Augmented Reality (AR) in Education Market

Market Outlook for Augmented Reality (AR) in Education

As per latest industry analysis published by Fact.MR, the global market for AR in education reached around US$ 1.5 Bn in 2020, and is slated to accelerate at a colossal CAGR of 80% to top US$ 85 Bn by 2031. Demand for AR in K12 is set to increase at a CAGR of 75% across the assessment period of 2021 to 2031.

Key Points Covered in AR in Education Industry Survey:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Global AR in Education Market Size in 2021
• Competition Mapping and Benchmarking
• Global AR in Education Market Growth to 2031
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on AR in Education Industry and How to Navigate
• Recommendation on Key Winning Strategies

Revenue Analysis of AR in Education from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031

As per Fact.MR, a market research and competitive intelligence provider, the global AR in education market thrived at a CAGR of over 35% from 2016 to 2020 to reach US$ 1.5 Bn.

Augmented reality is facilitating the growth of computing power. Adoption of AR in education can integrate new and trending algorithms of Big Data, Artificial intelligence, and wearable devices, among others.

Cloud deployment of AR in education is expected to drive the growth of next generation computing and work as an instinctive edge for Internet of Things (IoT). Deployment of AR in the educational system is likely to gain momentum due to the inclusion of advanced forms of technology in the process of education.

Rise in emphasis on collaborative and experimental learning is likely to drive the demand for AR in K-12 and higher education. Introduction of AR in education through various applications, implementation of AR technology in institutions, and classroom projectors & interactive textbooks are likely to facilitate student-oriented learning.

AR in education helps in addressing queries through natural content and choose subjects as per the need of students. Rise in the trend of IoT technology is likely to impact growth of AR in education, paving the way for more opportunities in the future.

Considering these factors, the market is projected to witness exponential growth over the coming years, registering a CAGR of 80% to top US$ 85 Bn by 2031.

How is Interactivity a Key Factor for AR in Education Purposes?

Interactive AR changes the classroom environment including the whiteboards and classroom walls into motion-controlled knowledge surfaces, on which teachers can pull various types of multimedia content like pictures and videos with the use of displays and projectors in education and outline them to the students.

Activity-based learning assists students with getting additional learning in less time and with an improved learning experience. So the growing demand for interactive whiteboards & mobile computing devices in education and rising demand for augmented reality game-based learning driving the market growth.

Augmented reality makes virtual objects “belong” to the real world. In AR, students can manipulate 3D models as if they were real. This helps the learning process tremendously, as it creates a more complete picture of the subject.

Interactivity also gives a higher degree of autonomy to students. They can study the subject choosing their scenarios instead of following the prescribed ones.

In addition to greater engagement, on-premise deployment of AR in education and interactive AR apps give students the feeling of freedom and control over the learning process.

What are the Key Challenges for Augmented Reality in Education?

Some teachers might struggle putting these new technologies into practice as their background training doesn’t provide the necessary skills. Only the most open-minded teachers and innovative educational institutions are ready to apply augmented reality apps in education.

Using augmented reality in the classroom requires a certain resource base. For example, not all students have smartphones capable of supporting AR applications. The AR app needs to work equally well on all platforms and devices. However, it is practically impossible to provide the same quality of AR content on every device.

Lack of necessary training, dependence on hardware, and content portability issues are factors expected to hamper market growth to a certain extent.

Which Region Offers Large Opportunity for AR in Education?

North America leads with more than 40% of the share in the global market. Wide implementation of AR technology in institutions is expected to drive the growth prospects of the market.

Rise in deployment of AR in the educational system along with advancements in technology are likely to drive the growth of the market over the next 10 years. Presence of numerous global vendors in the region is one of the key factors of growth for the augmented reality in education market.

Latest trends of augmented reality in education in Germany and rising demand for AR in higher education in Japan is supplementing the growth of AR in education throughout these countries.

Country-wise Analysis

What is the AR in Education Demand Outlook for the U.S.?

The U.S. market was valued at over US$ 460 Mn in 2020. The education industry in the U.S. is surging due to the presence of top manufacturers of AR devices for education in the U.S., many prominent educational institutions, and quality education provided by them.

