Analysis of Driver Attention Alert Systems Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
These systems are safety systems meant to monitor a driver’s actions and warn them when they seem distracted from their path and likely to lose situational awareness in driving duration.
At any given time, a driver may be involved in one or more distracted driving practices. The end outcome is always an increased chance of collision, harm, or even death. There is little doubt that distracted driving is one of the contemporary risks to safe driving that is contributing to the increase in collisions in the US. Almost 70% of collisions involving commercial fleets include distracted drivers, and nearly 95% of serious traffic collisions are the result of human error.
These systems alert drivers before the collision happens and help avoid a collision. This improves driving and in the case of new drivers, this is even more effective. The rising concern for safety and assistance is increasing these systems. The systems are designed to identify signs of driver fatigue, eye movement, and camera-based facial expression.
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The growing penetration of electronic devices and the adoption of advanced safety technologies in the automotive industry is fuelling the growth. Various methods have been developed for tracking alertness. Vendors provide multiple sensors to detect the activity of drivers, cameras to capture, and smart wearable gadgets to record body parameters like temperature, stress level, and heartbeat. Vendors in this market are highly focused on research and development to offer unique and advanced technology in the competitive market.
The seats are installed with piezoelectric sensors to measure a driver’s stress level and heartbeat. Audi introduced a rider alert system known as Fit Driver. Fit Driver system works when the driver wears a fitness band, which monitors parameters like body temperature and heartbeat rate. The data is then supplemented with others like driving style and brakes applied. Analyzed data alerts the driver to stop the vehicle or slow down.
A leading sensor technology company Plessey, partnered with Segula Technologies, a leading engineering specialist, to develop a heart-rate-based system. Some of the leading OEM’s are Driver Alert (by Ford), Driver Monitoring System (by Toyota), Attention Assist (by Mercedes-Benz), Driver Alert Control (by Volvo) and Fatigue Detection System (by Volkswagen). Several developments in this system, with reference to technology, the proliferating growth rate of the market, along with the recent developments and innovations are expected to drive the global market during the forecast period.
Many alert systems require video to upload before analysis. This time lag, or latency, resulting from data transmission from the vehicle to the cloud and back again prevents real-time alerting. This means the driver doesn’t get a chance to act in time to prevent the incident, and worse, the supervisor knows something has happened even before the driver does. Apart from these driver’s privacy is also an issue with these systems.
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The market is segmented into North America, Latin America, Western Europe, Eastern Europe, South East Asia (SEA), China, Japan, and Middle East & Africa. Presently, North America holds the largest market share of the market because of the high adoption rate of advanced technology by end consumers. Western Europe and SEA are also significantly adopting these systems and will be the potential market during the forecast period.
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The systems market is segmented based on sales channels named OEMs and aftermarkets. OEMs are expected to have a major market share during the forecast period as there is increased penetration in luxury and mid-segment passenger cars.
However, the aftermarket segment is also expected to have high growth during the forecast period. These systems are segmented based on vehicle types such as passenger car, light commercial vehicles, and heavy commercial vehicles. Passenger cars are expected to have a major market share during the forecast period due to large production when compared to commercial vehicles.
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Strict legislation and vehicle standards implemented by government entities to limit the frequency of vehicle crashes are increasing the demand.
High costs associated with these systems and sensor breakdown in harsh environments are major factors projected to limit product demand growth.
North America leads the global market.
Key players in the market are Nissan, VOLVO, Volkswagen, Toyota Motor, Mercedes-Benz, Daimler AG, Ford Motor Company, DENSO CORPORATION, Mazada, Delphi Technologies, and others.
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