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Menopause Wellness Market

Menopause Wellness Market By Product (Black Cohosh Root Extract, DHEA Supplement, Ginseng), By Primary Function (Mood Swing Control, Bone Health, Libido Support), By Form (Caplets, Capsules, Liquid, Tablets), By Sales Channel, By Region - Global Market Insights 2021-2031

Analysis of Menopause Wellness market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

About the Report

During the transition phase of menopause, women experience various symptoms such as hot flashes, night sweats, musculoskeletal pain, etc., and devour several supplements to get rid from these problems.

Demand for menopause wellness products has shown tremendous growth in the past years owing to rapid growth in urbanization, increasing woman population, rising consumer awareness, to name a few.

Factors such as increasing woman spending power, developing healthcare infrastructure, and rising consumer awareness are leading overall market growth.

There are number of menopause wellness products available in the market, including ginseng, black cohosh root extract, dong quai extracts, DHEA supplements, multivitamins, and calcium supplements, which have been consumed to cure hormonal misbalance, relieve hot flashes and night sweats, and improve bone health and libido. These products are available in the form of caplets, capsules, liquid, and tablets.

Fact.MR has analyzed the market in-depth and forecasted growth for the period 2021 to 2031, including competition, opportunities, policies, region-wise demand, etc., in a recently published report. It has also predicted that the valuation of the global menopause market will triple by 2031.

The report tracks trends in 20+ high-growth countries, and the impact of COVID-19 has also been detailed in the report, with exhaustive insights into what the years ahead will offer.

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Historical Trends Vs Future Market Projections

Increasing woman health issues has supported market growth in the last decade, where surging cases of female patients with diseases such as osteoporosis, oophorectomy, and urinary incontinence.

The menopause wellness market experience an 8.4% CAGR in the historical period (2016 to 2020), where the regions of North America and East Asia contributed the largest demand, owing to fast rise in the menopausal woman population.

In FY2020, COVID-19 affected most of the key industries badly owing to worldwide lockdowns and supply chain disruptions. Demand for menopause wellness products have showed a small V-shaped recovery since due to governments’ focus on individuals above the age of 40, where woman have received essential medical support during lockdowns.

Furthermore, growing technology and product advancements have attracted investors and new players towards the latent opportunities; investments have increased in the fem-tech industry where leading companies received triple digit billion dollar investments in the years 2018 and 2019.

Forecasts has been done for ten consecutive financial years (2021 – 2031), which are segregated into three time periods – short-term consists of three to four years, mid-term, and long term.

Short-term: The market faced a small depression in year 2020 owing to COVID-19. It will be in the retrieval phase in the short-term.

Mid-term: In the intermediate time frame, the market will be in a balanced position with a higher growth rate. It is expected to experience double digit growth, and Latin America and Europe will be at the top.

Long-term: In the long-term, considering above the points, the menopause wellness industry is anticipated to experience remarkable growth, where three menopause wellness products will be acquiring almost 50% market share, and the global market value will cross the US$ 5 billion mark.

Overall, the market is slated to expand even faster over the next ten years, at a CAGR of over 10% through 2031.

What are the Key Challenges Faced by Manufacturers of Menopause Wellness Products?

The menopause wellness space sees diversified herbs and species used by manufacturers to develop products to combat menopause issues. Regional herb-based products are consumed by consumers of particular regions. These products face trust issues across other regions, owing to which, it takes too much time to reach the growth phase.

On the other hand, manufacturers need numerous certificates and licenses from regional drug control authorities to manufacture products, which takes a lot of time and incurs high costs.

menopause wellness market region

Country-wise Analysis

What Makes the United States Lead the Menopause Wellness Landscape?

From a regional perspective, the demand and supply relationship is very strong, which is favoring North America. North America has more than 30 small and big market players who are major producers and suppliers of menopause wellness products, not across the Americas but also in other regions.

The United States holds nearly 90% market share in the region, due to highly supportive government polices associated with the manufacturing as well as supplying of menopause wellness products. Companies based in the United States enjoy the home-player advantage and are involved in a lot of research & development to develop best products and be more competitive.

Market leaders such as Amway, Now Foods, Nature’s Answer, etc., are looking towards investment in research & development to develop organic products with high nutrient and mineral values, which can provide instant relief from related symptoms.

Which Countries are Large Consumers of Menopause Wellness Products?

While analyzing the market from the demand side, the United States is largest consumer of menopause wellness products. Germany is the second-largest supplier as well as consumer, followed by Russia and the United Kingdom.

How are Other Countries Faring in the Menopause Wellness Market?

Although the United States and Germany are the largest consumers as well as producers, but the coin is going to change its face over the forecast period, as women population is increasing in countries such as India, China, etc., which will create high demand in the long run.

For now, Latin America and MEA are import-oriented markets for menopause wellness products, with significant demand for these products across these regions.

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Category-Wise Insights

Why Primary Function Has Higher Significance in Menopause Wellness Products?

Menopause wellness products comprise various herbs available under one umbrella, such as ginseng, St. John’s wort flower, Phytoestrogen, flaxseed /oil, dong quai root extract, black cohosh root extract, etc. These products have been recommended to patients on the basis of their primary functions.

Menopause wellness products have been used by consumers to reduce the impact of related symptoms on the body. Almost 82% face mood swings and hot flashes during menopause, due to which, demand for menopause wellness products is estimated to increase substantially over the forecast period.

Which Menopause Wellness Product is Most Sought-after?

Fact.MR has deep-dived in different country’s markets and industries to analyze the copious products available, and has calculated the market shares acquired by them. Black cohosh is a flowering plant that is known as ctaea racemosa and Cimicifuga racemose.

This has been used widely used for hormonal balance in women. Black cohosh root extract is helpful in health conditions such as polycystic ovarian syndrome, fibroids, premenstrual syndrome (PMS), and premenstrual dysphoric disorder (PMDD).

As the number of benefits provided by block cohosh to consumers is many, demand for black cohosh root extract-based products has increased across all regions, owing to which, it has acquired nearly one-fifth market share. Demand for the same is likely to reach one-fourth market share by 2031.

Which Product Form Witnesses Highest Demand?

Menopause wellness products are available in several forms - caplets, capsules, liquid, powder, and tablets. After analyzing consumer preferences, consumer behavior, manufacturers of different menopause wellness products in different forms, capsules holds the largest market share owing to their remarkable properties.

Capsules breaks down very fast and mix with the bloodstream, which gives faster relief from symptoms. Capsules remain tasteless and hold higher drug absorption property, which leads to higher demand across regions.

Capsules hold more than half market share and are expected to experience double digit growth over the forecast period.

menopause wellness market competition

Competition Landscape

he aforementioned market players are considered as prominent players in the menopause wellness market. Key market players are focusing on strategic partnerships to target immense potential that companies can offer. Launching novel products with specific symptom-relieving properties is one of the key priorities for manufactures. Nevertheless, the market is a highly fragmented in nature, with a dominant presence of large as well as small companies to choose from.

  • For instance, DrFormulas, in February 2020, launched a new supplement – Nexabiotic - which helps support the immune system in the fight against cold and flu germs.
  • Similarly, in June 2020, Dr.Tobias launched Additional Immune Support Supplements and Vitamins.
  • In the same vain, in March 2020, Natrol launched three drug-free energy products - Relaxia Ultimate Calm, Relaxia, Day Calm, and Relaxia Night Calm.
  • Furthermore, DSM, the parent company of i-health, strategically partnered with Huami Corp. on wearable technologies and health tracking to improve personalized nutrition.

Coming up with novel products and targeting strategic acquisitions and mergers is key for manufactures to make their presence felt in the market.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World.

Key Countries Covered

  • U.S.
  • Germany
  • Russia
  • U.K.

Key Segments Covered

  • Menopause Wellness Product
  • Primary Function
  • Form
  • Region

Key Companies Profiled

  • Amway
  • Dr. Formulas / One a Day
  • Dr. Tobias
  • Estroven
  • LifeSeasons
  • Natrol
  • Nature's Answer
  • Nature's Way
  • Now Foods
  • Organic India
  • Pure Essence
  • Solgar
  • Source Natural
  • Solaray

Key Segments Covered

  • Menopause Wellness Product

    • Black Cohosh Root Extract
    • Calcium Supplements
    • DHEA Supplement
    • Dong Quai Extract
    • Flaxseed / Oil
    • Ginseng
    • Phytoestrogen Supplements
    • Multivitamin
    • St. John's Wort Supplements
    • Vitamin D
    • Wild Yam Root Extract
  • Primary Function

    • Mood Swing Control / Hormonal Balance
    • Hot Flashes Night Sweat Relieving
    • Bone Health
    • Libido Support
  • Form

    • Caplets
    • Capsules
    • Liquid
    • Tablets
  • Sales Channel

    • Direct Sales
    • Supermarkets and Hypermarkets
    • Pharmacies and Drugstores
    • Wellness Specialists
    • Company Online Channels
    • Third-party Online Channels
    • Practitioner Channels
  • Regions

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

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As the market is highly fragmented in nature and extremely competitive, key manufacturers have adopted numerous strategies to differentiate themselves. Companies have started manufacturing organic, sugar-free, and society-specific products such as hala

Unani and homeopathic medicines are key barriers for the market, as well as counterfeit products available in the market are restricting market growth.

Third-party online sales channels are most preferred by manufacturers and consumers, which hold more than one-fifth market share globally. Pharmacies and drugstores hold the second-largest market share across almost all regions.

After analyzing the policies of countries regarding the setting up manufacturing plants and supplying of products, the Asian region is a highly suitable region. Evolving economies such as India and China provide numerous tax, land, and supply-related b

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