Gift Card Market

Gift Card Market by Type (Physical Cards and E-Gift Cards), by Price Range (High, Medium, and Low), and by Region - Global Market Report (2024 to 2034)

Analysis of Gift Card Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Gift Card Market Outlook (2024 to 2034)

The global gift card market size is estimated to be valued at US$ 4,80,560 million in 2024. The market is estimated to register a promising pace of 10.4% CAGR and accumulate a total of US$ 12,92,523.2 million by 2034.

Gift cards have been gaining considerable popularity owing to their utilization as a marketing technique over the last couple of years. Brand owners and merchants frequently utilize gift cards to enhance their customer loyalty programs, boost referrals and consumers’ perceived value, and sustain customers.

Brand owners and retailers believe that gift cards lure consumers’ interest and engagement. Therefore, the utilization of gift cards for customer loyalty programs is projected to rise. Additionally, its adoption is expected to benefit from these players attempts to turn potential customers into devoted ones.

Leading Growth Determinants of the Gift Card Market

  • Solid demand rate from business as well as retail markets. Numerous retail sectors are engaged in the gift card market, and ever since mobile payments have surged in use, OTT and content platforms, travel companies, and mobile payment providers have also jumped on the bandwagon.
  • Companies in the food and beverage sector, for instance, Domino’s, Starbucks, Pizza Hut, and KFC, are luring customers by using gift cards and vouchers with attractive deals and discounts.
  • Travel companies like Thomas Cook, Cleartrip, and Ola are also providing discounts of up to 10% for short trips, staycations, and workstations to get the most out of this trend.
  • Digital gift cards are becoming more popular than physical ones. After recognizing virtual cards' significant benefits, several shops began using e-gifting. Since these cards are directly sent to the beneficiary via SMS or email in the form of links and codes, they are rated highly due to their usage and operational flexibility.
  • Virtual cards are observing significant acceptance due to the swift uptake of digital payment systems.
Report Attributes Details
Estimated Market Value (2024E) US$ 4,80,560 million
Forecasted Market Value (2034F) US$ 12,92,523.2 million
Global Market Growth Rate (2024 to 2034) 10.4% CAGR
E-Gift Cards Segment Growth Rate (2024 to 2034) 14.4% CAGR
Medium (between 200-400 US$) Segment Growth Rate (2024 to 2034) 10.8% CAGR
North America Market Share (2024) 35.1%
East Asia Market Share (2024) 25.3%
Key Companies Profiled in the Gift Card Industry Report
  • Gyft
  • Edge Loyalty Systems Pty. Ltd.
  • InComm
  • Blackhawk Network Holdings, Inc.
  • The Up Group
  • Edenred Group
  • National Gift Card Corporation
  • Walmart Stores
  • QwickSilver Solutions
  • Target Corporation
  • Best Buy Company, Inc.
  • Starbucks Corporation
  • Best Buy Company, Inc.
  • Amazon.com, Inc.
  • Others

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Which Trends are Positively Influencing the Gift Card Market?

“Increased B2B Sales to Drive Up the Market for Gift Cards”

Several big and small businesses are presently focusing on increasing employee engagement by recognizing and rewarding employees with dedicated gift cards. Numerous multinational firms are making efforts to motivate and inspire workers to give their maximum effort to reach more significant goals together. Such initiatives from small and multinational enterprises are projected to propel the rapid adoption of gift cards.

“Industry Players Strengthen their Position Via Strategic Alliances and Bonding”

Leading players in the market are pursuing greater market share acquisition. For this, they are actively buying, collaborating, or forming alliances with other market participants to raise their market presence.

In 2020, for instance, Blackhawk Network announced the acquisition of NGC (National Gift Card), which is a card and prepaid tech firm. The firm has successfully invigorated its incentive solutions on the back of this acquisition. Additionally, it is expected that the actions of these players are expected to set the degree of rivalry and market trends.

Which Challenges Restrict Market Growth?

