About the Report
During the transition phase of menopause, women experience various symptoms such as hot flashes, night sweats, musculoskeletal pain, etc., and devour several supplements to get rid from these problems. Demand for menopause wellness products has shown tremendous growth in the past years owing to rapid growth in urbanization, increasing woman population, rising consumer awareness, to name a few. Factors such as increasing woman spending power, developing healthcare infrastructure, and rising consumer awareness are leading overall market growth.
There are number of menopause wellness products available in the market, including ginseng, black cohosh root extract, dong quai extracts, DHEA supplements, multivitamins, and calcium supplements, which have been consumed to cure hormonal misbalance, relieve hot flashes and night sweats, and improve bone health and libido. These products are available in the form of caplets, capsules, liquid, and tablets.
Fact.MR has analyzed the market in-depth and forecasted growth for the period 2021 to 2031, including competition, opportunities, policies, region-wise demand, etc., in a recently published report. It has also predicted that the valuation of the global menopause market will triple by 2031. The report tracks trends in 20+ high-growth countries, and the impact of COVID-19 has also been detailed in the report, with exhaustive insights into what the years ahead will offer.
Historical Trends Vs Future Market Projections
Increasing woman health issues has supported market growth in the last decade, where surging cases of female patients with diseases such as osteoporosis, oophorectomy, and urinary incontinence. The menopause wellness market experience an 8.4% CAGR in the historical period (2016 to 2020), where the regions of North America and East Asia contributed the largest demand, owing to fast rise in the menopausal woman population.
In FY2020, COVID-19 affected most of the key industries badly owing to worldwide lockdowns and supply chain disruptions. Demand for menopause wellness products have showed a small V-shaped recovery since due to governments’ focus on individuals above the age of 40, where woman have received essential medical support during lockdowns.
Furthermore, growing technology and product advancements have attracted investors and new players towards the latent opportunities; investments have increased in the fem-tech industry where leading companies received triple digit billion dollar investments in the years 2018 and 2019.
Forecasts has been done for ten consecutive financial years (2021 – 2031), which are segregated into three time periods – short-term consists of three to four years, mid-term, and long term.
Short-term: The market faced a small depression in year 2020 owing to COVID-19. It will be in the retrieval phase in the short-term.
Mid-term: In the intermediate time frame, the market will be in a balanced position with a higher growth rate. It is expected to experience double digit growth, and Latin America and Europe will be at the top.
Long-term: In the long-term, considering above the points, the menopause wellness industry is anticipated to experience remarkable growth, where three menopause wellness products will be acquiring almost 50% market share, and the global market value will cross the US$ 5 billion mark.
Overall, the market is slated to expand even faster over the next ten years, at a CAGR of over 10% through 2031.
What are the Key Challenges Faced by Manufacturers of Menopause Wellness Products?
The menopause wellness space sees diversified herbs and species used by manufacturers to develop products to combat menopause issues. Regional herb-based products are consumed by consumers of particular regions. These products face trust issues across other regions, owing to which, it takes too much time to reach the growth phase.
On the other hand, manufacturers need numerous certificates and licenses from regional drug control authorities to manufacture products, which takes a lot of time and incurs high costs.
What Makes the United States Lead the Menopause Wellness Landscape?
From a regional perspective, the demand and supply relationship is very strong, which is favoring North America. North America has more than 30 small and big market players who are major producers and suppliers of menopause wellness products, not across the Americas but also in other regions.
The United States holds nearly 90% market share in the region, due to highly supportive government polices associated with the manufacturing as well as supplying of menopause wellness products. Companies based in the United States enjoy the home-player advantage and are involved in a lot of research & development to develop best products and be more competitive.
Market leaders such as Amway, Now Foods, Nature’s Answer, etc., are looking towards investment in research & development to develop organic products with high nutrient and mineral values, which can provide instant relief from related symptoms.
Which Countries are Large Consumers of Menopause Wellness Products?
While analyzing the market from the demand side, the United States is largest consumer of menopause wellness products. Germany is the second-largest supplier as well as consumer, followed by Russia and the United Kingdom.
How are Other Countries Faring in the Menopause Wellness Market?
Although the United States and Germany are the largest consumers as well as producers, but the coin is going to change its face over the forecast period, as women population is increasing in countries such as India, China, etc., which will create high demand in the long run. For now, Latin America and MEA are import-oriented markets for menopause wellness products, with significant demand for these products across these regions.
Why Primary Function Has Higher Significance in Menopause Wellness Products?
Menopause wellness products comprise various herbs available under one umbrella, such as ginseng, St. John’s wort flower, Phytoestrogen, flaxseed /oil, dong quai root extract, black cohosh root extract, etc. These products have been recommended to patients on the basis of their primary functions.
Menopause wellness products have been used by consumers to reduce the impact of related symptoms on the body. Almost 82% face mood swings and hot flashes during menopause, due to which, demand for menopause wellness products is estimated to increase substantially over the forecast period.
Which Menopause Wellness Product is Most Sought-after?
Fact.MR has deep-dived in different country’s markets and industries to analyze the copious products available, and has calculated the market shares acquired by them. Black cohosh is a flowering plant that is known as ctaea racemosa and Cimicifuga racemose. This has been used widely used for hormonal balance in women. Black cohosh root extract is helpful in health conditions such as polycystic ovarian syndrome, fibroids, premenstrual syndrome (PMS), and premenstrual dysphoric disorder (PMDD).
As the number of benefits provided by block cohosh to consumers is many, demand for black cohosh root extract-based products has increased across all regions, owing to which, it has acquired nearly one-fifth market share. Demand for the same is likely to reach one-fourth market share by 2031.
Which Product Form Witnesses Highest Demand?
Menopause wellness products are available in several forms - caplets, capsules, liquid, powder, and tablets. After analyzing consumer preferences, consumer behavior, manufacturers of different menopause wellness products in different forms, capsules holds the largest market share owing to their remarkable properties.
Capsules breaks down very fast and mix with the bloodstream, which gives faster relief from symptoms. Capsules remain tasteless and hold higher drug absorption property, which leads to higher demand across regions. Capsules hold more than half market share and are expected to experience double digit growth over the forecast period.
Fact.MR has profiled the following prominent menopause wellness product manufacturers in its report:
- Dr. Formulas / One a Day
- Dr. Tobias
- Nature's Answer
- Nature's Way
- Now Foods
- Organic India
- Pure Essence
- Source Natural
The aforementioned market players are considered as prominent players in the menopause wellness market. Key market players are focusing on strategic partnerships to target immense potential that companies can offer. Launching novel products with specific symptom-relieving properties is one of the key priorities for manufactures. Nevertheless, the market is a highly fragmented in nature, with a dominant presence of large as well as small companies to choose from.
- For instance, DrFormulas, in February 2020, launched a new supplement – Nexabiotic - which helps support the immune system in the fight against cold and flu germs.
- Similarly, in June 2020, Dr.Tobias launched Additional Immune Support Supplements and Vitamins.
- In the same vain, in March 2020, Natrol launched three drug-free energy products - Relaxia Ultimate Calm, Relaxia, Day Calm, and Relaxia Night Calm.
- Furthermore, DSM, the parent company of i-health, strategically partnered with Huami Corp. on wearable technologies and health tracking to improve personalized nutrition.
Coming up with novel products and targeting strategic acquisitions and mergers is key for manufactures to make their presence felt in the market.
Historical Data Available for
US$ Mn for Value
Key Regions Covered
Key Countries Covered
Key Segments Covered
Key Companies Profiled
Customization & Pricing
Key Questions Answered in Report
- Q1. What are the key strategies adopted by prominent manufacturers?
As the market is highly fragmented in nature and extremely competitive, key manufacturers have adopted numerous strategies to differentiate themselves. Companies have started manufacturing organic, sugar-free, and society-specific products such as halal, kosher, vegan, etc.
- Q2. What are the key barriers for market growth?
Unani and homeopathic medicines are key barriers for the market, as well as counterfeit products available in the market are restricting market growth.
- Q3. Which sales channel is more preferred by manufacturers as well as consumers?
Third-party online sales channels are most preferred by manufacturers and consumers, which hold more than one-fifth market share globally. Pharmacies and drugstores hold the second-largest market share across almost all regions.
- Q4. Which is the potential location to set up manufacturing plant?
After analyzing the policies of countries regarding the setting up manufacturing plants and supplying of products, the Asian region is a highly suitable region. Evolving economies such as India and China provide numerous tax, land, and supply-related benefits to manufacturers. These countries also have a large female population, which bodes well for the sales of menopause wellness products.
Enquiry before Buying
- Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
- What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
- Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
- What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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Key Segments Covered
- Menopause Wellness Product
- Black Cohosh Root Extract
- Calcium Supplements
- DHEA Supplement
- Dong Quai Extract
- Flaxseed / Oil
- Phytoestrogen Supplements
- St. John's Wort Supplements
- Vitamin D
- Wild Yam Root Extract
- Primary Function
- Mood Swing Control / Hormonal Balance
- Hot Flashes Night Sweat Relieving
- Bone Health
- Libido Support
- Sales Channel
- Direct Sales
- Supermarkets and Hypermarkets
- Pharmacies and Drugstores
- Wellness Specialists
- Company Online Channels
- Third-party Online Channels
- Practitioner Channels
- North America
- Latin America
- East Asia
- South Asia & Oceania
Global Menopause Wellness Market - Scope of Report
A recent study by Fact.MR on the global menopause wellness market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with menopause wellness products. The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period.
A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the global menopause wellness market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers a comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales across the globe.
A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of menopause wellness products during the forecast period. Price point comparison by region with global average price is also considered in the study.
Fact.MR has studied the global menopause wellness market with detailed segmentation on the basis of menopause wellness product, primary function, form, sales channel, and key regions.
Menopause Wellness Product
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Analysis on Market Size Evaluation
The global menopause wellness market has been analyzed for each market segment in terms of value (US$ Mn).
Market estimates at global and regional levels are available in terms of “US$ Mn” for value. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global menopause wellness market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of global menopause wellness market during the forecast period.
Country-specific valuation on demand for menopause wellness products has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value and volume for emerging countries has also been included in the report.
In-depth Analysis on Competitive Landscape
The report sheds light on the leading manufacturers of menopause wellness products, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of menopause wellness products has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the market. Prominent companies operating in the global menopause wellness market include Amway, DrFormulas / One a Day, Dr. Tobias, Estroven, LifeSeasons, Natrol, Nature's Answer, Nature's Way, Now Foods, Organic India, Pure Essence, Solgar, Source Natural, and Solaray.
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