Kava Root Extract Market

Kava Root Extract Market Outlook (2024 to 2034)

As per the latest study published by Fact.MR, the global kava root extract market is set to be valued at US$ 614.2 million in 2024 and further expand at a 5.5% CAGR to reach US$ 1.04 billion by 2034-end.

Growing awareness about health among more individuals along with their inclination toward natural alternatives for several health issues is projected to increase demand for kava root extract. It is becoming popular owing to its potential medicinal properties. Further, the anxiolytic properties of kava root extract are projected to increase its sales across regions. Modern lifestyles are characterized by increased stress levels among more people. Therefore, there is a significant increase in the demand for natural supplements for the management of stress and anxiety.

In recent years, the nutraceutical industry, encompassing functional foods as well as dietary supplements, has been undergoing significant expansion. Kava root extract is finding application in this sector, which is further forecasted to contribute to market expansion going forward.

• North America is forecasted to account for 20.6% of the kava root extract market share by the end of 2034.

• Demand for kava root extract in China is projected to increase at a 5.9% CAGR and reach a value of US$ 199.4 million by 2034.

• Sales of organic kava root extract are projected to rise at a CAGR of 6.5% from 2024 to 2034.

More consumers are opting for botanical and herbal supplements because of their effectiveness and perceived safety compared to synthetic alternatives. Kava root extract is estimated to fit well with this trend. The establishment of some regulatory frameworks along with quality standards for herbal products, such as kava root extract, is forecast to enhance consumer confidence. These regulations validate the ensured efficacy and safety of the product, which is projected to influence kava root extract market trends.

Ease of access and increasing globalization are projected to facilitate awareness about conventional remedies, including kava root extract, beyond their native origins.

Report Attributes	Details
Kava Root Extract Market Size (2024E)	US$ 614.2 Million
Forecasted Market Value (2034F)	US$ 1.04 Billion
Global Market Growth Rate (2024 to 2034)	5.5% CAGR
East Asia Market Share (2034F)	25.7%
Japan Market Growth Rate (2024 to 2034)	7.3% CAGR
Market Share of Conventional Kava Root Extract (2034F)	87.6%
Key Companies Profiled	Now Foods Gaia Herbs Natol, LLC Oregon’s Wild Harvest Nature’s Answer Eclectic Institute Monsoon Beverages LLC Mountain Rose Herbs Herb Pharm Pure Mountain Botanicals Kavafied Fiji Kava Australia Botany Evolution, LLC The Kava Roots

What’s Paving the Way for Success of Kava Root Extract Suppliers?

“Expansion of Herbal Industry Boosting Sales of Products Based on Kava Roots”

In recent years, the herbal industry has been undergoing noteworthy expansion because of specific treatments and dietary trends to strengthen different systems of the human body. Further, a rejuvenated and revitalized body is projected to lead to the prevention of a wide variety of diseases and disorders. More consumers are inclined to use medicinal herbs and plants for the management of their wellness and health.

The interest of various pharmaceutical companies in medicinal herbs and plants has spiked in the past few years. Rising awareness, along with an inclination of more consumers toward herbal items, is forecasted to result in the growing investments by medicine manufacturers in herbal products. Thus, the expansion of the herbal industry is projected to contribute to the kava root extract market growth.

“High Demand for Kava Root Extract Amid Rising Cases of Allergies”

Consumers are becoming cautious about the adoption of supplements used to support mental health. This prudence and health consciousness among more consumers is projected to favor demand for naturally developed and pure supplements manufactured with the use of kava root extracts. Further, the absence of soy, dairy, and gluten in products based on kava root is projected to contribute to growing interest among more consumers amid rising cases of allergies.

Increasing adoption of herbal supplements, which do not contain any chemicals, preservatives, or additives, is projected to favor the health of the human mind. These health-friendly characteristics of kava root extract are forecast to increase sales of respective products.

What is Projected to Restrict Demand Growth for Products Based on Kava Root Extract?

“Fluctuations in Prices of Raw Materials”

The cultivation of kava is directly impacted by numerous climatic aberrations, including floods or cyclones, which are forecast to impact the trade and price of raw materials. These climatic conditions are forecast to hinder the expansion of the kava root extract market size.

How are New Companies Strengthening Their Position in the Market?

“Increasing Investments in R&D Activities for Scientific Validation of Kava Root Extract Effectiveness”

New market players are investing in R&D activities to identify the potential health benefits of Kava root extract. Research needs to be conducted to identify its effects on sleep, relaxation, and mood, which is projected to contribute to market growth by offering scientific validation and expansion of its potential applications.

Country-wise Insights

East Asia is forecast to hold a 25.7% share of the global market by the end of 2034, according to Fact.MR’s study. Rapid modernization and urbanization in the region are projected to lead to stressful lifestyles. Therefore, demand for products, including kava root extract, is projected to increase to help manage stress and anxiety.

What is the Market Outlook for Kava Root Extract in the United States?

“Market Benefitting from Easy Availability of Products Based on Kava Root Extract”

Attribute	United States
Market Value (2024E)	US$ 94.6 Million
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 158.3 Million

The United States is projected to occupy 73.5% share of the North American market by the end of 2034. The country is projected to have a supportive nature for the import and export of kava root extracts. These products generally come with a warning from the United States FDA (Food and Drug Administration), but it is legal to sell them in the United States. A sparking interest has been observed among more consumers for kava root extract-based products. Individuals can get these products at pharmacies and local health product stores in the United States. This is projected to offer lucrative opportunities for new entrants and existing players there.

Why are Manufacturers of Kava Root Extract Attracted to China?

“High Interest in Conventional Medicines in the Country”

Attribute	China
Market Value (2024E)	US$ 112.7 Million
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 199.4 Million

China is projected to account for a 74.2% share of the East Asia market by the end of 2034. Traditional Chinese medicine (TCM) has a long history in the country. Kava root extract products are experiencing a resurgence in popularity. These products are used in the country because of their relaxing and calming effects and align well with TCM principles, therefore, making them more appealing to many individuals who are looking for natural remedies.

Category-wise Insights

Sales of kava root extract through online channels are projected to increase because of growing internet penetration, which helps in the easy purchase of herbal supplements from the comfort of one’s home. The proliferation of e-commerce platforms is also forecast to contribute to rising sales of kava root extract.

Why is Conventional Kava Root Extract Still in High Demand?

“Extensive Production of Conventional Kava in Key Producing Countries”

Attribute	Conventional
Segment Value (2024E)	US$ 545 Million
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 916 Million

Conventional kava root extracts are forecast to hold an 87.6% share of global market revenue by the end of 2034. This prominence of conventional products is attributed to the higher production of kava in some of the leading manufacturing countries, including Fiji and Vanuatu.

Which Form of Kava Root Extract Finds Extensive Application?

“Growing Demand for Liquid Kava Root Extract Due to Direct Measurement and Consumption Convenience”

Attribute	Liquid Kava Root Extract
Segment Value (2024E)	US$ 203 Million
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 352 Million

Liquid-based kava root extract products are forecasted to account for a 33.7% share of the global market by 2034, as per the analysis published by Fact.MR, a market research and competitive intelligence provider. The rising use of a liquid form of kava root extract is attributed to its convenience in consumption. Furthermore, it eliminates the requirements for preparation, unlike traditional powder, which needs mixing and straining.

Consumers find it convenient to directly measure and consume liquid extract. The growing incorporation of liquid kava root extract into various foods and beverages is boosting its demand.

Competitive Landscape

Prominent kawa root extract suppliers are focusing on offering quality products and improving the management of supply chain systems. They are investing in new developments and expanding their product portfolio to secure a position for themselves.

Key players in the kava root extract industry are Now Foods, Gaia Herbs, Natol, LLC, Oregon’s Wild Harvest, Nature’s Answer, Eclectic Institute, Monsoon Beverages LLC, Mountain Rose Herbs, Herb Pharm, Pure Mountain Botanicals, Kavafied, Fiji Kava Australia, Botany Evolution, LLC, and The Kava Roots.

Segmentation of Kava Root Extract Market Research

• By Nature :

  • Organic
  • Conventional

• By Form :

  • Powder
  • Liquid
  • Capsules

• By Sales Channel :

  • Hypermarkets/Supermarkets
  • Online Retail
  • Drug & Specialty Stores

• By Region :

  • North America
  • Europe
  • East Asia
  • Latin America
  • Middle East & Africa
  • South Asia & Oceania