Graphic Design Market

Graphic Design Market Outlook (2022-2032)

The global graphic design market is expected to secure a valuation of US$ 50.4 billion in 2022. During the forecast period of 2022-2032, the market for graphic designing is expected to exhibit a CAGR of 5.2% and reach US$ 83.8 billion by the end of 2032.

Report Attributes	Details
Graphic Design Market Size (2021A)	US$ 48 Billion
Estimated Market Value (2022E)	US$ 50.4 Billion
Forecasted Market Value (2032F)	US$ 83.8 Billion
Global Market Growth Rate (2022-2032)	~5.2% CAGR
North America Market Share (2021)	~28%
East Asia Market Growth Rate (2022-2032)	~6.2% CAGR
United States Market Growth Rate (2022-2032)	~5.1% CAGR
Market Share of Top 10 Companies	~Higher Single Digit
Key Companies Profiled	AKQA Chermyeff & Geismar & Haviv Dessein Frog Design Happy Cog House Industries Landor & Fitch Leo Burnett McFaul+Day MetaDesign Metalab Mucho Pentagram Sagmeister & Walsh Studio Dumbar SuperUnion Turner Duckworth Urban Influence Winkcreative Wolff Olins

Advent of Web Development Services in Commercial Sector

Graphic designing is an art of visual communication that comprises images, words, and ideas conveying information to an audience. Graphic design has vital utility in web development in guiding users towards enterprise goals with the website. It is a modern tool to enhance customer engagement, strengthen brand recognition, and efficiently connect to the target audience. A well-designed website has an early impression on visitors and results in higher credibility for the firm.

• As per a research study conducted by Stanford University, around 75% of users acknowledged a company’s credibility based on its website’s design.
• More than 90% of users have found that visual appeal and website navigation has a huge influence on their first impression of a product.

Additionally, recent trends such as retro visual content and animation in web designing are positively driving the demand for graphic design.

• Short Term (2022-2025): The e-Commerce sector is booming, which may positively impact the demand for graphic artists to design mobile apps/websites. Post-COVID, various sectors have seen positive growth, which accelerated the demand for individual graphic designers.
• Medium Term (2025-2028): Growing number of start-ups and the development of small- and mid-sized organizations are expected to have a positive impact on market growth. Intense competition in the market will lead to the demand for professional graphic design firms to create more brand awareness in the market.
• Long Term (2028-2032): Introduction of advanced technologies along with favorable government norms promoting different industry verticals will accelerate market growth in the long run.

Between 2017 and 2021, the global graphic design market expanded at a CAGR of 3.4%, according to Fact.MR, a market research and competitive intelligence provider. The industry is projected to move ahead at a 5.2% CAGR between 2022 and 2032.

Analysis of graphic design market based on service and region. Under the service segment, mobile app design dominates with 19% market share in 2022.

High Demand for Enhancing Social Media Marketing Initiatives

The first impression of a brand or product is very important on social media platforms. As social media users demand interactive content and real-time experiences, graphic designing sets an enterprise's brand apart in a sea of competition on huge social media platforms such as Instagram, Twitter, and Facebook.

Social media posts with good visuals are believed to enjoy better performance than those without images. Around 75% of Instagram users visit business websites after having a look at a brand post on the app.

With the integration of great graphic designs with social media, users achieve observe improvements in client engagement, user experience, and advertising effectiveness.

Integration of Advanced Technologies

Combining graphic designs with augmented reality and 3D printing is projected to take this industry to new heights. Augmented and virtual reality are enabling designers with platforms to design conceptual products and prototyping, which is gaining popularity in the automotive, architecture, and other industries.

Designers can achieve optimum efficiency in time, quality, and cost on graphic developments with the adoption of 3D printing. Increasing development and integration of 4D technology are further driving the growth of the market.

The field of graphic design is being redefined by artificial intelligence (AI). It offers designers a variety of advantages such as process automation and simplification. The usage of AI software is expected to improve overall user experiences and expedite laborious tasks.

Glaring Shortage of Skilled Workforce

High competition between design service companies and the absence of skilled professionals are major factors hampering the growth of the market. Designers are required to upgrade their skillsets with technologies such as smartphones, tablets, and different IoT (Internet of Things) programs.

Moreover, 4D, artificial intelligence, AR & VR, and other technologies are less known to most professionals and may create challenges for intermediates to enter the graphic design industry.

Country-wise Insights

Which Factors Will Aid U.S. Graphic Design Market Growth?

The United States graphic design market is projected to expand at a CAGR of 5.1% during the forecast period (2022-2032).

Growing popularity of digital advertising in the United States is stimulating the demand for individual graphic designers and agencies. As in the digital market, graphic designs are utilized to help brands in establishing a distinct tone, identity, and style. This leads to good visual appeal to viewers and promotes brand awareness efficiently.

• As per data published by the U.S. Census Bureau, the number of people employed in graphic designing in the United States has grown by 1.27% during 2019-2020. Graphic designers employed in various industry verticals include specialized design services (19.4%), advertising, public relation & related services (6.1%), and printing & related support activities (5.2%).

Demand for graphic designers is gaining traction in the United States from corporate organizations for designing product packaging and advertisements, and developing unique user experiences in mobile apps and web designs.

What’s Impacting China’s Graphic Design Services Market?

The China graphic design market is projected to surge ahead at a CAGR of 6.4% over the next ten years.

China’s commercial and industrial sectors are highly fragmented with the presence of various manufacturers and service providers. There is huge competition among companies to acquire new customers and retain their existing customer base. Companies are trying to differentiate themselves from their competitors by leveraging the services of graphic design agencies.

The Internet become easily accessible to the common people, which has led to substantial demand for graphic designers. As companies are moving online, they require professional graphic designers to develop the brand’s logo, web page, app design, and other elements to establish visual communication and strong customer engagement.

Category-wise Insights

Why is Mobile App Designing Set to Enjoy a Leading Market Share?

Mobile devices have opened up tremendous opportunities for various sectors. Easy accessibility to the Internet and the surging trend for online shopping have fuelled the demand for e-Commerce, which is driving the demand for graphic designers. Designers offer thought-out images and designs to e-Commerce websites to aid in gaining customer attention and spreading brand awareness.

With the substantial growth of mobile phones and e-Commerce apps, demand for graphic designers is projected to rise rapidly over the coming years.

• Around 80% of the world’s population owns a smartphone.
• Installation of e-Commerce apps increased 10% during 2021-2020. India accounts for a leading share in the downloading of e-Commerce apps, followed by Brazil, China, and the United States.

Will Retail & Consumer Goods Remain the Largest End-user Segment?

Enterprises dealing with retail and consumer goods services can develop a credible brand image with the efficient utilization of graphic design. The polished appearance of products aids in establishing credibility and trust in the eyes of customers. This is a successful and appealing approach for customers to buy products.

• It has been observed that posts with images generate higher engagement than those without images. Nearly cent percent of people agree that visual dimension is the primary influencing factor affecting purchase decisions.

While the packaging of consumer goods, graphic designs such as educational graphics and pictures play an essential role in communicating about products and aid in forming favorable impressions by customers.

Competitive Landscape

Prominent graphic design service providers are AKQA, Chermyeff & Geismar &, Haviv, Dessein, Frog Design, Happy Cog, House Industries, Landor & Fitch, Leo Burnett, McFaul+Day, MetaDesign, Metalab, Mucho, Pentagram, Sagmeister & Walsh, Studio Dumbar, SuperUnion, Turner Duckworth, Urban Influence, Winkcreative, and Wolff Olins.

The global graphic design service market is expected to be highly competitive with the presence of several new and established organizations making strategic moves such as acquisitions, incorporations, and others.

For instance:

• In 2017, WPP announced the acquisition of leading independent brand design agency Design Bridge. The acquisition is focused on strengthening the company’s service offerings and enhancing its global footprint.
• In May 2022, Drama Llama Designs, a graphic design services platform, was incorporated by Vasudha Kedia, in Nassim Road, Singapore.

Fact.MR has provided detailed information about the service providers of graphic designing positioned across regions, revenue growth, and service offering expansion, in the recently published report.

Segmentation of Graphic Design Industry Research

• By Service :

  • Logo Design & Branding
  • Social Media Design
  • Website UI & UX Design
  • Mobile App Design
  • Presentation Design
  • E-book Design
  • Others (not covered elsewhere)

• By Firm Type :

  • Enterprises
  • Individuals/Freelancers

• By End-use Industry :

  • BFSI
  • Retail and Consumer Goods
  • Business and Consumer Services
  • Healthcare
  • Manufacturing
  • Transportation and Mobility
  • Energy and Utility
  • Trading and Warehousing
  • Media & Entertainment
  • Hospitality

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA