Starchy Roots Market

Starchy Roots Market Study by Potato, Sweet Potato, Cassava, and Yam for Commercial and Residential Use from 2023 to 2033

Analysis of Starchy Roots Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Starchy Roots Market Outlook (2023 to 2033)

The global starchy roots market is valued at US$ 476 billion in 2023 and is forecasted to reach US$ 870 billion by 2033-end. Global sales of starchy roots are estimated to increase at a CAGR of 6.2% from 2023 to 2033.

Sweet potatoes are more popular in the food sector due to their extensive use in culinary cuisines. The variety of food products that employ sweet potatoes as their primary component, including meals, dry snacks, syrups, and many more on the platter, has widened the scope of food manufacturers.

The human diet heavily relies on starchy roots and tuber crops. In addition to providing a variety of nutrients and health advantages, they also bring diversity to the diet. Starchy roots may be used to make a range of cuisines as well as for industrial purposes.

Numerous health benefits of starchy roots, including antimicrobial and antioxidative properties, combined with their traditional use as medicines, have significantly driven their popularity. When it comes to reducing disease risk and promoting well-being, tubers hold enormous promise as functional foods.

Global sources of carbohydrates include starchy roots. In addition to being a substantial source of animal feed and processed goods for both human and industrial use, they contribute significantly to the world's food supply. People in developing countries depend heavily on roots and tubers for the production of starch, alcohol, and fermented foods and beverages. Growing demand for these items in ethnic stores and eateries is boosting the market for root and tuber crops.

The market for root and tuber crops is expanding due to rising consumer interest in exotic vegetables and culinary possibilities. Apart from their consumption as energy foods, emerging applications of starchy roots in the non-food and food industries are likely to drive the starchy roots market.

The ability of root and tuber crops to grow well in a variety of soil types and environmental circumstances, as well as their ability to be farmed with little agricultural inputs, is an advantage that makes them ideal for use as staple foods. The market will continue to witness moderate growth as the contribution of starchy roots to human energy supply varies across countries based on different consumption trends.

Report Attributes


Starchy Roots Market Size (2023)

US$ 476 Billion

Forecasted Market Value (2033)

US$ 870 Billion

Global Market Growth Rate (2023 to 2033)

6.2% CAGR

Market Share of Sweet Potato (2023)


Key Companies Profiled

  • Conagra Brands, Inc.
  • General Mills, Inc.
  • McCain Foods Ltd.
  • Intersnack Group
  • Aviko BV
  • Dole plc
  • Idahoan Foods, LLC
  • Limagrain Ingredients

Which Key Elements are Contributing to Higher Adoption of Starchy Roots?

“Growing Preference for Fresh Food and Clean Label Products”

Plant-based diets have been gaining immense traction in recent years, with a growing preference for fresh food brands among consumers. Consumers are now shifting from processed and packaged foods to fresh foods, with growing anxiety about food quality and health risks.

The establishment of a more direct farm-to-consumer link in the supply chain is supporting market expansion. Immense opportunities exist for local farmers in the starchy roots market, as fresh product delivery is sought-after among consumers.

Growing popularity of clean labels has driven the adoption of starchy roots such as cassava due to their healthier, natural, and safer starch. As consumers seek clean-label products, along with quality and taste, starchy roots are gaining traction as the best alternative to modified starches used in most processed food products.

Food manufacturers have employed novel processing methods and introduced innovative packaging solutions that fall in line with clean label trends as starchy roots gain popularity. New recipes with distinct flavors that involve the use of starchy roots have been introduced to the market.

“Starchy Roots’ Potential in Dietary Energy”

The inherent qualities of root crops, such as their high carbohydrate content, which often serves as an affordable source of nutritional energy, will continue to be a driving force behind market growth. Although high moisture content in starchy roots has meant that energy offered is nearly one-third of an equivalent weight of wheat or rice.

High yields of starchy roots enable more energy per land unit as compared to cereal grains. This is likely to pave new avenues for market expansion over the coming years. Market growth will continue to remain impacted by rising levels of working women, coupled with increasing demand for nutritional supplements for infants.

Starchy roots such as cassava seek adoption as a bodying agent in several commercially available infant nutritional supplements and baby food products. As starchy roots such as cassava offer gluten-free and organic starch, their adoption in functional foods and baby foods has witnessed a high rate in recent years.

“Emergence of New Products with Additional Features”

The market for starchy roots is anticipated to benefit from new developments driven by rising R&D expenditures and a growing emphasis on innovation among market participants, which will lead to ground-breaking discoveries. Substantial potential throughout the projection period will encourage the entry of new companies and increase competition in the market.

New competitors attempt to establish a market presence while top corporations concentrate on retaining their leadership position. Consumer expectations will continue to change, which will be addressed by new product introductions with additional features.

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What Can Slightly Affect the Sales of Starchy Roots?

“High Transportation Cost and Easy Accessibility of Substitutes”

Market expansion is hampered by high transportation costs, according to pricing trends. Limited shelf lives and the accessibility of substitutes are the factors restraining global demand for starchy roots.

Starchy Roots Market Size & Growth Forecast by Fact.MR

Which Region is Predicted to Lead Market Expansion Going Forward?

“Increasing Usage of Edible Tubers as Traditional Medicine in Asia Pacific”

  • Asia Pacific accounts for 50% share of the global market in 2023.

Growing sales of starchy roots through online retailers and the presence of top starchy root providers are supporting market expansion in the region. The increasing usage of edible tubers as traditional medicines is driving market demand in the region.

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Country-wise Insights

Why is the United States a High Potential Market for Starchy Root Suppliers?

“Surging Adoption of Starchy Roots in Several End-use Industries”

The market in the United States is projected to expand over the coming years due to the surging adoption of starchy roots in several end-use industries. Rapid urbanization, a rising middle-class population, and consumers' greater spending power are driving market growth in the country.

Why are Providers of Starchy Roots Eyeing Germany?

“Rising Demand for Plant-based Products in the Country”

The market in Germany is projected to remain the most lucrative market for starchy roots. Rising demand for plant-based products and growing consumer awareness of the health advantages of starchy roots are boosting market value in the country.

What is the Demand Outlook for Starchy Roots in Japan?

“Rapid Expansion of Food & Beverage Industry across Japan”

The market in Japan is expanding due to a rise in disposable income and the booming food and beverage industry. Huge demand for starch-based edible coatings in the food sector, an expanding working population, and an increase in the local supply of organic starchy roots are the elements stimulating market revenue in Japan.

Category-wise Insights

Which Product Type is Dominating in Terms of Revenue Generation?

“Rise in Demand for Sweet Potatoes Attributed to Their Several Health Advantages”

By product type, the market is segmented into, potato, sweet potato, cassava, yam, and others.

  • Sweet potatoes account for 60% share of the global market.

Sweet potatoes assist bone health, digestive improvement, weight gain, inflammation treatment, immune system boosting, and arthritic pain relief. Due to these health advantages, sweet potato demand is increasing, which is helping the market for starchy roots expand.

Sweet potatoes are widely used in functional food products due to their high vitamin and mineral content. Increased intake of potatoes as a heart health facilitator and growing usage of sweet potatoes in food processing companies are boosting market growth.

Sweet potatoes are a kind of root vegetable known for their sweet flavor and starchy texture. Very rich in nutrients and minerals, sweet potatoes have a fibrous texture. Sweet potatoes are in high demand due to their wide range of uses, which is expected to create new opportunities the market expansion.

Will Use of Starchy Roots in Food & Beverages Remain High?

“Starchy Roots Widely Used in Food & Beverages Due to Their High Vitamin Content and Nutritional Ingredients”

The market is classified into commercial (food & beverages, animal feed, personal care & cosmetics, pharmaceuticals, and food service industry) and residential based on application. Starchy roots are anticipated to have a surge in popularity over the coming years due to their advantages in terms of nutrition and health.

Demand for starchy roots has expanded in the food and beverage industry, notably for functional and baby food items. Starchy roots, particularly cassava starchy root, which serves as a bodying agent, are added to baby food preparations. Cassava is a gluten-free starchy root that helps regulate cholesterol, aids with digestion, and boosts energy.

The use of starchy roots has increased due to their high carbohydrate content, ability to help with energy, and rich source of vitamins, nutritional ingredients, and fibers. This is leading to a rise in their consumption in the food and beverage industry, which is boosting market expansion.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

Regional businesses that are well-connected to their suppliers and knowledgeable about local regulations face severe competition from major international corporations. Leading firms are investing in R&D to provide high-quality products with enhanced qualities that follow safety regulations to reduce environmental impact.

Key market players are experimenting with different forms of starchy root-based snacks to compete with established manufacturers of corn snack products. The need for new product releases is being boosted by consumers' ongoing focus on innovative and diverse products.

Top starchy root suppliers are concentrating on quality control, supply chain management, and improving product standards to fulfill the rising demand. Social media is essential for raising brand recognition and marketing nutrient-dense goods.

For instance :

  • In 2019, The Wayne Bailey Produce sales team was acquired by Jackson Farming Company. This will probably enable the company to expand its presence in the sweet potato sector.

Key Segments of Starchy Roots Industry Research

  • By Product Type :

    • Potato
    • Sweet Potato
    • Cassava
    • Yam
    • Others
  • By Nature :

    • Conventional
    • Organic
  • By Application :

    • Commercial
      • Food & Beverages
      • Animal Feed
      • Personal Care & Cosmetics
      • Pharmaceuticals
      • Food Service Industry
    • Residential
  • By End Use :

    • Fresh
    • Processed
  • By Sales Channel :

    • Direct Sales
    • Modern Trade
    • Departmental Stores
    • Mom & Pop/Traditional Stores
    • Convenience Stores
    • Online Retailers
    • Others
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the value of the starchy roots market in 2023?

The global starchy roots market is valued at US$ 476 billion in 2023.

What is the forecasted size of the global starchy roots market for 2033?

Worldwide demand for starchy roots is set to reach US$ 870 billion by 2033.

At what CAGR is the starchy roots market expected to expand through 2033?

Sales of starchy roots are anticipated to increase at a CAGR of 6.2% through 2033.

Who are the key providers of starchy roots?

Conagra Brands, Inc., General Mills, Inc., and McCain Foods Ltd. are the top suppliers of starchy roots.

Which product type accounts for a leading market share?

Sweet potatoes hold around 60% share of the global market.

Starchy Roots Market

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