Wellness Tourism Market

Wellness Tourism Market Analysis By Tourism Type (Domestic Tourism, International Tourism), By Travel Purpose (Primary, Secondary), By Service (In-country Transport, Lodging, Food & Beverages, Wellness Activities, Shopping) & Region - Global Market Insights 2023 to 2033

Analysis of Wellness Tourism market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Wellness Tourism Market Outlook (2023-2033)

Expanding at a prolific CAGR of 10%, the global wellness tourism market is expected to increase from a valuation of US$ 880 billion in 2023 to US$ 2.3 trillion by the end of 2033.

When wellness is not the primary reason for the trip, travelers engage in secondary tourism activities. Secondary tourism combines leisure or business travel with beneficial activities, spa services, and experiences that heal the mind and body.

The idea of traveling to maintain or improve one's health is known as wellness tourism. The practice of wellness tourism is a way of life that involves multiple journeys to enhance and preserve one's well-being. It is intended to put an emphasis on genuine experiences and support the goals of healthy living. Both the physical and mental health of people are improved by this.

Travel offers a chance for people to decompress, find joy, and achieve self-actualization. It comprises visits to a variety of locations and establishments that suit its goal, where spa therapies and other wellness activities are offered to assure client pleasure.

An enormous increase in spending on vacation and personal well-being is the main factor driving market growth. This is explained by the rising average amount of discretionary income. In addition, the preference for living a healthy lifestyle is driving market expansion due to the increased prevalence of various lifestyle diseases among people as a result of sedentary lives and strenuous work schedules.

Technological advancements make it easier to plan flights, hotels, and activities, as well as the ability to compare the numerous adventure travel options accessible online, are other factors driving market revenue.

Additionally, research and development (R&D), mergers and acquisitions, and partnership strategies by top market participants to broaden the global reach of wellness tourism are generating profitable growth prospects in the industry. Rapid urbanization, a notable rise in e-literacy rates, and social media's growing influence on a worldwide scale are a few more factors that are helping the market flourish.

One of the most well-liked forms of travel, wellness tourism, has changed considerably in recent years. It can be characterized as a style of travel where participants engage in adventure sports, wellness pursuits, and a healthy way of life for the sake of recreation, rest, and renewal. The rising popularity of self-care is one of the elements fueling market expansion.

The development of ecotourism, cultural tourism, and sports tourism will probably open up a lot of new market prospects. The prevalence of some lifestyle-related disorders, such as diabetes, obesity, and high cholesterol, has increased as a result of frantic work schedules, sedentary lives, and a lack of physical activity.

Report Attributes


Market Size (2023)

US$ 880 Billion

Projected Market Value (2033)

US$ 2.3 Trillion

Global Market Growth Rate (2023-2033)

10% CAGR

Market Share of Domestic Tourism


Key Companies Profiled

  • Accor
  • Allergan
  • Galderma
  • Canyon Ranch
  • Pravassa
  • Ipsen
  • KPJ Healthcare
  • Marriott
  • Miraval Resort & Spa
  • Omni Hotels Management
  • Rancho La Puerta
  • Shangri-La
  • Starwood

Why is Wellness Tourism Gaining Huge Popularity Worldwide?

“Increasing Need to Maintain Health through Psychological, Spiritual, and Physical Activities”

Spa therapies and relaxing treatments are becoming more popular due to the increased need to maintain health through various psychological, spiritual, and physical activities. The industry is projected to expand rapidly because of the rising demand for reviving activities such as meditation and exercise as well as revitalizing traditional therapies and health and wellness foods.

An increasing number of businesses are giving their employees benefits such as paid time off and compensation for different trips they take, which is expected to encourage customers to spend money on wellness tourism. These elements are probably going to have a positive impact on market expansion.

One of the key factors driving the market will be rising patient awareness of health and personal care. Around the world, advertising initiatives run by different governments are promoting wellness travel. Players that offer well-being services assist clients in finding ways to preserve or improve their health and well-being. The demand for wellness activities at well-known tourism locations is rising as more individuals become health-conscious.

