- Press Release -

Rockville, Md. The global market for household air care products is set to exceed US$ 10 Bn by 2022 on modest growth, according to Fact.MR. Rising concern over polluting and hazardous particles in the air, alongside busy home routines that leave little time for cleaning, is steering more consumers toward products that freshen and improve indoor air.

Spray and aerosol products lead the market, floral scents dominate the fragrance mix, and Europe holds the largest revenue share. North America, home to several leading brands, is the fastest-growing region.

Products, Fragrances and Channels

Spray and aerosol products are the top sellers and are set to reach roughly US$ 7 Bn by 2022. Among the rest, ionizers hold a higher revenue share than candles and strips, though candles and strips expand faster. On fragrance, floral remains dominant by revenue, while spices and herbs grow quickest, helped by their anti-oxidant appeal. By channel, grocery stores stay the most sought-after outlet, but e-commerce posts the highest growth rate through 2022.

Europe leads by region, North America grows fastest on the strength of its established brands, and Asia Pacific excluding Japan accounts for about a quarter of the market. Higher-than-average pollution in parts of the world, including areas of China and Egypt, is drawing manufacturers toward those regions.

Air Quality Drives Demand

The market runs on two everyday concerns: cleaner air and a pleasant home. As pollution worries grow and time for cleaning shrinks, consumers increasingly turn to air care products, some for freshness and others to set a mood or create ambience. Growth is held back mainly by the wide availability of alternatives and limited awareness of modern air care options, especially in developing economies where the category is still new.

Suppliers and Their Playbook

The field brings together large home care and fragrance companies.

• Reckitt Benckiser, California Scents, The Procter & Gamble Co., RB plc, Henkel KgaA, SC Johnson & Son, Inc., Air Delights, Inc., Church & Dwight Co., Inc., Farcent Enterprise Co., Ltd., Earth Chemical Company Ltd., The Yankee Candle Company, Inc, J.K. Helene Curtis Limited, Godrej Consumer Products Limited, Ada Electrotech (Xiamen) Co., Ltd., Blyth, Inc., and S.T. Corporation are among the key players in the report.

Reading the Market for Decisions

For manufacturers, growth favours spray and aerosol formats and a stronger e-commerce presence. Investors get a market with steady, home-led demand tempered by low awareness in emerging markets. Procurement and retail teams can plan around grocery stores leading distribution, spray products carrying volume, and Europe holding the largest share while North America grows quickest through 2022.

About the Report

Fact.MR's study covers the global household air care products market for the 2017 to 2022 forecast period, with segmentation by product type, fragrance, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the household air care products market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.