“Gift Cards’ Impersonal Nature Affects its Takeup Among Consumers”

The impersonal nature of gift cards is a highly restrictive factor that challenges the players in the gift card market. Giving gift cards suggests an absence of enthusiasm and eagerness on the part of gift-givers. Therefore, consumers are increasingly searching for personalized gifting solutions, and in the process, this is negatively impacting the product sales.

“Increased Access to Gifting Solutions Restrict Demand for Gift Cards”

The proliferation of eCommerce platforms like Flipkart Inc. and Amazon.com Inc. is permitting consumers to select from an extensive range of products for gifting purposes. eCommerce platforms are a convenient way of purchasing gifts and ensuring that users promptly receive the products. For instance, Amazon.com, Inc., ascertains its members for same-day delivery in selected metro cities across the globe. Therefore, consumers prefer to give gifts from this category instead of impersonalized gift cards. The innate proclivity of consumers toward gifting gifts instead of gift cards provides hurdles for leading market players.

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Country-wise Insights

The North America gift card market is expected to acquire a market share of 35.1% in 2024. The regional market value is expected to rise from US$ 1,68,677 million in 2024 to US$ 4,42,043 million by 2034. Through this period, the market is expected to register a CAGR of 10.1%.

The East Asia market is projected to obtain a value share of 25.3% in 2024. The market value of this regional market is expected to rise from US$ 1,21,582 million in 2024 to US$ 3,42,519 million by 2034. The market in the region is anticipated to expand at a CAGR of 10.9% through 2034.

Which Factors Propel Market Growth in the United States?

“Extensive Use of Non-cash Incentives by Commercial Sectors Augment the Market in the United States”

The gift card market share in the United States is expected to reach 81.2% in North America in 2024. The market valuation is expected to reach US$ 1,36,965.4 million in 2024 and US$ 3,55,844.6 million by 2034. Through 2034, the sales of gift cards in the United States are expected to expand at a CAGR of 10%.

The prevalent use of digital technology in the United States is substantially influencing the increase in e-gifting. Non-cash incentives like incentive trips, gift cards, and reward points are utilized by a surging count of commercial sector organizations in the United States to acknowledge and reward the performance and efforts of main suppliers, workers, and partners.

The widespread incentive culture in the United States hints at the significant potential for the growth of gift card players in this region.

Which Factors Contribute to Market Growth in China?

“Changing Approach of Millennials Catalyzing the Demand for Gift Cards”

The China gift card market is projected to acquire a share of 60.7% in East Asia in 2024. The market is estimated to be valued at US$ 73,800.1 million in 2024 and expand at a CAGR of 10.7% thereon. A gradual shift among millennials toward gift cards instead of physical presents is propelling market growth.

Increasing demand for practical and simple solutions in all situations, such as gifting, owing to the chaotic and busy nature of present times, is augmenting market growth. Such a mentality is drawing and motivating people to opt for gift cards over physical presents.

Segment-wise Insights

Which Segment Leads the Type Category?

“E-gift Card Segment Stands the Market Forefront”

Physical cards have enjoyed prominence in the historical period based on type. As per the latest estimates, the segment acquired a share of 51.7% in 2019. However, the tables are turning in favor of e-gift cards, as consumers are now increasingly seeking digital or virtual cards. This shift is being propelled as an increasing number of consumers assume responsibility for the environment. Additionally, the convenience and ease of tracking and redeeming e-gift cards are also catapulting the sales of these cards.

In 2024, the e-gift card segment is projected to acquire a market share of 51.3%. Ten years from now, the online gift card segment is expected to enjoy dominance in the market, with an estimated share of 73.5%. Based on CAGR, the segment is expected to expand at a CAGR of 14.4% through 2034.

Which Segment Stays atop the Price Range Category?

“Medium (between 200 to 400 US$) Takes the Market Lead”

The medium (between 200 to 400 US$) segment is expected to capture 46.8% in 2024. By 2034, this segment is projected to enjoy a market share of 48.6%. Recent stats for value generation in the medium (between 200 and 400 US$) segment is US$ 2,24,902 million in 2024 and US$ 6,28,166 million by 2034. Increasing affordability for medium-range gift cards is increasing sales.

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Competitive Landscape

The gift card market paints a lucrative picture for active players, thus attracting a significant number of participants in the market. Key players are, therefore, intensifying their penetration by making greater investments in the market.

Market players are constantly innovating to raise their market presence. Currently, they are riding on the digital wave to increase their relevance in the market. Rising e-commerce is fueling the popularity of e-gifting, which provides prompt delivery and convenience to both recipients and buyers. To leverage this trend, companies are concentrating their efforts on integrating with eCommerce portals and user-friendly platforms.

Incorporating gift cards into mobile wallets raises the accessibility and convenience of mobile wallets, thereby increasing their attractiveness among users. Further, digital platforms permit personalized gift cards with custom messages, designs, and video attachments, making them more engaging and special. This is contributing to its popularity among end users.

Market players are further forming strategic alliances and partnering with other service providers, retailers, and even financial institutions to increase their reach and provide multi-brand gift cards. This is widening the redemption options and capturing a broader customer base.

Key players are going beyond traditional ways by creating gift cards for charities and unique experiences to tap into the emerging trend of socially conscious consumerism. Key players in the gift card industry continue to evolve their offerings and become an even more integral element of our shopping experience.

Recent Developments Spearheading the Market Growth :

  • In October 2020, PRNewswire published an article called ‘Demand for digital gifting charts a new trajectory of more personal e-gift cards present on Giftcards.com.' The company widened its digital gift card offers. They offer an extensive range of unique cards to their consumers who seek more personal gifts. Each card is designed for a certain occasion, particular cause, or recipient.
  • In April 2021, retailers' gift cards gained potential entry points to facilitate customers into a closed loop of payment, ordering system, and membership. They can influence users to adopt new expenditure habits. For example, the Starbucks Gift Card is designed for gifting and offering customers an easy payment mode. Thus raising the frequency of store visits and increasing sales automatically.

Segmentation of Gift Card Market Research

  • By Type:

    • E-Gift Cards
    • Physical Cards
  • By Price Range:

    • High (Above US$ 400)
    • Medium (between 200 to 400 US$)
    • Low (Below US$ 200)
  • By Region:

    • North America
    • Europe
    • Latin America
    • East Asia
    • South Asia and Oceania
    • The Middle East and Africa

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019-2023 and Forecast, 2024-2034

    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2019-2023

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2024-2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Card Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Card Type, 2019-2023

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Card Type, 2024-2034

        5.3.1. Closed-Loop Card

        5.3.2. Open-Loop Card

    5.4. Y-o-Y Growth Trend Analysis By Card Type, 2019-2023

    5.5. Absolute $ Opportunity Analysis By Card Type, 2024-2034

6. Global Market Analysis 2019-2023 and Forecast 2024-2034, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2019-2023

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2024-2034

        6.3.1. Retail Establishment

        6.3.2. Corporate Institutions

    6.4. Y-o-Y Growth Trend Analysis By End User, 2019-2023

    6.5. Absolute $ Opportunity Analysis By End User, 2024-2034

7. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2019-2023

    7.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2024-2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    8.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    8.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Card Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Card Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Card Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Card Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Card Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Card Type

        10.3.3. By End User

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Card Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Card Type

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Card Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Card Type

        12.3.3. By End User

    12.4. Key Takeaways

13. East Asia Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Card Type

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Card Type

        13.3.3. By End User

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2034, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023

    14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2024-2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Card Type

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Card Type

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Card Type

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Card Type

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Card Type

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Card Type

            15.4.2.2. By End User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Card Type

            15.5.2.2. By End User

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Card Type

            15.6.2.2. By End User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Card Type

            15.7.2.2. By End User

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Card Type

            15.8.2.2. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Card Type

            15.9.2.2. By End User

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Card Type

            15.10.2.2. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Card Type

            15.11.2.2. By End User

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Card Type

            15.12.2.2. By End User

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Card Type

            15.13.2.2. By End User

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Card Type

            15.14.2.2. By End User

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Card Type

            15.15.2.2. By End User

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Card Type

            15.16.2.2. By End User

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Card Type

            15.17.2.2. By End User

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Card Type

            15.18.2.2. By End User

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Card Type

            15.19.2.2. By End User

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Card Type

            15.20.2.2. By End User

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Card Type

            15.21.2.2. By End User

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Card Type

            15.22.2.2. By End User

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Card Type

            15.23.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Card Type

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Givex Corporation

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Walmart Inc

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Qwikcilver Solutions Pvt Ltd

