Natural Skin Care Products Market

Natural Skin Care Products Market Outlook (2022-2032)

The global natural skin care products market size is expected to secure a market value of US$ 13.4 Bn during the forecast period. The projected market growth is around 6.5% during the forecast period from 2022 to 2032. Increasing awareness about the adverse impact of using chemicals on the skin is the key factor driving the demand for natural skin care products.

Report Attributes	Details
Estimated Market Value in 2022	USD 7.14 Bn
Estimated Market Value in 2032	USD 13.4 Bn
Projected Growth rate from 2022 to 2032	6.5%
Key Players of the Market	Mama Earth The Estée Lauder Companies Inc. Honest Co. The Body Shop The Clorox Company FOM London Skincare Bloomtown L’Oréal Procter & Gamble Unilever

With the outbreak of COVID-19, there has been a disruption in the supply chain due to the globally imposed lockdown, which brought a negative impact on the market.

Global Natural Skin Care Products Market Analysis from 2015 to 2021 Vs Future Market Outlook for 2022 to 2032

The natural skin care products market secured nearly US$ 7 Bn in 2021. The increasing need to innovate and produce environment-friendly products has accelerated the market growth significantly in the forecast period.

The natural skin care products market is likely to secure a market value of US$ 13.4 Bn by 2032. The expected market growth rate is 6.5% from 2022 to 2032. The expansion in the market size can be attributed to the growing involvement of celebrities in endorsing natural skin care products. As per a survey published in Mancunian Matters in July 2021, there are 34% of consumers preferred to use organic skin care products.

What are the factors boosting the Global Natural Skin Care Products Market?

Increasing Awareness about the Benefits of Natural Care Products to Boost the Market

Cosmetics that are free from harmful chemicals have certain health benefits, which are gaining significant prominence among millennials. Rising endorsements by celebrities are anticipated to boost the demand for natural products. Celebrities such as; Hailey Bieber and Jessica Alba have been promoting the usage of such skin care products, which is likely to propel the industry growth significantly.

Furthermore, the growing popularity of Instagram challenges among the youth is expected to provide a significant thrust to the demand. For example, “Have you taken the #SOBiOWhaleChallenge”? Which was an initiative of SO’BiOétic, a renowned player of France. In addition, the increasing number of beauty start-ups are likely to augment the market size in the coming time.

How does Men’s Skin Care Product Boost the Market?

Growing Awareness about Natural Skin Care Products among Men to Boost the Market

The growing awareness of natural beauty products among men is likely to boost the global natural skin care products market. Men’s beauty products is a very dynamic market that has encouraged key players to add value and innovate products for men.

The growing demand for skin nourishment products among men has encouraged manufacturers to offer products for men as well. The popularity of natural skin beauty products among men can be attributed to the endorsements of such products by celebrities. For example, Justin Bieber endorsing Christie Kidd Cleanser and the growing social media challenges.

Country-Wise Analysis

Which region is expected to Garner the Largest Market Share?

Europe expected to secure the Largest Natural Care Products Revenue Share

As per the analysis, Europe is anticipated to dominate the market during the forecast period. The market is projected to have garnered about 33% of the global revenue share in 2021. As per an article published in Cosmetics Design Europe, consumers in the U.K, France, Italy, and Germany are conscious regarding skin beauty products and therefore, prefer only organic and natural skin beauty products. 

On the other hand, North America is anticipated to exhibit a healthy CAGR of 7% during the forecast period. The high disposable income among the citizens of the U.S and Canada is the key factor driving the market in the region, which allows them to buy expensive and luxe skin beauty products. According to the National Consumer Survey conducted by the U.S Census Bureau and Simmons, Americans spend about US$ 88, 528 on the skin each year.

What is the Role of APAC in driving the Market?

Developing Countries to Contribute in boosting the demand for Organic Skin Care Products

As per the analysis, the APAC market is likely to expand at a CAGR of 6% during the forecast period. The expansion of APAC market in the region can be attributed to the presence of developing countries such as; India, China, and Japan.

The growing popularity of Instagram, social media challenges, and participation of influencers is likely to boost the market significantly in the coming time. Further, the increased popularity of organic methods to heal acne-prone skin and the growing awareness about the benefits of using natural skin care products is likely to augment the market in the region significantly in the forecast period.

Category-Wise Insights

Which Product Type is Likely to Dominate the Market?

Acne-Prone skin among men and Women to Boost the Demand for Facial Care Products

As per the analysis at Fact MR, the facial care segment is anticipated to dominate the market and is likely to secure the largest market share during the forecast period. The market is expected to have garnered about 71% of the global revenue share in 2022. The acne-prone skin among men and women is the key factor driving the demand for facial care products, thereby expanding the market. A report published by AAD in 2020 reveals that about 15% of American women are affected by acne annually.

On the other hand, the body care segment is anticipated to expand at the fastest CAGR during the forecast period. The analysis at Fact. MR reveals that the market can exhibit a CAGR of about 6% during the evaluation period. The growing demand for healthy skin products and the launch of new products is anticipated to augment the market in the future. For instance, in February 2021, Trycone added three new skin care serums to its product line.

What is the Contribution of Mass Segment and Premium Segment in Boosting the Market?

Demand for Paraben-free Products and Natural Moisturizer to Bolster the Mass Segment with Premium Segment

The analysis at Fact MR reveals that the mass segment is likely to account for the largest market share in the forecast period. The segment is expected to have procured about 70% of the global revenue share in 2022. The increasing demand for daily pocket-friendly products is projected to be the key factor bolstering the growth of the segment. This has encouraged the players to offer such products, for instance, products offered by Himalayas, Biotique, and others. Further, the growing demand for paraben-free products along with natural moisturizers is expected to grow the segment in the forecast period.

On the other hand, the premium segment is expected to grow at the fastest CAGR during the forecast period. The extra value-added offerings are the key factors driving the market. Brands such as; Amala, Vered Organic Botanicals, Alitura Naturals are some of the players offering premium natural products.

Competitive Landscape

Key players of the global natural skin care products market adopt various strategies to augment the market size. Some of the most common strategies are partnerships, acquisitions, collaborations. The players are also making a significant contribution to innovating their products to enhance their global reach in the competition. Some of the recent developments among the key players are:

• In November 2021, Victoria’s Secret, a globally renowned name for offering women luxe inner wears, launched its first e-beauty commerce store in India
• In January 2022, The Body Shop launched its sustainable Body Butter. The new Body Butter is registered by The Vegan Society. It is made with 95% ingredients of natural origin.
• In January 2022, Procter & Gamble announced that it will buy Tula Skincare. It is the third acquisition in the span of 3 three months. The terms were not disclosed.

Key Segments Covered in the Natural Skin Care Products Market Report

• By Type

  • Premium 
  • Mass

• By Product

  • Natural Facial Care Products
    • Moisturizers
    • Cleansers
    • Others
  • Natural Body Care Products
    • Body Wash
    • Body Lotions
    • Others

• By End Use

  • Natural Skin Care Products for Men
  • Natural Skin Care Products for Women

• By Distribution Channel

  • Pharmacy & Drugstores
  • Direct Selling
  • E-commerce
  • Hypermarkets & Retail Chain
  • Other Distribution Channels

• By Region

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA