Analysis of Smartphone Gimbal market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
According to latest research by Fact.MR, smartphone gimbal market is set to witness steady growth during 2021-2031 with expected CAGR of approximately 4.8%. Demand for smartphone gimbal will witness steady recovery in short-term, with optimistic growth outlook in the long-run. As the technology and camera of common phone is increasing, the demand for gimbal is likely to hike in next ten years.
In the last ten years, the smartphone cameras have come so far in terms of improved pixels and clarity. As the sensors and smartphones lenses technology is enhancing, smartphones are becoming a likely choice for many film making processes. This positive growth in the industry is set to take the gimbal market demand northward.
Due to their enhanced quality and portability, smartphones cameras are widely used for vlogging, content creation, YouTube video making etc. yet these pieces of technology suffer the problem of the shaky images of unstable videos which can be avoided by the use of gimbals. These devices are not smartphone manufacturer-specific and the affordable thus large number of the population can avail of the device. The device keeps the camera stable despite the user’s movement.
In addition the manufacturers are providing loads of features in the device which makes it more attractive to use. They come with a joystick for pan and tilt, there are time-lapse and hyper-lapse mode, subject tracking, Bluetooth device connectivity and wireless remote operations. Today they come with much more improved battery life. All these features make them one of the best accessories for filmmaking. This has been proved a boon for the vloggers who walk and talk while making videos. They act as a selfie stick and a stabilizer and provide perfect stable framed videos.
Smartphone gimbal market covers six key regions, North America, Latin America, Europe, East Asia, South East Asia & Oceania and MEA. Since the device involves less technological input and easy to manufacture, the market is expected to be fragmented in the study region.
East Asia is likely to be the front runner. Countries such as China, Taiwan, Japan, South Korea have immense manufacturing capability along their domestic demand is huge. Their in house filmmaking industry is of significant size. Similarly, the countries like India and Bangladesh is experiencing a rise in their domestic manufacturing capabilities. India is witnessing a boom in startup and skill development in the country. Similarly, in recent times, the country has gone through an internet revolution, which has made the internet accessible to large part of its population at minimum cost. This led open the door for a large number of opportunities in the country in the field of film making which the population is utilizing at its fullest. This has surely raised the demand for the product and is likely to increase over the next ten years.
North America and Europe have rich culture of startups from early. Their early technology development and acceptance has kept the demand at a normal pace. As the country youth is taking up new platforms such as YouTube and Instagram, the sales graph is likely to be growing. `
The MEA region has a slightly lower growth potential due to poor technology penetration, a limited entertainment industry, and a lack of resources. The industry is likely to grow as technology and development advances in the region.
Covid-19 has major impact on the market due to closure of industries and resulting in no movement of men. The manufacturing as well as entertainment industry was at down turn. As the prominent users of this device were vloggers and small film makers, lockdown provided them opportunity to shoot new ideas. On other hand the vloggers who used to shoot outside experienced less consumption. Thus it is expected that the industry had mixed results during the pandemic.
Because the lockdown guidelines were not in place indefinitely, when the ban was lifted, old businesses resurfaced, new ideas arose, and new opportunities in the field of video production arose. This phenomena boosted demand, and the future is expected to move at a faster pace.
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Manufacturers in the industry provide a variety of smartphone gimbal options. Market purchasers have the option of selecting from a variety of offerings based on rotation axis and sales channel.
On the basis axis of rotation, there are generally two types of offerings which are two axis and three axis. The three axis type of gimbals are motorized and have small motors which keep them stabilize. Two axis devices are much affordable and used widely.
Many devices are offered in the foldable variant which provide much more portability and agility to use. Similarly other features such as PhoneGo mode of Zhiyun unlocks the motors of the device to its full potential and can capture very fast of movements also. Vertigo short of same brand changes the size of the object in the background. Thus the manufacturers are providing many more features to the buyers.
Some of the leading manufacturers and suppliers of smartphone gimbal include
In the research region, the smartphone gimbal market is anticipated to be fragmented. Manufacturers in the industry are focusing on offering devices that are light in weight and have additional functionality on the device itself, such as focus, zooming, and modes. In addition, manufacturers are taking advantage of numerous online sales channels to reach a wider range of customers and enhance sales volume.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
NOTE: Although care has been taken to maintain the highest levels of accuracy in reports, recent market/vendor-specific changes may time to reflect in the analysis.
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