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Fiserv, Inc

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Paytronix Systems, Inc

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Blackhawk Network

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Amazon.com

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. American Express Company

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. PayPal

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. InComm Payments LLC

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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List Of Table

Table 1: Global Market Value (US$ Mn) Forecast by Region, 2019-2034

Table 2: Global Market Volume (Units) Forecast by Region, 2019-2034

Table 3: Global Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 4: Global Market Volume (Units) Forecast by Card Type, 2019-2034

Table 5: Global Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 6: Global Market Volume (Units) Forecast by End User, 2019-2034

Table 7: North America Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 8: North America Market Volume (Units) Forecast by Country, 2019-2034

Table 9: North America Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 10: North America Market Volume (Units) Forecast by Card Type, 2019-2034

Table 11: North America Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 12: North America Market Volume (Units) Forecast by End User, 2019-2034

Table 13: Latin America Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 14: Latin America Market Volume (Units) Forecast by Country, 2019-2034

Table 15: Latin America Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 16: Latin America Market Volume (Units) Forecast by Card Type, 2019-2034

Table 17: Latin America Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 18: Latin America Market Volume (Units) Forecast by End User, 2019-2034

Table 19: Western Europe Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 20: Western Europe Market Volume (Units) Forecast by Country, 2019-2034

Table 21: Western Europe Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 22: Western Europe Market Volume (Units) Forecast by Card Type, 2019-2034

Table 23: Western Europe Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 24: Western Europe Market Volume (Units) Forecast by End User, 2019-2034

Table 25: Eastern Europe Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 26: Eastern Europe Market Volume (Units) Forecast by Country, 2019-2034

Table 27: Eastern Europe Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 28: Eastern Europe Market Volume (Units) Forecast by Card Type, 2019-2034

Table 29: Eastern Europe Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 30: Eastern Europe Market Volume (Units) Forecast by End User, 2019-2034

Table 31: South Asia and Pacific Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 32: South Asia and Pacific Market Volume (Units) Forecast by Country, 2019-2034

Table 33: South Asia and Pacific Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 34: South Asia and Pacific Market Volume (Units) Forecast by Card Type, 2019-2034

Table 35: South Asia and Pacific Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 36: South Asia and Pacific Market Volume (Units) Forecast by End User, 2019-2034

Table 37: East Asia Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 38: East Asia Market Volume (Units) Forecast by Country, 2019-2034

Table 39: East Asia Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 40: East Asia Market Volume (Units) Forecast by Card Type, 2019-2034

Table 41: East Asia Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 42: East Asia Market Volume (Units) Forecast by End User, 2019-2034

Table 43: Middle East and Africa Market Value (US$ Mn) Forecast by Country, 2019-2034

Table 44: Middle East and Africa Market Volume (Units) Forecast by Country, 2019-2034

Table 45: Middle East and Africa Market Value (US$ Mn) Forecast by Card Type, 2019-2034

Table 46: Middle East and Africa Market Volume (Units) Forecast by Card Type, 2019-2034

Table 47: Middle East and Africa Market Value (US$ Mn) Forecast by End User, 2019-2034

Table 48: Middle East and Africa Market Volume (Units) Forecast by End User, 2019-2034

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List Of Figures

Figure 1: Global Market Value (US$ Mn) by Card Type, 2024-2034

Figure 2: Global Market Value (US$ Mn) by End User, 2024-2034

Figure 3: Global Market Value (US$ Mn) by Region, 2024-2034

Figure 4: Global Market Value (US$ Mn) Analysis by Region, 2019-2034

Figure 5: Global Market Volume (Units) Analysis by Region, 2019-2034

Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024-2034

Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024-2034

Figure 8: Global Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 9: Global Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 10: Global Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 11: Global Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 12: Global Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 13: Global Market Volume (Units) Analysis by End User, 2019-2034

