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Augmented Reality (AR) in Education Market

Augmented Reality (AR) in Education Market

Rising Trend of IoT Technology to Drive the AR in Education Market Growth during 2021-2031

Augmented Reality (AR) in Education Market
  • Sep-2021
  • List of Tables : 25
  • List of Figures : 132
  • 170 Pages
  • Technology

Market Snapshot

As per latest industry analysis published by Fact.MR, the global market for AR in education reached around US$ 1.5 Bn in 2020, and is slated to accelerate at a colossal CAGR of 80% to top US$ 85 Bn by 2031. Demand for AR in K12 is set to increase at a CAGR of 75% across the assessment period of 2021 to 2031.

Key Points Covered in AR in Education Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Global AR in Education Market Size in 2021
  • Competition Mapping and Benchmarking
  • Global AR in Education Market Growth to 2031
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on AR in Education Industry and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Revenue Analysis of AR in Education from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031

As per Fact.MR, a market research and competitive intelligence provider, the global AR in education market thrived at a CAGR of over 35% from 2016 to 2020 to reach US$ 1.5 Bn.

Augmented reality is facilitating the growth of computing power. Adoption of AR in education can integrate new and trending algorithms of Big Data, Artificial intelligence, and wearable devices, among others.

Cloud deployment of AR in education is expected to drive the growth of next generation computing and work as an instinctive edge for Internet of Things (IoT). Deployment of AR in the educational system is likely to gain momentum due to the inclusion of advanced forms of technology in the process of education.

Rise in emphasis on collaborative and experimental learning is likely to drive the demand for AR in K-12 and higher education. Introduction of AR in education through various applications, implementation of AR technology in institutions, and classroom projectors & interactive textbooks are likely to facilitate student-oriented learning.

AR in education helps in addressing queries through natural content and choose subjects as per the need of students. Rise in the trend of IoT technology is likely to impact growth of AR in education, paving the way for more opportunities in the future.

Considering these factors, the market is projected to witness exponential growth over the coming years, registering a CAGR of 80% to top US$ 85 Bn by 2031.

How is Interactivity a Key Factor for AR in Education Purposes?

Interactive AR changes the classroom environment including the whiteboards and classroom walls into motion-controlled knowledge surfaces, on which teachers can pull various types of multimedia content like pictures and videos with the use of displays and projectors in education and outline them to the students.

Activity-based learning assists students with getting additional learning in less time and with an improved learning experience. So the growing demand for interactive whiteboards & mobile computing devices in education and rising demand for augmented reality game-based learning driving the market growth.

Augmented reality makes virtual objects “belong” to the real world. In AR, students can manipulate 3D models as if they were real. This helps the learning process tremendously, as it creates a more complete picture of the subject.

Interactivity also gives a higher degree of autonomy to students. They can study the subject choosing their scenarios instead of following the prescribed ones.

In addition to greater engagement, on-premise deployment of AR in education and interactive AR apps give students the feeling of freedom and control over the learning process.

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What are the Key Challenges for Augmented Reality in Education?

Some teachers might struggle putting these new technologies into practice as their background training doesn’t provide the necessary skills. Only the most open-minded teachers and innovative educational institutions are ready to apply augmented reality apps in education.

Using augmented reality in the classroom requires a certain resource base. For example, not all students have smartphones capable of supporting AR applications. The AR app needs to work equally well on all platforms and devices. However, it is practically impossible to provide the same quality of AR content on every device.

Lack of necessary training, dependence on hardware, and content portability issues are factors expected to hamper market growth to a certain extent.

Which Region Offers Large Opportunity for AR in Education?

North America leads with more than 40% of the share in the global market. Wide implementation of AR technology in institutions is expected to drive the growth prospects of the market.

Rise in deployment of AR in the educational system along with advancements in technology are likely to drive the growth of the market over the next 10 years. Presence of numerous global vendors in the region is one of the key factors of growth for the augmented reality in education market.

Latest trends of augmented reality in education in Germany and rising demand for AR in higher education in Japan is supplementing the growth of AR in education throughout these countries.

Augmented reality in education market regional analysis by Fact.MR

An Adaptive Approach to Modern-day Research Needs

Country-wise Analysis

What is the AR in Education Demand Outlook for the U.S.?

The U.S. market was valued at over US$ 460 Mn in 2020. The education industry in the U.S. is surging due to the presence of top manufacturers of AR devices for education in the U.S., many prominent educational institutions, and quality education provided by them.

Latest technological advancements of AR in education have led to rising adoption of smart education and technologically advanced classrooms in the educational and corporate setup, which helps create a learning environment that is focused on an individual’s or organization’s learning needs.

Adoption of digital learning and collaboration of educational hardware and software vendors are main growth drivers of the market in the country.

Will China Offer Increasing Opportunities for AR in Education Providers?

By 2031, China is expected to have a market value of roughly US$ 15 Bn. China is set to have an increasing market share due to rise in the adoption of AR in the existing education market technology.

