Mattifiers Market

Mattifiers Market Analysis, By Product Type (Synthetic, Natural), By Form (Powder, Gel), By Application (Skin Care, Hair Care, Oral Care, Cosmetics), By Particle Size & Region - Global Market Insights 2023 to 2033

Analysis of Mattifiers Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Mattifiers Market Outlook (2023-2033)

The global mattifiers market registered a CAGR of 3.1% From 2018 to 2022. The market has reached a valuation of US$ 382.1 million in 2023 and is anticipated to progress at a CAGR of 5.5% to end up at US$ 581.2 million by 2033.

Mattifiers are mattifying agents or ingredients that are widely used by cosmetic manufacturers. Mattifiers help reduce shine by controlling oil production.

They are used in the making of personal care products such as shampoo and skin care products such as face creams, moisturizers, sunscreen, etc. They are also used in oral care products such as toothpaste and color cosmetics.

Mattifiers aid in oil absorption, maintain oil-free skin, reduce the visibility of pores, and conceal any flaws or abnormalities. The ideal foundation and moisturizer basis is a mattifier, which can also be worn with a primer. The extensive use of mattifiers in various products continues to drive their demand in the global market.

  • Growing use of personal care and skin care products to create demand for mattifiers in the short term.
  • Rising demand for oral care will drive sales of mattifiers over the medium term as they help decrease oral diseases.
  • Demand for bio-based mattifying ingredients is slowly gaining traction in the market and will have a greater share over the long term as consumers’ inclination towards natural and eco-friendly products rises.

Report Attributes


Market Size (2022A)

US$ 365.3 Million

Estimated Market Value (2023E)

US$ 382.1 Million

Forecasted Market Value (2033F)

US$ 581.2 Million

Global Market Growth Rate (2023-2033)


North America Market Share (2023)


North America Growth Rate (2023-2033)


US Growth Rate (2023-2033)

~4.5 %

Market Share of Top 5 Companies


Key Companies Profiled

  • Imerys
  • Dow
  • Evonik
  • Forecast Chemicals

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What’s Driving Demand for Mattifiers across regions?

Rising Use of Bio-based Mattifiers in Personal Care Products”

Bio-based materials have experienced a boom worldwide in recent years due to their eco-friendliness and safe application on human skin. Bio-based mattifiers are a new generation of materials that are still gaining market share. Due to a greater focus on sustainable development, they may replace traditional mattifying ingredients. Also, governments’ efforts to promote products that are eco-friendly and not hazardous to the environment are helping the market for bio-based mattifying ingredients grow at a faster rate than synthetic mattifiers.

Each sector has a fundamental need for innovation and the creation of new products, which also serves to increase the market size. Personal care and cosmetics are the biggest markets in the world and mattifiers are a major part of various personal care products and enable them to help in oil absorption, keep the skin looking oil-free, and reduce the visibility of pores. Such bio-based mattifiers provide a natural alternative to synthetic mattifying ingredients in personal care product formulations.

“Increased Penetration of Color Cosmetic Products”

Color cosmetics is one of the fastest-growing markets in the world. The prevalence of color cosmetic products in the global market is developing as the aesthetic appeal among the youthful population rises. The main ingredients in the creation of color cosmetics are mattifiers. They are mostly utilized in the creation of cosmetics for the face, lips, and nails.

Worldwide, companies are venturing into organic color cosmetics due to their increasing demand, which uses bio-based mattifiers for product formulation. This is increasing the sales of color cosmetics globally; which helps grow the market for mattifiers as well.

“New Sun Protection Factor (SPF) Sunscreen Will Be Required to Due to Global Warming Effect”

Around the world, the average atmospheric temperature is rising every year as a result of global warming. The human body is being negatively impacted by this increase in temperature. The prevalence of skin diseases is rising globally as a result of this. Now that people are more concerned about their skin and health, they are buying cosmetics and sun care items that can shield their skin from the sun's harmful rays.

Manufacturers must put greater emphasis on research and development to provide specialized solutions that are more environment-friendly and have fewer adverse effects. Since demand growth is anticipated to be much more than that of other end-use applications, manufacturers should also focus on the personal care business as a source of revenue.

Mattifiers market forecast by Fact.MR

Market share analysis of mattifiers based on application and region. Under the application segment, cosmetics dominate the market with a share of 41.1% in 2023.

Country-wise Insights

Will Increasing Use of Personal & Oral Care Products in the U.S. Drive Mattifier Demand?

Increasing awareness of skin safety among people is a major driving factor that is impacting the overall demand for mattifiers in the U.S. Currently, commercial and industrial applications of mattifiers are growing rapidly in the country.

A significant portion of the population in the United States regularly consumes large amounts of added sugar, which increases the risk of obesity and dental disease. One of the main variables that raise the risk of developing oral disorders is diabetes.

  • The National Diabetes Statistics Report estimates that 10.5% of Americans, or around 35 million persons of all ages, suffer from diabetes.

Consumers in the country are focusing on personal care items such as moisturizers and sunscreens as well as hair care items. People are also becoming much more concerned about how they appear and how healthy their skin looks, which has a positive impact on the use of such items.

Why is the India Mattifiers Market Expected to Be Highly Lucrative?

India currently has the second-largest population in the world. Today, India has become the 6th-largest economy in the world at around US$ 3.17 trillion. People's disposable income is rising across the nation as well.

Around 1.3 billion people live in India, making up around 17% of the world's population. Because of this large population, there is a nationwide demand for cosmetics and personal care items. In 2020, the Indian cosmetics and personal care market reached a value of US$ 14.1 billion, which is 30% higher than the 2016 market value and offers great growth potential for mattifier manufacturers. Additionally, governments are also contributing to the bio-based mattifiers industry.

Because of the above-mentioned factors, India is projected to have the largest market share of 45.8% in South Asia and is anticipated to grow at a CAGR of 5.8% during the forecast period 2023-2033.

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Category-wise Insights

Why is Demand for Natural Mattifying Ingredients Rising Rapidly?

Environmental pollution is a huge issue on a global scale, and it is detrimental to human health. Many of the mattifying ingredients are synthetic and are derived from petroleum sources that are not compatible with the environment. Fossil fuel combustion produces a significant amount of carbon dioxide, which raises the atmospheric temperature and contributes to global warming.

Due to such problems, consumers are looking for eco-friendly products. To lower their carbon impact, governments are also promoting the creation of environment-friendly products based on biomaterials. Mattifiers are an ingredient widely used in cosmetics. Nowadays, mattifiers are also derived from bio-based sources that have no bad impact on the environment. Many natural mattifiers are biodegradable, which makes them different than conventional mattifiers.

As such, consumption of natural mattifiers is anticipated to increase at a CAGR of 6.1% over the decade.

Which Form of Mattifiers is Most Attractive in the Market?

Powder mattifying ingredients are more effective than gel mattifiers. Demand for powder form mattifiers is rising rapidly because they are widely used in the production of personal care products. They are recommended for the formulation of moisturizers as well as sunscreens. Despite the wide variety of personal care products available in the market, most are sold in tubes and skin cream containers and are often used before applying makeup.

A majority of light-reflecting chemicals included in mattifiers are titanium dioxide and silica spheres, which are available in powder form. Both are widely employed in the production of cosmetics.

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Competitive Landscape

Prominent mattifier manufacturers are BASF SE, Imerys, Dow, DAITO KASEI KOGYO CO., LTD., Evonik, Forecast Chemicals, Aeon Procare Pvt. Ltd., SEPPIC, Eckart, Roquette Frères, and Guvaudan.

  • In July 2022, BASF launched the “Verdessence RiceTouch” biopolymer. It can absorb oils, which makes the agent ideal for controlling shine and giving a mattifying effect to the skin. This is a 100% bio-based mattifier that is derived from rice and provides a natural alternative to synthetic mattifiers in personal care product formulations.

Fact.MR has provided detailed information about the price points of key manufacturers of mattifiers positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Mattifiers Industry Research

  • By Product Type:

    • Synthetic
    • Natural
  • By Particle Size:

    • < 25 µm
    • < 50 µm
  • By Form:

    • Powder
    • Gel
  • By Application:

    • Skin Care
    • Hair Care
    • Oral care
    • Cosmetics
    • Others
  • By Region:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Oceania
    • Middle East & Africa

- FAQs -

What is the global mattifiers market size?

The global mattifiers market is currently valued at US$ 365.3 million.

How did the market evolve over the past four years?

From 2018 to 2022, worldwide sales of mattifiers increased at a CAGR of 3.1%.

Which type of mattifier holds the highest market share?

Synthetic mattifiers account for 54.7% market share in 2023.

How is the market for mattifiers expected to grow in the future?

Worldwide demand for mattifiers is projected to reach US$ 581 million by 2033, expanding at a CAGR of 5.5%.

Which regional market accounts for a leading market share?

North America leads the global market for mattifiers with a share of 24.8%.

Mattifiers Market

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