Pet Wellness Services Market

Pet Wellness Services Market Outlook 2025 to 2035

The global pet wellness services market is expected to reach USD 95,659 million by 2035, up from USD 53,922 million in 2025. During the forecast period 2025 to 2035, the industry is projected to expand at a CAGR of 5.9%.

The markets of pet wellness services are experiencing strong growth that is being propelled by the growth in the number of pets, humanization of pets, and the focus of preventive healthcare. Owners are spending money on veterinary services, grooming, diagnostics, and telehealth to guarantee good health of pets. The use of digital and mobile services is increasing access to convenient care, and wellness plans based on subscription data foster continuity of use.

The increasing number of chronic conditions in pets, along with the demand for premium services as a result of lifestyle is the further catalyst in the market growth. North America and Asia-Pacific are said to be the most promising with the growth with the help of increased disposable incomes, urbanization and integration of technology in pet healthcare.

Quick Stats for Pet Wellness Services Market

• Industry Value (2025): USD 53,922 Million
• Projected Value (2035): USD 95,659 Million
• Forecast CAGR (2025 to 2035): 5.9%
• Leading Segment (2025): Preventive veterinary care & vaccinations (36.2% Market Share)
• Fastest Growing Country (2025-2035): India (6.6% CAGR)
• Top Key Players: VCA Animal Hospitals, Banfield Pet Hospital, National Veterinary Associates (NVA), PetVet Care Centers, and Greencross Limited

What are the drivers of the Pet Wellness Services market?

The market of pet wellness services is largely influenced by the humanization of pets that grow to be considered their family members and health, and well-being are the priority of the owners. The increase in the worldwide pet ownership, particularly in urban regions of North America, Europe, and Asia-Pacific drives the demand of preventive care, veterinary services, grooming, diagnostics and behavioral consultations. The increasing health, nutrition, and continuous treatment awareness of pets encourage their owners to implement wellness programs and subscription-based services.

Accessibility and convenience are also enhanced by the use of technology such as telehealth devices, mobile clinics, and app-based appointment booking, which increases its adoption further. Moreover, there is an increased disposable income and changing lifestyles that drive the flow of money towards high-quality services including boarding, exclusive diets and holistic health.

Trust is also enhanced through regulatory standards and quality certifications of veterinary care which promotes market expansion. All these drivers will help the global sector of pet wellness services to grow steadily in the next ten years.

What are the regional trends of the Pet Wellness Services market?

The dynamic trends in regional market of the pet wellness services in the world are dictated by the cultural attitude, economic status, and the adoption of the new technology.

High pet ownership and the humanization trend in North America are increasing the demand of veterinary services, grooming, and pet insurance, and new digital services made them more convenient and accessible.

The U.K. and Europe are recording significant expansion in the integrated pet care whereby owners are opting to receive holistic wellness services.

The Asia-Pacific is witnessing a high growth rate, which is particularly in India and China, due to increasing urbanization, disposable income and awareness on pet health.

Southeast Asia is also becoming a major market and grooming, boarding and preventive care services are becoming popular besides pet food.

What are the challenges and restraining factors of the Pet Wellness Services market?

The market in the pet wellness services has a number of challenges that can curb its growth even as the demand increases. The exorbitant price of veterinary care and premium services is one of the key factors that may restrict the adoption by price-sensitive pet owners, especially in the new markets. Also, lack of trained veterinary practitioners and quality groomers in most areas poses capacity challenges thus impacting the quality and access to services.

Strict regulations and different standards of compliance used in different nations also make the work of multinational service providers more difficult. The other major issue is the lack of knowledge about preventive care in some areas and thus owners prefer to consult with the services only after health issues occur, which decreases the demand of health packages and subscription plans.

Besides, the expansion of digital pet wellness platforms can be obstructed by technological barriers, including a low level of internet penetration or a lack of willingness to use telehealth solutions.

Lastly, operational issues such as excessive overheads of clinics, mobile units and grooming centers are further limiting the growth of the market.

Country-Wise Insights

India is Emerging as a Rapidly Growing Hub for Tech-Enabled Pet Wellness Services

The pet wellness services market in India is also experiencing a faster growth rate due to the growing number of pets, the high disposable income as well as the growing awareness on the preventive healthcare of pets. City dwelling millennials and busy workers are now more accepting of tech-based products like mobile groomers, tele-vet appointments, e-reservations, and wellness subscriptions. Digital platforms are being used by startups and organized service providers to address gaps in accessibility, in particular, in metro and tier-1 cities, to access timely veterinary care, diagnostics, and grooming services.

Moreover, preventive care and customized pet health services are also getting better due to the introduction of IoT devices, health tracking wearables, and AI-based diagnostic technologies. Though hindered by factors such as low awareness levels in semi-urban areas and inadequate infrastructure, India is slowly becoming an important market in technical, scalable services in the pet wellness sector, which will see it experience high-single-digit growth in the next ten years.

The United States is Leading Pet Wellness Services Through Technology-Driven Innovations

The market of U.S. Pet Wellness Services is undergoing tremendous change with incorporation of technology-based solutions. Different digital platforms, mobile applications, and telehealth services are becoming more popular in order to offer convenient real-time access to veterinary consultation, grooming appointments, and wellness.

Wellness programs and a preventive care program built into apps are increasing the levels of engagement among the pet owners and promote recurring purchases. Moreover, there is increasing capability to monitor the health and lifestyle trends of pets more accurately due to the use of advanced diagnostic equipment, wearables, and AI-driven health trackers.

The market is also driven by the fact that pets have become more humanized, people have more disposable income, and they highly prefer quality care services. Both major chains of veterinarians and new innovative startups are exploiting technology to optimize operations and serve more people in cities and rural territories, as well as enhance the efficiency of services. This technological change makes the U.S a leader in modern pet wellness ecosystem across the globe.

China is Rapidly Adopting Tech-Driven Pet Wellness Services to Meet Growing Urban Demand

The market in China in the pet wellness services is undergoing due changes owing to the high rate of urbanization, high disposable income and the rise in pet ownership especially by young generations. The use of technology-based platforms, such as tele-veterinary visits, mobile grooming applications, and health monitoring gadgets that use AI, is transforming the way pet owners receive routine and preventive treatment.

Digital channels are used to improve convenience and engagement through appointment booking, immunization notifications, and wellness monitoring. Integration of e-commerce also enables pet owners to buy supplements, diagnostic kits and special nutrition products easily. There is especially high adoption in urban centers such as Beijing, Shanghai and Shenzhen, and the smaller cities are slowly adopting this. Regulatory hurdles and regional differences in awareness about preventive care notwithstanding, the tech-based service plus increased readiness to spend on pet health make China one of those high-growth markets in the global system of pet wellness.

Category-Wise Analysis

Preventive Care is the Heartbeat of Pet Wellness

The main area of pet health management is proactive veterinary care and vaccines to guarantee the health of the pet in the long-term and reduce the risk of severe diseases. Regular check-ups, immunizations, parasite treatment, and wellness check-ups not only keep pets healthy to avoid life-threatening illness but they also help in the early stages of chronic illness like diabetes, arthritis, obesity and others.

This category promotes continuous interaction between the pet owners and the professionals in the veterinary setting by generating recurrent streams of income to the clinics in terms of wellness programs and subscriptions. The growing knowledge of humanizing pets, combined with the growing disposable income, has resulted in the tendency of owners to focus more on preventive measures as opposed to reactive ones.

In addition, preventative health care will lower the total cost of medical care per emergency treatment and prolong the life of the pet as well as the level of satisfaction of the owner. As the technological theme is integrated, e.g. telehealth follow-ups, mobile vaccination units, and digital reminders, this segment remains a key backbone of organized, holistic pet wellness services in the world today.

Dogs Drive Growth and Innovation in the Pet Wellness Services Market

The most dynamic and the largest market segment in the world Pet Wellness Services market is dogs, which is expected to take up more than half the market share in 2025. Their popularity is explained by the fact that they are owned by the majority, and people are emotionally attached to them, as well as by the variety of the wellness services that they need, such as preventive medical care, vaccines, grooming, diagnostics, training, and special nutrition. The segment is driven by the rising level of humanization of pets, the increase in disposable income, and the shift to subscription-based wellness plans.

Engagement and the quality of care to dogs are further promoted by the use of technologies, including telehealth consultations, and wearable activity trackers. Since the amount of money spent on pet health is frequently determined by dogs, their requirements set the pace of innovation, service growth, and consistent revenue flows to the service provider.

As a result, the Dogs segment acts as the foundation of organized expansion, which determines the trends in the market, service provisions, and long-term strategic investments within the Pet Wellness Services ecosystem.

Competitive Analysis

Key players in the Pet Wellness Services market are VCA Animal Hospitals, Banfield Pet Hospital, National Veterinary Associates (NVA), PetVet Care Centers, Greencross Limited, Lap of Love Veterinary Hospice, Whistle, Covetrus, Zoetis, Petco Animal Supplies, Inc., PetSmart, Chewy, Inc., Southern Veterinary Partners, Mission Veterinary Partners, AmeriVet Veterinary Partners, BluePearl Vet Partners

The market of the pet wellness services is very competitive, and its landscape is marked by the combination of independent clinics, specialty hospitals, grooming centers, and digital platforms. Competitors are fighting on quality of the services, variety of services, pricing schemes, and technological implementation, such as telehealth and mobile veterinary services.

Wellness and preventive care subscription plans are becoming more common and they are utilized to maintain the customers and as a source of recurring income. Important differentiators include geographic expansion, brand recognition and customer trust. The competition is further enhanced by innovation in diagnostics, nutrition counseling, and individual wellness programs. To stay relevant in the market, players in the market should always be in a position to adjust to the changing preferences of consumers, standards of the regulatory bodies as well as changes in the technology.

Recent Development

• In August 2024, SignalPET, a medical technology innovator in the veterinary industry, proudly announces two pivotal leadership changes, bolstering the launch of a groundbreaking new telemedicine solution and expansion initiatives.
• In January 2024, Carson&BearTM Dog Wellness Program is introducing a transformative approach to canine health with the national unveiling of its multifaceted wellness program to help people who love their dogs. The technology-based program is a response to the pressing need for enhanced care and longevity for dogs, inspired by the company founders' own experiences and their commitment to lengthening dogs’ lives.

Fact.MR has provided detailed information about the price points of key manufacturers of Pet Wellness Services Market positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Methodology and Industry Tracking Approach

The Fact.MR report on the 2025 global market in Pet Wellness Services is pegged on the findings collected after consulting 1,200 stakeholders in 12 countries, and each stakeholder gave a minimum of 75 responses. About 65 percent of the respondents were end users who included pet owners, breeders and shelter operators whereas the remaining 35 percent were veterinary clinic managers, grooming and boarding service providers and pet health consultants.

The fieldwork was carried out between September 2024 to August 2025 and covered the trends of service adoption, preventive care uptake, inclusion of telehealth, subscription-based wellness plans, and dynamics in the regional market. The calibration model was balanced and that provided good representation in North America, Europe and Asia-Pacific.

The research used more than 95 credible references such as the reports of veterinary associations, surveys of pet ownership, research of the grooming and boarding sector, telehealth adoption information, and regulatory filings. The high data reliability was achieved through the use of triangulation and scenario modeling, which offered accurate forecasts and actionable information to different stakeholders interested in growing, innovating and receiving competitive advantage in the ecosystem of Pet Wellness Services.

Segmentation of Pet Wellness Services Market

• By Service Type :

  • Preventive veterinary care & vaccinations
  • Diagnostics & laboratory services
  • Telehealth / teleconsulting
  • Grooming & hygiene
  • Boarding, daycare & behavior services
  • Others

• By Pet Type :

  • Dogs
  • Cats
  • Horses
  • Others

• By Delivery Channel :

  • Veterinary clinics & hospitals
  • Mobile clinics / at-home services
  • Digital platforms & apps
  • Third-party grooming/boarding centers

• By End Customer :

  • Individual pet owners
  • Breeders
  • Corporate clients

• By Business Model :

  • Pay-per-service
  • Subscription
  • B2B contracts
  • Freemium

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa