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Interdental Cleaning Products Market

Interdental Cleaning Products Market By Product (Interdental Brushes, Toothpicks, Dental Tapes, Dental Floss), By Sales Channel (Offline, Online), By Region - Global Market Insights 2021 to 2031

Analysis of Interdental Cleaning Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Market Outlook for Interdental Cleaning

Fact.MR’s interdental cleaning products industry analysis shows that the global market was valued at US$ 3 Bn in 2020, and is projected to top US$ 4 Bn by 2031, expanding at a CAGR of 3%. Demand for interdental brushes is projected to expand at a CAGR of 5%, reaching a valuation of around US$ 1 Bn by 2031, with that for toothpicks is increasing at 4%.

Key Points Covered in Interdental Cleaning Products Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • COVID-19 Impact on Sales of Interdental Cleaning Products and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales Analysis of Interdental Cleaning Products from 2016 to 2020 Vs Demand Outlook for 2021 to 2031

As per Fact.MR - a market research and competitive intelligence provider, the global interdental cleaning products market was valued at US$ 950 Mn in 2016, and is anticipated to rise at a CAGR of 3% to top US$ 4 Bn by 2031.

Over the last decade, there has been a rise in dental problems such as plaque, dental cavities, bad breath, and inflammation of the gums across the world. This has fuelled demand for interdental cleaning products.

Increasing disposable income in developing countries such as India, China, and Japan is leading to the market growth of interdental cleaning products. Many innovative products such as dental floss, electric interdental toothbrushes, dental tapes, and tongue cleaners are being adopted by high and middle-income people.

Many organisations are taking initiatives to spread awareness about dental and oral health care. For instance, in 2016, the American Dental Association (ADA) announced that interdental cleaners such as interdental brushes and floss are an essential part of taking care of gums and teeth. In 2015, the American Association of Orthodontists (AAO) tied up with Oral-B to provide awareness programs related to good oral health care among people.

It is owing to these factors that there has been surge in demand for interdental cleaning products over the past decade. Demand is expected to further escalate over the coming ten years.

What are the Key Opportunities on Offer for Interdental Cleaning Product Manufactures?

There has been a steady growth of the market attributable to increasing oral health consciousness among consumers, efforts towards preventive dental care, government initiatives towards advanced oral health awareness, and investments into product research and development by leading market players.

Government initiatives are playing a critical role in not only increasing access to interdental cleaning aids, but also in boosting user awareness. Legislative efforts such as the Older Americans Reauthorization Act of 2016, and proposed legislation such as Action for Dental Health Act of 2015 in the U.S. provided significant impetus to the adoption, sales, and prescriptive use of interdental cleaning products.

Collaborations between governments and professional dental organizations are critical to reach a large number of potential users. For instance, the Health Ministry of India has joined hands with the All-India Institute of Medical Sciences to launch a digital oral health awareness program called e-DantSeva.

These factors will propel the sales of interdental cleaning products, creating revenue opportunities for manufacturers.

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What are the Restraints being Encountered by Interdental Cleaning Product Providers?

In developed countries such as the U.S., oral healthcare is ignored in terms of insurance coverage for the elderly. Problems arise as dental care is often viewed distinctly from general healthcare. This leads to the elderly struggling with managing oral healthcare expenses.

Also, populations in developing countries are less aware about the availability of interdental cleaning product options. Further, complexity of using interdental cleaning products such as flosses effectively in comparison to conventional oral care devices such as toothbrushes, is also considered a challenge to market growth.

Products such as interdental cleaning brushes come in varying sizes, and can potentially cause damage to oral surfaces in cases of incompatibility with patient mouth shapes and size, making professional prescriptions necessary in fixed cases. Also, strict regulations and slow approval of new products in the industry are hindering market growth prospects.

Which Region Offers the Largest Opportunity for Interdental Cleaning Product Providers?

Europe accounted for around 29% share of the total revenue from interdental cleaning products. This is owing to growing prevalence of oral problems and dental issues, mainly in the eastern parts of Europe. Massive increase in the geriatric population is also anticipated to drive this regional market.

Moreover, in Europe, oral hygiene is gaining traction contributing to rise in sales of dental care products. Also, a growing number of consumers are adopting specialist interdental cleaning tools such as flosses and interdental brushes. Consumers in the UK and Germany are major contributors to oral hygiene products demand.

Elderly populations in the region are more likely to adopt interdental cleaning products to minimize the risk of dental problems, and the need for dentures. Sales will gain greater traction in the region through the forecast period.

interdental cleaning products market by FactMR

Country-wise Analysis

How Has Interdental Cleaning Product Demand Been Shaping across the U.S.?

The market for interdental cleaning products in the U.S. was estimated at around US$ 922 Mn in 2020. The market is expected to continue its elevation through the forecast period.

The market in the U.S. has benefited from growth in consumer disposable income and resultant demand for advanced product offerings, including electric interdental brushes and flosses. In addition, presence of dental clinics with access to better oral care infrastructure is expected to bolster market growth for the foreseeable future.

According to research by American Dental Association, 1/4 of adult respondents in the U.S. are embarrassed and experience anxiety owing to oral health conditions. Oral issues are most common among young adults and low-income groups. These factors will contribute to market growth in the long term.

What are the Growth Opportunities for Interdental Cleaning Product Suppliers across China?

Demand for interdental cleaning products in China is projected to top US$ 852 Mn by 2031, expanding at a CAGR of 5%.

China has set out a blueprint of the Healthy China 2030, which focuses on overall health services and infrastructure, including optimized facilities for dental care. This includes oral health examinations as a part of the conventional physical examination. It also includes the integration of intervention measures for oral disease to prevent associated chronic ailments, and favourable government support for oral health industries to keep up with patient demand.

The market for interdental cleaning products in China will benefit from free government-funded dental check-ups and education on the importance of maintaining dental health. 

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Category-wise Analysis

Why are Toothpicks Gaining Immense Popularity among Consumers?

Global revenue from toothpicks topped US$ 410 Mn in 2020, and is anticipated to increase at a CAGR of 4% across the forecast period.

Growing awareness among people regarding the usage of toothpicks is due to their high availability across the globe. The low cost of toothpicks is also a reason for growth of its market globally. Moreover, toothpicks are the easiest to use dental cleaning devices.

Owing to their easy availability, low cost, and usage feasibility, toothpicks are gaining immense popularity among consumers.

Why is Consumer Preference High Towards Interdental Brushes?

Demand for interdental brushes is anticipated to expand at a CAGR of 5% over the next ten years.

Technological advancements is the reason for growth of the market. Battery-powered and electric interdental toothbrushes are some of the new innovative products that are gaining popularity among the middle and high-income groups. The rise in geriatric population is also a reason for growth of the market. Old age people suffer from more dental problems and prefer easy to use interdental brushes.

It is owing to the user-friendly property of interdental brushes that their demand is on the rise.

Why are Offline Sales of Interdental Cleaning Products Continuing to Surge?

Offline sales hold 90% share of global revenue from interdental cleaning products, and are expected to witness significant growth over the coming years.

Maximum products related to interdental cleaning are available at pharmacies and supermarkets, reflecting high sales owing to penetration into most places and easy access for consumers around the globe.

It has been observed that, consumers are more comfortable buying interdental cleaning products when prescribed by dentists, making pharmacies a reliable option for them.

Competitive Landscape

The interdental cleaning products market is largely fragmented, and companies are observed investing in product launch strategies. Major players are also focusing on strategic partnerships and acquisitions to consolidate their market position. Further, corporate social responsibility (CSR) initiatives by companies such as, oral hygiene awareness campaigns and dental care programs will help gain consumer attention.

  • In 2017, Oral B launched Dubbed 2000 and PRO 600 rechargeable round headed toothbrushes in India. These toothbrushes are equipped with advanced pulsating technology for better removal of plaque.

Interdental Cleaning Products Industry Analysis

Report Attribute


Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Countries Covered

  • USA
  • Canada
  • Germany
  • France
  • the UK
  • Russia
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Australia
  •  Middle East
  • Latin America

Key Market Segments Covered

  • Product
  • Sales Channel
  • Region

Key Companies Profiled

  • Johnson & Johnson,
  • Trisa AG,
  •  Procter & Gamble Company
  •  TePe Plackers
  • Curaprox, Lion Corp
  •  The Humble Co
  •  Colgate-Palmolive Co
  •  3M Company
  • DenTek Oral Care Inc
  • M+C Schiffer GmbH
  • DentalPro


Available upon Request

Key Market Segments Covered in Interdental Cleaning Products Industry Research

  • On the Basis of Product:

    • Interdental Brushes
    • Toothpicks
    • Dental Tapes
    • Dental Floss
  • On the Basis of Sales Channel:

    • Interdental Cleaning Products Sold Offline
    • Interdental Cleaning Products Sold Online

- FAQs -

The global interdental cleaning products market topped US$ 3 Bn in 2020, and is expected to reach a valuation of over US$ 4 Bn by 2031.

Key factors driving demand for interdental cleaning products are rise in prevalence of oral diseases worldwide and growing awareness towards maintaining dental hygiene.

Major players operating in the global market include TePe Plackers, Trisa AG, Lion, GUM, Dental, E-Clean, Oral-B, Den Tek, Colgate, Yawaraka, Curaprox, M+C Schiffer GmbH, and Naisen Caring.

Europe accounts for around 29% share of global revenue from interdental cleaning products, with demand expected to further surge across the forecast period.

Demand for interdental cleaning products in China is projected to reach US$ 852 Mn by 2031, increasing at a CAGR of 5%.

Owing to their usage feasibility, global demand for interdental brushes is anticipated to expand at a CAGR of 5% through 2031.

Offline sales hold 90% share of global revenue from interdental cleaning products.

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