Demand and Trend Analysis of Liquid Dietary Supplements in Middle East & Africa

Study on Liquid Dietary Supplements in Middle East & Africa by Amino Acids, Botanicals, and Vitamins & Minerals for Men, Women, Kids, and Senior Citizens from 2024 to 2034

Analysis of Liquid Dietary Supplements Industry Covering Countries Include Analysis of GCC Countries, South Africa, Nigeria, and Rest of MEA

Liquid Dietary Supplement Sales Outlook for Middle East & Africa (2024 to 2034)

Liquid dietary supplement sales in the Middle East & Africa are estimated at US$ 1.31 billion for 2024 and are projected to rise at 8% CAGR from 2024 to 2034. The market in the Middle East & Africa is predicted to reach a value of US$ 2.85 billion by the end of 2034.

Growing focus on health and fitness in the Middle East & Africa is slated to be the primary factor driving liquid dietary supplement sales. Increasing disposable income, rising awareness regarding preventive healthcare, high incidence of chronic disorders, and evolving consumer preferences are other prospects that could boost consumption of liquid dietary supplements in the Middle East & Africa across the study period and beyond. The high prevalence of obesity in countries such as Kuwait and the United Arab Emirates is also estimated to favor liquid dietary supplement demand going forward.

  • Liquid dietary supplement use in weight loss applications is predicted to bring in a revenue of US$ 148.6 million in 2024.

Rising purchasing power of women and their inclination towards spending on holistic wellness products are also forecasted to benefit sales of liquid dietary supplements in the long run. Supportive government initiatives to promote healthy eating are also creating new opportunities for liquid dietary supplement manufacturers in the future.

Report Attributes Details
Liquid Dietary Supplement Sales in Middle East & Africa (2024) US$ 1.31 Billion
Projected Sales (2034F) US$ 2.85 Billion
Demand Growth (2024 to 2034) 8% CAGR
Sales in Rest of MEA (2024E) US$ 116.8 Million
Demand Growth in Nigeria (2024 to 2034) 4.9% CAGR
Botanical Supplement Sales (2024E) US$ 435.4 Million
Sales Growth in Hypermarkets/Supermarkets (2024 to 2034) 7.7% CAGR
Key Companies Profiled
  • Nutrilife International
  • Pharco Pharmaceuticals
  • NutriVital
  • BASF SE
  • Herbalife International
  • Glanbia Plc

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What Could Impede Liquid Dietary Supplement Consumption Growth in MEA?

“Stringent Regulations and High Cost of Premium Supplements”

Although the disposable income of people in the Middle East & Africa is increasing, they are still not able to afford some of the premium and expensive liquid dietary supplements made with natural ingredients. Furthermore, countries in the MEA region have different and strict regulatory mandates that liquid dietary supplement suppliers need to comply with. This compliance can sometimes result in increased cost of liquid dietary supplements thereby hampering overall liquid dietary supplement shipments in this region.

Find more detailed insights and gain an in-depth understanding of trends such as local supply, pricing trends, product standards, safety regulations, and new developments in this research study for liquid dietary supplements by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

South Africa and most GCC countries are forecasted to present highly rewarding moneymaking opportunities for liquid dietary supplement manufacturers in the long run, and this is why any company looking to dominate this region should focus on these countries.

Which GCC Country is Lucrative for Liquid Dietary Supplement Producers?

“United Arab Emirates to Offer Highly Attractive Business Opportunities”

Attribute GCC Countries
Market Value (2024E) US$ 579.7 Million
Growth Rate (2024 to 2034) 9.4% CAGR
Projected Value (2034F) US$ 1.42 Billion

Increasing incidence of obesity has been observed in different GCC countries and this is also true for the United Arab Emirates as well. The government of UAE is trying to promote awareness regarding the benefits of proper nutrition and is promoting the consumption of liquid dietary supplements to help people battle obesity and maintain good health.

  • In August 2022, the Abu Dhabi Public Health Centre (ADPHC) announced the launch of a new program called SEHHI to promote healthy food choices and improve access to the same among Emiratis.

Growing number of tourists in UAE and other GCC countries is also projected to create an opportune scenario for liquid dietary supplement companies going forward.

What Makes South Africa an Opportune Market in the Region?

“Growing Focus on Preventive Healthcare in the Country”

Attribute South Africa
Market Value (2024E) US$ 545.2 Million
Growth Rate (2024 to 2034) 7.2% CAGR
Projected Value (2034F) US$ 1.09 Billion

South Africa is home to a diverse set of people coming from different ethnicities, which creates a challenge for the government to create effective healthcare policies for all. The aforementioned factor has resulted in an increased focus on preventive healthcare in the country, which, in turn, is projected to uplift liquid dietary supplement demand in South Africa over the coming years.

Evolving consumer preferences, rising focus on boosting immunity, and growing awareness regarding the benefits of liquid dietary supplement consumption are other key factors that could drive market growth in the country across the forecast period and beyond.

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Category-wise Insights

Liquid dietary supplement distributors in the Middle East & Africa are focusing on launching new supplements for women and selling them through drug stores and pharmacies to boost their business potential in this region.

Where Will Most Liquid Dietary Supplements Be Sold From?

“Pharmacies & Drug Stores Account for Higher Sales”

Attribute Pharmacies & Drug Stores
Segment Value (2024E) US$ 579.3 Million
Growth Rate (2024 to 2034) 8.5% CAGR
Projected Value (2034F) US$ 1.31 Billion

Liquid dietary supplements are classified as healthcare products and getting them from pharmacies or drug stores allows consumers to be somewhat sure of their authenticity and effectiveness. Speculations regarding counterfeit products can be avoided by making purchases through pharmacies as they are highly regulated and have less possibility of selling counterfeit products. All of the aforementioned factors allow pharmacies and drug stores to lead liquid dietary supplement sales in the Middle East & Africa.

Who Consumes Most Liquid Dietary Supplements in MEA?

“Women Spearheading Liquid Dietary Supplement Demand”

Attribute Women
Segment Value (2024E) US$ 719.4 Million
Growth Rate (2024 to 2034) 6.5% CAGR
Projected Value (2034F) US$ 1.35 Billion

Women in the Middle East & Africa region are becoming more aware of their nutritional needs and opting for liquid dietary supplements to improve their overall health. Initiatives taken by different governments in this region to boost health awareness among women and the rising spending potential of women on healthcare products such as liquid dietary supplements and nutraceuticals are projected to bolster sales of liquid dietary supplements in the MEA region over the next ten years.

Analysts’ Opinion

Increasing prevalence of obesity among women and kids in the MEA region is forecasted to create good growth opportunities for liquid dietary supplement providers in the long run. Liquid dietary supplement companies should focus on creating supplements that can specifically cater to the needs of diverse ethnic groups present in this region to make a mark in the Middle East & Africa going forward.

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Segmentation of Liquid Dietary Supplement Study in Middle East & Africa

  • By Ingredient :

    • Amino Acids
    • Botanicals
    • Vitamins & Minerals
    • Others
  • By Application :

    • Bone & Joint Health
    • General Wellbeing
    • Heart Health
    • Immune & Digestive Health
    • Sports Nutrition
    • Weight Loss
    • Other Applications
  • By End User :

    • Men
    • Women
    • Kids
    • Senior Citizens
  • By Distribution Channel :

    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacies & Drug Stores
    • Others
  • By Country :

    • GCC Countries
    • South Africa
    • Nigeria
    • Rest of MEA

- FAQs -

How much is liquid dietary supplement demand in the Middle East & Africa?

Liquid dietary supplement sales in the Middle East & Africa are calculated at US$ 1.31 billion for 2024.

What is the predicted liquid dietary supplement sales revenue for 2034?

Sales of liquid dietary supplements are projected to reach US$ 2.85 billion by 2034.

At what pace will the MEA market grow over the decade?

Demand for liquid dietary supplements in MEA is projected to increase at 8% CAGR from 2024 to 2034.

How fast will liquid dietary supplement demand rise in GCC countries?

The market in GCC countries is forecasted to expand at 9.4% CAGR over the next ten years.

Who are the prime liquid dietary supplement distributors?

Nutrilife International, Pharco Pharmaceuticals, NutriVital, BASF SE, Herbalife International, and Glanbia Plc are key liquid dietary supplement manufacturers in MEA.

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Demand and Trend Analysis of Liquid Dietary Supplements in Middle East & Africa

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