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Nutraceutical Supplements Market

Nutraceutical Supplements Market

Nutraceutical Supplements Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Nutraceutical Supplements Market
  • Aug-2021
  • List of Tables : 158
  • List of Figures : 120
  • 170 Pages
  • Food & Beverage

Market Snapshot

According to Fact.MR, the global market for nutraceutical supplements is anticipated to surpass US$ 81 Bn in 2021, expand more than twofold through 2031. The strong growth of nutraceutical products can be attributed to the increasing prevalence of chronic diseases, such as diabetes, cholesterol, and obesity among others. 

Moreover, factors like the increasing geriatric population and the growing demand for alternate pharmaceutical products are significantly contributing to the growth of nutraceutical products.

Key Points Covered in Nutraceutical Supplements Industry Survey

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Nutraceutical Supplements and How to Navigate
  • Recommendation on Key Winning Strategies

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Consumption Analysis of Nutraceutical Supplements from 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, from 2016 to 2020, global nutraceutical supplements demand expanded at a CAGR of 6%, registering an impressive valuation of over US$ 80 Bn. Rising consumer awareness on fitness and health is increasing demand for on-the-go nutritional snacks, contributing to enhanced growth.

With its wide range of benefits, nutraceuticals have shown significant demand from patients with medical indications related to oxidative stress including allergy, cardiovascular diseases, eye conditions, Alzheimer's disease, obesity, and Parkinson's disease. 

Considering these factors, the market  is projected to witness immense growth, surpassing the valuation of US$ 175 Bn, expanding a CAGR of over 8% through 2031. 

How are Personalized Nutrition Objectives Stimulating Nutraceutical Supplements Demand?

The trend of personalized nutrition signifies an unprecedented rise in the propensity for health and wellness attributes. Consumers are increasingly oriented toward tracking crucial aspects of their personal well-being by closely evaluating their dietary patterns. Increasing healthcare costs are leading to the rising consumer preference for simple and over-the-counter medicines.

As consumers across the globe are highly invested in achieving their nutrition goals, a personalized approach to nutrition is gaining immense traction. This trend is foreseen to invigorate the demand for new nutraceutical supplements aimed at promoting wellness.

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Prominent Manufacturers to Leverage R&D Partnerships with Scientific Communities?

Manufacturers of nutraceutical supplements are proactively investing in research and development activities, and stakeholder relationships, which will enable them to facilitate business expansion with product diversification and strengthen ties with scientific communities.

For instance, Herbalife Nutrition, a globally renowned company on a mission to inculcate nutritional habits across the world without compromising on taste, was declared the world's #1 brand in Weight Management and Wellbeing by Euromonitor International Ltd. in April 2021. 

Likewise, Herbalife Nutrition and The Herbalife Nutrition Foundation announced a partnership with the Asociacion Mexicana de Bancos de Alimentos. The partnership aims at donating US$ 50,000 to provide nutritious food to needy families across Mexico, under the Nutrition for Zero Hunger Initiative. The company is committed to eradicating hunger and offering nutritional food to all in need of it.

Why is Consumer Demand for Specialty Ingredients Projected to Grow?

The evolving definition of health and wellness, and increasing preference for specialty ingredients is gaining center stage in the nutraceutical ingredients market space. Inclination toward specialty ingredients is being reinforced, owing to multiple benefits such as upgraded health, improved taste and texture, and enhanced shelf life.

In February 2021, Bayer announced the launch of “The Nutrient Gap” initiative so as to expand access to vitamins and minerals for 50 million people across the world by the year 2030. The primary focus of the initiative would be on pregnant women and children in underserved communities. 

The brand understands the importance of taking nutrients in the right ways during the initial 1000 days of life. This initiative by Bayer will enhance its Consumer Health Division sustainability commitment. 

An Adaptive Approach to Modern-day Research Needs

Country-Wise Analysis

What is the Demand Outlook for Nutraceutical Supplements in the U.S?

The U.S currently dominates the global nutraceutical market, holding 30% of the revenue share, and is expected to follow the same trend during the forecast period due to the growing geriatric population looking for health supplements.

The market is projected to bolster owing to the strong presence of leading market players, high prevalence of cancer owing to lifestyle disorders, ongoing modernization and expansion of health care infrastructure, and a well-established health care infrastructure. 

The  U.S. Department of Health and Human Services (HHS) has received the President’s Fiscal Year (FY) 2021 Budget support, helping prioritize key investments and proposing US$ 94.5 billion in discretionary budget authority and US$ 1.3 trillion in mandatory funding, which will heighten future prospects for nutraceutical supplements sales. 

What are the Growth Opportunities for the Market in India?

Demand for nutraceutical supplements is projected to show a positive growth rate in India owing to the growing focus of the government on upgrading nutritional support programs via its healthcare infrastructure. Almost 40% of nutraceutical supplements demand will emanate from the Indian market.

In its budget for 2021-22, the Union Finance Minister of India announced an increase in the allocation for healthcare by 137% to Rs. 2.23 lakh crore (US$ 30 Bn). This will significantly help healthcare providers to invest in offering nutritional support to patients, significantly widening prospects for nutraceutical supplements.

Category-Wise Analysis

What Share does the Vitamins and Mineral Supplements Hold in the Market?