Latest technological advancements of AR in education have led to rising adoption of smart education and technologically advanced classrooms in the educational and corporate setup, which helps create a learning environment that is focused on an individual’s or organization’s learning needs.

Adoption of digital learning and collaboration of educational hardware and software vendors are main growth drivers of the market in the country.

Will China Offer Increasing Opportunities for AR in Education Providers?

By 2031, China is expected to have a market value of roughly US$ 15 Bn. China is set to have an increasing market share due to rise in the adoption of AR in the existing education market technology.

Consumer awareness about AR in education systems along with the zeal to enhance the skills & knowledge of students, and latest trends of augmented reality in higher education are predicted to drive demand for AR in education in China.

Category-wise Insights

Why is the Popularity of AR Content in Education Rising Rapidly?

AR content overlays 3D images and text over real-time environment that is expected to transform the methods of teaching. Textbooks are effective as they contain interactive elements that help address the problems of students. Augmented reality game-based learning and AR video games coupled with AR applications and interactive textbooks are primarily driven by rise in demand for AR in primary & secondary education.

Once teachers and students have a hang of how augmented reality works, the next step is content on demand. For bulk of education mobile app development, AR apps are a pressing need that demands immediate attention. Considering the bigger picture, AR would soon be synonymous with imagination. Both, teachers and students are likely to begin demanding more content than the average AR-app would offer.

Teachers can create informational AR pop-ups on the spot to clarify concepts. Similarly, students can test their hypothesis by running simulations on the app. In the end, such a succinct level of personalization and rising use of AR applications in education would ensure that high level of education/understanding goes collectively up.

Why is AR in Higher Education Providing Higher Dividends?

Rise in government expenditure on higher education and use of AR services in education are likely to influence the growth of this segment over the coming years. Universities and educational institutions are leveraging innovative developments in education technology to involve students, expand their presence globally, and avoid campus congestion.

Selection and implementation of augmented reality in education are becoming strategic decisions and a considerable part of the education industry, as IT spending is being utilized for these processes. Higher education can be befitted by time and place convenience provided by augmented reality in education. Augmented reality in education facilitates the best quality education, along with intellectually satisfying learning experiences in higher education.

How Has COVID-19 Impacted Demand for AR in Education?

Companies are resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

Additionally, due to COVID, children have started learning from home, hence, many ed-tech investors see technologies such as AR, VR, and Artificial Intelligence as future technologies that have the potential to change the future of the education augmented reality market.

Competitive Landscape

The market witnesses several strategic partnerships, alongside other strategic initiatives such as expansion, collaborations, mergers & acquisitions, and product & technology launches.

Top companies in the AR in education market make strategic investments in research & development activities and fostering their expansion plans.

• In 2019, zSpace announced planned for expansion of its augmented reality (AR) solutions for Career and Technical Education (CTE) coursework. The expansion will include applications for industrial robotics and advanced manufacturing, and will help prepare students for industry certifications and provide industry-related experience in the classroom through a hands-on learning experience.

AR in Education Industry Report Scope

Attribute	Details
Market size value in 2020	USD 1.5 Billion
Market forecast value in 2031	USD 85 Billion
Growth Rate	CAGR of 80% from 2021 to 2031
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania MEA
Key Countries Covered	U.S. Canada Germany U.K. France Spain Italy Russia China Japan South Korea India Australia Brazil Mexico Argentina GCC South Africa
Key Market Segments Covered	Product Application Region
Key Companies Profiled	Aug That Blippar Chromville Curiscope Ltd. DAQRI EON Reality, Inc. GAMOOZ Interactive Solutions Pvt. Ltd. Google LLC InGage Technologies Magic Leap, Inc. Meta Company Popar QuiverVision Limited
Pricing	Available upon Request

Key Segments Covered in AR in Education Industry Research

• Product

  • Use of AR Solutions in Education
  • Use of AR Hardware in Education
  • Use of AR Content Management in Education
  • Use of AR Gaming in Education
  • Use of AR Video Games in Education

• Application

  • AR in K-12
  • AR in Primary and Secondary Education
  • AR in Higher education