Stress, worry, anxiety, despair, and sleeplessness are a few typical symptoms of mental diseases. They can harm physical health and result in chronic conditions such as obesity, diabetes, heart disease, and cancer if they are not treated in their early stages. However, the younger generation is becoming more conscious of how to avoid these diseases and maintain a healthy lifestyle. Even businesses are implementing wellness initiatives to lessen employee stress at work.

Governments and other non-profit organizations are working to raise awareness about the identification and treatment of mental diseases to combat those that harm a person's quality of life. The market is anticipated to develop as a result of rising mental disorders, increased awareness of the importance of maintaining mental health, and an increase in the number of wellness retreats that focus on mental health and wellness.

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How is Industry Growth Being Restrained to Some Extent?

“Lack of Amenities Listed on Websites & Wellness Centers and Inadequate Infrastructure & Poorly Trained Employees”

The absence of facilities, such as inadequate infrastructure and poorly trained employees in developing countries, is projected to constrain market demand during the projection period. People believe that wellness amenities are exclusively provided by upscale hotels and that they must be paid for separately from ordinary rates. International travelers anticipate the treatment to be commensurate with the price of the wellness package, even though regional accommodations are provided for domestic travelers.

The wellness tourism sector is being negatively impacted by the emergence of fake programs, such as those lacking the amenities listed on the website and wellness centers. These fraudulent programs discourage tourists from going on wellness trips, preventing the sector from expanding.

Wellness Tourism Industry Trends, Size, Share and Growth Forecast by Fact.MR

What Can New Market Entrants Do to Stand Out in This Industry?

“New Companies Focused on Offering Unique Well-being Services”

Start-ups are providing unique well-being services to assist clients in finding ways to maintain or improve their health and well-being. New businesses are investing in the development of more efficient services. They are also concentrating on keeping their prices competitive.

  • A start-up based in the U.S., Pure Essence Medical Spa offers intravenous (IV) vitamin therapy and other holistic wellness therapies. The delivery of vitamins, minerals, and amino acids intravenously (IV) is known as intravenous (IV) vitamin therapy. IV vitamin therapy ensures 100 percent absorption for a quicker reaction to each vitamin's health benefits, boosting overall wellness.

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Which Region is Predicted to Lead Market Expansion Going Forward?

“Increase in Tourist Spending on Cultural & Sports Tourism in North America”

North America dominates the global market with more than 50% share. Market expansion is anticipated to be fueled by an increase in tourist spending on cultural and sports tourism, the increasing awareness of holistic health therapies, and the presence of many prominent organizations. Sports tourism is a term used to describe travel that includes both watching and taking part in a sporting event while visiting a familiar place.

Wellness tourism, which supports the promotion of health and well-being, includes cultural and sports tourism. The number of travelers visiting North America is rising as a result of the active promotion by leading players of the value of achieving physical and mental well-being through yoga, rejuvenation treatment, herbal remedies, meditation, and spa therapies at exotic locations.

Country-wise Insights

What are the Growth Opportunities for Wellness Tourism Companies in Germany?

“Easy Accessibility of Spa Services & Anti-aging Treatments”

The market in Germany is anticipated to rise as a result of the rising demand for wellness services caused by an increase in the number of stress-related health problems. The easy accessibility of spa services & anti-aging treatments and the prevalence of a large population that values fitness are the elements boosting market revenue.

How is Japan Complementing Market Growth in Asia Pacific?

“Shift in Lifestyle towards Healthy Living among Individuals”

The market in Japan is projected to expand due to a shift in lifestyle toward healthy living and an uptick in stress levels among people of all ages. Market expansion is aided by the presence of foreign hotel and resort companies as well as the expanding influence of the hospitality sector. Additionally, the expansion of hotel chains with facilities providing massages, spa services, herbal treatments, and rejuvenation programs is anticipated to have a favorable effect on market value.

What Makes the U.S. an Attractive Market for Wellness Tourism Firms?

“Favorable Government Policies & Initiatives in the Country

Market growth in the U.S. is attributed to favorable government policies & initiatives, a suitable climate, the presence of luxury & premium hotels, the increased focus on mental and physical wellness, and rapid economic expansion. People with higher levels of disposable money are increasingly interested in spa tourism, which also offers lucrative opportunities.

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Category-wise Insights

Why is Demand for Domestic Tourism So High?

“Rise in Tourists' Spending on Wellness-related Activities

Based on tourism type, the market is classified into domestic tourism and international tourism. Domestic tourism holds around 60% of the global market. As international tourism continues to remain comparatively expensive, demand for domestic tourism is expected to remain high.

The market is growing as domestic passengers are spending more money on wellness-related activities. Local attractions are easier to visit for domestic travelers. Budget-conscious tourists and low- and middle-income workers also frequently steer clear of overseas travel due to financial limitations. This is expected to encourage the demand for domestic tourism.

One of the main travel trends boosting the market growth is the demand for nature-based products, outdoor adventures, and local and domestic travel. Governments use discretionary pricing strategies to reduce poverty, spur job creation and economic expansion, modernize infrastructure, and lessen the burden of domestic tourism congestion.

Which Wellness Tourism Service is Dominating in Terms of Revenue Generation?

“Lodging Services Gaining Traction Due to Prominent Presence of Premium Hotels in Well-known Tourist Locations

Based on service, the market is divided into in-country transport, lodging, food & beverages, wellness activities, and shopping. Lodging accounts for around 50% of the total market value due to the quick growth of large hotel chains offering exotic therapies, including spa services, rejuvenation programs, and other offerings.

The prominent presence of luxury and high-end hotels and resorts in well-known tourist locations is driving the demand for lodging services. The ever-evolving demands of the wellness spa's clients have shaped it. As consumers get more efficient at using social media, anti-aging products are growing in popularity. The growing demand for anti-aging skin care products is driving the business. The rise in consumer disposable income, particularly in emerging nations, is also boosting demand for these services.

Competitive Landscape

The main trend gaining popularity in the wellness tourism business is new technological advancements. To maintain their place in the market, major organizations involved in wellness tourism are concentrating on adopting innovative technology. Leading companies are extending their geographic reach to bring in more customers.

For instance :

  • In 2019, Aman Spa opened Amanpuri, a wellness facility in Thailand that also provides medical services. The diverse development tactics used by different market participants increase competitiveness and greatly aid in the growth of the wellness tourism industry.
  • In April 2021, The Atmantan Wellness Center offers wellness tourism and introduced Atmantan Naturals. It is a new wellness-tech platform that uses telehealth portal technology. This wellness facility cultivates natural herbal supplements with remarkable effectiveness and provides disease-reversal therapies. With the aid of telehealth portals, a person has access to a variety of virtual consultations with a variety of doctors and clinicians at any time.

Key Segments of Wellness Tourism Industry Research

  • By Tourism Type :

    • Domestic Tourism
    • International Tourism
  • By Travel Purpose :

    • Primary
    • Secondary
  • By Service :

    • In-country Transport
    • Lodging
    • Food & Beverages
    • Wellness Activities
    • Shopping
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the growth rate of the global market for wellness tourism?

Demand for wellness tourism is predicted to increase at a CAGR of 10% from 2023 to 2033.

Which are the major tourism types in the global market?

Domestic tourism and international tourism are the key tourism types in the industry.

What are the key aspects boosting market expansion?

The enhancement of eco, cultural, and sports tourism, hectic work schedules, and rising disposable incomes are driving market growth.

Which wellness tourism service accounted for the largest market share?

Lodging holds 50% share of the global wellness tourism market.

What is the forecasted size of the wellness tourism market?

The global wellness tourism market is anticipated to reach US$ 2.3 Trillion by 2033.

Wellness Tourism Market

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