Vitamins & minerals supplements will continue to witness significant demand in the coming years. The estimations find that vitamins & minerals supplements are expected to hold over 36% revenue of the nutraceutical supplements market in 2021.

Being the most commonly consumed dietary supplements, vitamins & minerals supplements consumption is expected to grow steadily throughout the forecast period.

How are Herbal and Protein & Amino Acid Nutraceutical Supplements Taking Over?

Herbal supplements and protein & amino acid supplements are projected to register comparable market revenues. Collectively, these segments will account for half the revenue share in 2021. Increasing preference for natural ingredients has led to significant demand for herbal supplements.

The study finds that protein & amino acid supplements revenues are expected to grow at an impressive y-o-y expansion of nearly 8.7% in 2021. Rising levels of dietary protein intake in daily consumption are responsible for the rising sales of protein & amino acid supplements. 

What is Driving Demand for Softgels? 

Fact.MR studied the demand-supply scenarios of different forms of nutraceutical supplements available. The study reveals that demand for the soft gel form of nutraceutical supplements remained higher in the past few years and the status quo will be maintained in the coming years. 

In 2021, demand for softgels is projected to generate revenues worth over 1/4th. Owing to the superiority in delivery format and enhanced bioavailability, demand for softgels will continue to grow steadily in the future. 

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Competitive Landscape 

The global nutraceutical supplements market is highly competitive in nature. Leading players are focusing on strengthening their market position and gaining traction in the competitive global market. 

  • In January 2020, Kellogg’s announced the launch of a plant-based breakfast cereal designed for kids in a process involving over 1,000 children and 1,500 parents. This approach to product development was taken in order to combat the age-old issue of picky eaters – having children design the product may ensure they enjoy eating it.
  • In April 2021, Nestlé and KKR entered into an agreement in which Nestlé will acquire core brands of The Bountiful Company for USD 5.75 billion. The transaction includes the high-growth brands- Nature's Bounty®, Solgar®, Osteo Bi-Flex®, and Puritan’s Pride® as well as the company's U.S private label business. These brands will be integrated into Nestlé Health Science, creating a global leader in vitamins, minerals, and nutritional supplements. 

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Form
  • Consumer Orientation
  • Sales Channel
  • Region

Key Companies Profiled

  • Kraft Heinz Company
  • The Hain Celestial Group
  • Conagra Foods
  • General Mills
  • Kellogg's
  • Nestlé
  • Amway
  • Barilla Group
  • Pfizer Inc.
  • Freedom Food Group Limited


Available upon Request

Key Segments Covered

  • Product Type

    • Vitamins & Mineral Nutraceutical Supplements
    • Herbal Nutraceutical Supplements
    • Protein & Amino Acid Nutraceutical Supplements
    • Prebiotics & Probiotics Nutraceutical Supplements
  • Form

    • Nutraceutical Supplement Softgels
    • Nutraceutical Supplement Capsules
    • Nutraceutical Supplement Liquids
    • Nutraceutical Supplement Tablets
    • Nutraceutical Supplement Powder & Granules
  • Consumer Orientation

    • Nutraceutical Supplements for Men
    • Nutraceutical Supplements for Kids
    • Nutraceutical Supplements for Women
    • Unisex Nutraceutical Supplements
  • Sales Channel

    • Nutraceutical Supplement Sales via Drug Stores
    • Nutraceutical Supplement Sales via Health & Beauty Stores
    • Nutraceutical Supplement Sales via Modern Trade Channels
    • Nutraceutical Supplement Sales via Direct Selling
    • Nutraceutical Supplement Sales via Online Retailers
    • Nutraceutical Supplement Sales via Convenience Stores

Nutraceutical Supplements Market- Scope of Report

A recent study by Fact.MR on the nutraceutical supplements market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering nutraceutical supplements.

The study also provides the dynamics responsible for influencing the future status of the nutraceutical supplements market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the nutraceutical supplements market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of nutraceutical supplements across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of nutraceutical supplements during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative nutraceutical supplements markets?
  • Which factors will impact the growth of nutraceutical supplements?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the nutraceutical supplements industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn). Estimates at global and regional levels for nutraceutical supplements are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.

Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global nutraceutical supplements market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the nutraceutical supplements during the forecast period.

Country-specific valuation on demand for nutraceutical supplements has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of nutraceutical supplements, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering nutraceutical supplements has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player.  Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the nutraceutical supplements domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the nutraceutical supplements industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

According to Fact.MR, the nutraceutical supplements market is projected to surpass US$ 80 Bn in 2021.

From 2016 to 2020, sales of nutraceutical supplements expanded at a CAGR of 6%

The global market for nutraceutical supplements is projected to grow at over 8% CAGR through 2031.

According to Fact.MR, demand for nutraceutical supplements is expected to reach US$ 175 Bn by 2031

The increasing prevalence of herbal nutraceutical supplements is currently driving the demand

Vitamins and Minerals supplements are likely to open new expansion frontiers, expected to hold 36% of market revenue in 2021

The market across the US is projected to be highly lucrative, accounting for 3 out of 10 sales

India is anticipated to generate nearly 2/5th of total nutraceutical supplements demand in South Asia

Softgel nutraceutical supplements are likely to be most consumed, generating 1/4th of global sales

Tier-1 nutraceutical supplements manufacturers are likely to hold 40-45% of global revenues

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.