Baked Chips Market

Baked Chips Market Outlook (2023 to 2033)

The global baked chips market is valued at US$ 33.8 billion in 2023 and is expected to reach US$ 66.6 billion by 2033. Global demand for baked chips is predicted to increase at a noteworthy CAGR of 7% during the next 10 years.

Baked chips are gaining popularity globally due to their health benefits such as low-calories, oil-free, and more. As they are becoming a well-liked snack option across the world, product sales are expected to increase rapidly. Baked chips are also easy to produce due to the easy availability of raw materials.

Growth of the baked chips market is expanding rapidly as a result of several variables, including the availability of preferred snacks easily, changing lifestyles, and the adoption of healthy snack products. All these variables are having an impact on consumer purchasing behaviour and dietary choices, which in turn is leading to an increase in the acceptability of baked snack products.

Growing consumption of healthy snacks among the working population worldwide is another factor boosting the demand for baked chips because they help to regulate the body's metabolism and reduce hunger between meals. The growing demand for low-calorie foods among consumers and their willingness to spend more for them are also driving sales of baked chips

Based on source or raw material, these chips can be made out of vegetables, fruits, grains, and others. Based on the consumer’s preference the demand keeps changing. Veggie chips contain fibers, iron, proteins, and vitamins. They have fewer calories and fat than regular potato chips. As a result, they are a popular snack among those who are attempting to reduce weight. Vegetable-based chips have a wider range of shapes, colors, sizes, and textures, which makes them more appealing to eat and gives them a more satisfying crunch and munch.

Ancient grains are becoming more and more popular since they have numerous health advantages that influence consumer preference for grain consumption. There is an increase in the usage of various grains in snack foods, including malt and whole grains. The growing healthy eating habits are increasing the demand for grain-based chip products.

Many consumers are widely preferring eating whole grain products due to their characteristics such as dietary fibers, as well as proteins, vitamins, and magnesium, eating whole grain snacks is thought to reduce the risk of diabetes and cancer. All such factors are generating several potential opportunities in the baked chips market.

Report Attributes	Details
Market Size (2023E)	US$ 33.8 Billion
Forecasted Market Value (2033F)	US$ 66.6 Billion
Global Market Growth Rate (2023 to 2033)	7% CAGR
Dominant Regional Market	North America
Rapidly Expanding Regional Market	Asia Pacific
Key Companies Profiled	The Kelloggs Company Hippie Snacks Bare Snacks The Campbell Soup Company PepsiCo Inc. Intersnack Foods GmbH Burts Potato Chips Ltd. Calbee North America Mondelez International Inc. Kettle Foods Inc. Frito-Lay General Mills Popchips Greendot Health Foods Pvt. Ltd.

Why is Demand for Baked Chips Rising Swiftly Worldwide?

“Increasing Consumer preference for Healthy Snack Products”

Nowadays, people prefer baked chips to deep-fried ones in search of healthier options. Consumers are purchasing baked chips due to health consciousness and seeking nutritious snacks with the addition of functional ingredients including fibers, nutrients, and antioxidants in diets. The major competitors are therefore producing chips in a baked form that is low in calories, low in saturated fats, and additive-free when using natural or organic substances.

• With 50% less fat than its previous potato chips, BlueBird introduced oven-baked potato chips in three varieties in November 2020. The flavors are sea salt, roast chicken & thyme, and sour cream & chives.

Consuming certain foods high in calories and carbohydrates can be bad for health and cause several diseases such as obesity, diabetes, and cardiovascular issues. Consumers are consequently steadily looking for better snack options, which has increased demand for baked products manufactured from nuts, whole grains, fruit, and chip products with vitamin additions.

• According to estimates provided by the World Health Organization, there were around 39 million overweight or obese children under the age of five and approximately 44.3% of people between the ages of 40 and 59 were obese in 2020.

Many customers are therefore emphasizing consuming chips produced by baking procedures due to the rising rates of obesity and other health difficulties, which are simultaneously expanding sales of baked chips, in an attempt to reduce the propensity of these diseases.

Why is Demand for Baked Chips Dismal in Poorer Countries?

“Lack of Product Awareness and Lower Standard of Living”

Though increasing preference for healthy food habits is driving the sales of baked chips, certain factors may restrain product sales growth to some extent. Poor manufacturing activities, lower spending power, and lack of awareness are lowering sales graphs in poor countries.

High levels of potassium, salt, and a carcinogen generated from acrylamide are factors that could impede sales of baked chips throughout the forecast timeframe. In addition, the majority of snacks include high levels of trans fat, chemicals, and preservatives to increase their shelf life, health conscious consumers may act choosy while purchasing baked snack products, which may further slower sales growth. Moreover, the poor supply chain and insufficient storage in certain nations are expected to impede market progress.

Country-wise Analysis

Which Strategies are Being Adopted by Indian Manufacturers of Baked Chips?

“Celebrity Endorsement Campaigns on the Rise”

Asia Pacific's market for baked chips is expanding quickly due to several factors, such as growing consumer preferences for gluten-free baked chip products, a willingness to try out new flavors and variations such as low-fat protein snacks & non-potato veggie chips, and the consumption of chips with moderate salt content.

Customers have moreover been actively seeking baked chip items that are free of additives and preservatives, gluten-free, and manufactured with a higher proportion of organic or clean-label components. Although there has been an increase in gluten-free claims in Asian countries such as India, China, and Japan due to people's allergies to gluten products, which can lead to serious health problems, some countries have formed regulatory standards that manufacturers must adhere to when launching gluten-free baked chip items.

• The Food Safety and Standards Authority of India (FSSAI) released new labelling guidelines for gluten-free claims on products in June 2019. These guidelines address the issue of cross-contamination of such products with gluten-containing items during manufacturing and require that this be disclosed on the label as ‘Processed in a factory where gluten-containing products are produced’.

To gain clients' attention to their products, the manufacturers presenting their products on the marketplace are focusing on celebrity endorsement campaigns.

• To advertise its product and persuade young people to buy baked chip products, Guiltfree Industries, which produces baked chips in India under the trademark ‘Too Yumm’, has signed star cricketer Virat Kohli. In light of this, these are the elements that are actively promoting sales growth.

Why is Demand for Baked Tortilla Chips High in the United States?

“Huge Presence of Target Consumers and Leading Market Players”

The United States is the most profitable market for baked chips due to the presence of several well-known snack brands and the increasing demand for baked savory snacks from the local population. Baked tortilla chips are some of the most popular chip items in the country. The increasing rate of the Hispanic and Latino population in the United States is one of the major factors driving the demand for tortilla chips.

Also, during the projection period, the increasing number of supermarkets and hypermarkets, growing consumer spending power on snack products, and increasing popularity of foreign cuisines would all support sales of baked chips in the country. The enormous and wide availability & supply of raw materials needed for producing tortillas, plus the presence of significant global market participants, is boosting the demand for baked tortilla chips in this country.

Why are European Countries Prominent Producers & Consumers of Baked Chips?

“Chips Most Eaten Snack Product at Social Gatherings or While Travelling”

Europe is regarded as an important marketplace for baked chips due to the presence of numerous leading global manufacturers in Switzerland, Germany, the United Kingdom, and France.

One of the major producers and consumers of snack food products is Europe. In Europe, eating snacks during social gatherings or while travelling is common, and more consumers are choosing to eat healthier snacks, which is increasing the demand for baked chips.

Category-wise Analysis

Why are Supermarkets/Hypermarkets Widely Preferred for Shopping for Food Products?

“Easy Availability of Multiple Branded Snack Products”

Supermarkets/hypermarkets are the most popular method of shopping, due to the availability of numerous brands in one location. Convenience in product selection is a key factor in increasing sales of snack products.

The online buying method is expected to rise rapidly during the forecast period. This can be due to changes in purchasing habits since the pandemic. Snack food products bought through virtual carts have increased significantly as a result of the availability of international brands.

Competitive Landscape

The Kelloggs Company, Hippie Snacks, Bare Snacks, The Campbell Soup Company, PepsiCo Inc., and Intersnack Foods GmbH are some of the key players in the baked chips market. To meet the growing demand for baked chips products, leading companies in the baked chips market are introducing chips made from various fruits and with new flavors.

• Bare Baked launched its brand new pineapple-baked chip product in June 2022.

Snack food producers such as Pepsico and Brewer's Foods are introducing all-natural flavors and substances into their baked potato chip products as well as coming up with creative combinations such as jalapenos, paprika, and sour cream, savory flavors to significantly impact the growing appeal of the baked chips, particularly among young people.

• BRB introduced popcorn-based chips in February 2022. Also, customers can order the product line from Amazon and the company's D2C website.
• In June 2021, the pea-based snack company Peatos introduced tortilla-style chips in three flavors: zesty ranch, nacho cheese, and vegan fiery nacho. The goods were created as a more wholesome alternative to Doritos.

Key Segments of Baked Chips Industry Research

• By Source :

  • Fruits
  • Vegetables
  • Grains
  • Others

• By Flavor :

  • Salted
  • Classic
  • Barbecue

• By Distribution Channel :

  • Supermarkets/Hypermarkets
  • Pharmacies/Drug Stores
  • Online Stores

• By End User :

  • Households
  • Restaurants & Cafes

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA