probiotics Market
  • Sep-2021
  • List of Tables : 136
  • List of Figures : 158
  • 170 Pages
  • Food & Beverage

Animal Feed Probiotics Market Outlook

The global animal feed probiotics market is slated to expand at a CAGR of close to 7% over the next ten years, owing to growing demand for meat and related products, increasing popularity of companion animals, and advancements in molecular biology and gene sequencing. Most of the demand for will come from APEJ, Europe, and North America. Sales of liquid probiotics in animal feed will amount the around 55% of overall global market share.

Fact.MR, in its revised research report has analyzed the market in depth and forecasted growth for the period 2021 to 2031, including competition, opportunities, policies, region-wise demand, etc. This edition (2021-2031) brings readers up-to-date with key market developments, providing analysis on how manufacturers and other stakeholders are reacting to change. The study also expands on the previous competitive landscape section, and readers will get to know the key strategies of established players as well as new entrants.

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Historical Trends Vs. Future Projections

Sales of animal feed probiotics recorded 5.9% growth in the last half-decade, where regions such as North America, Asia Pacific excluding Japan, and the Middle East contributed to the largest demand on the back of increasing meat consumption as well as growing consumer awareness regarding quality and safety of meat products.

In FY2020, COVID-19 affected most of the key industries significantly due to sudden decrease in demand and supply owing to worldwide lockdowns and supply chain disruptions. Demand for animal feed probiotics presented a sharp V-shaped and U-shaped recovery patterns in specific country clusters. Furthermore, mounting technology and product advancements have attracted investors and new players towards the latent opportunities. The market for companion animals has been growing at 6% in the last few years, which is opening million dollar opportunities for market players.

Forecasts has been done for consecutive financial years (2021 – 2031), which are ghettoized into three timeframes, as short-term, mid-term, and long term.

Short-term: As lockdowns directly crushed the meat industry in 2020, animal feed probiotics will be in sluggish mode in the short-term, where demand for a few probiotic products will be the same pace as it was before the impact.

Mid-term: In the intermediate period, the market will be in a stable position to experience a fresh growth rate. Regions such as Latin America and Europe will demonstrate robust growth at nearly 7%.

Long-term: In the long-term, considering the above points and analyzing regional policies, the market is anticipated to experience tremendous growth, where lactobacillus, streptococcus, and yeast sources will be acquiring more than 60% market share. Overall, the global market is expected to expand at a CAGR of close to 7% through 2031.

Why will Demand for Animal Feed Probiotics Keep Rising?

Use of probiotics in animal feed has shown benefits for digestion, animal performance, and the immune system. The microbe population of rumen must be healthy and in appropriate numbers/balance for proper digestion of feed and health of the animal.

Probiotics are products that contain living microorganisms—bacteria and/or yeasts. Prebiotics are non-digestible sugars that play a beneficial role in aiding the beneficial microbes and protecting against the harmful ones, resulting in a healthy gut for companion as well as livestock animals.

Aforementioned factors helps animal in fast and healthy growth, which increases flesh quality and quantity in livestock animals such as pigs, broiler, turkey, cattle, etc. Demand for these animals is very high, which is why, manufacturers and farmers incur low costs across the whole process.

An Adaptive Approach to Modern-day Research Needs

What Kind of Probiotics are Available in the Market?

Probiotic manufacturers are regularly manufacturing and rolling out new products in the market. There are numerous products available in the market for different purposes, such as for gut health, digestion, etc. Probiotics are available in the form of pills, capsules, powder, and liquid as well.

What are the Key Factors Supporting Market Growth?

The animal feed probiotics market is flourishing due the rapid increase in human population, resulting in the increased demand for livestock. Growing livestock production has raised demand for animal feed and animal feed probiotics in the global market.

Furthermore, the market has been growing due to the need for additional supplements in the diet of companion as well as livestock animals for appropriate nutrition. The market is anticipated to showcase significant growth over the forecast period due to rising demand for meat, milk, and poultry across regions.

animal feed probiotics market region by FactMR

Country-wise Analysis

What Makes Greater China Lead the Animal Feed Probiotics Landscape?

From a regional perspective, APEJ is holding a majority share in the sales animal feed probiotics owing to rapid growth in demand for companion animals and livestock such as cattle and poultry products.

China accounts for the largest market share in APEJ, followed by India, which is having almost one-fifth market share. Governmental policies regarding animal feed probiotics are supportive of manufacturers, where setting up a probiotic plant and supplying these products are cost effective.

Companies based in China and India are leading the field of research and technology. Companies have ample investments that help them develop innovative products at low cost.

Greater China is the largest consumer of animal feed probiotics as it has a large number of livestock as well as companion animals. China is the largest populated country and a prime consumer of meat and poultry products. Solely, China consumes nearly 200 Mn tons of meat every year. High consumption of milk, meat, and other poultry products results in higher production of dairy, pig, and broiler industries.

What is the Situation of Other countries in the Animal Feed Probiotics Market?

Greater China and India are the largest consumers as well as manufacturers of animal feed probiotics. Keeping the consumer and manufacturing base in mind, Fact.MR has analyzed Germany as the leader in the probiotics market in Europe, which is growing at a fast rate, followed by France. France is one of the major contributors in terms of consumption and production.

Additionally, the United States is generating high demand for meat and related products, and popularity of companion animals in households is rising, which is making North America one of the prominent demand creators. On the other hand, Japan is expected to perform well in the mid-term with lucrative market growth.

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Category-Wise Insights

What are the Main Sources of Animals Feed Probiotics?

As demand for animal feed probiotics is mounting, manufacturers are focusing on research & development to cater to need-based probiotics, which helps to differentiate themselves. There are trillions of bacteria available in the body, but only few are good for animals. Largely, animal feed probiotics are segregated into two categories - bacterial and non-bacterial animal feed probiotics. Bacteria such as Bifidobacterium is beneficial for combatting lung infections and constipation and boosting immunity. Enterococcus is used for the treatment of several diseases such as irritable bowel syndrome and antibiotic-induced diarrhea, and prevention of different functional and chronic intestinal diseases.

Under non-bacteria, yeast is the largest shareholder with numerous benefits. On the other hand, fungal is one of the non-bacteria that plays numerous beneficial roles in the body.

How is Demand for Different Animals Feed Probiotics Rising?

Growth in demand for equine feed as well as companion animal probiotic feed additives is affected by rising urbanization, expansion of the middle class population, and increasing purchasing power. Pet food has consumption has increased with per capita income growth and awareness among pet owners about providing complete nutrition to their pets.

Trade and consumption of poultry products is rising owing to rapid increase in the human population and changing consumer lifestyles, resulting in making poultry as the second-most significant source of meat after pork.

Demand for aquaculture has witnessed an upward trajectory in last decade, as consumers are becoming more aware about the benefits of omega 3 supplements that are extracted from fish.

What are the Different Forms of Animal Feed Probiotics Available in the Market?

Animal feed probiotics are consumed as food by animals such as cattle, equine, aquaculture, swine, etc. Largely, probiotics are sold in the dry form as well as in liquid. Liquid probiotics are mixed with the food, which can be easily consumed by animals. Liquid probiotics have fast absorption rate, are easy to digest, and higher optimization.

The dry form holds a larger share of the market. This form has many benefits for consumers as well as manufactures. Dry probiotics are entirely consumed not extracted, cost effective, easy to prepare and keep, and most appropriate for expensive probiotics.

Which Sales Channel is Preferred to Sell Probiotics?

For manufacturers, the big issue is to make the product available at stores and sell it in the market at affordable price points, so that end buyers can make frequent purchases. Hence, there are a number of sales channels used by manufacturers to reach customers.

Specialty stores are stores that are exclusively made for specific type of medicines or products. Direct sales is the most effective sales channels where buyers and manufacturers can meet and complete their transactions. Direct sales also helps in building trust among customers. Moreover, modern trade, online retailers, and convenience stores are other channels that are adding value to the sales of animal feed probiotics and helping the market to grow substantially.

What are the Key Challenges Faced by Animal Feed Probiotic Manufacturers?

The market is largely dependent on livestock animals such as pig, poultry, cattle, etc. There are a number of key challenges faced by manufacturers such as shortage of requisite skills, increased frequency of labor strikes, stringent labor regulations and laws, and a huge burden to comply with black economic empowerment (BEE) regulations. All these factors are challenges and restricting the market from growing to its full potential.

animal feed probiotics market competition by FactMR

Competition Landscape

Aforementioned market players are considered as prominent players in the animal feed probiotics market. Key market players are focusing on various strategies such as partnerships, acquisitions, mergers, and expansion in the market to target the immense potential.

  • For instance, on June 09, 2020, Chr. Hansen Holding A/S acquired UAS Labs. Through this, the company will be able to leverage six trademarks and access a new customer base.
  • Epicore BioNEtworks Inc. was acquired by Neovia SAS to expand in Canada. In the same vein, on February 1st, 2021, Novus Int. sold its feed quality and pigment business, which will help the company focus on core products and in developing innovative technologies to produce the best products.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value and (‘000 Tons) for Volume

Key Regions Covered

  • APEJ
  • North America
  • Japan
  • Europe
  • Rest of the World

Key Countries Covered

  • China
  • India
  • U.S.
  • Germany
  • Russia
  • France

Key Market Segments Covered

  • Source
  • Animal
  • Form
  • Sales Channel
  • Region

Key Companies Profiled

  • Adisseo France SAS
  • Calpis Co., Ltd.
  • Chr. Hansen Holding A/S
  • DuPont Company
  • Evonik Industries AG
  • Nestle SA
  • Novus International, Inc.
  • Koninklijke DSM N.V.
  • Lallemand Inc.
  • Alltech, Inc.
  • Lesaffre et Compagnie, SA
  • Kerry Group plc
  • Pure Cultures LLC
  • Others
Customization & Pricing

Available upon Request

Key Market Segments Covered

  • By Source :

    • Bacteria-based Animal Feed Probiotics
      • Bifidobacterium
      • Enterococcus
      • Lactobacillus
      • Pediococcus
      • Bacillus
      • Propionibacterium
      • Streptococcus
      • Others
    • Non-bacteria-based Animal Feed Probiotics
      • Yeast
      • Fungal
  • By Animal :

    • Animal Feed Probiotics for Companion Animals
    • Animal Feed Probiotics for Livestock
      • Poultry
      • Cattle
      • Swine
      • Aquaculture
      • Other Animals
  • By Form :

    • Liquid Animal Feed Probiotics
    • Dry Animal Feed Probiotics
  • By Sales Channel :

    • Animal Feed Probiotics Sold through Modern Trade
    • Animal Feed Probiotics Sold at Specialty Stores
    • Animal Feed Probiotics Sold by Online Retailers
    • Animal Feed Probiotics Sold at Convenience Stores
    • Animal Feed Probiotics Sold through Direct Sales
  • By Regions :

    • North America
    • Latin America
    • Europe
    • Japan
    • APEJ
    • MEA

- FAQs -

The market is quite fragmented in nature, where small and large players are in the same race. Companies are trying to differentiate themselves by adopting different strategies such as product launches, acquisitions, etc.

After going through government policies, including taxation, land, and supply regarding the manufacture of animal feed probiotics, APEJ is the most suitable and highly lucrative market. 

On the basis of source, there are two types - bacteria and non-bacteria. As far as demand for bacterial animal feed probiotics, Lactobacillus holds the largest market share in terms of value as well as volume, followed by Bifidobacterium.

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