Non-Potato Veggie Chips Market

Non-Potato Veggie Chips Market Analysis by Root Vegetable Chips, Leafy Vegetable Chips, and Others from 2023 to 2033

Analysis of Non-Potato Veggie Chips Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Non-Potato Veggie Chips Market Outlook (2023 to 2033)

The market for non-potato vegetable chips is being supported by increased distribution, mostly through e-commerce, and growing consumer awareness of healthier diets. The growing demand for non-GMO and gluten-free snacks will present a major potential for producers in the snacks sector. Also, they have been experimenting with other favors to open up opportunities for growing their clientele, which is projected to promote market expansion.

Key industry players are focusing on the ill effects of high-carbohydrate snacks on the declining nutritional values of chips. To avoid the harms of potato chips affecting blood sugar levels people vendors are shifting to the production of chips that are rich in snacks and lower in sodium content.

The higher tendency for carbohydrate fast foods especially in the young age groups has resulted in an increase in obesity among these age groups. Increase in awareness over social media and health experts, nutritionist suggestions of inclusion of small meals comprising of healthy snacks including veggies snacks has encouraged consumers to buy more non-potato veggie chips.

Report Attributes


Market size (2023 A)

USD 4.06 billion

Forecast duration for this research


Forecasted Market value (2033 F)

USD 6.49 billion

Global Market Growth rate (2023-2033 E)

CAGR of 4.8%

Key Companies Profiled

  • Calbee, Terra,
  • Beanitos,
  • Food Should Taste Good,
  • Scrubby’s,
  • JicaChips,
  • Yum Yum,
  • Sensible Portions Trafo, and
  • Uprooted

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What are the drivers of demand for market growth?

“Increasing reliance on fast food will fuel demand for chips.”

Higher dependence on fast foods which are carbohydrates and fats rich with lower nutrition is encouraging consumers to rely on snacks that are healthier. Advancements in vegetable processing and, dehydration along with innovations in the packaging of snack foods are also supporting the market. The increase in the consumption of chips as snacks in cinema halls, amusement parks, malls, fast-food chains, and restaurants, as also events have boosted chip sales.

Higher availability and low-priced snacks have raised non-potato veggie chip consumption globally to a greater extent. Innovations in packaging include features like eye-catching, retaining the freshness of snack foods, informative, convenient, and biodegradable/ environmentally friendly.

What are the Opportunities available in the market?

“Technology to Play a Pivotal Role in Enhancing the Appeal for Non-Potato Veggie Chips”

Newer varieties chips have been made available to consumers thanks to deeper penetration of technology in the food and beverage sector. Improvements in vegetable processing and dehydration have resulted in extended raw material shelf lives for the manufacturers thus lowering the price for customers.

Manufacturers have also been utilizing technology to innovate veggie chip packaging that is enticing, educational, easy to grab, and environmentally responsible. Because of this, it is anticipated that the market will continue to grow strongly in the years to come.

Augmentation in technology has introduced newer forms of chips which are gaining attention among young age groups and is leading to positive growth in the market. Equipment like vegetable chips air-fryer is gaining attention from food service providers. A specific feature of these chips of low calories and enhanced nutrition with higher health benefits is driving traction among producers to launch newer and healthy products.

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Regional Outlook

North America is expected to remain a lucrative region for the growth of the market, on account of the high concentration of significant players that cater to the rising demand among consumers. In addition, technological advancements have also influenced the production and packaging of food products, which have soared in sales in the region.

Another driver fortifying the growth of the market in North America is its robust distribution channel. Supermarkets and hypermarkets that provide offers, discounts, and combos are expected to hold promising growth opportunities for the market.

In the last few years, the rise in concerns related to obesity specifically in the western region including North America and Europe has boosted demand. Along with the increase in obesity, there has been an increase in other health disorders including cardiovascular diseases and diabetes. The higher concentration of players in the US and Canada is anticipated to become a lucrative region for demand.

Asia Pacific region is also expected to hold an improved share in the market in the forecast period. Owing to the large segment of the population and penetration of obesity and blood sugar conditions.

Segment wise Insights

Based on the products, the root veggie chips are made from the use of roots such as parsnips and taro. They are also fried similar to potato chips. The chips are preferred more for their comparatively more fiber content and less sodium. These add more variety to the diet than potato chips. However leafy veggie chips are also attracting sales in the market and are anticipated to grow with the fastest CAGR owing to lower calorie content.

Classic salty is a commonly opted chips option holding a high market share in the market. Further, the barbeque and cheese favors are also getting the attention of all age people, especially the children and youth segment. This segment is expected to gain moderate to high growth in the forecast duration.

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Recent Developments

Key players operating in the market include Calbee, Terra, Beanitos, Food Should Taste Good, Scrubbys, JicaChips, Yum Yum, Sensible Portions Trafo, and Uprooted. Product innovation and flavor have been the key strategies of market manufacturers.

  • Bare Snacks recently launched baked crunchy veggie chips made from beet, carrot, and sweet potato. According to the company, the chips are made by using real vegetables without the addition of artificial preservatives or colors. The new product range is devoid of starchy powders and oil, which enhances their nutritional value. The veggie chips are available in sea salt, ranch, barbecue, and vinegar flavors.
  • Eat Real, based in the UK, launched Hummus Chips with sea salt flavor. The chips are produced with natural ingredients and have high nutritional value. Such chips make healthy alternatives to fried snacks and confectionery items. The company believes that such attributes of the snacks will help distinguish the brand from others on supermarket shelves.
  • Arjun Foods launched vacuum-fried okra chips that are crispy and exotic in taste. These chips are vacuum fried, which helps in scoring well on health, and consist of a shelf life of about 6 months. The chips are prepared by adding mint seasoning to enhance the flavors of okra chips.
  • Costco recently launched a healthy alternative to potato chips called Veggie Snacks, which offers three kinds of chips - Garden Veggie Chips, plain Garden Veggie Straws, and Zesty Ranch flavors Garden Veggie Straws. These chips are low in calories and are made from natural ingredients. The product is free from trans-fat and artificial preservatives.


  • By Source

    • Root Vegetable Chips
      • Carrot Chips
      • Cassava Chips
      • Jerusalem Artichoke Chips
      • Turnip Chips
      • Parsnip Chips
      • Sweet Potato Chips
      • Zucchini Chips
      • Others
    • Leafy Vegetable Chips
      • Kale Chips
      • Spinach Chips
    • Others
  • By Flavors :

    • Classic Salty
    • Barbecue
    • Cheese
    • Salt & Pepper
    • Cheese & Onion
    • Jalapeno and
    • Others
  • By End-Use :

    • Household
    • Foodservice
      • Snack foods
      • Baked foods accompaniments
      • Soups toppings
      • Salads
      • Others
  • By Distribution Channel

    • Direct Sales
      • Indirect Sales
      • Hypermarkets / Supermarkets
      • Convenience Stores
      • Specialty Retail Stores
      • Traditional Grocery Stores
      • Online Retailers
  • By Regions :

    • North America
    • Latin America
    • Western Europe
    • Eastern Europe
    • Asia Pacific
    • Japan
    • Middle East and Africa

- FAQs -

What are the key factors driving the growth of the market?

Manufacturers operating in the market are expected to gain significant opportunities.

Which region is dominating the global market of the market?

North America is expected to remain a lucrative region for the growth of the market.

What is the current market outlook for the market?

The market is anticipated to reach a valuation of USD 6.49 Billion by end of 2033.

What is the anticipated growth rate of the market?

The global market is expected to grow with a CAGR of 4.8% in the forecast period.

Non-Potato Veggie Chips Market

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