Consumer awareness about AR in education systems along with the zeal to enhance the skills & knowledge of students, and latest trends of augmented reality in higher education are predicted to drive demand for AR in education in China.

Category-wise Insights

Why is the Popularity of AR Content in Education Rising Rapidly?

AR content overlays 3D images and text over real-time environment that is expected to transform the methods of teaching. Textbooks are effective as they contain interactive elements that help address the problems of students. Augmented reality game-based learning and AR video games coupled with AR applications and interactive textbooks are primarily driven by rise in demand for AR in primary & secondary education.

Once teachers and students have a hang of how augmented reality works, the next step is content on demand. For bulk of education mobile app development, AR apps are a pressing need that demands immediate attention. Considering the bigger picture, AR would soon be synonymous with imagination. Both, teachers and students are likely to begin demanding more content than the average AR-app would offer.

Teachers can create informational AR pop-ups on the spot to clarify concepts. Similarly, students can test their hypothesis by running simulations on the app. In the end, such a succinct level of personalization and rising use of AR applications in education would ensure that high level of education/understanding goes collectively up.

Why is AR in Higher Education Providing Higher Dividends?

Rise in government expenditure on higher education and use of AR services in education are likely to influence the growth of this segment over the coming years. Universities and educational institutions are leveraging innovative developments in education technology to involve students, expand their presence globally, and avoid campus congestion.

Selection and implementation of augmented reality in education are becoming strategic decisions and a considerable part of the education industry, as IT spending is being utilized for these processes. Higher education can be befitted by time and place convenience provided by augmented reality in education. Augmented reality in education facilitates the best quality education, along with intellectually satisfying learning experiences in higher education.

How Has COVID-19 Impacted Demand for AR in Education?

Companies are resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

Additionally, due to COVID, children have started learning from home, hence, many ed-tech investors see technologies such as AR, VR, and Artificial Intelligence as future technologies that have the potential to change the future of the education augmented reality market.

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Competitive Landscape

The market witnesses several strategic partnerships, alongside other strategic initiatives such as expansion, collaborations, mergers & acquisitions, and product & technology launches.

Top companies in the AR in education market make strategic investments in research & development activities and fostering their expansion plans.

  • In 2019, zSpace announced planned for expansion of its augmented reality (AR) solutions for Career and Technical Education (CTE) coursework. The expansion will include applications for industrial robotics and advanced manufacturing, and will help prepare students for industry certifications and provide industry-related experience in the classroom through a hands-on learning experience.

AR in Education Industry Report Scope



Market size value in 2020

USD 1.5 Billion

Market forecast value in 2031

USD 85 Billion

Growth Rate

CAGR of 80% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Application
  • Region

Key Companies Profiled

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited


Available upon Request

Key Segments Covered in AR in Education Industry Research

  • Product

    • Use of AR Solutions in Education
    • Use of AR Hardware in Education
    • Use of AR Content Management in Education
    • Use of AR Gaming in Education
    • Use of AR Video Games in Education
  • Application

    • AR in K-12
    • AR in Primary and Secondary Education
    • AR in Higher education

AR in Education Market: Report Scope

A recent study by Fact.MR on the AR in education market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates recent market developments, strategic market growth analysis, market size, category market growths, product approvals, product launches, geographical expansions, and technological innovations associated with AR in education.

The study also provides the dynamics responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies providing AR in education, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including revenue growth, product enhancements, and revenue generation from AR in education across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the revenue through of AR in education during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative markets for AR in education?
  • Which factors will impact the growth of the market?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the AR in education industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of value (US$ Mn).

Market estimates at global and regional levels for AR in education are available in terms of “US$ Mn”. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a company can look to achieve, along with identifying potential resources, considering the revenue perspective in the global AR in education market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include market forces analysis, which is expected to have a momentous influence on the growth of the AR in education market during the forecast period.

Country-specific valuation on revenue for AR in education has been offered for each regional market, along with market scope estimates and forecasts, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for key countries has also been included in the report.

Competition Analysis

The report sheds light on leading providers of AR in education, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the AR in education has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the AR in education market.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of AR in education market, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

The global AR in education market is currently worth more than US$ 1.5 Bn.

From 2016-2020, value sales of AR in education registered a CAGR of 35%.

Highly interactive sessions and better retention rate are key growth drivers for the growth of the market.

Aug That, Blippar, Chromville, Curiscope Ltd., and DAQRI are key providers of AR in education.

North America, with 40% of global market share, will largely contribute to the growth of AR in education revenue.

The market for AR in education in Canada is projected to expand at a CAGR of more than 65% during 2021 – 2031.

AR in higher education continues to be the highest revenue-generating segment, accounting for 50% of global revenue.

Sales of AR in education in Japan are forecasted to reach over US$ 10 Bn by 2031.

The U.S., China, Canada, Germany, and Japan are key suppliers of AR in education.

The global market is expected to reach a value of above US$ 85 Bn by the end of 2031, with sales revenue expected to register a CAGR of around 80%.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.