Figure 14: Global Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 15: Global Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 16: Global Market Attractiveness by Card Type, 2024-2034

Figure 17: Global Market Attractiveness by End User, 2024-2034

Figure 18: Global Market Attractiveness by Region, 2024-2034

Figure 19: North America Market Value (US$ Mn) by Card Type, 2024-2034

Figure 20: North America Market Value (US$ Mn) by End User, 2024-2034

Figure 21: North America Market Value (US$ Mn) by Country, 2024-2034

Figure 22: North America Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 23: North America Market Volume (Units) Analysis by Country, 2019-2034

Figure 24: North America Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 25: North America Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 26: North America Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 27: North America Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 28: North America Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 29: North America Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 30: North America Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 31: North America Market Volume (Units) Analysis by End User, 2019-2034

Figure 32: North America Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 33: North America Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 34: North America Market Attractiveness by Card Type, 2024-2034

Figure 35: North America Market Attractiveness by End User, 2024-2034

Figure 36: North America Market Attractiveness by Country, 2024-2034

Figure 37: Latin America Market Value (US$ Mn) by Card Type, 2024-2034

Figure 38: Latin America Market Value (US$ Mn) by End User, 2024-2034

Figure 39: Latin America Market Value (US$ Mn) by Country, 2024-2034

Figure 40: Latin America Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 41: Latin America Market Volume (Units) Analysis by Country, 2019-2034

Figure 42: Latin America Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 43: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 44: Latin America Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 45: Latin America Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 46: Latin America Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 48: Latin America Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 49: Latin America Market Volume (Units) Analysis by End User, 2019-2034

Figure 50: Latin America Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 51: Latin America Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 52: Latin America Market Attractiveness by Card Type, 2024-2034

Figure 53: Latin America Market Attractiveness by End User, 2024-2034

Figure 54: Latin America Market Attractiveness by Country, 2024-2034

Figure 55: Western Europe Market Value (US$ Mn) by Card Type, 2024-2034

Figure 56: Western Europe Market Value (US$ Mn) by End User, 2024-2034

Figure 57: Western Europe Market Value (US$ Mn) by Country, 2024-2034

Figure 58: Western Europe Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 59: Western Europe Market Volume (Units) Analysis by Country, 2019-2034

Figure 60: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 61: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 62: Western Europe Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 63: Western Europe Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 64: Western Europe Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 65: Western Europe Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 66: Western Europe Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 67: Western Europe Market Volume (Units) Analysis by End User, 2019-2034

Figure 68: Western Europe Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 69: Western Europe Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 70: Western Europe Market Attractiveness by Card Type, 2024-2034

Figure 71: Western Europe Market Attractiveness by End User, 2024-2034

Figure 72: Western Europe Market Attractiveness by Country, 2024-2034

Figure 73: Eastern Europe Market Value (US$ Mn) by Card Type, 2024-2034

Figure 74: Eastern Europe Market Value (US$ Mn) by End User, 2024-2034

Figure 75: Eastern Europe Market Value (US$ Mn) by Country, 2024-2034

Figure 76: Eastern Europe Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 77: Eastern Europe Market Volume (Units) Analysis by Country, 2019-2034

Figure 78: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 79: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 80: Eastern Europe Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 81: Eastern Europe Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 82: Eastern Europe Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 83: Eastern Europe Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 84: Eastern Europe Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 85: Eastern Europe Market Volume (Units) Analysis by End User, 2019-2034

Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 88: Eastern Europe Market Attractiveness by Card Type, 2024-2034

Figure 89: Eastern Europe Market Attractiveness by End User, 2024-2034

Figure 90: Eastern Europe Market Attractiveness by Country, 2024-2034

Figure 91: South Asia and Pacific Market Value (US$ Mn) by Card Type, 2024-2034

Figure 92: South Asia and Pacific Market Value (US$ Mn) by End User, 2024-2034

Figure 93: South Asia and Pacific Market Value (US$ Mn) by Country, 2024-2034

Figure 94: South Asia and Pacific Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 95: South Asia and Pacific Market Volume (Units) Analysis by Country, 2019-2034

Figure 96: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 97: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 98: South Asia and Pacific Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 99: South Asia and Pacific Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 100: South Asia and Pacific Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 101: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 102: South Asia and Pacific Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 103: South Asia and Pacific Market Volume (Units) Analysis by End User, 2019-2034

Figure 104: South Asia and Pacific Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 105: South Asia and Pacific Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 106: South Asia and Pacific Market Attractiveness by Card Type, 2024-2034

Figure 107: South Asia and Pacific Market Attractiveness by End User, 2024-2034

Figure 108: South Asia and Pacific Market Attractiveness by Country, 2024-2034

Figure 109: East Asia Market Value (US$ Mn) by Card Type, 2024-2034

Figure 110: East Asia Market Value (US$ Mn) by End User, 2024-2034

Figure 111: East Asia Market Value (US$ Mn) by Country, 2024-2034

Figure 112: East Asia Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 113: East Asia Market Volume (Units) Analysis by Country, 2019-2034

Figure 114: East Asia Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 115: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 116: East Asia Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 117: East Asia Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 118: East Asia Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 119: East Asia Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 120: East Asia Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 121: East Asia Market Volume (Units) Analysis by End User, 2019-2034

Figure 122: East Asia Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 123: East Asia Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 124: East Asia Market Attractiveness by Card Type, 2024-2034

Figure 125: East Asia Market Attractiveness by End User, 2024-2034

Figure 126: East Asia Market Attractiveness by Country, 2024-2034

Figure 127: Middle East and Africa Market Value (US$ Mn) by Card Type, 2024-2034

Figure 128: Middle East and Africa Market Value (US$ Mn) by End User, 2024-2034

Figure 129: Middle East and Africa Market Value (US$ Mn) by Country, 2024-2034

Figure 130: Middle East and Africa Market Value (US$ Mn) Analysis by Country, 2019-2034

Figure 131: Middle East and Africa Market Volume (Units) Analysis by Country, 2019-2034

Figure 132: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024-2034

Figure 133: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024-2034

Figure 134: Middle East and Africa Market Value (US$ Mn) Analysis by Card Type, 2019-2034

Figure 135: Middle East and Africa Market Volume (Units) Analysis by Card Type, 2019-2034

Figure 136: Middle East and Africa Market Value Share (%) and BPS Analysis by Card Type, 2024-2034

Figure 137: Middle East and Africa Market Y-o-Y Growth (%) Projections by Card Type, 2024-2034

Figure 138: Middle East and Africa Market Value (US$ Mn) Analysis by End User, 2019-2034

Figure 139: Middle East and Africa Market Volume (Units) Analysis by End User, 2019-2034

Figure 140: Middle East and Africa Market Value Share (%) and BPS Analysis by End User, 2024-2034

Figure 141: Middle East and Africa Market Y-o-Y Growth (%) Projections by End User, 2024-2034

Figure 142: Middle East and Africa Market Attractiveness by Card Type, 2024-2034

Figure 143: Middle East and Africa Market Attractiveness by End User, 2024-2034

Figure 144: Middle East and Africa Market Attractiveness by Country, 2024-2034

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What was the value of the Gift Card Market in 2019?

The global gift card market was worth US$ 3,25,551.1 million in 2019.

What is the Sales Outlook for Gift Card in 2024?

The sales outlook for gift cards is likely to be valued at US$ 4,80,560 million in 2024.

What is the Demand Forecast for Gift Cards for the Decade?

Demand for gift cards is expected to reach a market value of US$ 12,92,523.2 million by the end of 2034.

What is the Adoption Growth Projection for the Gift Card Market?

Demand for gift cards is projected to rise at a CAGR of 10.4% through 2034.

At What Rate Is the Market in East Asia Predicted to Grow?

The East Asia market for gift cards is forecast to expand at a CAGR of 10.9% through 2034.

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Gift Card Market

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